1
TABLE OF
CONTENTS 4-11 PROLOGUE
12-17 HOW DO PEOPLE DESCRIBE ME
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MY FUTURE IN THE INDUSTRY 2
38-67 WHAT INTERESTS ME ABOUT THE INDUSTRY
68-77 MY SKILLSET
78-87 INTERNSHIP OPTIONS AND PDP 3
WHY I SWITCHED FROM
MANAGEMENT
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OVER TO
BRANDING 5
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Even though I had originally signed up for the international fashion & managment course when applying at AMFI I started feeling kind of
TRAPPED
and not really able to
FULLY EXPRESS MY CREATIVITY. After consulting my first year mentor and talking to her I came to the conclusion that the international fashion & branding course would fit my needs and desires way more than the business course, even though I still do find the business aspects of the industry quite interesting and important. So after the decision was made I started asking myself how I see and interpret branding as a whole and how I can benefit from it.
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WHAT IS
BRANDING Branding for me is the analysis of data, conveyed to the brander by researching a target group, a specific brand and its values, being on the lookout for trends and bringing all that data together to form a successful campaign or brand image. The difficulty within the branding field is without any doubt the gigantous ammount of sources through which the brander is forced to really be on the lookout for fitting data to put into his work. In order to brand successfuly it is utterly important to be a critical thinker and to filter out everything that is unnecessary for the striven end result. That combination of critical thinking and converting data into creative concepts for me is what branding‘s really about and why I chose the profession.
WHAT IS
A BRAND The importance of brands has steadily increased throughout the past decades, mainly caused by the commercialisation of various industries all around us. Brands are no longer just producers of certain goods but more a lifestyle choice that form social groups around them. So what exactly is a strong brand in my opinion? The best example that could be given is “Apple“. Tech companies are more than any other industry relying on consumer satisfaction, especially in the digital age we‘re living in. Apple has achieved perfection in terms of product design and supplying its customers with a selection of features that their buyers really need and not flooding their products with a tremendous ammount of small gimmicks and features that may on the one hand be nice to have, but don‘t really have a deep purpose to the user experience. Adding to that, Apple‘s design mentality follows the same core values as its choice of hardware features in their devices. Products are being designed in a very minimalistic but still eye-catching way. They not only radiate a sort of luxury feel but they make the consumer feel like they‘re part of a specific social group and Apple, not like any other brand, has made that exact feeling of belonging to something special the reason why their products are selling in huge ammounts and why Apple is still considired the most valuable brand in the whole entire world. And that for me is the reason why Apple is a really strong brand and can‘t be left out when talking successful branding. 8
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WHAT IS
THE MEANING OF A TREND Trends could be generally described as certain topics, objects or lifestyles that are surrounded by a general interest in a broad group of individuals in our society. Sustainability for example is at the forefront of current trends in our society. But not only is it a trend but more a necessity for a clean and healthy planet and is steadily fighting its way through into various business sectors and interest fields. It‘s importance for the environment but even more for us humans as a living species is undeniable and is the exact reason why it‘s attracting the attention of so many individuals around the planet. Minimalism, another trend that is more and more rising in its size and importance, goes handin-hand with sustainability. Generally speaking, trends are often formed out of general needs of the public itself.
