Leverage Unbounce Landing Page with Google Analytics Unbounce, is one of the most popular landing page designing platform. It comes with its own set of analytic tools which helps in determining the performance of the landing page. As we know, it comes with features such as traffic diversion percentage between the landing page variants, tracking conversion for each variant and much more. However, when it comes to Google analytics integration, it can open a whole new world features which can be tracked, Google analytics is a feature rich platform which can initiate its work which just a few lines of code which needs to be integrated on the landing page. Let’s look into some of the analytics which it can share off the shelf: 1. Platform based analytics: A very simple yet effective indicator can be the performance of the landing page with respect to the device which the user is using. Google analytics can easily track the number of visits via mobile, tablet and desktop. Thus, you can effectively check the which device generates the most visitor and optimize the page to ensure that the landing page works effectively for the device.
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2. Traffic Source/ medium: When you initiate a campaign you reach to your target audience through various mediums like email promotions, social media campaigns, PPC among a few other ways. Google analytics can track traffic with respect to each of this medium and thus help you with which campaign medium generates the most traffic and which doesn’t. 3. Geographic performance: Though, simple yet powerful data which Google analytics can share from which city/ state/ country most of the traffic originate from. This becomes helpful when your campaign is targeting audience from multiple regions. It can help marketers to optimize their efforts on the basis of geography. The above shared features from Google analytics comprise the most basic metrics which it has to offer, more customized analytics can be achieved with deeper understanding of using the analytics platform. Check with your unbounce landing page designer today to know more.
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