NICHE FEATURE
2022 the year of
experiences Specialists ER Recruitment explain how companies need to make themselves an enticing prospect to attract talent next year
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ccording to the Telegraph, 79% of people already have their holidays booked for the year ahead, weddings are set to be at an almighty high for the first time since 1984, and the event and hospitality industry is set to host more events than ever to pull back finances lost throughout 2020 and 2021. But one key theme we are set to see return is the idea of consumer experiences. Whether it be their shopping experience, eating experience or their recruitment experience, businesses need to be placing themselves in the consumers, shoes to see how they are setting themselves apart from the competition. Prior to booking a holiday, travellers will look online at reviews, before selecting a wedding venue, couples will look on social media at other people’s special day – and recruitment is no different. Candidates will be doing their due diligence on
whether your company is one they wish to be part of. The market is increasingly becoming more and more candidate-driven. Whilst furlough and redundancy has played a part in some candidates becoming available in the talent pool, many candidates have still utilised this period to take time out to reflect on the roles they want to be in – and, more importantly, the types of companies they wish to join. Consequently, if attracting and retaining staff is in your plans for 2022, promoting yourself as an employer of choice is more crucial than in previous years. There are a variety of ways in which a business can do this. Over the last year, ER Recruitment has exclusively partnered with numerous businesses in which we support in identifying ways that they are employers of choice already, ways they can become employers of choice and how to showcase being an employer of choice.
PROMOTING YOURSELF AS AN EMPLOYER OF CHOICE IS MORE CRUCIAL THAN IN PREVIOUS YEARS
Despite concepts like ‘CSR’, ‘employee benefits’ and ‘succession and retention planning’ being well-known phrases within business, organisations often fail to clearly demonstrate if or how they are implementing these within their own teams. By failing to promote yourself as an employer of choice, you risk losing out on attracting top talent in 2022. Individuals’ attitudes are changing and with such a significant amount of our time being spent at work, employees are also seeking that positive work-life experience which goes far beyond ‘having a job and getting paid’, and instead looks at how employers treat their teams and community. To learn more about delivering a first-class recruitment experience and ways you can ensure your business is setting itself apart to attract top talent, call ER Recruitment on 0116 254 9710 or email hello@eileenrichards.co.uk. NICHE | 43