In an age of heavy consumerism and advertisements that are implemented in our daily lives, the need to minimalise ones belongings is totally understandable and can often have a positive effect on the individual. We‘ve reached a point where we‘re being almost overrun by products and out of that overflow of things emerges a very unhealthy type of consumerism. The same thing could be said about modern beauty standards and body positivity. If you look at the beatuy standards of the 20th century you will notice that beauty standards just became more and more unhealthy throughout the decades, leaving a vast majority of people simply unhappy with their own appearance. Out of that dissatisfaction then rose the need for acceptance of all kinds of body shapes and forms. Though we‘ve still not reached total acceptance of everything within the world of beauty we‘re on a good track. Finally, trends often times originate from broader social disacceptance which is being transformed into broad acceptance within our society until they become a trend. Obviously this can‘t be said about every single trend that emerges but it‘s definitely quite a good explanation for world-wide trends. 11
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P
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R
S
D E V E L O
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N
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L
O P M E N T
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HOW DO PEOPLE
DESCRIBE
ME
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IMAGINATIVE ENTHUSIASTIC ORIGINAL OBJECTIVE OPEN-MINDED 16
HONEST 16
g
LOVES TO BE AROUND PEOPLE
NATURALLY WARM AND COMPASSIONATE
HIGHLY INTUITIVE AND PERCEPTIVE
GOOD AT MAKING PEOPLE FEEL COMFORTABLE
STRIVES TO MAKE THE WORLD A BETTER PLACE
ABSTRACT THINKER
SPONTANEOUS AND QUICK TO ADAPT, BUT HARD ON HIMSELF OVER PERCEIVED FAILURES
AVOIDS HURTING PEOPLE‘S FEELINGS BUT CAN SOMETIMES BE TOO CONTROLLING 17
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M U T I
T H F A S H I N D U 18
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Y U R E N H E H I O N S T R Y 19
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PEOPLE IN
THE INDUSTRY
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At the beginning of the second year I bought myself the book “THE FASHION BUSINESS MANUAL“ because my goal was it to further educate myself on the fashion industry, outside of AMFI. The book starts of with a listing of all different kinds of people and jobs in the industry. I took these pages as my main starting point to investigate into the different job opportunities the fashion industry has to offer in order to get a picture of which directions I could see myself working in. On the following pages you will find the jobs I‘m interested in the most at the moment.
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CREA
DIREC 22
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HE
ATIVE
CTOR 23
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THE JOB OF A
CREATIVE / ARTISTIC DIRECTOR “A creative director oversees all aspects of product design. In advertising, this means branding and advertising for a client and ensuring that the new branding and advertising fits in with the client’s requirements. As a creative director you will initiate and stimulate creative ideas for and from those involved in the creative process. A creative director is ultimately responsible for the quality of the final creative work. It’s very much a people-oriented job, involving development of high-level concepts for design projects. It also involves working with internal and external clients, pitching designs, and understanding client needs. At times, you may be required to develop visual designs, and at other times, you will be responsible for recruiting and managing third party design firms as well as internal design resources.“ (Creative Director Job Profile, 2011)
MOST IMPORTANT SKILLS - - - - - 24
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Have a good knowledge of layouts, graphic fundamentals, typography & limitations of the web Have a strong working knowledge of experience design, brand development, interactive commerce and creative process Ability to lead projects from concept to completion. Ability to communicate effectively, both orally and in writing Passion, Integrity, and Energy
TYPICAL DUTIES - Lead creative sessions for project kick-offs - Manage multiple projects from concept through completion - Develop design concepts - Establish creative direction within a company - Supervise and inspire the creative team of vendor partners; generate multiple concepts for a campaign or project - Work with the account team, strategy team, and copywriters to develop concepts and present to management - Work with internal teams to generate ideas for pitching and proposals - Manage team members - Provide quality control over concepts and projects
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A perfect example in my opinion for great creative directing is Louis Vuitton‘s “Heaven on Earth“ campaign. Virgil Abloh managed to embrace and transform dress codes of an old world and reprogrammed traditional dress codes. The FW20 collection shifted suiting away from its corporate comfor zone and took on a new meaning by pushing the collection‘s universal aspirations through the metaphorical language of clouds. What I find truly inspiring about that is how they managed to combine the collection, the runway show and the “Heaven on Earth“ campaign to one stunning visual identity and that for me is a sign of successful creative directing. It‘s collections like these that inspire me to become a creative director.
