1.0
Topaz Tells the Truth Topaz was founded by a team of expert software developers looking to change the future of the digital economy, doing for blockchain what Amazon did for server-side software. Topaz is eliminating the massive cost of blockchain software by abstracting away the “blockchain”. Topaz’s storage solution enforces data integrity at enterprise scale.
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WHO WE ARE
Moodboard
1.1
Brand Values Transparency and security sit at the center of Topaz’s core vision. These brand values reflect those ideals and describe the culture that Topaz fosters.
Trustworthy Bleeding-Edge Decentralized Authoritative Infinite
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WHO WE ARE
2.0
Topaz Signature Topaz’s primary logo is a logotype and an icon. The lettering is sharp, condensed, and geometric to create a clean and professional look in the blockchain landscape. The icon resembles a topaz gemstone with slightly thinner lines on the “cut” to represent a decentralized network. This primary logo should be placed over white or light-colored backgrounds. This should be the primary logo format used in most situations. This trademark helps audiences easily identify Topaz. When necessary, an all-white version can be placed on top of dark backgrounds. 4
LOGOTYPE
2.1
Topaz Icon The Topaz icon can be used by itself in place of the primary logo whenever it is more suitable, however the primary log should be used whenever possible. The icon by itself can be used in situations where the full signature isn’t necessary or the Topaz logo or brand name has already been displayed.
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LOGOTYPE
2.2
Logo Spacing The logo should be placed with a clear area of space around it free from other graphic or text elements. This is called the exclusion zone. The exclusion zone for the Topaz signature is equal to the size of the gemstone divided by 2.618. The same spacing rules apply for situations where the Topaz icon is used by itself. This space is required so that the logo can be easily identified. In order to maintain legibility of the complete signature, it should never be displayed smaller than 1.5” in width.
Minimum Size 0.4”
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LOGO CONSTRUCT
1.5”
2.4
Incorrect Logo Usage
A
B
C
D
E
F
In order to maintain the integrity of the Topaz brand, a few rules for logo usage are necessary. Do not compromise the overall logo by distorting, skewing, or rotating it in anyway. Here is a list of examples of ways you should NEVER use the logo: A. Do not change the colors of elements aside from what is specified. B. Do not rotate or reflect any element. C. Do not resize any element. D. Do not stretch or squish the logo. E. Do not rearrange any logo elements. F. Do not add any effects or outlines such as dropshadows. 7
LOGO USAGE
3.0
Brand Color Pallete Color plays an important role in maintaining brand identity. Consistent use of the color pallete reinforces the cohesiveness of the brand. The Topaz color palette is inspired by the colors of the swiss blue topaz. The center blue is the base color that the rest of the palette is built around. The blue color palette is meant to reflect the brand’s trustworthy values and bring a sense of calm and security.
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Brand Colors
PANTONE P 108-16 C
PANTONE P 107-14 C
PANTONE P 112-6 C
PANTONE P 115-4 C
PANTONE P 179-1 C
CMYK: 100, 52, 0, 60
CMYK: 78, 41, 0, 29
CMYK: 77, 14, 0, 0
CMYK: 27, 0, 0, 0
CMYK: 0, 0, 0, 2
RGB: 0, 52, 98
RGB: 0, 102, 153
RGB: 14, 166, 223
RGB: 153, 218, 248
RGB: 248, 248, 248
Hex: #003462
Hex: #006699
Hex: #00A7E2
Hex: #97DAF8
Hex: #F8F8F8
LAB: 22, 0, -30
LAB: 41, -11, -36
LAB: 63, -21, -40
LAB: 83, -16, -22
LAB: 91, -1, -1
4.0
Typographic Hierarchy All branded Topaz documents are should be built on a 14pt baseline grid and adjusted as needed per document size. These are general guidelines and best practices for typographic scale based off a 12pt body size. These fonts are used for both web and print applications.
Nunito Sans - 9/14pt
Body
Nunito Sans - 12/14pt
Heading Goes Here
Subhead
Nunito Sans - 15/23pt
Header
Source Sans SemiBold - 19/28pt
Ur, autatet landebit ima voles de dolorerspel imet quiae renia quis experferi rem iur maiorero omnihil ipsusantur, quibus sum.
Title
Display
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TYPOGRAPHY
Sample Title
Caption Text
Ur restotas volorepra volenih iliquun tiorecti Source Sans Bold - 25/38pt
Source Sans Bold - 31/47pt
dundio endellitate vel in ent eaquata quatem.
4.1
Primary Typeface Nunito Sans is the workhorse font for Topaz and should be used whenever possible, specifically in body copy. It is a clean, balanced sans serif with rounded letters that compliment the angles in the logo. It is friendly, readable, and makes Topaz more approachable.
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TYPOGRAPHY
Nunito Sans Light
ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Regular
ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
SemiBold
ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Bold
ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
4.2
Secondary Typeface Source Sans serves as a complimentary font to Nunito Sans and should be used primarily for displays and headers. It is more condensed and rigid than Nunito Sans and blends in to the tech space.
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TYPOGRAPHY
Source Sans Light
ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Regular
ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
SemiBold
ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Bold
ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
5.0
Thank You! If you have any questions regarding the branding for Topaz please refer back to this guide or email nicolaussherrill@gmail.com. These guidelines are fairly flexible for creative freedom while still making sure the brand looks the best it can across all applications.
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THANK YOU