[ P ROBL E M + SOLV ING ] =
CALCULATING FORMULA _T HE P O R T F OL IO O F NIC HOL A S N AVA R R O
[ P ROBL E M + SOLV ING ] =
CALCULATING FORMULA _T HE P O R T F OL IO O F NIC HOL A S N AVA R R O
2_ [ CALCUL ATING FORMUL A ]
PROBL EM
PROCESS
[ X = CONCEP T ]
[ X + SOL U T IONS ] = 10
CALCULATING FORMULA _T HE F O R M U L A This book is a collection of concept formulas. The formula is the solution to the problem. Each problem has already been presented, tested, experimented and solved. As a designer we must face each project with a problem-solving solution. Each formula is created with concept words that were used for that specific project. What is the solution to the problem?
4_ [ CALCUL ATING FORMUL A ]
[ X = SOL U T IONS ]
0
_ 0 0 [ P RO JEC T S + X ] =
CONTENTS _ 0 1 GOOD E A R T H
_ 0 5 M E ND
_ 0 9 M A RK L E Y CREEK DOG PA RK
REBRANDING
SKINCARE
WEB & MOBILE APP
PACKAGING 3
PACKAGING 3
USER EXPERIENCE
[ p 07 ]
[ p 37 ]
[ p 69 ]
_ 0 2 S HE L L C S R
_ 0 6 C L E A R AWAY
_10 F O R M AT ION UNION
CSR REPORT
BRANDING
BOOK DESIGN
VISUAL SYSTEMS 2
GRAPHIC DESIGN 3
TYPOGRAPHY 3
[ p 15 ]
[ p 43 ]
[ p 77 ]
_ 0 3 C OL OU R
_07 K– CLE AN
HOME PAINTS
SUSTAINABLE DESIGN
PACKAGING 2
PACKAGING 3
[ p 23 ]
[ p 51 ]
_ 0 4 A N T IOC H , C A
_ 0 8 M AT T E L
WEB & MOBILE APP
REBRANDING
GRAPHIC DESIGN 3
IDENTITY 2
[ p 31 ]
[ p 57 ]
6_ [ CALCUL ATING FORMUL A ]
PROBL EM
TE A REBR ANDING
[ X = HE A LT H Y ]
1
_ 01 [ OR G A NIC + X ] =
GOOD EARTH _CL ASS
_ P R O JE C T OB JE C T I V E
PACKAGING 2
Choose an existing company or brand and design a new
_ IN S T R U C T O R VALERIE TAYLOR-SMITH
_ C AT E GO R Y REBRANDING
packaging line for them.
_ P R O JE C T S OL U T ION The brand Good Earth tea was chosen. The concept behind the label and brand was to create a sense of the earth. Typed words were used to help promote qual-
_T Y P E F A C E
ity. Good Earth now has teas that span all sorts of tea
BASKERVILLE
varietals, herbs, botanicals and flavors.The overall design
_ DE L I V E R A BL E S TEA PACKAGING
_ C O L O R PA L E T T E
●●●●● ●●●
creates an earthy environment for this gourmet tea line.
8_ [ CALCUL ATING FORMUL A ]
[ GOOD EARTH ] _ 9
10_ [ CALCUL ATING FORMUL A ]
[ GOOD EARTH ] _ 11
12_ [ CALCUL ATING FORMUL A ]
[ GOOD EARTH ] _ 13
14_ [ CALCUL ATING FORMUL A ]
PROBL EM
CSR REPOR T
[ X = SPE E D ]
2
_ 0 2 [ X + E F F ICIE NC Y ] =
SHELL CSR _CL ASS
_ P R O JE C T OB JE C T I V E
VISUAL SYSTEM 2
Create a visual system for a company’s corporate social
_ IN S T R U C T O R MARC ENGLISH
_ C AT E GO R Y CSR REPORT
responsibility (CSR) report. The assignment calls for icons, a website, brochure, and a facebook page.
_ P R O JE C T S OL U T ION Shell Oil Company was selected. The purpose is to communicate with their target audience on the efforts and
_T Y P E F A C E
progress on the environment. The concept is to create a
WHITNEY
cohesive visual system of Shell’s CSR efforts with clean-
_ DE L I V E R A BL E S BROCHURE ICONS WEBSITE SOCIAL MEDIA PAGE
_ C OL O R PA L E T T E
●●
ness and efficiency.
