EQUIPT° by Nicola Broderick

EQUIPT째

FIRST EDITION

Original work from a daring designer

EQUIPT째

FIRST EDITION

My portfolio is dedicated to my guides in life, Mum and Dad

[TRAIL USE]

[DESIGNER]

SENIOR PORTFOLIO

NICOLA BRODERICK

ACADEMY OF ART UNIVERSITY

707.225.2784

[GUIDE]

HELLO@NICOLABRODERICK.COM

MARY SCOTT

[DURATION] N o portion of this book may be used or reproduced in any manner w ithout w ritten permission .

[JAMESON WHISKEY] PA G E > 0 6

[CONTOUR TOOLS] PA G E > 9 4

[SF BIKESHARE] PA G E > 1 6 8

WHISKEY BRANDING

CONTOUR HOUSE BRAND

BIKESHARE BRANDING

& PA C K A G E D E S I G N

PA C K A G E D E S I G N

PRINT & APP DESIGN

[BLIND CONVENTION] PA G E > 2 8

[FORTITUDE YOGA] PA G E > 1 0 4

[BLUE DOOR VINEYARDS] PA G E > 1 8 6

TYPE PROMOTION

C O N T O U R P R I VAT E L A B E L

WINERY BRANDING

& PRINT DESIGN

PA C K A G E D E S I G N

& PA C K A G E D E S I G N

[HOFBRAU BREWERY] PA G E > 4 8

[ORCHARD GARDENS] PA G E > 1 1 8

[HERSHEY POT OF GOLD] PA G E > 1 9 8

B R E W E R Y C O M PA N Y

C O N T O U R P R I VAT E L A B E L

S P O N S O R E D N AT I O N A L

IDENTITY SYSTEM

PA C K A G E D E S I G N

B R A N D PA C K A G E D E S I G N

[CONTOUR STORE] PA G E > 7 0

[PANACEA ALLERGY] PA G E > 1 2 8

CITY LIVING STORE

C O N T O U R P R I VAT E L A B E L

HOUSE OF BRANDS

PA C K A G E D E S I G N

[CONTOUR KITCHEN] PA G E > 8 0

[FREIGHT BAGGAGE] PA G E > 1 4 4

CONTOUR HOUSE BRAND

PRINT BROCHURE

PA C K A G E D E S I G N

& WEB DESIGN

EQUIPT˚

06 « P A G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ T H E O L E T R I C K T O K E E P I N G WA R M ]

JAMESON WHISKEY

GUIDE

THE OLE PIONEER TRICK TO KEEPING WARM

For when you don’t have fire

EQUIPT˚

PORTFOLIO OF NICOLA BRODERICK

NICOLABRODERICK.COM

0 a

WHISKEY TRICK

F i g . 1 - 3 W h i s k e y Tr i c k a; bottle of Jameson Whiskey b; slowly pour into a small flask c; small flask

JAMESON WHISKEY

GUIDE

JAMESON WHISKEY [BASE CAMP] Jameson Whiskey was established in 1780 when John Jameson created the Bow Street Distillery in Dublin, Ireland.

John

Jameson was born to a family whose motto, ‘Sine Metu’ [‘Without Fear’], was awarded to them for their bravery in battling pirates on the high seas in the 1500’s. Annual bottle sales average over 31 million, making Jameson by far the best selling Irish whiskey in the world. It has been sold internationally since the early 19th century when John Jameson, along with his son, was producing more than one million gallons annually. [HIGH CAMP] Evolution: Progress Jameson’s current label, holding true to the integrity of the brand and adapting the packaging to modern times. Utilizing Jameson’s iconic green bottle and adding a gradient paper label with gold rubdowns make this bottle pop on the shelves. Revolution: Introducing a modern, sleek, and trendy version of Jameson to the upcoming generation and collectors of whiskey. Whiskey is a popular spirit in bars with a wide demographic. Designing a composition of simplicity gravitates to the two.

[TRAIL USE]

[CHECK LIST]

PA C K A G I N G D E S I G N 4

[√] PRINT

COURSE GR 365

[ √ ] PA C K A G I N G

[GUIDE]

[√] TYPOGRAPHY

T O M M C N U LT Y

[√] REVOLUTIONARY

[DURATION]

[√] MODEL MAKING

04 WEEK JOURNEY

[√] RUBDOWNS

0 P A G E » 09

EQUIPT˚

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NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ T H E O L E T R I C K T O K E E P I N G WA R M ]

EQUIPT˚

1 4 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ T H E O L E T R I C K T O K E E P I N G WA R M ]

JAMESON WHISKEY

EVOLUTIONARY

GUIDE

PA G E » 1 5

EQUIPT˚

2 0 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ T H E O L E T R I C K T O K E E P I N G WA R M ]

JAMESON WHISKEY

REVOLUTIONARY

GUIDE

PA G E » 2 1

EQUIPT˚

2 2 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ T H E O L E T R I C K T O K E E P I N G WA R M ]

JAMESON WHISKEY

REVOLUTIONARY

GUIDE

PA G E » 2 3

JAMESON WHISKEY

REVOLUTIONARY

GUIDE

Triple Distilled SPECIAL RESERV

PA G E » 2 5

EQUIPT˚

2 8 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ N AV I G AT I O N W I T H O U T T H E S E N S E O F S I G H T ]

BLIND CONVENTION

GUIDE

NAVIGATION WITHOUT THE SENSE OF SIGHT

Adapting to a world of darkness

EQUIPT˚

PORTFOLIO OF NICOLA BRODERICK

NICOLABRODERICK.COM

SENSE OF TOUCH

Fig. 1-3 Blind Stick a; collapsed stick b; fold out stick for use c; complete extended stick for use

