2020
Portfolio
T R A NS PO RTATI ON & PROD UCT D E S I GNE R nico.martinetti@outlook.fr
N I CO L A S MARTI NE T T I 1
PE R S ONAL STAT EM EN T
I have always had a passion for drawing and the automobile, and I have developed a curiosity for the products and modes of transport that surround us, as well as the way they work. Studying design was for me a way to extend my curiosity by drawing and projecting my ideas to provide answers to the exciting challenges of the mobility sector. Thanks to my various professional experiences, as well as the projects I have been able to work on, I have developed a sensitive creative methodology in which the end user plays an important role. 3
OVERVIEW
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N i ke a i rs h ip con ce p t p.7
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Au tom otive interior p. 26
05 C rĂŠan iu m p. 3 9
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Personnal projec t p.16
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A .L .F p. 33
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NI KE AIRSHIP CON CEPT
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CONTEXT
How can you develop a brand image and at the same time make it available to your customers in a mobile way?
tokyo
The city An airship
Choosing a brand
The objective of this project is to combine the use of the airship with that of a pop-up store by offering a public and mobile point of sale. The ephemeral nature of these stores creates the event by highlighting the brand. This ephemeral aspect is here related to the use of the airship, which can move and land on any type of ground without any dedicated infrastructure.
Economic lung Recognizable by all
Pop Culture International
A universe
Setting up in Japan A city rich in colour
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WHY JAPAN?
Streetwear brand store, Tokyo Brands realized that it was interesting to create products that were exclusive to certain places in the country.
Scenario d’usage Story board
TO KYO EarlyEn in début the day. de journée. The customer receives a L’interessé reçoit unesmartphone notification notification on his sur le jourto defind on son the smartphone day of the event l’évènement pour connaître le lieu. out the location.
Capital of Japan The place of streetwear is important in Japan and especially in the capital TOKYO.
Le dirigeable se fait out in The airship stands remarquer le ciel puis the sky and dans attracts the attire la foule. crowd
The airship changes location Le dirigeable change de lieu après after 3 - 4 hours ofde operation 3-4h d’exploitation la zone. of the area.
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Lorsqu’il s’ouvre; le stock et la When it opens, the stock scénographie sont déjà en and scenery are already in places. place. Une fois à l’intérieur; les Once inside, customers clients peuvent acheter les can purchase exclusive setet produits Nike exclusif Nike products and assister à des conférences; pour les heureuxlaunch acheteurs; attend product un vol est offert. conferences.
UNIVERSE
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IDEATION Fabergé’s way of conceiving, by inserting a «surprise» inside his eggs, was a source of inspiration for the creation of a strong identity.
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PACKAGE Closed airship (in flight)
Open airship (on the ground)
Pop-up store
20 m
22 m
45 m
Cockpit
Front view
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7,5 m
9m
Side view
Rear view
Exhibition space for new product launches where customers can admire the brand’s new products. The shape of the seat conditions the exhibition space and gives a sense of circulation to the customers.
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Santa Monica Nike store
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Storage space
Cockpit
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THE MODU L AR VEH ICLE AS A ME A NS OF A DDR ESSING T HE CITY
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A PROJECT BASED ON AN OBSERVATION
1958
2007
Traffic jams at 6:30 pm at Porte d’Orléans in Paris. Henri Salesse - April 1958
WHAT ABOUT NANTES? > The 2030 objectives Private car
Agglomeration
Intra-peripheral
Shared car
Private car Shared car
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Today
2030
43 %
27 %
12%
16 %
36 %
21 %
10%
10 %
T E R R A I N A N A LY S I S
WHY? / BACKGROUND
WHEN? / PARADIGM
Nantes
New concepts that suggest it
Population: 306,694 Population urban area: 961,521 Area: 65.19 km2
In the future, owning a car in city centres will become more and more complicated. New practices (car-sharing, selfservice cars...) and technologies (autonomous cars) suggest a new way of conceiving mobility for the future.
Vehicle fleet: 350,000 Parking space: 14,680 Required area: 370 ha
Cause of urban pollution 25% of emissions from road traffic
A price for possession Owning a car cost €5,883 in 2016
1963
« all automotive » Today
Thinking about mobility differently
Transition phase to level 5 autonomous vehicle
Urban congestion Unreasonable use of the car
Rapid growth of the urban population
My positioning
2040
A new paradigm 18
WHAT? / A SERVICE
WHO / USERS
Conceive mobility as a service to get from point A to point B regardless of the mode of transport used, both public and private.
Commuters
Tourists
Peri-urban populations Students
Workers
Needs
Opens up a field of action for new opportunities and new uses of mobility
Better comfort than public transport Increased flexibility Do not be constrained by hours of use and accessibility
Expectations
Motivations
Use a vehicle that adapts to their needs Joining a multimodal system
The development of autonomous vehicles offers an alternative to owning a car.
Reduce the cost of ownership Rational use of the car No more wasting time parking
Urban or peri-urban population Person favouring use over possession
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CONCEPT How can the car of tomorrow initiate new uses, while adapting to the challenges of the sustainable city?
THE VEHICLE AS STREET FURNITURE Thinking of the vehicle as urban furniture is a way of imagining a vehicle that would be anchored in its ecosystem. It also makes it possible to think of new uses for the vehicle, particularly during its parking phase.
