Target Audience

Layout Design Target Audience 42

Catharine Brooking Senior Lecturer

Paria Alizadeh Teacher Assistant

Emma Mills Teacher Assistant

My targeted audience for this book is my tutor and her peers that will be assessing my process book, but I am also aiming it towards a potential agency looking to employ a designer. Knowing my targeted audience makes it easier to make design decisions. It is important to try and keep the language professional as well as personal. Other ways I have made my book to be more appealing to my audience is by having a clear grid to work out from, using negative space to create more of a luxurious feeling and using modern, clear type that will be easily read and understood. The black and white part of the book also gives it more of a serious tone to it, leaving out colours that could interfere with the communication and highlight what’s important. The reason I leave my research in their original colour is to show how the original creator wanted it to be shown. Even my choice of book and shapes can be linked to my audience. How I earlier talked about the square being a foundation for design works, and that I am willing to take the challenge of designing a book in a square format rather then your normal A4 format.