BLIND CONVENTION

GUIDE

BLIND CONVENTION [BASE CAMP] Choose a typeface and create a promotional book about a topic of interest relating to your chosen typeface. Typography and visuals must be experimental and show the unique characteristics of the typeface while explaining the topic. [HIGH CAMP] The convention is for those who are sight impaired to become exposed to the latest science, equipment, technology, stories, and to connect with other people who are experiencing similar challenges of being blind. Mercury Text by Hoefler & Frere-Jones was specifically designed to adapt to evolving environments. In addition to weights and styles, Mercury uses grades [or levels of thickness] to better adjust to different substrates. Much like people who are sight impaired, Mercury adapts to its environment and creates a more vibrant visual experience. Blind simulates the reality of sight impairment by digressing from a dark, non-visual realm to a reversed out color blindness to illustrate the concept of adapting to a impaired world.

[TRAIL USE]

[CHECK LIST]

TYPOGRAPHY DESIGN 4

[√] PRINT

COURSE GR 365

[√] BRANDING

[GUIDE]

[√] TYPOGRAPHY

ARIEL GREY

[√] PROMOTIONAL ITEMS

[DURATION] 07 WEEK JOURNEY

0 PA G E » 3 1

The re

here ha and oc

Althou rather vidual

The

Among

ing the

approa

ingredi

decrea

the bl

cross s

Dream

would you see the world. Could you see against?. 2.0

bl nd

elation of visual impairment to dreaming is a topic that has long interested psychologist, as well as curious

as focused upon the imaginable

constituents of dreaming,

casionally other disability groups. Notwithstanding

comparing various

laymen, both blind and sighted. For the most part, research

visually handicapped groups with one another, the seeing,

the great value of dream analysis for the understanding

of personality, relatively few studies have

explored the nature of motivational or other characterological factors in the dreams of the sightless.

ugh some important investigations have through considerable

light on certain developmental aspects of the subject, their emphasis has typical been upon cognitive

than psycho dynamic variables. Thus, much is known about

t the sensory structure of the blinds dream life but little regarding bearing of their dreams upon indi-

attributes of personality or characteristic patters of waking behavior. The relevant empirical work has involved a wide

ranger of methods: Introspective,

clinical, experimental, questionnaire, interviewing, qualitative content analysis, and quantitative content analysis. vast majority of published reports rest upon introspective questionnaire, and interview techniques, the latter two often occurring in combination.

Both clinical

and experimental studies, though usually more informative, constitute only a handful of total available publications.

g the former, the chief emphasis has been psychoanalytic, while in the latter category, the most reliable findings have been those of psychophysical investigations, utiliz-

e EEG

ach

method. The qualitative content analysis of recorded dream reports, involving an extensive series of dreams derived from one or more subjects, is an

rarely applied—though occasionally a short dream series is evaluated in this way. Dreams of the blind tend to be composed of realistic and commonplace

ients, lacking the romantic or imaginative qualities so prominent in the dream of playing, running, jumping,

and like; the men of broom

making, piano turning, teaching and other types of work; the females of sewing, fancywork, household actives, and so on. Although nosed that the incidence of elements

ases with age in the seeing as well as the blind–even to the point

of rarity– knowing g “What is most typical in dreams of the sighted is unusual in dreams of

lind.” For examples, ghosts, elves, fairies and monsters are much less frequent among the blind that among the sighted. Dreams have been reported to derived from a wide

section o

f normal and abnormal subjects, concluded that the contents of most dreams are prosaic rather than fantastic.

ms typically mirror the concerns and activities of everyday life–including

patently mundane behavior like that generalize

to the dreams of the sight-

EQUIPT˚

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NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ N AV I G AT I O N W I T H O U T T H E S E N S E O F S I G H T ]

BLIND CONVENTION

GUIDE

PA G E » 3 5

EQUIPT˚

3 6 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ N AV I G AT I O N W I T H O U T T H E S E N S E O F S I G H T ]

BLIND CONVENTION

GUIDE

PA G E » 3 7

EQUIPT˚

3 8 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ N AV I G AT I O N W I T H O U T T H E S E N S E O F S I G H T ]

BLIND CONVENTION

GUIDE

PA G E » 3 9

EQUIPT˚

PORTFOLIO OF NICOLA BRODERICK

NICOLABRODERICK.COM

IRIS LENS DISTANT VISION OBJECT

RADIAL MUSCLE

PUPIL

PUPIL CIRCULAR MUSCLE

IRIS LENS NEAR VISION OBJECT

PUPIL

RADIAL MUSCLE PUPIL CIRCULAR MUSCLE

4 0 « PA G E

[ N AV I G AT I O N W I T H O U T T H E S E N S E O F S I G H T ]

BLIND CONVENTION

GUIDE

PA G E » 4 1

B E L I K E TO M O R R O W

W H AT L I F E CO U L D

s ght

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

ssue at the back of the eye. The

abcdefghijklmnopqrstuvwxyz 1234567890

r an image sensor. In the eye,

ABCDEFGHIJKLMNOPQRSTUVWXYZ 12345

ight through a lens to create an

uuu

r an image sensor. In the eye,

co ndi t i o ns, and i n t h e w i de st range o f f o rmat s SY MB OL S

Me rcur y Te x t pe rfo rms unde r t h e mo st adve rse G RADES 4

MERCURY TEXT WEI G HTS 1 5

H O E F L E R & F R E R E -J O N E S

necessary to tackle every part of even the most demanding project.