16_ [ CALCUL ATING FORMUL A ]
[ SHELL CSR ] _ 17
18_ [ CALCUL ATING FORMUL A ]
ENVIRONMENT
PROFILE
HOME
POWER
OIL BARREL
SETTINGS
[ SHELL CSR ] _ 19
PERFORMANCE
GAS PUMP
SEARCH
SOLAR ENERGY
FACTORY
DOWNLOAD
20_ [ CALCUL ATING FORMUL A ]
[ SHELL CSR ] _ 21
22_ [ CALCUL ATING FORMUL A ]
PROBL EM
HOME PAINTS
[ X = HOME ]
3
_ 0 3 [ E X T E RIOR + X ] =
COLOUR _CL ASS
_ P R O JE C T OB JE C T I V E
PACKAGING 2
Create a brand extension for an interior designer for
_ IN S T R U C T O R VALERIE TAYLOR-SMITH
_ C AT E GO R Y HOME PAINTS
house paint. The line included both interior and exterior paint – in gallon and quart size, spray cans and brushes.
_ P R O JE C T S OL U T ION The designer that was chosen was Jonathan Adler. The
_T Y P E F A C E
concept behind the design was to use Jonathan Adler’s
AVENIR
unique patterns and bright vibrant colors.
_ DE L I V E R A BL E S PAINTS SPRAY CAN PAINT BRUSH
_ C O L O R PA L E T T E
●●●●● ●●
24_ [ CALCUL ATING FORMUL A ]
PREMIUM INTERIOR GLOSS
ONE GALLON 124 fl oz (3 7/8 us qt.)
[ COLOUR ] _ 25
26_ [ CALCUL ATING FORMUL A ]
[ COLOUR ] _ 27
28_ [ CALCUL ATING FORMUL A ]
[ COLOUR ] _ 29
30_ [ CALCUL ATING FORMUL A ]
PROBL EM
TOURISM
[ X = A DV E N T UROUS ]
4
_ 0 4 [ X + R E L A X AT ION ] =
ANTIOCH, CA. _CL ASS
_ P R O JE C T OB JE C T I V E
GRAPHIC DESIGN 3
Create and redesign a tourism website and Iphone app
_ IN S T R U C T O R KATIE FREATHY
_ C AT E GO R Y WEB & MOBILE APP
for Antioch, CA.
_ P R O JE C T S OL U T ION The concept of the website is to explore the towns landscapes, attractions and to create a unique user interface. The homepage features the beautiful
_T Y P E F A C E
landscape of Antioch's grassy fields, green hills and
SOURCE SAN PRO
Mt Diablo. In the center is a boat wheel giving the
_ DE L I V E R A BL E S WEBSITE & MOBILE APP
user a sense of controlling their destination by using photographs of the town’s main attraction. In addition, a special fishing guide Iphone app was created. The
_ C O L O R PA L E T T E
fishing app shows and explains where to fish in the bay
●●●●● ●●●
area. The app provides beginners with information on the fundamentals of fishing as well as useful tips.
32_ [ CALCUL ATING FORMUL A ]
[ ANTIOCH, CA ] _ 33
34_ [ CALCUL ATING FORMUL A ]
[ ANTIOCH, CA ] _ 35
36_ [ CALCUL ATING FORMUL A ]
PROBL EM
SKIN CARE
[ X = HE A L ING ]
5
_ 0 5 [ BE AU T Y + X ] =
MEND _CL ASS
_ P R O JE C T OB JE C T I V E
PACKAGING 3
Create a brand of skin care products as a extension of a
_ IN S T R U C T O R VALERIE TAYLOR-SMITH
_ C AT E GO R Y SKIN CARE
parent brand. The skin care line required a skin moisturizer, face moisturizer, eye cream, foot cream, hand cream, and face wash.
_ P R O JE C T S OL U T ION The Martha Stewart Brand focuses on the qualities of fine
_T Y P E F A C E
living and has done so for over 20 years. The new skin-
GOTHAM
care line Mend is affordable and fast acting products that
ARCHER
focuses on everyday women's skin. The concept was to
_ DE L I V E R A BL E S SKIN CARE LINE IN-STORE DISPLAY
_ C O L O R PA L E T T E
●●
express a feeling of relaxation, healing, and cleanliness.