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LOUIS VUITTON MEN‘S FW20
as an example for great creative directing
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T H
P
A G E 28 28
H E
R
E N T 29
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THE JOB OF A
PR AGENT Public relations officers use a wide range of media to build and sustain a good image for a company, organisation or brand through planned publicity campaigns and PR activity. Public relations account executives are responsible for handling all aspects of planned publicity campaigns and PR activities. Depending on the employer, PR officers may also be required to carry out other, more general, marketing responsibilities. This can involve working on websites and social media and writing and/or producing presentations, reports, articles, leaflets, journals and brochures for both external and internal distribution. (Public Relations (PR) Officer: Job Description, 2020)
TYPICAL EMPLOYERS OF PR-AGENTS
KEY SKILLS FOR PR-AGENTS
- Advertising or marketing agencies - Consultancies - Commercial and industrial organisations - Private companies - Retailers - Manufacturers - Charities - Government organisations
- Excellent communication skills both orally and in writing - Excellent interpersonal skills - Good IT skills - Presentation skills - Initiative - Ability to prioritise and plan effectively - Awareness of different media agendas - Creativity
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OTHER TASKS INCLUDE: - planning publicity strategies and campaigns - writing and producing presentations and press releases - dealing with enquiries from the public, the press, and related organisations - organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits - speaking publicly at interviews, press conferences and presentations - providing clients with information about new promotional opportunities and current PR campaigns progress - analysing media coverage - commissioning or undertaking relevant market research - liaising with clients, managerial and journalistic staff about budgets, timescales and objectives
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MARK
MANA 32 32
HE
ETING
AGER 33
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THE JOB OF A
MARKETING MANAGER WHAT DOES A MARKETING MANAGER DO? A marketing manager is responsible for managing the promotion and positioning of a brand or the products and services that a company sells. Typically marketing managers are employed to attract more customers to buy from the company and to raise brand awareness through the creation of marketing campaigns. They’ll also analyse the types of customer that a company wants and how to attract them, and they’ll figure out ways for the company to better serve the customers they already have. They’ll also ensure that the company sees a good return on any money that is invested in marketing activities. Because a marketing manager job role is so diverse and interesting, depending on the size of the company, the marketing manager can be responsible for many diverse activities, such as:
- - - - -
Website management. Social media management. Copywriting and content management. Data analytics. PR and corporate communications
(Marketing manager job description, Calaby, n.d.)
WHAT ARE THE QUALITIES OF A GOOD MARKETING MANAGER? Aside from having a good skill set, marketing managers need well-rounded attributes to be successful in their roles. “They should be very calm under pressure, as there’s always tight deadlines’” says brand marketing director Mohsenin. “They should also be great communicators – so always reply to emails and keep people in the loop, it’s all part of living and breathing what you preach. Charm and a sense of humour are also underutilised in any field!” “People can be naturally detrimental about their own work, so a good marketing manager should have the confidence to undertake research and believe in their own abilities,” comments Mendoza, senior marketing manager and website director for Associated Press. “If you think you need to fill someone else’s shoes, you’re not going to behave like yourself. But in reality, the thing that helps the most in your career in marketing is trusting yourself and not becoming someone that you’re not. Really good marketing managers are authentic, they pay attention to detail, and that’s how you differentiate yourself from others. Don’t look at marketing as just a job, it can be a real career option.” (Marketing manager job description, Calaby, n.d.)
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WHAT ARE THE SKILLS NEEDED TO BE A MARKETING MANAGER? When it comes to marketing manager skills, Neil Coleman, agency manager at the award-winning marketing agency, eJigsaw, explains that a “high level of attention to detail and great all-round technical skills are essential. Creative thinking is a an excellent trait. And at management level team leadership skills are fundamental.” Other skills that are necessary to succeed in a marketing management role include: - - - - - - -
Communication and negotiation skills. Budgeting skills. Ability to use various types of software, including MS Office and Adobe Creative Suite. Good social media skills. An understanding of digital advertising platforms such as Facebook, Bing and Google AdWords. People management and team leadership skills. An understanding of how to interpret data and make decisions based on data analysis.
“Creativity and an analytical mindset are essential,” says Gilbertson, commercial manager at Displaysense. “Also a lot of decisions that are made in our business are based on data, so an understanding of data is important. Marketing is a very fast-paced role, so it’s about seeking and grasping opportunities while you can, and deciding what’s going to make the company the most money.” “Being a good motivator and having your team on your side is also important; not because you’re telling them what to do but because they want to do it and they want to progress,” continues Gilbertson. “Great marketing managers also need to communicate across the business and across cultures, too. Plus, an excellent understanding of software such as Google Analytics, CRM systems, and AdWords, is advantageous. “You don’t need to be an expert, but you should have a good understanding.” (Marketing manager job description, Calaby, n.d.)
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FIRST
CONCLUSION AFTER INVESTIGATING THE DIFFERENT JOB OPPORTUNITIES WITHIN THE INDUSTRY
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After looking at the different job fields within the industry I come to the conclusion that the Creative Director is definitely the job I‘m interested in the most. I do think that it‘s the most creative job out of the three I mentioned before. I‘m that kind of person that likes to be in responsibility for stuff. So being responsible for the quality and creative aspect of the final product that is going to be sold perfectly fits and motivates me. Furthermore, I do like the different options the job brings with it. At times, you may be required to develop visual designs, and at other times, you will be responsible for recruiting and managing third party design firms as well as internal design resources. In the end, managing multiple projects from concept through completion, developing design concepts and establishing creative direction within a company are the a main reason why I picked the branding course for the second year at AMFI. But since my main plan for the future is to have my own creative agency, that‘ll probably lead to combining the jobs of the PR-Agent, Marketing Manager and Creative Director under one roof and me being able to switch around if I like to, or work togther with all three of them.
