This is the way to do it
The main logo
Margin and gride
Logo applications Main logo is always the prefered application, but feel free to use other applications if you think they will work better.
Main logo 2 colors
2 colors secondary application
1 color black 100%
1 color Turquoise 100% (Pantone 7467)
White logo over 100% Black background
White logo over 100% Turquoise (Pantone 7467) background
The main logo You can also apply the logo over pictures, but it has to be white color and always keep a perfect contrast.
The main logo You can use color transparence with the “multiply effect�. This will give you a monocromatic tone, and make it interesting to play with pictures. Make sure you are using the corporate colors
Our favourite color
Turquoise
PANTONE 7467 For print C: 95 - M: 0 - Y: 25 - K: 0 For screen R: 0 - G: 174 - B: 197 Web code # 00aec5
Main and secondary colors
PANTONE 7467
Dark red
Turquoise For print C: 95 - M: 0 - Y: 25 - K: 0
PANTONE 215
For screen R: 0 - G: 174 - B: 197
Web code # 00aec5
For print C: 0 - M: 100 - Y: 35 - K: 27
BLACK 100 %
Web code # b70050
PANTONE 152
Black
Orange
Black 100%
For print C: 0 - M: 51 - Y: 100 - K:0
PANTONE COOL GRAY 7
Grey For print C: 0 - M: 0 - Y: 0 - k: 37
For screen R: 183 - G: 0 - B: 80
For screen R: 247 - G: 146 - B: 30
Web code # f7921e
PANTONE COOL GRAY 11
Dark Grey For screen R: 173 - G: 175 - B: 178
Web code # aeb0b2
For print C: 0 - M: 2- Y: 0 - K:68
For screen R: 113 - G: 112 - B: 115
Web code # 717074
Our Font Gotham is our main typeface, this is a contemporary font designed by the american type designer Tobias Frere-Jones. Has enough variations to provide you huge possibilities In certain online and office applications , we are gonna use Arial.
Gotham Ultra Gotham Black Gotham Bold Gotham Medium
Gotham Book Gotham Light Gotham Extra Light Gotham Thim
Gotham
ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890
The tagline The tagline should never sit next to the logo, should always appear clearly separated.
Unique furniture from the world to your home
www.outandoutoriginal.com
Unique furniture from the world to your home
www.outandoutoriginal.com
Unique furniture from the world to your home
The icons We like to unify the look of all icons including social media. Have a look at the following examples.
Outdoor
indoor
Corporate - letterhead / business cards / word document
13 Delta Court Sky Business Park Doncaster South Yorks DN9 3GN
www.outandoutoriginal.com
Dear Nicolas Whelan
Daniel Fairburn CEO m: +44 (0) 7800547783 e: dmfairburn@hotmail.com 13 Delta Court Sky Business Park Doncaster South Yorks DN9 3GN www.outandoutoriginal.com
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Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.
Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla
UniqUe fUrnitUre from the world to yoUr home
pariatur?�
Out&Out Original team
UNIQUE FURNITURE FROM THE WORLD TO YOUR HOME
Corporate - comp slips
13 Delta Court Sky Business Park Doncaster South Yorks DN9 3GN www.outandoutoriginal.com
Corporate - A4 envelope
13 Delta Court Sky Business Park Doncaster South Yorks DN9 3GN www.outandoutoriginal.com
Corporate - Tape / Sticker
W W W . O U T A N D O U T O RI G I N A L . C O M W W W . O U T A N D O U T O RI G I N A L . C O M I N s I D e I s A N O U T & O U T O RI G I N A L I N s I D e I s A N O U T & O U T O RI G I N A L I N s I D e I s A N O U T &
A s I e D I s
N I M O C . L A N I G I R O T U O D N A T U O W W W .
