SEO creativity

Your SEO

creativity kit

Search engine optimisation boggles brains, but we’ve worked with digital agency REASON8 to produce a guide on getting creative with SEO

WORDS BY KERRY SMITH

It’s a fine art, SEO. Notoriously difficult to master and known to mystify many small business owners, SEO can often get the better of us. Nowadays, it isn’t just about pleasing search engines, it’s getting the balance right between creating a good experience for your users and ticking the correct boxes for Google.

Sharing how SEO can actually be a creative process is Burbage-based digital agency REASON8, which provides web design paired with SEO and brand development across many industries from construction to eCommerce brands. Tom and Rachel, who set up the business in 2021, say they love bringing businesses to life online and helping them establish a presence in the busy digital world.

Get inspired

Start with an evaluation of your website, Tom and Rachel at REASON8 suggest. Compare it against your competitors’ websites. Get a second opinion from friends or family. Is yours better, or worse? How much traffic did it receive? Where did this traffic come from?

If you find a competitor with a great online presence, you have something to mimic. If their online presences are poor, you have a huge opportunity to blow them out of the water with a user-friendly, professionally designed website.

Then, start reaching out to experts in web design. Try a free platform such as Bark to get ideas from the pros (and even some quotes) of where you could take your project and how much you’ll need to invest.

YOUR BUSINESS’S WEBSITE IS THE MODERNDAY BUSINESS CARD

Designing your website

Your business’s website is the modern-day business card, so it has to stand out and make the user excited to be there. One of the biggest trends is minimalism. Nobody likes a website that’s cluttered and too busy with text and images. Short, concise, easyto-understand copy and imagery is what captures attention and makes users want to find out more.

Now, there’s a caveat to this. Having information on your website, especially on the homepage, can help drastically with SEO and could help you be found even more on search engines. This is where your personal tastes and the web designers’ skills come together for the perfect balance of captivating, creative copy and simple design.

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Getting Google to appreciate your work

Google’s algorithm is constantly learning about user trends, web traffic and the people who use its services. Content served to users has to be relevant and reliable – think about it, if you knew the results that Google provides were incorrect and untrustworthy, you’d stop using it!

Engaging, fulfilling content on your site is vital, as it encourages people to stay on it for longer. It also pushes them to your other pages. This is why we recommend writing blogs for your site. The best blogs answer commonly asked questions. Write at least one 500-word, keyword-rich blog every month to drive higher quality traffic to your site.

For more tips, download REASON8’s ‘Winning Website Guide’ by scanning the QR code on the left.