38_ [ CALCUL ATING FORMUL A ]
[ MEND ] _ 39
40_ [ CALCUL ATING FORMUL A ]
[ MEND ] _ 41
42_ [ CALCUL ATING FORMUL A ]
PROBL EM
BR ANDING
[ X = CL E A NSING ]
6
_ 0 6 [ X + P SORI A SIS ] =
CLEAR AWAY _CL ASS
_ P R O JE C T OB JE C T I V E
GRAPHIC DESIGN 2
Develop a new idea and promote it with a company. The
_ IN S T R U C T O R JESSICA PELTZ
_ C AT E GO R Y BRANDING
project called for a logo, brochure, and poster.
_ P R O JE C T S OL U T ION The shampoo/conditioner Clear Away is a product that helps controls the symptoms of psoriasis and dandruff. The concept for this product is to express relief and heal-
_T Y P E F A C E
ing. In the brochure the consumer gets educated on what
MYRIAD PRO
psoriasis is and how to treat it with the new product.
_ DE L I V E R A BL E S LOGO BROCHURE POSTERS
_ C O L O R PA L E T T E
●●
44_ [ CALCUL ATING FORMUL A ]
[ PROJECT ] _ 45
46_ [ CALCUL ATING FORMUL A ]
[ PROJECT ] _ 47
48_ [ CALCUL ATING FORMUL A ]
[ CLEAR AWAY ] _ 49
50_ [ CALCUL ATING FORMUL A ]
PROBL EM
SUSTAINABLE DESIGN
[ X = CL E A N ]
7
_ 0 7 [ P OL ISHE D + X ] =
K–CLEAN _CL ASS
_ P R O JE C T OB JE C T I V E
PACKAGING 3
Create a new line of sustainable and eco-friendly cleaning
_ IN S T R U C T O R VALERIE TAYLOR-SMITH
_ C AT E GO R Y SUSTAINABLE DESIGN
products. The project called for a vast variety of products that included household cleaners such as hand soaps, dish soaps, sponges, and dish towels.
_ P R O JE C T S OL U T ION A sustainable cleaning product line was created for
_T Y P E F A C E
K-Mart. The new sub-brand K-Clean is very catchy and
GOTHAM
it sounds like it’s “okay it’s clean”. Meaning that the prod-
_ DE L I V E R A BL E S CLEANING SUPPLIES
_ C OL O R PA L E T T E
●●●●● ●●●●● ●●●
ucts are efficient, fast working and K-Clean is part of the unique selling point. The label for the products expresses cleanliness and is eco-friendly.
52_ [ CALCUL ATING FORMUL A ]
[ K–CLEAN ] _ 53
54_ [ CALCUL ATING FORMUL A ]
[ K–CLEAN ] _ 55
56_ [ CALCUL ATING FORMUL A ]
PROBL EM
REBR ANDING
[ X = INF INI T Y ]
8
_ 0 8 [ X + PL AY ING ] =
MATTEL _CL ASS
_ P R O JE C T OB JE C T I V E
IDENTITY 2
Redesign the identity for Mattel Inc. The brand collateral
_ IN S T R U C T O R GORDON MORTENSEN
_ C AT E GO R Y BRANDING
pieces include: Stationery system, website, iPhone and iPad apps, ID badges, shipping box, and delivery truck.
_ P R O JE C T S OL U T ION The concept for rebranding Mattel is to express and communicate creativity, imagination, and expanding the
_T Y P E F A C E
child’s mind. The logo mark is in a form of two diamond
VERLAG
shapes. It adds to the playfulness of the mark. The dia-
_ DE L I V E R A BL E S STATIONARY COLLATERAL IDENTITY MANUAL
_ C OL O R PA L E T T E
●●●●●
mond shapes are formed by the M and its reflection. The brands work well with each segment having it’s own color.
