Experience a new ‘flavour’ of coaching

Life is a journey, so coaching should be too. But different stages of it require different ‘flavours’ of coaching, according to the owner of a new, out-of-the-ordinary coaching centre WORDS BY KERRY SMITH

Shaking up everything we thought we knew about business coaching, a trailblazing new centre – like a gym for the mind – is opening its membership up to the public this June.

The Daly Insight Centre introduces the idea that every coach has a ‘flavour’ and that every personal journey requires different flavours at different stages on the voyage through life.

The coaching centre will be home to a number of coaches, each with different styles, personalities and techniques... or flavours. Like a gym, there will be a timetable of daily classes each hosted by select coaches. The current coaches are specialists in scaling up, mindset, succession, relationships, bereavement, family matters, and more.

Founder Amanda Daly says the idea behind her new venture is that coaching is an experience, meaning no one coach can offer every flavour of coaching in the wandering palate of life. She likens it to a snakes and ladders board. “At one roll of the dice you might be doing great, you’re up the ladder and there are new opportunities ahead. But at the next roll, you find yourself going down the snake and feeling like you’ll never get to where you want to be,” the Loughborough-based business owner said. “One coach might not be able to offer the specific kind of coaching that you really need at different stages of the board.”

Admitting that her direct coaching isn’t for everyone, Amanda said: “You might be dealing with a relationship breakdown which is affecting your wellbeing and health, but I’m not the right coach for that stage of your journey.” At the Daly Insight Centre, however, members gain access

Coaching should always be about a coachee’s current needs, which might make for a flavoursome smoothie of coaching indeed!