Nichaphat clawvuthinan Portfolio 2018

Page 1

PORFOLIO nichaphat clawvuthinan





01

AD VERTIS ING





Bedtime milk นมก่อนนอน ผสมเมลาโตนินช่วยในการนอน







Colgate series ads (Dragon Fruit) Shooting and editing an ads from Colgate ads series



02

GRA PHIC D ESIGN


join honestbee, an online food groceries delivery startup from Singapore after graduate as a graphic designer



4

HRS.

AFTERNOON SPECIAL! 4 ªÁ.¾ÔàÈÉ ËҢͧ¡Ô¹àÅ‹¹ª‹Ç§º‹ÒÂ

16 - 21 NOV | 12.30 - 16.30

ß299 off

minimum ß399 CODE :

YUMWED *limited only 25 orders per day *for food service only


HOLIDAY FLASH Å´áç Ê‹§·ŒÒ»‚! when purchase up to ß4,000 *First 500 Orders Only

Special gift from Santa Bee! «Ò¹µŒÒºÕ㨴Õᨡ à¤ÊËÙ¿˜§ÁÒ¡ÒÃͧ ·Ø¡ÍÍà´ÍÃ

Christmas Giveaway.. get free earphone case for every groceries order! Today - 25 December *While stock lasts

CODE : BEEGIFT *T&C Apply

วันนี้วันลอยกระทง จง tag คนที่จะไปดวย


developing 9 miner

to solve brand prob


ral charactors based on their benefits for Minere

blem for not perceived as Mineral Water


facebook content introducing advertising major in supermarket


t theme for CU EXPO 100



A RIDE OF DIGITAL ECONOMY graphic illustration for University Economic Journal, each part of the train represents for each digital economy assets


HIPSTER 101 graphic illustration for student project ‘how to be a hipster’

ai เอิธเพียว



: REBRANDING telling stories and moments in life through minimal graphic


OHAYO SOY MILK (NURSE BRAND) rebrand a well known soy milk brand from word of mouth but never did any marketing campaign to let them stay in the market more sustainably

PROBLEM

No branding, package was obsolete. Consumer did not know the name of the brand

SOLUTION Make the nurse more stand out as it was the only thing consumer can recognised. Set brand personality as caring and sincere


น้ำSOYเตMILKาหู

OHAYO

รสจืด

No Suga Added r

เขมขน ถั่วเหลืองแท 100% ปริมาตรสุทธิ 1000 มล.

น้ำSOYเตMILKาหู

OHAYO

รสหว

Sweetenาน ed

เขมขน ถั่วเหลืองแท 100% ปริมาตรสุทธิ 1000 มล.


น้ำ�เต้าหู้คุณภาพ เพื่อให้คนไทยได้หน ั กลับมาดูแลตัวเอง

น้ำSOYเตMILKาหู

OHAYO

รสจืด

No Suga Added r

เขมขน ถั่วเหลืองแท 100% ปริมาตรสุทธิ 300 มล.

น้ำSOYเตMILKาหู

OHAYO

รสหว

Sweetenาน ed

เขมขน ถั่วเหลืองแท 100% ปริมาตรสุทธิ 300 มล.


WOM (Worth of Mounth)

Organic Lip Balm brand with modern trendy design instead of boring organic design to reach teenagers market


YA-SA-TREE-PENPARK rebrand thai traditional medicine using for nourish women blood circulation during their period to be more modern to broaden target to younger people

CHALLENGE

The package makes the product uninviting to try, some consumer did not feel comfortable to carry it with them. The package did not communicate what they are

SOLUTION Make the brand look more vintage modern, keep core elements so it still can be recognised and revised them make the package be more understanable




: MY MINIMAL DIARIES telling stories and moments in life through minimal graphic







HUMAN

collage graphic inspired from nature e


& NATURE

elements and diversity of human beauty


CU BALL BOOK ’57

: theme retro Head Art Editor, handle all art direction by assign and manage team to design layout under the related elements and color scheme


PID PIW BOOK ’58

: theme china Faculty guide book to freshmen, using chinese elements to match the content ex.study major and chinese fighting tactics


: MOTION GRAPHIC plan a storyboard, design graphic elements and animated


ANIMATED INFOGRAPHIC

motion graphic explaining animated infographic


TUM-RA-PHRA-O-SOD-PHRA-NARAI

motion graphic telling stories and benefit of the medicine


FAMILY MISSION

motion graphic tv title of the mission of 3 generation family



03

I LLU S T R ATION


start

Start Education Centre Working as a freelance graphic designer at Start Education Centre, an agency for study in Australia. Delevoped 2 star charactor,Koala and Kangaroo to represent the agency on social media contents and Line sticker



start


start


WWF THALAND creating a LINE Sticker for WWF Thailand using 3 charactors : girly elephant, playboy tiger, and lazy panda


GRANNY IS HAPPY creating a happy granny charactor for facebook page to educate how to take care of eldery people



04

PHO TO GRA P HY


fashion icon shoot Anna Wintour, most influential woman in fashion , editor-in-chief of Vogue since 1988. Mostly recognised in bob hairstyle , sunglasses on , and wearing fur coat.


headdress shoot design and shoot a headdress for dark beauty magazine cover in dark glamour theme


model makeover shoot

sunglasses ads shoot : Chanel & KENZO

Shooting Billboad for sunglasses ads, choosing brand and design the piece to reflect brand personality


into the wild woman is like a forest, sometimes tempting and mystery sometimes dangerous...



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