fonts’ character sets included all the numeric and graphic symbols

were remastered with common editorial functions in mind. The

were fine-tuned to suit those of the news column and its styles

geometry and taut curves could make text sparkle. Its proportions

gestures naturally reproduce well in small sizes, and its spiky

in the widest range of formats. Its compact proportions and clear

Mercury Text performs under the most adverse conditions, and

ß∂ƒ©˙∆¬…æΩ≈ç√∫µ≤≥÷¡™£¢∞§¶•ªº–≠

through a lens to create an

klmnopqrstuvwxyzœ∑®†¥øπ“‘‘«å

ssue at the back of the eye. The

abcdefghijklmnopqrstuvwxyz 1234567890

r an image sensor. In the eye,

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

through a lens to create an

EQUIPT˚

4 4 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ N AV I G AT I O N W I T H O U T T H E S E N S E O F S I G H T ]

BLIND CONVENTION

GUIDE

PA G E » 4 5

EQUIPT˚

4 8 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[THE PROPER GRIP TO HOLD A BEER STEIN]

HOFBRAU BREWERY

GUIDE

THE PROPER GRIP TO HOLD A BEER STEIN

A tip from the originators of beer drinking

EQUIPT˚

PORTFOLIO OF NICOLA BRODERICK

NICOLABRODERICK.COM

0 a

T H E A U S T R I A N W AY

Fig. 1-2 Stein Holds a; wrong way of holding a stein b; Austrian way of holding a stein

HOFBRAU BREWERY

GUIDE

HOFBRAU BREWERY [BASE CAMP] The current identity has slowly evolved from the original mark in 1589 with the HB initials design, though it remains visually flat with the update of the HB initials. Conceptually the brand includes the royal Bavarian crown and the HB initials because the brewery was commissioned by the Duke of Bavaria, Wilhelm V. The company is now run by the Bavarian government, and is the only brewery to be owned by the state. Hofbraü is known for being the proud Austrian brew at Oktoberfest in München, Germany and is served in the famous one liter stein. [HIGH CAMP] With a revolutionary approach to the re-branding of Hofbraü, the company can expand into other markets such as events, spirits, and advertising. Starting fresh with a new look, yet keeping the original brand aesthetic of the royal taste of Bavaria. The new crown and type have a more modern feel, that can adapt to many different subs-traits. Hofbraü is the originator of Oktoberfest, yet lingers along side other competing brands who have not updated their identity. Hofbraü will continue to be the leading brand with their latest look.

[TRAIL USE]

[CHECK LIST]

BRANDING & IDENTITY 2

[√] PRINT

COURSE GR 365

[√] BRANDING

[GUIDE]

[√] TYPOGRAPHY

TODD HEDGEPETH

[√] PROMOTIONAL ITEMS

[DURATION]

[√] WEB / APP

15 WEEK JOURNEY

[ √ ] PA C K A G I N G

0 PA G E » 5 1

EQUIPT˚

PORTFOLIO OF NICOLA BRODERICK

NICOLABRODERICK.COM

HOFBRAU

The Royal Brew Since 1589

5 4 « PA G E

HOFBRA U •MUNCHEN• THE ROYAL BREW 1589

[THE PROPER GRIP TO HOLD A BEER STEIN]

HOFBRAU BREWERY

GUIDE

HOFBRAU

PA G E » 5 5

EQUIPT˚

5 6 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[THE PROPER GRIP TO HOLD A BEER STEIN]

EQUIPT˚

5 8 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[THE PROPER GRIP TO HOLD A BEER STEIN]

HOFBRAU BREWERY

GUIDE

PA G E » 5 9

EQUIPT˚

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

HOFBRAU BREWERY

GUIDE

EQUIPT˚

6 2 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[THE PROPER GRIP TO HOLD A BEER STEIN]

HOFBRAU BREWERY

GUIDE

PA G E » 6 3

EQUIPT˚

6 4 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[THE PROPER GRIP TO HOLD A BEER STEIN]

HOFBRAU BREWERY

GUIDE

PA G E » 6 5

EQUIPT˚

6 8 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[THE PROPER GRIP TO HOLD A BEER STEIN]

HOFBRAU BREWERY

GUIDE

PA G E » 6 9

EQUIPT˚

7 0 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[LESS IS MORE WHEN IT COMES TO CITY LIVING]

CONTOUR STORE

GUIDE

LESS IS MORE WHEN IT COMES TO CITY LIVING

A store to fit the contours of an urbanite

EQUIPT˚

PORTFOLIO OF NICOLA BRODERICK

NICOLABRODERICK.COM

0 a

R E U S A B L E C O M PA C T B A G S

Fig. 1-3 Collapsible Bag a; bag stuffed in attached pouch b; bag is pulled out of inside pouch c; full bag

CONTOUR STORE

GUIDE

CONTOUR STORE [BASE CAMP] Located in San Francisco, California, this store is set apart from other department stores. Its unique concept of being a corner shop allows for accessibility and simplicity for Countour’s customers. The items are designed for the purpose of adapting to the city lifestyle of apartment and loft dwelling, which is where the names Contour comes from. [HIGH CAMP] The house of brands selected for the store are intended for those who reside in an urban environment. Portraying the essential items for everyday use in the Contour brand, and recreational, health, and produce for our private brands. Collapsible and basic products allow for simple storage and maximum space.

