Tips of the trident

The tips of the Trident

For Niche Magazine, 2022 began with Adam Burrage on our cover. As the end of the year approaches, we caught up with Trident’s owner to learn what the year has held for the company and seek his latest advice WORDS BY TOM YOUNG

Measure, design, develop, optimise, and monitor conversions. This was the advice Adam Burrage gave us for how to build an effective website in Niche Magazine’s 47th issue (you can read about it via nichemagazine.co.uk/ back-issues). The year that has followed has been one of growth for Trident, in terms of team, size of client, and – perhaps most importantly – client understanding of what they offer.

Trident – the company Adam bought from his dad and stepmum – is a full service creative agency, looking after their clients’ on and offline marketing needs, whether that be through web design, search engine optimisation, pay-per-click services, or design for print.

“I bought the business because I wanted to ensure that what my dad started in the ’80s would be around for at least the next 20 years – it involved a rethink of the company vision, shifting our primary focus from print to digital – but we’re in a much healthier position now, doing higher margin work than we had before.”

Adam wants Trident to continue to expand, bringing in new team members that will allow the business to process more contracts. The importance of hiring well is crucial to this process.

“You need the right people in the team in order to develop a successful business. You can’t do great work without great people – we’ve now got the right people, with the right skills, in the right seats, and it allows us to do want we want to do.”

What they do is help businesses succeed. For Adam, it’s the reason he does what he does.

“I like to see good work. I’m really proud of what we’ve done for our clients, and the long-term relationships we’ve built – we become a consultant partner to their business to help them progress. That’s what we want to focus on – helping people achieve their goals.

“New clients are coming to us and the first conversation is about designing something that will really get results, creating better content and getting better photography… all the things that really move a client’s website through the gears to set them apart and elevate their brand.”

All tridents come with three tips. At the start of the year, Adam told us what goes into building a good website – but it’s important to remember not to sit back and expect passive lead generation – you have to keep involved.

“If you launched a site at the start of the year, we’d recommend you continue to add fresh content, like blogs, videos and infographics as these help your SEO. If you want to get more leads or meetings, add an appointment booking form via apps like Calendly to make this simple.

“It’s important to check in and monitor progress. If you’re not seeing the results you’re looking for – or if you’ve got a website you’re not happy with – it’s worth talking to us about why it’s not working, so we can help set you up for success.” Get more web content tips at wearetrident.co.uk/blog.

I’M REALLY PROUD OF WHAT WE’VE DONE FOR OUR CLIENTS