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WHAT INTERESTS ME ABOUT THE
FASHION
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INDUSTRY
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MARKE TING I really admire good marketing campaigns, also due to the fact that I‘m a huge fan of photography. Marketing campaigns are the perfect way to reach your customers, clients, and leads. They can be the game-changing move that secures meetings with customers or prospects. Producing campaigns with a series of touchpoints will grab someone’s attention better than a single advertisement. You need to break through the clutter when promoting yourself, and marketing campaigns with incentives can do that for you. Also, adding an incentive lets you follow up with customers. It lets you explain your services and promote your brand even further. This makes marketing campaigns an important piece of any B2B sales strategy. It’s helpful whether you’re keeping in contact with current clients or finding new leads.
On the following pages you will find a selection of marketing campaigns which I find truly inspiring and visually appealing. The visual aspect and making them look aesthetic is the most important part for me.
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CAMPAIGNS
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STÜSSY FALL ‘19
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SS18
SS18
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FW19
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PRA Linea
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ADA Rossa
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R U N W Runway shows are the moment where the collection becomes life for the first time. I always admired how brands manage to combine concept, styling, music, sound and set design to make it fit to the current collection. In my opinion runway shows are one of the most important parts in creating a collection and running a brand. If you fail to present your garments a way that is fitting to your core brand values und the collection you might as well just throw everything overboard and not sell it. On the following pages you will find a selection of runway shows that I find truly beautiful.
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W A Y
S
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PRADA SS21 Runway Show
I really admire the way fashion brands, especially Prada, adapted to the Corona pandemic when presenting their SS21 lines because they had to come up with new concepts for their runway shows which had previously always taken place during big fashion weeks like the ones in New York or Paris. Having no audience at all andplacing multiple cameras and tv screens in the room to be able to film the models out of multiple angels was something I thought was really interesting to see and I think it worked out perfectly.
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BALENCIAGA SS20 Runway Show
Balenciaga‘s SS20 runway show was in my opinion one of the strongest shows Balenciaga has done in a while. Coloring the location in the typical european blue and making it look like a sort-of parliament perfectly matched the collection that features silhouettes that had gotten their inspiration from the garments female politicians wear. Overall, a very strong show and collection.
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GU
SS20 Run
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A psychiatric clinic meets an airport in the latest set for Gucci’s Spring Summer 2020 show, and it felt a bit like waking up on a sterile spaceship after going under for surgery. For Milan Fashion Week 2019, the Gucci Hub of Via Mecenate — an old industrial space restored by Piuarch studio — has transformed into a brilliant white volume, like a monastic medical center. Placed center stage was a walkway in aqua green, transporting immobile models in straightjackets revisited by Alessandro Michele, Gucci’s creative director.
UCCI
nway Show
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LOUIS VUITTON Men‘s FW20 Runway Show
Definitely my favorite show and collection in the last years. The show and set design perfectly matched the collection, such as the sound and music design. I adore what Virgil Abloh did to Louis Vuitton‘s Men‘s department so it‘s withouth any doubt that this runway show has to show up here.
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R E T A I L
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S T O R E S
I‘m personally am not a big fan of online shopping. I like to go out and visit stores in real life because the retail environment gives you a way better perception of a brands identity. Furhtermore, I like me a good and visually appealing retail store. The thought that goes into creating such a fashion environment is tremendous but on the other hand really inspiring and if a brand succeeds to create a nice and fitting retail environment then that‘s pure satisfaction. 59
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STĂœSSY
Department Store Kuala Lumpur
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LOUIS VUITTON Pop Up store New York City
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SUPREM
Brooklyn, Ne
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ME STORE
ew York City
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SECOND
CONCLUSION AFTER INVESTIGATING WHAT I FIND INTERESTING ABOUT THE FASHION INDUSTRY
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Overall I can say that I find the aspect of visualising a collection or brand truly inspiring, wether that‘s through photogrpahy or illustrations in a marketing campaign or through installations in stores or runway shows. I always admired the visual aspect of the fashion industry. For me, that‘s what makes it so interesting and inspiring. Without any doubt, it is quite hard to come up with a concept for a store, campaign or fashion show that fits the brand‘s visual identity and core values but I do like that challenge and the outcome which in most cases is really satisfying. Every campaign, store ore runway show that I showed before differs from the others but they are always in line with the brand identity and the collection that they were made for and that for me is the most interesting aspect in the fashion industry.