[TRAIL USE]

[CHECK LIST]

PA C K A G I N G D E S I G N 4

[ √ ] PA C K A G I N G

COURSE GR 365

[√] BRANDING

[GUIDE]

[√] IDENTITY

T O M M C N U LT Y

[√] TYPOGRAPHY

[DURATION] 10 WEEK JOURNEY

0 PA G E » 7 3

EQUIPT˚

PORTFOLIO OF NICOLA BRODERICK

NICOLABRODERICK.COM

STORE HOUSE BRANDS

KITCHEN 1

[PITCH] CO N TO U R S TO R E

[GEAR]

[PITCH] CO N TO U R K I TC H E N

[GEAR]

E V E R Y D AY I T E M S F O R U R B A N L I V I N G

PETITE APPLIANCES

[TARGET AUDIENCE ]

M I L L E N N I A L S W H O L I V E I N L O F T S O R A PA R T M E N T S W I T H

M E T R O P O L I TA N S W H O L O V E T O C O O K A N D N E E D T H E E S S E N T I A L

L I M I T E D S PA C E F O R T H E I R B E L O N G I N G S O R N E C E S S I T I E S

A P P L I A N C E S F O R T H E I R P E T I T E K I TC H E N S

[USP]

E V E R Y D AY P R O D U C T S D E S I G N E D T O F I T T H E C O N T O U R O F A

K I T C H E N A P P L I A N C E S T H AT A R E M E A N T F O R T H E C R O W D E D

T Y P I C A L C I T Y A PA R T M E N T S O R L O F T

C O U N T E R T O P O R D R A W E R S PA C E I N A N A PA R T M E N T O R L O F T

TOOLS 3

[PITCH] CO N TO U R TO O L S

[GEAR] QUICK FIXES

[TARGET AUDIENCE ] C I T Y S L I C K E R S W H O N E E D T O O L S W H I C H F I T T H E E M P T Y S PA C E I N T H E I R A PA R T M E N T O R L O F T

[USP] T O O L S T H AT F I T I N T O U N U S E D S PA C E L I K E A J U N K D R A W E R O R B E H I N D A D O O R T O R E M A I N O U T O F T H E W AY

7 6 « PA G E

[LESS IS MORE WHEN IT COMES TO CITY LIVING]

GUIDE

CONTOUR STORE

[PITCH] FORTITUDE

[GEAR]

CHAR

P R I VAT E L A B E L S

R D EN

[PITCH] ORCHARD GARDENS

[GEAR]

YO G A P RO D U C TS

ORGANIC FOODS

[TARGET AUDIENCE ]

A C T I V E P R O F E S S I O N A L S W H O AT T E N D Y O G A C L A S S E S A F T E R

F O O D I E S W H O A P P R E C I AT E F R E S H O R G A N I C P R O D U C E A N D W I L L

W O R K AT T H E G Y M O R O U T D O O R S

SPEND A LITTLE EXTRA FOR THE QUALITY

[USP]

L O C A L Y O G A P R O D U C T S T H AT A R E A D H E R E T O T H E B U S Y L I V E S

P R O D U C E A N D PA C K A G E D I T E M S T H AT A R E A L L O R G A N I C A N D

OF THEIR CONSUMERS WHO ARE ON THE GO

S P E C I F I C TO T H O S E W H O R E Q U I R E G LU T E N F R E E F O O D S .

[PITCH] PA N A C E A

[GEAR] ALLERGY RELIEF MEDICINE

[TARGET AUDIENCE ] O R D I N A RY P E O P L E W H O H AV E A L L E RG I E S A N D S E E K OV E R - T H E C O U N T E R T R E AT M E N T R AT H E R T H A N G O I N G T O A D O C T O R

[USP] AN ALLERGY SPECIFIC LINE OF PRODUCTS WHICH THRIVES ON O V E R - T H E - C O U N T E R F I X E S T O I M M E D I AT E R E L I E F

PA G E » 7 7

EQUIPT˚

8 0 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[COOKING WITH THE PROPER EQUIPMENT]

CONTOUR STORE

KITCHEN

GUIDE

COOKING WITH THE PROPER EQUIPMENT

Kitchenware for city dwellers inspired by cooking outdoors

EQUIPT˚

PORTFOLIO OF NICOLA BRODERICK

NICOLABRODERICK.COM

0 a

COLLAPSIBLE KETTLE

Fig. 1-2 Compact Kitchenware a; collapsed kettle for storage b; expanded full size kettle

CONTOUR STORE

KITCHEN

GUIDE

CONTOUR KITCHEN [BASE CAMP] When living in small studios or apartments in the city, kitchen space is either limited or does not exist in your flat. The Contour Kitchen line of small appliances and collapsible items is inspired by camping equipment that can be used in everyday life. This concept saves room in the impacted cabinets and has a fresh modern appearance. [HIGH CAMP] For its packaging, Contour’s palette was influenced by Nike with their bold choices of color. Paring up neon yellow and charcoal gray, the product is emphasized on the box and pops on the shelves in store. The distinctive design of collapsible-ware will gravitate the target audience to pick it up to look at it. Since the product has never been seen for everyday use, Contour Kitchen will debut their line of products in their store which will draw interest to new consumers. This line of kitchenware is intended for millennials who seek a new trend and live in a confined space.

