1 minute read
Colour Choice
Layout Design Colour Choice 34
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As from my inspiration I wanted my book to have one key colour to repeat itself throughout the book. For me it was important that this colour represented me in one way or another. I played around the idea of red because of the passion. Green for the growth in myself learning all these new ways of doing design. Even using different colours for each section. In the end I landed on the idea that what better colour to represent myself then the colours I like the most. Therefore we had purple and orange to work with. Since the finale colour became orange, let’s talk about purple first.
Purple generally symbolises mystery, imagination, compassion and luxury. All these things are great, but it doesn’t reflect my view on design. My design view is more fun, I think design is something loud and joyful. Not something that is to be a luxury item. As Tom perfectly describes when he sees my pinkie-purple. It gives him a feeling of not luxury but more a feeling of relaxation. Which still is the wrong path, we want energy.
Now orange, the front fighter of colour for food and drinks, for summer and for fun. A colour greatly associated with joy seen in logos like Master Card, Fanta, Nickelodeon and Amazon. This reflects my design philosophy way better. A wilder approach to design with music and “chaos”. Even if this is the feeling I really enjoy and like it doesn’t really come across as too professional. Therefore it was important to refine my orange to better suite a professional scene. When I asked Tom what he thought my orange for the book communicated he said “earthy, orangy, wholesome maybe, natural.” A natural orange, still very noticeable but not screaming in your face.