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M Y P E R S O N A L
S
K
I
I would dare to say that photography and having an eye for visually appealing photos is one of my strongest skills. But I also like to experiment with graphic illustrations. On the following pages you will find a selection of experiments and work I did during my AMFI career. I think they show my skills quite well. But they can definitely all be improved further and I think the minors and specialisations at AMFI are going to help me to achieve this, as well as me just experimenting further outside of AMFI.
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INVITATION EXERCISE for Visual Presentation
The objective was to come up with a fictional event and use our own font which we had previously created to create an invitation for that event. I came up with “Louis Vuitton Spa Night“ at the Blue Lagoon Spa in Iceland. Louis Vuitton is all about travelling. So it only made sense to host the event at a famous travel location in order to stay true to Louis Vuittons roots.
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Unfortunately I‘m not able to showcase any photography work at the moment because a lot of my good picutres are on a harddrive in my apartment in Amsterdam because I like to store them at a safe place in case my laptop crashes and since I‘m still in Germany due to my illness it‘s not possible for me to show those pictures at the moment. I do know that my skills do need some improvement but I also think that Minors and Specialisations like Fashion and Visual Culture or the garment magazine will broaden those skills. I like to experiment around and that‘s why I also put in the t-shirt designs I made even though I‘m not really interested in designing my own garments.
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THIRD
CONCLUSION AFTER INVESTIGATING MY SKILLSET
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P D 78
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N S H I P I O N S
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D P 79
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I‘m planning to make my internship in NYC. I‘ve been in love with the city since I was a little child and plan to move there after succesfully graduating from AMFI. The city is in my opinion a melting pot for fee and creative minds and everytime I go there it feels like going home. Since I‘m interested in having my own creative agency one day it only makes sense for me to intern at a creative or artistic agency in NYC. Since I haven‘t decided on one specific agency yet and want to leave as many options open as possbile you will find a seleciton of agencies on the next page which I‘m going to apply at. To finish the book you will find my three plans for the flexible program on after the investigation of the agencies in the city.
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When it comes to places that are full of inspiration and talent for design, advertising, and web development, New York is undeniably one of the leading cities in the world. The best and most creative design agencies are widespread throughout New York City, where talent gravitates together to create fantastic work. The top design firms house some of the brightest industry experts that work as a team to create a digital strategy incorporating graphic design, marketing, and website development. The goals of each client are brought to life through a gorgeous website design that gets measurable results. Firms can rely on skilled professionals in NYC to create and develop inspirational advertising and design.
Blue Fountain Media Blue Fountain Media is a digital agency in NYC that is founded on the premise that client results and stunning design go hand in hand. They provide 360-degree solutions from strategy and design to development and digital marketing services, with ROI as their factor for success. Their clients range from world-renown names like P&G, AT&T, NFL, and Canon, to emerging companies looking to grow their online presence.
FI - Fantasy Interactive Fi has earned its highly respected reputation as a full-service agency by creating beautiful digital experiences for clients such as Google, Porsche, Microsoft, USA Today, Nickelodeon and Wacom. With offices in New York, San Francisco, London and Stockholm, this multi award-winning agency not only gets the job done, but they also help fix the inherent problem.
R/GA R/GA started in 1977 as an agency built on innovation focused on film. 30+ years later R/GA has transformed into a global digital agency that blurs lines between traditional advertising and digital innovation to bring fresh and unique perspectives to challenging problems.
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Big Spaceship Big Spaceship is a digital creative agency residing in Brooklyn, New York’s “Digital Dumbo” area. Their work is guided by the collaborative process in which they were founded on. The evidence is in the work, the projects always feel unified on every level and continue to push the expectations and capabilities of the web.