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EXTERIOR
The asymmetrical shape of the final vehicle is inspired by the curvature of a body in a semi-upright position. This results in a modern, monolithic and urban style while maximizing interior habitability. 21
PACKAGE
The vehicle becomes a disseminator of information for the city dweller.
The vehicle becomes a support point while it is stopped
2,45 m
3,00 m 22
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INTERIOR
The inner philosophy is to optimize comfort. Users are less likely to get motion sickness when they feel the connection with the movement of the vehicle and anticipate the future trajectory. The concept aims to reintroduce this sensory input in different ways to ensure the comfort and wellbeing of the user while providing the necessary services. 24
SCENARIO
Park around mobility hubs that represent converging points of different modes of transport and users. Uses the electrical network dedicated to the tram to recharge when necessary.
WORK IN PROGRESS
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AUTOM OT IVE INT ERIOR
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BRIEF Choosing a brand
Sculptural
How will emerging technologies change the interiors of our cars by 2025?
Choice of brand: DS (sculptural, ribbon, diamond, jewelry...)
Know-how
Technology: Free form screens
Refinement
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Meticulous
Keywords: luxury, cockpit, discretions
Fashion
Produce an interior that integrates the brand’s philosophy of French know-how and refinement.
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Noble materials
UNIVERSE
Details that catch attention
DS has earned a reputation as a creative brand highlighting innovation through a know-how combining craftsmanship and French luxury.
Technology integrations
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The various interfaces will be optimally positioned while respecting ergonomic criteria.
Free form screen dedicated to the driver
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IDEATION
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Choice of the final theme for the dashboard.
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The shape of the centre console is inspired by the S in the DS logo.
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Draped shape of the DS Divine concept
Theme chosen
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FINAL ROUGH
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The final concept presents my vision of how the new technologies could be integrated The various displays are directed primarily at the driver and show him/her relevant driving information.
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PO STMA N DE LIVERY ASSISTAN T
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CONTEXT
Towards the postman’s need for comfort at every stage of his delivery time.
Journey Map
THE POSTMAN’S JOB The postman’s job is changing, it will no longer be just about delivering mail but also about responding to new services. To encourage this change, La Poste has developed a tracking trolley to lighten and accompany the postman during delivery. The aim of this project is to respond to this development by rethinking the trolley, in its form, organization and use.
Departure Départ
Sorting Centre deoffice tri
Fill thele trolley Remplir charriot
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Tourtournée start Debut
Distribution Distribution
06H00
Comfort at every stage of the postman’s day 13H00
Fin tournée Tour’s end
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10H30
comfort
Storage Optimal ergonomics Free fields (customer signatures...)
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Bad weather Mauvais temps
Envie de confort Desire for
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Suite tournée Tour continuation
Confort Sit down Personal Storage Eating and drinking Leaning
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A need for comfort at every stage of the day
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2
Disconnected Home-like comfort
Personal Comfort Personalization of the workplace
Pause Break time
Protect yourself from the sun Protect yourself from the rain Take shelter for a moment
Factor health Ultraorganized space
MOODBOARD
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Willingness to be able to use the walls as a point of support
Space dedicated to mail
Storage for the postman’s personal belongings
Dedicated seat for the postman during his break time
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PACKAGE
Aluminium
PVC fabric
Gel or form memory fabrics
ABS plastic
Control Panel
Autonomous
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CREANIUM
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A METHODOLOGICAL TOOL
Tool developed in the framework of the AYCH (Atlantic Youth Creative Hubs) project in the format of a one-week workshop. Bias To develop a fun, simple and usable tool without an intermediary
Objective Create a support tool for young project initiators in Fablab through the development of a project monitoring kit.
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FINAL PROTOTYPE
CRÉANIUM is an unfoldable and transformable tray that presents design as an accompactor of creativity. 41
AN APPROPRIATION OF THE METHODOLOGY
Totem representing members
Ice breaker Everyone discusses their personal skills, their background, their qualities/defects in order to have a first approach of each one.
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Introduce yourself to the whole group
AN APPROPRIATION OF THE METHODOLOGY
Creative cards
Creativity Use of a card game to develop creativity. Each member can develop a different reflection on the card drawn, which encourages discussion and exchange.
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Creative inspiration
AN APPROPRIATION OF THE METHODOLOGY
Creative cards
Creativity The «direction» maps («what?, where?, imposed») then make it possible to propose indications on the type of object to be imagined afterwards. According to this, each member will have to draw an object he or she thinks of on a «drawing» card.
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Creative development, explanation in front of the group
AN APPROPRIATION OF THE METHODOLOGY
Voting gauges
Choice The members of the group vote according to their ÂŤfavouriteÂť and technical feasibility in order to define which design will be produced. The project with the most points and feasibility wins the right to be prototyped.
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Phase of choice of the concept to be developed thereafter
AN APPROPRIATION OF THE METHODOLOGY
Mission» and «project» cards
Design & Production The group will focus on the design stage of the selected project. They will decide how best to prototype it. This is followed by an autonomous stage where everyone will use their skills to arrive at the final prototype.
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Assignment phase of production tasks, then definition of the creation steps
PROJECT FOLLOW-UP
CRÉANIUM was presented in Lugo (Portugal) in the framework of the AYCH project and aroused interest.
A prototype closer to a reality of use is envisaged.
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SKETCHBOOK
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Portfolio
T HA NK YOU FO R YOUR AT T ENT ION
nico.mar t in e tt i@ outlook . f r +33 ( 0 ) 6 47 41 31 0 0