58_ [ CALCUL ATING FORMUL A ]
[ MAT TEL ] _ 59
MATTEL
EX PANDING IMAGINATION
MATTEL
EX PANDING IMAGINATION
60_ [ CALCUL ATING FORMUL A ]
[ MAT TEL ] _ 61
62_ [ CALCUL ATING FORMUL A ]
[ MAT TEL ] _ 63
64_ [ CALCUL ATING FORMUL A ]
[ MAT TEL ] _ 65
66_ [ CALCUL ATING FORMUL A ]
[ MAT TEL ] _ 67
68_ [ CALCUL ATING FORMUL A ]
PROBL EM
DOG PARK
[ X = PL AY ING ]
9
_ 0 9 [ E X PL OR EING + X ] =
MARKLEY CREEK DOG PARK _CL ASS
_ P R O JE C T OB JE C T I V E
USER EXPERIENCE
Design a website and mobile app for a local dog park.
_ IN S T R U C T O R
_ P R O JE C T S OL U T ION
ALEXANDER VAUGHN
Markley Creek dog park is located in the city of Antioch
_ C AT E GO R Y WEB & MOBILE APP
in California. The concept behind the website and mobile app is to express and communicate exploring, energy and fun. Make the user experience for pet owners easy
_T Y P E F A C E
and accessible to navigate through the website. The dog
WHITNEY
park mobile app provides directions and information to
_ DE L I V E R A BL E S WEBSITE & MOBILE APP
_ C O L O R PA L E T T E
●●
visit the dog park. The app also has a GPS map location, a special camera and an activity tracker.
70_ [ CALCUL ATING FORMUL A ]
[ MARKLEY CREEK DOG PARK ] _ 71
72_ [ CALCUL ATING FORMUL A ]
[ MARKLEY CREEK DOG PARK ] _ 73
74_ [ CALCUL ATING FORMUL A ]
[ MARKLEY CREEK DOG PARK ] _ 75
76_ [ CALCUL ATING FORMUL A ]
PROBL EM
SURIVIVAL
[ X = P RO T EC T ION ]
10
_10 [ X + CL OUDS ] =
FORMATION UNION _CL ASS
_ P R O JE C T OB JE C T I V E
TYPOGRAPHY 3
Design a book based on the theme “sur vival.”
_ IN S T R U C T O R
_ P R O JE C T S OL U T ION
CAROLINA DE BARTOLO
The topic I chose was meteorology in relation to clouds.
_ C AT E GO R Y BOOK DESIGN
This book helps educate the reader about how clouds create different types of storms and how it impacts a lifeor-death situation. The concept expresses protection and
_T Y P E F A C E
lightness. The grey background in every other paragraph
AVENIR
creates an amount of control over the layout while repre-
_ DE L I V E R A BL E S BOOK
_ C OL O R PA L E T T E
●●
senting the feeling of clouds.
78_ [ CALCUL ATING FORMUL A ]
[ FORMATION UNION ] _ 79
80_ [ CALCUL ATING FORMUL A ]
[ FORMATION UNION ] _ 81
82_ [ CALCUL ATING FORMUL A ]
[ FORMATION UNION ] _ 83
84_ [ CALCUL ATING FORMUL A ]
_STUDENT
_T I T L E
NICHOLAS NAVARRO
CALCULATING FORMULA
925.437.0887 NICHOLASSNAVARRO@GMAIL
_PRINTING & BOOK BINDING
NICHOLASSNAVARRO.COM
BLUR
_SCHOOL
_PHOTOGR APHY
ACADEMY OF ART UNIVERISTY,
NICHOLAS NAVARRO
SCHOOL OF GRAPHIC DESIGN
_T E X T S T O C K _COURSE
MOHAWK SUPERFINE
SENIOR PORTFOLIO
_T Y P E F A C E S _INSTRUC TOR
UNIVERS
LIAN NG
ZAPF DINGBAT
_ D E PA R T M E N T C H A I R
_ S O F T WA R E
MARY SCOTT
ADOBE CREATIVE CLOUD
_COPYRIGHT © 2014 All rights reserved. No part of this publication can be reporduced without express permission from Nicholas Navarro.
[ DEDICATION ] _ 85
[ INSPIR E + SUPP OR T ] =
DEDICATION _T H A NK Y OU This portfolio is dedicated to my family, friends and instructors, who have been wonderfully supportive of me in my pursuit of my curricular journey at school. I would like to express a very special thank you to my parents, Annette & Javier, and aunt Nicole...the three of you have inspired me beyond words. To my friends: Christine De Bella, Kevin Ingram, Dionna Mlekush, Johnny Ramirez, Red - E ast Tumang, and Luke Word. I am so grateful and thankful for you to be apart of my life.