[TRAIL USE]

[CHECK LIST]

PA C K A G I N G D E S I G N 4

[ √ ] PA C K A G I N G

COURSE GR 426

[√] BRANDING

[GUIDE]

[√] IDENTITY

T O M M C N U LT Y

[√] TYPOGRAPHY

[DURATION] 10 WEEK JOURNEY

0 PA G E » 8 3

TITLE

WEBSITE

EQUIPT˚

8 8 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[COOKING WITH THE PROPER EQUIPMENT]

CONTOUR STORE

KITCHEN

GUIDE

PA G E » 8 9

EQUIPT˚

9 4 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ESSENTIAL HOME TOOLS FOR QUICK FIXES]

CONTOUR STORE

TOOLS

GUIDE

ESSENTIAL HOME TOOLS FOR QUICK FIXES

For when batteries are not included

EQUIPT˚

PORTFOLIO OF NICOLA BRODERICK

NICOLABRODERICK.COM

DRAWER TOOL BOX

F i g . 1 - 2 O r g a n i z e d To o l s a; drawer insert tool box b; basic house tools for quick fixes

CONTOUR STORE

TOOLS

GUIDE

CONTOUR TOOLS [BASE CAMP] Under the Contour Store house brand, Contour Tools continues with the concept of living in a loft or apartment. Purchasing simple home tools at Target or Home Depot typically comes with either too few or too many tools necessary for common home repairs. Contour has changed the concept of home tools with organized, reusable, and compact products that meets your everyday fixing requirements. [HIGH CAMP] The idea is to create tools that could accommodate the minimal space around the home. For instance, designing a tool drawer which is easy to reach tools for everyday fixes where you know you can access them without having to move other items around. Reusable nail / screw containers with a pinch-top keeps your assortment together without spills and can be used for storing something else later.

[TRAIL USE]

[CHECK LIST]

PA C K A G I N G D E S I G N 4

[ √ ] PA C K A G I N G

COURSE GR 426

[√] BRANDING

[GUIDE]

[√] IDENTITY

T O M M C N U LT Y

[√] TYPOGRAPHY

[DURATION] 10 WEEK JOURNEY

0 PA G E » 9 7

EQUIPT˚

1 0 0 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ESSENTIAL HOME TOOLS FOR QUICK FIXES]

CONTOUR STORE

TOOLS

GUIDE

PA G E » 1 0 1

EQUIPT˚

1 0 4 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ F I N D I N G Y O U R C O R E T H R O U G H AWA R E N E S S A N D E X I S T E N C E ]

CONTOUR STORE

FORTITUDE

GUIDE

FINDING YOUR CORE THROUGH AWARENESS AND EXISTENCE

One must realize the source of all power lies within you

EQUIPT˚

PORTFOLIO OF NICOLA BRODERICK

NICOLABRODERICK.COM

PRACTICE POSES

F i g . 1 - 3 Yo g a F l o w a; downward dog b; warrior 1 c; warrior 3

CONTOUR STORE

FORTITUDE

GUIDE

FORTITUDE YOGA [BASE CAMP] A private label to the Contour Store, Fortitude Yoga is a line of organic, sustainable products and clothing suited to the lives of a busy professional in San Francisco. The primary focus is to provide quality yoga materials to those who are on the go, but still have time to meditate. [HIGH CAMP] The earthy palette create the essence of the brand, in harmony with the overall natural look with a modern touch. The triangle overlays bring a trendy and subtle secondary graphic that was inspired by the power of the three points. Printed on canvas and sewn together, the Fortitude yoga packaging stands out among other designers and gives a refined identity when it is out on display. The idea to print on the different substrate influences the consumer to pick up the product and touch the material, setting it apart from other competing yoga companies.

[TRAIL USE]

[CHECK LIST]

PA C K A G I N G D E S I G N 4

[ √ ] PA C K A G I N G

COURSE GR 426

[√] BRANDING

[GUIDE]

[√] IDENTITY

T O M M C N U LT Y

[√] TYPOGRAPHY

[DURATION] 10 WEEK JOURNEY

0 PA G E » 1 0 7

CONTOUR STORE

FORTITUDE

GUIDE

PA G E » 1 0 9

EQUIPT˚

1 1 2 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ F I N D I N G Y O U R C O R E T H R O U G H AWA R E N E S S A N D E X I S T E N C E ]

CONTOUR STORE

FORTITUDE

GUIDE

PA G E » 1 1 3

EQUIPT˚

1 1 6 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ F I N D I N G Y O U R C O R E T H R O U G H AWA R E N E S S A N D E X I S T E N C E ]

CONTOUR STORE

FORTITUDE

GUIDE

PA G E » 1 1 7

EQUIPT˚

1 1 8 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ O R G A N I C F O O D S T H AT A C C O M M O D AT E T O Y O U R L I F E S T Y L E ]

CONTOUR STORE

ORCHARD GARDEN

GUIDE

ORGANIC FOODS THAT ACCOMMODATE YOUR LIFESTYLE

Quality foods with packaging to keep your kitchen organized

EQUIPTË&#x161;

PORTFOLIO OF NICOLA BRODERICK

NICOLABRODERICK.COM

SPICE MAGNETS

Fig. 1-3 Spice Savers a; spice container packaging b; spice magnet bottom c; organized spices magnets on the fridge

CONTOUR STORE

ORCHARD GARDEN

GUIDE

ORCHARD GARDENS [BASE CAMP] What exists in today’s urban local grocery market is the same as what is available in the suburbs in terms of package goods. The process of evolutionary design is the concept of Orchard Gardens, taking what is existing today and slowly adapting the packaging to the modern city life. Food packaging is tough to create a revolutionary move because people are comfortable with what they purchase on an everyday basis. [HIGH CAMP] City people appreciate fine produce and ways to consolidate the goods in their pantries. Keeping this in mind, Orchard Gardens is a high end organic food line with the idea of eliminating the unorganized spices in your cupboard to the exterior accessible front of your fridge. This simple change in design will provide the opportunity for an organized magnetic spice rack that doesn’t nest in your cabinets or take up precious counter space in your shallow kitchen.

