Brand Guideline
2022
Content Introduction Brand Identity Stationery Merchandise Packaging Sign Board Crew T-shirt 01 03 11 13 15 16 17
Introduction 01 | Introduction
About Toko Wiwoho
Toko Wiwoho is one of the oldest tobacco shops in Indonesia, which is located in the city of Yogyakarta, precisely in the Tugu Jogja area and makes it a witness to the history of the city of Yogyakarta because this shop has been present since 1919. Wiwoho
Positioning
Toko Wiwoho is a business that is engaged in sales the most complete tobacco, cigarettes and cigars in the city of Yogyakarta. Along with the times, Toko Wiwoho is able to continue to survive even today, by continuing to innovate and develop a hand-rolled culture exist in Indonesia.
Introduction | 02
03 | Brand Identity Logo Concept Minimum Size Typography Color Palette Logo Do’s & Don’t 04 05 06 07 09 Section: Brand Identity
Logo Concept
Toko Wiwoho logo design describes the shape of the shop itself, this is because the shop still maintains its shape from the past even today. The selection of these illustrations was chosen with the aim that creates a retro impression of the store and with the selection of this illustration means that the Wiwoho Store will always be present from time to time in the future as well as the shape of the building will always be maintained.
Brand Identity | 04
Minimum Size When using the Toko Wiwoho logo, it has a minimum size, this is necessary in order to remain visible when applied. It can be seen that in the 2 cm size logo, the details of the logo are starting to be difficult to see so the logo would be better if it was printed with a minimum of 4 cm or 6 cm. The print size of the logo must of course adjust to the comparison media to be printed 05 | Brand Identity 6 cm 4 cm 3 cm
Brand Identity | 06 TypographyA B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890 ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 Sarina Freedom Machine Light Reguler Averia Serif Libre Bold
Color Palette
In a logo, color is one of the most important aspects because the use of color will make the logo becomes more lively and prominent.
The Wiwoho shop logo uses 3 types of colors, including beige, brown and green. Use of the color represents natural colors that have an earthy feel. The use of these colors has a reason, namely adjusting to products from the Toko Wiwoho, namely tobacco so that the use of these colors will represent the product which is sold.
07 | Brand Identity
Brand Identity | 08 feefda0c7343946329
Toko
Logo Do’s
09 | Brand Identity
logo on background and color variations
Wiwoho original logo color and alternative colors
Don’t
Brand Identity | 10 Do not reflect the logo Do not use a logo that is too small Do not use white logoDo not use other colors in logo Do not stretch the logo Improper application of the Logo is not allowed. Logo
11 | Stationary Company Card Material Size : Bc Thic Paper : 9 x 5,5 cm
Stationary | 12 Stamp Material Size : Black Ink : 4 x 4 cm
Tote
Bag Material Size : Blaco : 40 x 35 cm 13 | Merchandise
Merchandise | 14 Wooden Lighter Material Size : Paper : 5 x 3,5 cm
Paper Bag Material Size : Kraft Paper 150gr : 15 x 20 x 8 cm Small 20 x 25 x 10 cm Medium 26 x 33 x 13 cm Large
Sign Board | 16 Sign Board Material Size : Plywood : 65 x 65 cm
T-Shirt
Crew
Material Color : Cotton Combed 30s : Black Crew T-Shirt | 18
Without an identity, a brand will not be complete. Thus this brand guideline was created for Toko Wiwoho.
Design
by: Nicholas Verrel Arissaputra
nicholasverrelarissaputra@gmail.com
Jalan Diponegoro No.4 Gowongan, Jetis, Kota Yogyakarta 55232 +6281257264941