L A N I G RI O T U O & T U O N A e s I e D I s N I A U L T A N M O U T O O I G C I . N A L L . C O A M N I G RI O T U O I N s D I D e N I s A A N T O U U T O & O U T O RI W W W . G I N O W W W . A U L T A N D O U T O RI G I N A L . C O M L I N A s I D e N I s I A N G O I U T R & O U O T O RI W W W . T G I N O A U L O T U O N A s I e I s N I
I n s I d e I s a n O u t & O u t O rI g I n a l
W W W . O u t a n d O u t O rI g I n a l . C O M
Corporate - Label template
PRODUCT NAME PRODUCT TYPE CODE 0192 Sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
UNiqUE fURNiTURE fROM ThE wORlD TO YOUR hOME
ME NA CT YPE DU T PRO DUCT 2 PRO E 019 tium D san totam CO
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www.OUTANDOUTORigiNAl.COM
Corporate - PPT presentation To build your presentations, always use these templates (also provided in PPT format). For Microsoft templates we always use Arial Font.
Arial 60 pt
Arial 30 pt Cool gray For screen R: 173 - G: 175 - B: 178
INSERT YOUR TITLE HERE
Arial 30 pt Cool gray For screen R: 173 - G: 175 - B: 178
INSERT YOUR TITLE HERE
THANK YOU
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.
UNIQUE FURNITURE FROM THE WORLD TO YOUR HOME
WWW.OUTANDOUTORIGINAL.COM
Advertising - Full page ad
The copy should be placed here
LOVE
Full bleed image
Logo has to be white color and always keep a perfect contrast. Tag line and website to be placed here
UniqUe fUrnitUre from the world to yoUr home WWW.OUTANDOUTORIGINAL.COM
Advertising - Full page ad
This concept plays on our love of music and should lead advertising and sales campaigns (including brochures etc)
For the perfect garden, all you need is
Ideally, photo image should utilize actual O&OO product and then retouched in black and white, keeping the product in its original color.
LOVE
All you need is love The concept takes the famous Beatles song and links it to the passion you feel for your garden or home. The same concept must be applied to indoor campaigns also.
UniqUe fUrnitUre from the world to yoUr home WWW.OUTANDOUTORIGINAL.COM
Advertising - Online newsletter OutdOOr
april news
time to change
Product Name Been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has
BUY NOW is simply dummy text of
£ 100
BUY NOW is simply dummy text of
is simply dummy text of the printing and typesetting industry. Lorem Ipsum is simply dummy text
is simply dummy text of the printing and typesetting industry. Lorem Ipsum is simply dummy text
£ 100
BUY NOW
£ 100
BUY NOW
£ 100
MEET OUR DESIGNERS Andrew Moe of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a
UniqUe fUrnitUre from the world to yoUr home
You can also unsubscribe to these emails or change your notification settings. If you received this message in error and did not sign click here Out&Out Original 13 Delta Court , Sky Business Park, Doncaster, South Yorks, DN9 3GN
Sales - Gift card
gift :)
£ 200 from
gift :)
£ 300 from
gift :) % 50 from
ff
UniqUe fUrnitUre from the world to yoUr home
www.oUtandoUtoriginal.com
UniqUe fUrnitUre from the world to yoUr home
www.oUtandoUtoriginal.com
UniqUe fUrnitUre from the world to yoUr home
www.oUtandoUtoriginal.com
Advertising - Leaflet template - front / back
MEET OUR DESIGNERS Andrew Moe Of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make
OUR SYSTEM Of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make
www.outandoutoriginal.com Delivery dolor sit amet, consectetuer adipiscing elit,
Find us in Twitter and Facebook
outandoutoriginal
WWW.OUTANDOUTORIGINAL.COM
Advertising - Leaflet template - inside
PRODUCT NAME Is simply dummy text • £ 100
PRODUCT NAME Is simply dummy text • £ 100
PRODUCT NAME Is simply dummy text • £ 100 PRODUCT NAME Is simply dummy text • £ 100
PRODUCT NAME Is simply dummy text • £ 100
PRODUCT NAME Is simply dummy text • £ 100
PRODUCT NAME Is simply dummy text • £ 100
Thank you