About Scientists, inventors, and accomplished cooks in their own right Chris Young and Maxine Bilet created a new American dining experience in LEO. Chris and Maxine opened LEO in 2005 as an experiment with food and taste. Together they created astounding new flavors and textures by using tools such as water baths, homogenizers, centrifuges, and ingredients such as hydrocolloids, emulsifiers, and enzymes. By using science-inspired techniques for preparing food LEO is destined to reinvent restaurants as we know it.
Contents Brand Styling Colors
6
Type
7
Mark
8
Symbol
9
Stationery Letterhead
12
Envelope
13
Business Card
14
Menu Cover
15
Applications Advertising
18
Imagery
19
Web
20
Mobile
21
Brand Styling
Colors
Type
Use For Headlines cmyk ( 0, 16, 100, 0 ) rgb ( 255, 209, 0 ) pms 109
hex ( ffd100 )
cmyk ( 0, 0, 0, 100 )
Exo Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
rgb ( 35, 31, 32 ) 100 k
hex ( #231f20 )
cmyk ( 0, 0, 0, 20 ) rgb ( 209, 210, 212 ) 20 k
6
hex ( #d1d2d4 )
Use For Body Copy
Proxima Nova Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
7
Mark
Symbol
Primary Mark
Primary Symbol
pms 109
pms 109 only for use on darker backgrounds
100 k
1p8 minimum spacing around symbol
Secondary Mark
8
Secondary Symbol
60 k
60 k only for use on lighter backgrounds
20 k
1p8 minimum spacing around symbol
9
Don Rodgers, Owner
438 Madison Avenue New York, NY 10022
drodgers@leo.com office (212) 644-6453 moblie (212) 263-4472 leo.com
Nicholas Lindeman 1007 Massachusetts Street Lawrence, KS 66047
438 Madison Avenue New York, NY 10022
Stationery
Letterhead
Envelope standard size: 8.5 x 11 inch
proxima nova regular
standard size: 9.5 x 4.125 inch (#10 business)
438 Madison Avenue New York, NY 10022
8pt
Nicholas Lindeman 1007 Massachusetts Street Lawrence, KS 66047
438 Madison Avenue New York, NY 10022
12
proxima nova regular 10pt
proxima nova regular 10pt
13
Business Cards
Menu Cover
standard size: 3.5 x 2 inch
standard size: 4 x 7 inch
100k full bleed
60k full bleed inside
Don Rodgers, Owner
proxima nova bold 10pt
20k full bleed 60k opacity 20%
14
drodgers@leo.com office (212) 644-6453 moblie (212) 263-4472 leo.com
100k full bleed outside
proxima nova regular 8pt
15
Applications
Advertising
18
Imagery
19
Web
20
Mobile
21
Contact Phone: (212) 644-6453 Email: contact@leo.com Address: 438 Madison Avenue New York, NY 10022 To view our brand standards manual online and download corresponding resources visit leo.com/branding for more.