B-Reel B-Reel touts themselves as being “a hybrid production company, specialized in the field of advanced digital production for web, mobile, physical installations and other media.” Their ability to create inventive pieces of digital content has set the bar for what’s capable on the web. From Chrome Experiments to ground breaking interactive music videos, B-Reel has proven to be one of the most inventive digital production companies in the business.
Firstborn Firstborn is a multiplatform agency that creates engaging pieces of digital content. Their work has been praised for its obvious and not so obvious attention to detail. This type of attitude has proven to be successful for them and garnered some big wins over larger agencies in the past few years.
AKQA AKQA is an agency that works to bring innovation throughout their projects and push technology as well as a strategy to help their clients achieve success. Their approach has consistently proven to be effective by their recent win as Digital Agency of The Year 2011 by Adweek and Campaign.
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PLAN A - Fashion & Visual Culture (Specialisation) - Internship - Fashion Marketing Innovation (Minor) - Graduation
PLAN B - Internship - Brands & Identity (Specialisation) - Fashion & Visual Culture (Minor) - Gradution
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PLAN C - Internship - Fashion & Editorial Branding (Minor) - iNDiViDUALS (Specialisation) - Gradution
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FINAL
CONCLUSION After investigating the different job opportunities within the industry, looking at my personal skills, seeing what I find interesting about the fashion industry and creating my PDP plan, I‘m positive that I will be able to make a living in the fashion industry. I know that there‘s still a lot of work that needs to be done for that. I will have to level up my skill set and get an even better and broader understanding of the industry but since I‘m still a student I do think that my studies at AMFI will guide me through that process and help me to find the direction I want to go into. I do have to say that I‘m not 100% happy with the way my POP book turned out but due to me being severly sick for over a month now I‘m still struggling with a lot of stress to keep up with everything because I missed a lot of classes in the last weeks and wasn‘t able to work at peak performance. Still, I‘m looking forward to the fourth semester at AMFI since I believe it‘s probably going to be the most important in my whole AMFI career.
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SOURCES Pages 4-5 Ryoji Ikeda Continuum. (n.d.). [Photograph]. https://forma.org.uk/assets/_large/R0012753.jpg https://www.thephotographicangle.co.uk/wp-content/uploads/2018/05/Walking-Man-by-Rupert-Vandervell.jpg Pages 6-7 https://images.unsplash.com/photo-1490059830487-2f86fddb2b4b?ixid=MXwxMjA3fDB8MHxzZWFyY2h8Mnx8YmxhY2slMjAlMjYlMjB3aGl0ZSUyMHNpbGhvdWV0dGV8ZW58MHx8MHw%3D&ixlib=rb-1.2.1&w=1000&q=80 Pages 8-9 Ryoji Ikeda Continuum. (n.d.-b). [Photograph]. Material Lab. https://www.material-lab.co.uk/media/filer_public_thumbnails/filer_public/26/1a/261a2a09-8698-450d-959f-01f77078c371/img_7562.jpg__1440x1440_q85_subsampling-2_upscale.jpg Pages 10-11 Ryoji Ikeda. (n.d.). [Illustration]. Fondation Phi. https://fondation-phi.org/wp-content/uploads/import-fr/2014/03/ryoji-ikeda.jpg Pages 12-13 https://www.elevation1049.org/mediaObject/2017/Ryoji-Ikeda/watch/Ryoji-Ikeda-Portrait--Bar-Code-/resolutions/res-l600x600/ Ryoji-Ikeda-Portrait--Bar-Code-.jpg Pages 18-19 https://moussemagazine.it/app/uploads/datatron_3sxga_-ryoji-ikeda-eyefilmmuseum.jpg Pages 22-23 