[TRAIL USE]

[CHECK LIST]

PA C K A G I N G D E S I G N 4

[ √ ] PA C K A G I N G

COURSE GR 426

[√] BRANDING

[GUIDE]

[√] IDENTITY

T O M M C N U LT Y

[√] TYPOGRAPHY

[DURATION] 10 WEEK JOURNEY

0 PA G E » 1 2 1

CONTOUR STORE

ORCHARD GARDEN

GUIDE

PA G E » 1 2 3

EQUIPT˚

1 2 8 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[UNEXPECTED NEED FOR HELP OR RELIEF]

CONTOUR STORE

PA N A C E A

GUIDE

UNEXPECTED NEED FOR HELP OR RELIEF

A solution to immediate relief from irritating symptoms

EQUIPT˚

PORTFOLIO OF NICOLA BRODERICK

NICOLABRODERICK.COM

USING AUTO-INJECTORS

Fig. 1-3 Epie Pen a; hold firmly with tip facing down b; remove top safety release c; swing the tip into mid-outer thigh until click

CONTOUR STORE

PA N A C E A

GUIDE

PANACEA ALLERGY [BASE CAMP] Having an over-the-counter, all-inclusive allergy line is a rare amenity for any pharmacy. The allergy medicines that currently exist are limited or scattered in branding. Panacea is a medicinal line which specializes in the most common allergy irritations that can be acquired without a prescription, providing quick and simple relief to its consumers. [HIGH CAMP] Panacea means “a solution or remedy for difficulties or diseases”. Branding Panacea started by selecting cool colors to portray a soothing comfort for the line of pills, rubs, and sprays. The three topics are color coded to match the category of allergy. On the front of the boxes or labels in legible type is the name of what they are searching for. Clear and simple labeling gives the consumer a positive direction to what they are looking for.

[TRAIL USE]

[CHECK LIST]

PA C K A G I N G D E S I G N 4

[ √ ] PA C K A G I N G

COURSE GR 426

[√] BRANDING

[GUIDE]

[√] IDENTITY

T O M M C N U LT Y

[√] TYPOGRAPHY

[DURATION] 10 WEEK JOURNEY

0 PA G E » 1 3 1

CONTOUR STORE

PA N A C E A

GUIDE

PA G E » 1 3 5

EQUIPT˚

1 3 6 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[UNEXPECTED NEED FOR HELP OR RELIEF]

CONTOUR STORE

PA N A C E A

GUIDE

PA G E » 1 3 7

EQUIPT˚

1 3 8 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[UNEXPECTED NEED FOR HELP OR RELIEF]

CONTOUR STORE

PA N A C E A

GUIDE

PA G E » 1 3 9

EQUIPT˚

1 4 2 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[UNEXPECTED NEED FOR HELP OR RELIEF]

CONTOUR STORE

PA N A C E A

GUIDE

PA G E » 1 4 3

EQUIPT˚

1 4 4 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ A N A LT E R N AT I V E WAY T O C O M M U T E W I T H O U T T R A F F I C ]

SF BIKESHARE

GUIDE

AN ALTERNATIVE WAY TO COMMUTE WITHOUT TRAFFIC

A quick way to beat rush hour traffic and avoid the gym

EQUIPT˚

PORTFOLIO OF NICOLA BRODERICK

NICOLABRODERICK.COM

YOUR NEW RIDE

Fig. 1-3 Bikeshare Bike a; bell b; handlebar rack with bungee strap c; 4 gears for the tough inclines

SF BIKESHARE

GUIDE

SF BIKESHARE [BASE CAMP] A bicycle sharing system is a service in which bicycles are made available for communal use to individuals who are interested in an alternative way to commute or enjoy venturing the city. Sharing systems can be identified into two general categories: community bike programs or smart bikes as a private program. San Francisco is starting the trend of bike sharing by strategically placing bikes in the most populated areas in the city. The bikes can be used by city inhabitants or by tourists. [HIGH CAMP] The concept of these systems is to provide affordable access to bicycles for short distance trips in an urban area as an alternative commute to motorized public transportation private vehicles. This will reduce traffic congestion, noise, and air pollution. The design direction is to campaign to use the bikes for “business or for pleasure.”

[TRAIL USE]

[CHECK LIST]

PRINT DESIGN 2

[X] PRINT

COURSE GR 425

[X] BRANDING

[GUIDE]

[X] IDENTITY

NICOLE FLORES

[X] TYPOGRAPHY

[DURATION]

[ X ] PA C K A G I N G

15 WEEK JOURNEY

[X] PROMOTIONAL ITEMS [X] WEB / APP

PA G E » 1 4 7

SF BIKESHARE

GUIDE

PA G E » 1 5 1

EQUIPT˚

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

SF BIKESHARE

GUIDE

PA G E » 1 5 3

EQUIPT˚

1 5 2 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ A N A LT E R N AT I V E WAY T O C O M M U T E W I T H O U T T R A F F I C ]

SF BIKESHARE

GUIDE

PA G E » 1 5 3

SF BIKESHARE

GUIDE

PA G E » 1 5 5

EQUIPT˚

1 5 6 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ A N A LT E R N AT I V E WAY T O C O M M U T E W I T H O U T T R A F F I C ]

SF BIKESHARE

GUIDE

PA G E » 1 5 7

EQUIPT˚

1 5 8 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ A N A LT E R N AT I V E WAY T O C O M M U T E W I T H O U T T R A F F I C ]

SF BIKESHARE

GUIDE

PA G E » 1 5 9

EQUIPT˚

1 6 2 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ A N A LT E R N AT I V E WAY T O C O M M U T E W I T H O U T T R A F F I C ]

SF BIKESHARE

GUIDE

PA G E » 1 6 3

EQUIPT˚

1 6 4 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ A N A LT E R N AT I V E WAY T O C O M M U T E W I T H O U T T R A F F I C ]

