Tinker Town
Toys
Branding Manual
Table of Contents 3
Tone and Personality
5-6
Logo
8 - 11
Logo Don’t
Do
13
Color Palette
15
Typography
17 - 22
and
Imagery Do’s and Dont’s
24
Advertisement
25
Brochure 1
2
tONE AND pERSONALITY
Tinker
Town Toys is a company for children and their happiness. The inspiration for the company came from children’s toys such as the wind up robot. Tinker Town Toy inc. pu0shes for children to learn, and grow. We want our brand to give the feeling of fun and play that will bring a smile to every child’s face. The beleifs of Tinker Town Toys is that every toy should fill a child with wonder to and a feeling of curisiosity with a need for exploring the inner workings of toys. The tinker Town family ultimate goal is to boost the childs curiosity to help them grown and learn to never stop asking why.
3
4
logo
Tinker Town
Toys
Original Logo
Ti nker Town
Tinker Town
B/W Logo
Inverted Logo
Toys
Toys
5
logo CLEAR SPACE
X
x
Tinker Town
Toys
X
6
x
7
logo do's
Do continue to use the
Tinker Town
logo in its indicated size, text, and color palette.
Toys
Original Logo
Do scale the logo down,
Tinker Town
Toys
make sure the logo is not squashed.
Scaled Logo 8
logo do's
Ti nker Town
Toys
Do use the offered secondary color palette when the need calls for it.
Secondary Logo
Tinker Town
Toys
Do invert the logo against dark backgrounds when the need should arise.
Inverted Logo 9
logo don't
Ti nker Town
Toys
Don’t scale the logo
down without checking proportions otherwise it will be skewed.
Squashed Logo
Tinker Town
Do not scale the logo
Toys
down past provided size or the text will be unreadable.
Squashed Logo 10
logo don't Do not edit the
Ti nker Town
original color palette that is provided with the logo.
Toys
Altered Logo
Ti nk erTown
Toys
Type Edit Logo 11
Do not edit the typeface provided with the original logo.
12
color palette
Pantone 137C Pantone 310C Pantone 010C Pantone 005C 13
C
000 R 249
M
042 G 162
Y
098 B 030
K
000
C
053 R 107
M
002 G 199
Y
009 B 223
K
000
C
059 R 103
M
051 G 103
Y
050 B 104
K
019
C
030 R 180
M
024 G 180
Y
025 B 179
K
000
14
Typography Woodcutter Vintage Cartoon (Header) Donec rhoncus congue nibh ac euismod.
Chunk (Sub Head) Ut ac massa imperdiet, bibendum massa nec, suscipit nunc.
Maven Pro Bold (Body) Nunc pulvinar, tortor vitae interdum iaculis, massa erat feugiat tortor, eu tempor lectus urna eu augue. Aliquam rhoncus fermentum vestibulum. Sed suscipit odio finibus, laoreet lectus in, auctor nulla. Praesent posuere tellus eget tristique pretium. Maecenas eu pulvinar velit. Sed tristique a leo quis vestibulum. Cras venenatis, est vitae ullamcorper mollis, tortor urna ultricies tellus, vulputate viverra risus magna a orci. Aliquam metus nulla, porttitor non egestas non, tincidunt ac magna. Morbi suscipit lacinia dolor ut semper.
15
16
Imagery Do's Do
use bright imagery of children working with their hands. Give a feeling of interest and a peek of curiosity.
Do use imagery of
children playing together and sharing their toys. Invoke a feeling of kindness and over all fun.
17
Imagery Do's Do
use imagery of chilren in a day care or indoor setting with soft natural light. This gives a off a natural soft feeling.
Do use imagery
of younger ages of children to solidfy the brand is open to children’s toys of all ages.
18
Imagery Do's Do
use colorful and hands on imagery incorporating an acitivity taking place with the toys.
Do use imagery that
implys siblings or an older child helping a younger. This implys a strong fammily belief for the brand.
19
Imagery Don't Do not use black and white photos of children struggling. The images should be bright and full of energy.
Do
not use images of past toys, or in setting set up. Images should be of natural kids having fun and enjoying themselves in a modern take.
20
Imagery Don't
Do not use images of children in harsh weather conditions or showing struggles the children may face.
Do not use harsh lighting on a single subject. Show subject having fun and enjoying a bright and colorful setting.
21
Imagery Don't Do not use images of low lighting of children being inactive. These images will protray a sad concept and not the values or ideals of the comapny.
Do not use home taken
photos. Photos must be of a professional quality that incorporates the child in a real fun life setting. Rather than just sitting at home. Show them interacting in a fashion.
22
23
aDVERTISEMENT
24
bROCHURE
25
“I want to make beautiful
things,
even if nobody cares,asopposedto ugly things. That’s my intent.” -Saul Bass