Creative Director Job Profile. (2011, July 6). Fashion Capital. https://www.fashioncapital.co.uk/profiles/creative-director-job-profile/ https://de.louisvuitton.com/images/is/image/lv/1/PP_VP_L/louis-vuitton-geschäfte-us-louis-vuitton-new-york-men-s-fw19-pop-up-closed--ViriglPopUp_5_DI3.jpg Pages 24-25 Creative Director Job Profile. (2011, July 6). Fashion Capital. https://www.fashioncapital.co.uk/profiles/creative-director-job-profile/ https://xf5cp1dvpdp3alhqw1jg2xjh-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/02-Sun-VideoStill-01-2400x1350.png Pages 26-27 https://s3-ap-southeast-1.amazonaws.com/mensfolio-my-production/2020/07/21160308/DSC3422b-scaled.jpg Pages 28-29 https://thebridgehead.ca/wp-content/uploads/2016/03/paparazzi.jpg Pages 32-33 https://jingdaily.com/wp-content/uploads/2019/02/Balenciaga-x-Farfetch-Capsule-Collection-2.jpg Pages 34-35 https://anotherimg-dazedgroup.netdna-ssl.com/640/azure/another-prod/380/3/383436.jpg Pages 36-37 https://www.evidenceinvestor.com/wp-content/uploads/2019/12/selective-focus-photo-of-magnifyingPages 38-39 https://64.media.tumblr.com/b55e4138f2b6b5a541d3a4d4f470864a/tumblr_phb6n8QyaI1rclv0wo1_640.jpg Pages 40-41 https://stussybootlimages.s3-us-west-2.amazonaws.com/wp/FA+Campaign/EQ_Stüssy+F19_Colin+Dodgson_230x300mm_Social+24. jpg
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Pages 42-43 https://www.artpartner.com/propeller/uploads/2019/08/AP1143305.jpg https://images.squarespace-cdn.com/content/v1/5253c4dbe4b0e53491eae872/1566412240588-AC38O4FDOOWQ5IDRAFPO/ke17ZwdGBToddI8pDm48kFc8EPb9oFzYgYJbMYTCuxJ7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QHyNOqBUUEtDDsRWrJLTmbA40xHUQunj0vJznaJavl1LkHordNy1ni4_Qez4NTFPGP3PiuIivAhzhvaZ62nrF/EQ_Stüssy%2BF19_Colin%2BDodgson_230x300mm_Social%2B28.jpg?format=2500w https://stussybootlimages.s3-us-west-2.amazonaws.com/wp/FA+Campaign/EQ_Stüssy+F19_Colin+Dodgson_230x300mm_Social+2. jpg Pages 44-45 https://i.pinimg.com/originals/32/45/54/324554356478375b17a1ddf0b015d5f5.jpg https://www.fashionela.net/wp-content/uploads/2018/02/Balenciaga_SS2018_Fashionela-1.jpg https://lesfacons.com/wp-content/uploads/2019/07/BALENCIAGA-FALL-2019-AD-CAMPAIGN-9.jpg Pages 46-47 https://video-images.vice.com/_uncategorized/1535449776933-SHOT_02_958_v4_QC.jpeg https://video-images.vice.com/_uncategorized/1535449829302-SHOT_02_812_v3_QC.jpeg https://video-images.vice.com/_uncategorized/1535450049037-SHOT_02_018_v4_QC.jpeg Pages 48-49 https://redcarpetsystems.com/wp-content/uploads/2014/05/fashion-runway-rental-redcarpetsystems-dot-com-01.jpg Pages 50-51 https://www.businessoffashion.com/articles/marketing-pr/site/uploads/2020/09/Prada-SS21-W-show-image_05.jpg Pages 52-53 https://s3.amazonaws.com/djwp/wp-content/uploads/2019/09/30163441/Document-Journal_Balenciaga-Fragarence_THUMB_ HEADER.jpg Pages 54-55 https://hips.hearstapps.com/hmg-prod.s3.amazonaws.com/images/sfilata-gucci-pe-2020-1569229198.jpg Pages 56-57 https://usa-grlk5lagedl.stackpathdns.com/production/usa/images/1579495717812345-defile-louis-vuitton-homme. jpg?w=1920&h=800&fit=clip&crop=faces&auto=%5B%22format%22%2C%20%22compress%22%5D&cs=srgb Pages 58-59 https://images.adsttc.com/media/images/582d/ae57/e58e/ce5f/9300/032a/large_jpg/4.jpg?1479388735 Pages 62-63 https://de.louisvuitton.com/images/is/image/lv/1/PP_VP_L/louis-vuitton-geschäfte-us-louis-vuitton-new-york-men-s-fw19-pop-up-closed--ViriglPopUp_5_DI3.jpg Pages 64-65 https://i.pinimg.com/originals/3d/2f/39/3d2f39bc991117af0532835e2a80c9d8.jpg Pages 68-69 https://64.media.tumblr.com/03c202b5ccda29c47e8d02d379821dbe/47287ad3e414abc6-c1/s1280x1920/bae2f03f7a8d8ec6c4a2ec42b11e78a727e33458.jpg
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