Nicholas Vallen - Portfolio (2020)

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Nicholas Vallen Pradana


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Hello, it is an honor to have you here.

My name is Nicholas Vallen Pradana, a graphic designer graduated from Multimedia Nusantara University. This book consists of my own personal works, including graphic works, illustrations, and another things such as craftings for the past few years. It was an honor for me to have you looking and examining these works of mine. Thank you.

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Graphic works


CV Bio, Education, Contacts

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Graphic Works The Udaya Resorts & Spa (Identity & Marketing)

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Eka Ria Restaurant (Branding)

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Teras Omah (Branding)

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Wu (Event)

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Illustration Realisme & Idealisme (Editorial)

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Raijin & Fujin (Apparel)

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Lion Dance (Artwork)

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Craft Soekarno & Hatta (Collage)

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The Crane Book (Book Binding)

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Bio Name

Nicholas Vallen Pradana

Place / Date of Birth

Jakarta, 14th February 1997

Address

Puri Indah, Kembangan, Jakarta Barat, Indonesia

Interests

Traditional Illustration, Raw Denim scenes, Stitching and Embroidery

Contact Phone

+6281 807 580 888

Mail

nicholasvallen@outlook.com

IG

@nicholasvallen

Education 2015

SMA Kristen Ipeka Puri Indah, Majoring in Social Science.

2019

Universitas Multimedia Nusantara, Majoring in Graphic Design.


Experiences

Achievements

Wisuda UMN 8 Setting & Property

2015

Nusakarya Exhibition Chosen Artwork

2016

UMN Festival 2016, Arture - Blackman

2016

Exam Exhibition Chosen Typeface Design

2016

Ultigraph Setting & Property

2016

Art square 2017 Chosen Illustration

2017

Konten Prodi FSD UMN PIC (Mentor)

2016

2017

Masterpiece Magazine 4 Exhibiton Designer

2016

Ultigraph 2017 1st Position, Watercolor Illustration

2018

Masterpiece Magazine 5 Illustrator

2017

Exam Exhibiton Chosen Comic Illustration

2018

Tutoriart 2 Watercolor Tutor

2017

Art Sociate 2018 Chosen Watercolor Illustration

Lecture Assistant Illustration

2017

Art Week - Asa Rasa Curated Artworks

2018

UMN Festival 2017 Visual Director

2017

Dua Dunia Campaign Mural Coordinator

2018

Masterpiece Magazine 6 Illustrator

2019

MATA Studio Graphic Design Intern

2018

The Udaya Resorts & Spa Graphic Design

2019

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Corporate Identity, Marketing, Social Media

The Udaya Resorts Year 2020

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About

Corporate Identity

A 4-stars hotel located at Ubud, Bali. This resort embraces the concept of nature and is well known for it’s signature flower bath. With a great reputation on their hospitality services, The Udaya is entitled as one of the top 5 resorts in Ubud, Bali.

As a luxury hotel with a global reach of audience, The Udaya Resorts & Spa needs a professional corporate visual identity so that the brand image can be well perceived. This identity have to be applied integratedly to both of the internal (branding) and external (marketing) aspects to maintain the brand consistency.

Graphic works

As an effort to communicate the concept of nature and tradition, hand-drawn illustrations are chosen to be the signature style of The Udaya’s key visual. The color burgundy and gold are chosen to communicate the brand’s luxury image, while the color green is chosen as secondary color to represents the Ubud’s nature surroundings. Here are some of the identity touch points for the internal uses.


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Marketing

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A marketing strategy and constant engagement with the audience are needed for the company to consistently sell the products and maintaining the brand positioning and reputation in the mind of customers.

photos or reviews), product knowledges, social campaigns and CSR, package promotions, and a constant friendly engagement with the audience through social platforms. Facebook and twitter are also used as secondary platform.

