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Quarterly 2012
The Associate Magazine, Southern Spain’s first choice with the International business community for networking, B2B, idea share, consultancy, media, contacts and building your business.
Welcome to the Associate Spain’s first dedicated International Business to Business Magazine Welcome to the Associate Business Magazine Media Kit, to introduce you tp our magazine concept and outlines each of our other products to help your business be all it can be. We invite you to read it at your leisure and hope it inspires, entertains and acts as a catalyst for future networking and revenue development opportunities. The Associate connects ambitious business owners and entrepreneurs to valuable sources of information, insight and opinion, through four products. • A Quarterly magazine with a circulation of 5,000 issues • A vibrant website • Costa Blanca Events and meetings • An annual awards program
OUR VISION The Associate Magazine is Spain’s first true Business to Business Magazine for the International Community. There are dozens of English Language magazines and newspapers printed on the Costa Blanca and beyond. They are all inspirational and informative in their own way. But it’s not enough! The possibilities and gateways that a Business Magazine can lead to are endless. The Associate magazine embraces the requirements of working professionals in Southern Spain and utilizes its knowledge and professional connections to its full capacity by providing you with an informative, relevant and interesting read, all encompassed within one free, quality, quarterly magazine.
THE EXPERIENCE As a Business magazine, we ensure that we fully employ the latest information, research and trends available to produce quality articles that not only excite and inform the reader but are inspirational and quotable. We strive to create a medium whereby all content is specific to you, the working professional, assisting and enhancing your corporate experience in Spain. We recognize the gap in the market for a content rich business magazine and aspire to fill this opening. The Associate magazine is confident that we will quickly develop a strong following and build our popularity, starting with our first issue, to be published in every quarter, Winter, Spring, Summer and Autumn, starting in 2012.
MAGAZINE The Associate Business Magazine is quarterly, seasonal magazine aimed at business owners and entrepreneurs. Launched in January 2012, the magazine is positioned as a trusted advisor, giving up-to-date information that business people can start to use as soon as they finish reading. With a targeted circulation of 7,000~10,000 issues, the Associate magazine is designed to offer readers the chance to sample insights, experiences and instructions from innovative entrepreneurs, business owners, directors, managers and consultants, thinkers and professional practitioners, not only from Spain, but globally, whose ideas and forward thinking could be of benefit to you. The Associate magazine is distributed on a quarterly basis. At the time of our scheduled launch in October, 2011, we already have a database of more than 1,000 subscribers, to whom we mail copies directly, along with a further 2,000 copies to be strategically placed with business professionals, for our target demographic to read. Our first issue run will be a minimum of 5,000; 1,000 for subscribers and 2,000 each for the Costa Blanca North and South. Both the magazine and website encourage readers to subscribe to the Associate, to receive a copy of Spain’s premier expatriate business magazine, for just the cost of postage and packaging. Prior to launch, we are already experiencing a higher than projected interest and requests to have the Associate delivered to corporate distribution points throughout southern Spain and the Costas. Therefore we are experiencing a rise in our distribution figures on a daily basis and we will update our media packs and website to reflect these changes.
DESTINATIONS AND DISTRIBUTION Our destination points start in Alicante, Murcia, Torrevieja and Javea regions. Please let us know if your business would like to become a corporate distribution point. Distribution points Accountant Offices
Airport Lounges Business Centres
Business Exhibitions
Business Clubs
Business Premises
Corporate Events
Dealership Showrooms
Private Medical Centres
Dental Offices
Hotels
Corporate Hospitality Suites
Insurance Brokers Lawyer’s Offices
Promotion Sites
Publication Dates Issue
Publication Date
Booking & Copy Deadline Date
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Winter 2012
21 Dec 2011
2
Spring 2012
21 Mar 2012
3
Summer 2012
20 Jun 2012
4
Autumn 2012
19 Sep 2012
Distribution Projection 2012:5,000 ~ 7,000 magazines per quarter 2013:7,000 ~ 15,000 magazines per quarter
Submissions All advert submissions must be delivered and approved by the Associate Magazine at least 15-business days, before the desired issue’s publication date. The Associate must approve all adverts and their content before being placed in the magazine. The Associate reserves the right to withdraw an advertisement from its magazine, for any reason, at any time. A full refund will be applied to the client’s account in such a rare situation.
Pricing Structure Advertising starts from as little as €75.00 for an eighth of a page insert. That’s only €25.00 per month to promote your business and services by more than 5,000 potential business partners around the Costa Blanca and Southern Spain.
SPECIFICATIONS The specifications are very simple; however if you need more complex details, these can be provided. All files should be 300 dpi. Formats for advertisement Adobe Acrobat (PDF)
JPEG
TIFF
CMYK
MS Word
MS PowerPoint
GIF
PSD
EPS
Size
Dimensions
Eighth Page
(h) 66 mm x (w) 46 mm
Cost per edition Priced from €75.00
Quarter Page
(h) 135 mm x (w) 95 mm
€126.00
Half Page
(h) 135 mm x (w) 190 mm
€210.00
Full Page
(h) 278 mm x (w) 190 mm
€350.00
Inside Front Cover
(h) 287 mm x (w) 200 mm
€400.00
Inside Back Cover
(h) 287 mm x (w) 200 mm
€400.00
Advertisement Size and Cost
Graphic Design Not everyone might have advertising graphics to suit the B2B nature of the Associate. No problem. We also offer a COMPLIMENTARY Graphic Design service to produce your advertising from elements and information you provide us with. We also offer a professional photography service.
Advertorial The most cost efficient way to promote your business is to take one of our advertorial spots. Along with your full or half page advertisement, it also affords you the opportunity to write about your business and service. Please email: advertising@theassociatemagazine.com, if you are interested in placing an advert, discuss artwork design or pricing structure. Alternatively, simply pick up the phone and have a chat with us directly on 966 999 393.
Why Advertise? The Associate magazine will rapidly grow as THE magazine choice of professionals. We need advertising partners to help us to make the Associate a success throughout Spain. We will be initiating a thorough Media Campaign, which will involve both our dedicated readers and advertisers. We will provide a stable platform to showcase your products and services to a specified marketplace and can assist you in creating advertisements specific to your target audience.
Benefits As an advertiser, our aim is to sell and promote your product or services. With each advert purchased, you are guaranteed exposure to the business community. We don’t just place the adverts in the magazine, we can create and strategically position them to catch the reader’s eye, build an image for your company, develop a top-line brand awareness campaign and act as a Call to Action, for the reader to find out more or order your product or service, without compromising the reader’s best interests. Due to our unique position in the Spanish marketplace, as an expatriate business magazine, readers will welcome ‘New talent on the block’, who in turn will become inquisitive, will want to have their own copy to read for themselves and ultimately they too, will want their business featured in the Associate. Please email: advertising@theassociatemagazine.com, or phone us directly on 966 999 393 to find out more about Spain’s only English Language business magazine and join us on The Associate.
www.theassociatemagazine.com