SF BIKESHARE

GUIDE

PA G E » 1 6 5

EQUIPT˚

1 6 6 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ A N A LT E R N AT I V E WAY T O C O M M U T E W I T H O U T T R A F F I C ]

SF BIKESHARE

GUIDE

PA G E » 1 6 7

EQUIPT˚

1 6 8 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[A SIMPLE SEAM STITCH IS THE MOST DURABLE HOLD]

FREIGHT BAGGAGE

GUIDE

A SIMPLE SEAM STITCH IS THE MOST DURABLE HOLD

For sewing the toughest materials together

EQUIPT˚

PORTFOLIO OF NICOLA BRODERICK

NICOLABRODERICK.COM

SEWING CIRCLE

Fig. 1-3 Cut and Sew a; seam ripper b; fabric cutter c; industrial sewing machine

FREIGHT BAGGAGE

GUIDE

FREIGHT BAGGAGE [BASE CAMP] Freight bags are handmade in San Francisco, California by three handsome men. The bags are designed and tested by working messengers. Striving to create the most comfortable and functional bags possible, using only the finest domestically manufactured materials. They guarantee all their work to be of superior quality and craftsmanship. [HIGH CAMP] The company has grown vastly in the last few years, and their bags are in high demand for those who are bike messengers in cities around the world, beyond the San Francisco market. Freight Baggage is receiving so many requests for bags that there is a waiting list. Expanding into other markets around the globe will be the next step for Freight baggage. Creating a baggage tag brochure that would be attached to the bags is a promotional tool to describe the company and how it’s set itself apart by being handmade and crafted to be more durable than any other bag.

[TRAIL USE]

[CHECK LIST]

PRINT DESIGN 3

[√] PRINT

COURSE GR 425

[√] PROMOTIONAL

[GUIDE]

[√] TYPOGRAPHY

ESTER CLARK

[ √ ] PA C K A G I N G

[DURATION]

[√] WEB / APP

15 WEEK JOURNEY

PA G E » 1 7 1

FREIGHT BAGGAGE

GUIDE

PA G E » 1 7 3

EQUIPT˚

1 7 4 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[A SIMPLE SEAM STITCH IS THE MOST DURABLE HOLD]

FREIGHT BAGGAGE

GUIDE

PA G E » 1 7 5

1 8 0 « PA G E

[A SIMPLE SEAM STITCH IS THE MOST DURABLE HOLD]

PA G E » 1 8 1

EQUIPT˚

1 8 2 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[A SIMPLE SEAM STITCH IS THE MOST DURABLE HOLD]

FREIGHT BAGGAGE

GUIDE

PA G E » 1 8 3

EQUIPT˚

1 8 4 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[A SIMPLE SEAM STITCH IS THE MOST DURABLE HOLD]

FREIGHT BAGGAGE

GUIDE

PA G E » 1 8 5

EQUIPT˚

1 8 6 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ T E M P E R AT U R E I S P I V O TA L I N Q U A L I T Y W I N E M A K I N G ]

BLUE DOOR

GUIDE

temperature is pivotal in quality wine making

Fermenting wine at home with the proper equipment and a little bit of science

EQUIPT˚

PORTFOLIO OF NICOLA BRODERICK

NICOLABRODERICK.COM

FERMENTING EQUIPMENT

Fig. 1-3 Home Wine Making a; air sealed fermenting tank b; jug of crushed grape juice c; small bucket of water

BLUE DOOR

GUIDE

BLUE DOOR VINEYARDS [BASE CAMP] Blue Door is a small vineyard located in Julian, California. Starting in the garage with in-home fermenting equipment then carried to a local vineyard, where it’s discussed with other expert wine makers to find the right balance in its bold flavors. After perfecting the taste and quality, the company transformed into a commercial boutique winery with a label that did not fully capture the essence of the Blue Door. [HIGH CAMP] The owners of the small vineyard are young transplants from Holland and the name of the winery came from their home with a blue door. Since this wine is purchased in stores like Trader Joe’s, the wine design should appeal to their consumer price point. Using the idea of a blue door without being to obvious to the illustration, the “Tim Burton” inspired houses give more depth to the meaning blue door and stand out among other wines with a unique label. Portraying different houses for each category of wine gives life to the bottles and draws in its viewer.

[TRAIL USE]

[CHECK LIST]

PRINT DESIGN 3

[√] BRANDING

COURSE GR 370

[√] IDENTITY

[GUIDE]

[√] TYPOGRAPHY

T O M M C N U LT Y

[ √ ] PA C K A G I N G

[DURATION] 04 WEEK JOURNEY

PA G E » 1 8 9

BLUE DOOR

GUIDE

VINEYARDS

PA G E » 1 9 1

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NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ T E M P E R AT U R E I S P I V O TA L I N Q U A L I T Y W I N E M A K I N G ]

BLUE DOOR

GUIDE

EQUIPT˚

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

BLUE DOOR

GUIDE

PA G E » 1 9 7

EQUIPT˚

1 9 8 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ A C R U C I A L I T E M N E E D E D F O R VA L E N T I N E ’ S D A Y ]

HERSHEY POT OF GOLD

GUIDE

A Crucial item needed for valentineâ&#x20AC;&#x2122;s day

Do not attempt to make it beyond this holiday without the following item

EQUIPT˚

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

L O V E LY T H O U G H T

F i g . 1 Wo o i n g a; heart box of chocolates

HERSHEY POT OF GOLD

GUIDE

HERSHEY POT OF GOLD [BASE CAMP] Company Sponsored Project: The Hershey company approached the Academy of Art University for their upcoming 2013 Valentine Box designs. A competition for three groups in Tom McNulty’s Packaging 3 class. Our group was lucky to have been selected for two of our designs to be chosen for Hershey’s line of boxes. [HIGH CAMP] Box 1: The box with a variety of small boxes on the front has a concept that love is an illusion and therefore creates an illusion when you stare at it. Small dots appear in the white space separating the colored boxes. Box 2: Creating packaging that is a keepsake for a special Valentine’s day, reusing the box as a frame to put a heartfelt picture of a loved one in and hang it up for decoration. The color choices of blue and pink give opportunity to be purchased for a boy or girl. The simple design of diagonal lines is to emphasize the photo that will be placed in the middle of the box.