Since The Udaya needs to communicate visually to represent their site, Instagram was used as the main online platform. The corporate’s strategy on marketing mainly uses the approach of customer testimonies (either by shared

Such giveaways with travel bloggers or influencers are mainly used to reach a broader segment of prospective audiences. On the other hand, CSR and social campaigns are used to maintain reputation and brand image of the company.

Graphic works


Beside online platforms, several offline media are also used as a channel for marketing and product knowlege, including such as flyers, posters, HDTV (In-room and outside), signage, and others. Merchandise are also used on several needs to increase the interest of the audience towards, such as tote bags, t-shirts, and other items.

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Rebranding, Visual Identity Design

Eka Ria Restaurant Year 2019

Magpie Bird Xi Que (喜鵲)

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Plum Blossom Mei (梅)

About A Heritage family-run Chinese restaurant that has stood since 1925. The ever changing customers throughout generations obligates the restaurant to adapt and reposition themselves to the newer and younger generations.

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Graphic works

Concept The logo of Eka Ria was designed to reflects the bliss of kinship merriments. The logogram consists of two objects, which are the Magpie Bird and the Plum Blossom. The word ‘Xi’ in the Magpie Bird has the meaning of excitement, while ‘Mei’ in Plum Blossom shares the same pronounciation to ‘Mei’ in eyebrows. These two objects are treated as one, which was drawn by a wordplay idiom that reads “Xi Shang Mei Shao”, which has the meaning of happiness that fills the tip of eyebrows; or the radiance of a fulfilling joy that shows outside. Five Magpie birds on the petals also communicate the idea of ‘Wu Fu’, or the Five-fold happiness.


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Identity Assets In terms of the brand color system, the chosen color palette includes red, green, and gold colors. The red color represents the color of joy, while green represents the color of Jade which bounds to harmonious value. The gold color also used to depicts the luxurious brand image. Graphics and Illustrations assets were also created as a part of the brand identification. The graphic assets are the simplification of Chinese motifs based on a grid system, while the illustration assets depicts Magpie Birds in a stylized form, based on the form of the looping logogram.

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Graphic works


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Analysis As a heritage restaurant that has been running for nearly a decade, Eka Ria is still maintaining their brand since 1978, including their brand identity, exterior, and interior of their building. But, as the regular customer has grown older, Eka Ria needs to reposition the brand to the younger generations while keeping their core values heard by this group of audiences.

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Graphic works


The rebranding process gives the brand an opportunity to reiterate their values once more to the new and younger audiences. By doing a traditional approach on the rebranding, the brand may be seen as a relevant brand that holds firm to their promise from time to time, especially to the new generations.

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Visual Identity, Packaging Design

Teras Omah Year

The logogram showcases silhouette of a person doing a ‘Salam’ gesture.

2018

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About

Concept

Teras Omah positioned themselves as the leading pastry/ homebakery in West Jakarta.

The name ‘Teras Omah’ was derived from Sundanese language of house terrace. This name was used to represent the brand that was originally sold in front of the owner’s terrace. Beside that, The terrace of a house can be seen as the opening gate on where the culture of hospitality takes place.

The brand value is created based on Indonesian tradition on hospitality, which has been passed down from generations to generations.

The existence of Indonesian pastries are closely related to the culture of hospitality, which the house owner often offers many kinds of pastries to their guests. The logogram shows a stylized silhoutte of a person giving a ‘salam’ gesture while bowing, which is the basic greeting gesture in Indonesian tradition to shows respect towards each other as guests enter the owner’s house.

Graphic works


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Analysis As one of the leading pastry brand in Jakarta with a high price point, Teras Omah needs a brand identity that can distinguish their brand seperately from the other. The brand Identity itself also needs to reflect the designed brand value, which was rooted to Indonesian tradition and hospitality.

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Graphic works


Teras Omah can be seen as a brand that has a strong cultural value, yet keeping their brand relevant with their timeless image. The simplicity also adds value to the brand, which giving them an effortless yet luxurious identity.

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Event, Publication Design

Wu (舞) Year 2018

About

Concept

A poster redesign on the 23rd Ngee Ann City National Dance Championship, Singapore.

The word ‘wu’ (舞) means to dance. This word was derived as the essence of the 23rd Ngee Ann City National Dance Championship, an event that was held to showcase the greatest performances of Lion Dance in Singapore. These championship performances are presented right in front of the Ngee Ann City building, which is publicly open for everyone to enjoy.

This dancing Championship showcases fine Lion Dance performances from various Lion Dance groups across the country.

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Graphic works

As one of the oldest celebrated Chinese Culture, it is important that the Lion Dance can be preserved and enjoyed by the younger generation. This poster set redesign is done in a contemporary manner, which are targeted to the younger generations. The goal of this redesign project is giving a new breath towards the presentation of the Lion Dance show.


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Crescent Moon

To Dance Wu

Full Moon

Analysis The graphic elements are built by stylizing the Chinese character 舞 (wu) which means ‘to dance’. The word itself then are stylized and translated into a graphic asset, which is constructed based on geometric forms. This was done to give the design a more contemporary looks. To add more, the concept is also enhanced by the ovelapping moon phase which appears on the upper structure of the graphic asset. It functioned as a hint to communicate about the Lion Dance , which is often exhibited from time to time during Lunar New Year. These elements then are extended into various composition, which to depicts different formations and choreographs in dancing. These groups of assets then are applied on the design composition.

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Graphic works


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Editorial Design, Illustration

Masterpiece #08 Year 2018

About A creative visual media, managed by students of Universitas Multimedia Nusantara.

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Team

Concept

Anastasiu Melvin Junior, Edy Setiawan, Fandu Winata, Tamara Christy. Diandra Herlambang, Nicholas Vallen, Emeralda Lindra.

Realism and Idealism are two different concepts that mutually construct the creative industry. However, these two concepts are often seen as a contradictive elements towards each other. The Cendrawasih Bird act as the symbol for idealism, which they are known as the bird of heaven. However, It was interlocked by its another self as a symbol of contradiction, which represents the realism.

Illustration


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Illustration


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Touch Points A set of posters (above) and postcards (left side) were also designed for the launching back at 2018. The posters are set for the booth gimmick, while the postcard were sold on the launching event as a merchandise. Each of the postcard and poster set includes 3 unique individual pieces. The first and the second piece represent the idea of realism and idealism respectively. The last one represents their mutual relationship.

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Illustration


Online Digital contents, such as instagram posts and stories, were also used on promoting the launching of this magazine. All of the editorial assets were also used on the composition to create a unified image. *For a full online preview of this magazine, please follow the attached link: (https://bit.ly/30IBnf6) *Instagram: @masterpiecemagz

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Sneaker Customization

Raijin & Fujin Year 2019

About Customization on Adidas NMD R1 Triple White. This pair was painted using Angelus Acrylic Paints, and stitched with golden threads.

Concept The illustration depicts the Japanese Mythology duo, Raijin & Fujin, who are known as The God of Thunder and The God of Wind. As an inseperable Gods, The Raijin and Fujin are then illustrated on each of the pair. As the concept is strongly related to the Japanese Culture, These pair are created with a Wabi-Sabi (beauty in imperfection) concept, seen on the intentional created worn out effects.

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Illustration


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Illustration


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Watercolor Illustration on A4

Lion Dance (čˆžç‹Ž) Year 2017

About This piece was made to depict the flaming spirit of our people, welcoming a new year filled with prosperity and happiness.

Achievement Showcased on Art Week 2018 / Asarasa.

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Illustration


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Collage Works on 60 x 40 cm

Soekarno & Hatta Year 2016

About A collage work of unused denim to commemorate Indonesia’s 70th Independence day. A work dedicated to a local denim forum.

Achievement Showcased on Nusakarya Exhibition by UMN.

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Craft


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Book Binding, Linocut, Screen Prints

The Crane Book Year 2017

About A Self-made sketch book, binded using coptic stitching technique. The book was filled with some other crafting and printing works, such as Linocutting and Screen Printing.

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Craft


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