[TRAIL USE]

[CHECK LIST]

PA C K A G E D E S I G N 3

[√] BRANDING

COURSE GR 370

[√] TYPOGRAPHY

[GUIDE]

[ √ ] PA C K A G I N G

T O M M C N U LT Y

[DURATION] 10 WEEK JOURNEY

P A G E » 2 01

EQUIPT˚

Women to Women Concept

Women toP OWomen Concept RTFOLIO OF NICOLA

NICOLABRODERICK.COM

inspired by flower fetals and try to make ribbons approach, like a gift box.

BRODERICK

Love is illusion. The squares make aots, illusion. It also pops. not serious gift box but for seondary target.

Group // Group Names:

Group Assignment:

Instructor:

Date:

Group B.

Hershey - Pot of Gold - Heart Shape Package First Round - Concept Development

Package Design 3 Wednesday, 12:00 - 3:00 Session

Thomas McNulty

October 8, 2011

Nicola Broderick, Jin Fujiwara, Ana Gonzalez, Eun Na Kim, Jane Kim

2 0 2 « PA G E

[ A C R U C I A L I T E M N E E D E D F O R VA L E N T I N E ’ S D A Y ]

Concept:

C/D

GUIDE

HERSHEY POT OF GOLD

Women to Women Concept

Brand cetralized, abstract of flower rose, heart shape of Pot of gold logo embossed, and “pot of gold” will be the gold foil like flower and its pistill with pollen.

Women to Women Concept

Color variation of rose abstract

Group // Group Names:

Group Assignment:

Instructor:

Date:

Group B.

Hershey - Pot of Gold - Heart Shape Package First Round - Concept Development

Package Design 3 Wednesday, 12:00 - 3:00 Session

Thomas McNulty

October 29, 2011

Nicola Broderick, Jin Fujiwara, Ana Gonzalez, Eun Na Kim, Jane Kim

Concept:

1.A

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EQUIPT˚

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

HERSHEY POT OF GOLD

GUIDE

WATC CHANGIN MARK

H FOR NG TRAIL KERS

EQUIPT˚

2 0 8 « PA G E

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

[ WAT C H F O R C H A N G I N G T R A I L M A R K E R S ]

PA G E » 2 0 9

NICOLABRODERICK.COM

2 1 0 « PA G E

CHAR D

PORTFOLIO OF NICOLA BRODERICK

EQUIPT˚

R D EN

[ WAT C H F O R C H A N G I N G T R A I L M A R K E R S ]

PA G E » 2 1 1

EQUIPT˚

NICOLABRODERICK.COM

PORTFOLIO OF NICOLA BRODERICK

bl nd

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[ WAT C H F O R C H A N G I N G T R A I L M A R K E R S ]

bl nd

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[REACHING THE SUMMIT]

REACHING THE SUMMIT [MUM & DAD] I am convinced I have the best parents on this planet. You’re love and support is obvious when you walk through the house and all my old drawings and paintings are framed and mounted on the walls. Even my 6x4 foot Dali replica made it in the Broderick gallery. I have always known I was going to be an artist, and I think you did too. Thank you for you for supporting me and my passion for art. I couldn’t have done it without you. I love you! I dedicate this portfolio to you both. [MY CHELSEA] For all those lost weekends I had to spend on my designs and you stayed home with me so I felt like I wasn’t missing out. Playing a round of disc golf to get away from my computer. Feeding my printer while I take a quick nap before class. Bringing doughnuts home for the people in my group project when we stayed up all night comping our products. Letting me make a paper tornado in the room all semester, without any grief. Picking me up from school when its raining so my work didn’t get ruined. Thank you for everything you do! I love you! [FRIENDS & FAMILY] Thank you for all the laughs and beers you have treated me to in the past years to get me through art school. You stuck around even though I couldn’t make it to every “fun time” event and supported me at my spring/fall shows. To Geoff Mau who helped me on my portfolio shooting my photos and Mo Alcaraz for creating my video. Thank you for sparing your time and talents to take me to the summit! [TEACHERS] You have made me the designer I am today! I have learned so much from concept, process, execution, composition and type. Thank you for the tough love and the praises. I am proud to have worked with all of you and to have achieved all these wonderful projects for my portfolio. Jay Tillinghast, David Hake, Darrell Hayden, Laura Milton, Brian Birch, Roland Young, Tom Mcnulty, Nicole Flores, Todd Hedgepeth, Ester Clark, Christine George, and Mary Scott.

PA G E » 2 1 5

[TYPEFACE] UNIVERS

[PAPER STOCK] 80 LB FINCH FINE TEXT

[END SHEETS] C A N S O N PA P E R TA N G E R I N E O R A N G E

[PRINTER] GRAPHIC IMAGERY

[BINDERY] THE KEY PRINTING AND BINDING

[SOFTWARE] A D O B E C R E AT I V E S U I T E 6 . 0

[PHOTOGRAPHY / VIDEO] GEOFF MAU MO ALCARAZ

[DIGITAL PRINT] HP Indigo 5500

NICOLA BRODERICK

P O RT F O L I O