I’m Nicole, a crazy cat lady, halfway to vegan, and queen of knick-knacks. Oh yeah, and a multi-media Graphic Designer, Artist and Photographer. I reside in Chicago, but grew up just north of the city in small house off the lake. I graduated from Columbia College Chicago in with a BFA in Graphic Design, where my work has been featured in various student magazines and shows. In my personal work, I explore the idea that many little pieces make up the whole. I have a strong passion for color and shapes, and pull inspiration from Middle Eastern, abstract, and street art. While my main focus is Graphic Design, I am experienced and enjoy working in a variety of mediums, such as drawing, painting, photography, and coding. Professionally, I am your wildcard.
Professional Work Print | Web | Photography Highly creative and multitalented Graphic Designer with extensive experience in marketing, print, a nd web design. Exceptional collaborative and interpersonal skills; dynamic team player with a go getter attitude and well-developed communication abilities. Accustomed performing in fast pace deadline-driven environments. From print to web, fine art to graphic design I can do almost anything and what I cannot do I strive to learn. Seeking opportunities that will challenge me, keep me on my toes and utilize all my skills.
US FOODS US Foods is one of America’s great food companies and a leading foodservice distributor, partnering with approximately 250,000 restaurants and foodservice operators to help their businesses succeed. US Foods: Designed and updated print and digital marketing collateral such as sell sheets, digital banners, flyers, postcards, etc. US Foods | CHEF’STORE: Implemented new branding to print and digital graphics for CHEF’STORE.
PRINT COLL ATERAL
2018 Holiday Cards
US FOODS Kitchen Brochure
U S F O O D S | C H E F ’S T O R E P R I N T C O L L A T E R A L
Grand Opening VIP Event Invintation
Store Coupons
Brand Page Flyer
C H E F ’S T O R E E N V I R O N M E N TA L S T O R E S I G N A G E
Shelf Dividers
Hanging Banner
Store Sock Signs
GREGORY MOUNTIAN PRODUCTS (a subsidiar y of S amson ite )
Gregory Mountain Products has defined quality, comfort and function for over 35 years with products that meet a higher standard for those whose adventurous lifestyles demand it. Assisted with creating or Amazon A+ product pages, catalogs and sell sheets.
CATALOGS
2018 Spring Product Catalog
2016 Fall Product Catalog
A M A ZO N A + P R O D U C T PAG E
HANG TAG
Border Product Page
Outdoor Award Product Hang Tag
PRODUCT SELL SHEETS
Baltoro/Deva Sell Sheet
3D Hydro Sell Sheet
HIGH SIERRA (a subsidiar y of S amson ite )
High Sierra designs feature-rich, versatile adventure lifestyle gear for adventurers everywhere. Created web and print designs for website, products and social media along with photographing product and updating product packaging, catalogs, and sell sheets.
CATALOG
2018 Corporate Catalog
PRODUCT SELL SHEET
Evanston Sell Sheet
WEB & EMAIL GRAPHICS
Sentinel 65L Website Banner
Kennesaw Website Banner
Pathway Email Sell Sheet
HANG TAGS
Kern - hang tag for ecommerce
Endeavor - bilingual tag for Canada
Larrabee - 2018 hang tag for BJ’s
PHOTO RETOUCHING
Original
Retouched
Sweetridge Hang Tag
Original
Retouched
Kennesaw Hang Tag
CHICAGO TWENT Y SOME THING Chicago Twenty Something is a nightlife Marketing and Event Planning company that acts as a social network for those in their 20s who work, live or play in the city. Web and print advertisements, marketing material and branding for events and social media along with updating event websites.
E V E N T F LY E R S
Whiskey and Tequila Fest Flyer
Halloween Crawl Flyer
Halloween Booze Cruise Flyer
WEBSITES
www.chicagotwentysomething.com
www.chicagoyachtparty.com
EVENT LOGOS
River North Wine Fest
Chicago Country Crawl
River North Donut Fest
Holcomb Hollow Branding | Packaging | Web Design Project Overview: Rebrand a local company Brand: Holcomb Hollow Product: Gluten-free Vegan Bakery Rebrand Goal: To create a cohesive, consistent branding throughout each product. Holcomb Hollow, located in Mundelein, IL, is a local family run, gluten-free, vegan bakery. Holcomb Hollow was rebranded in a way that easily communicates to their consumers what their brand is, as well as highlighting their core values. The goal was to cohesively keep their branding consistent throughout the wide-range of products.
Holcomb Hollow
The leaf sticking out of the ground represents the trust consumers can put into a strong growing company
Old Logo Rustic serif text represents the brand’s old roots to its community’s history
The hollow tree stump ties in the old farm the company is named after
The color palette is composed of natural colors that emphasize their organic products and eco-friendly brand
Holcomb Hollow’s logo emphasizes the brand’s mission and core values visually. The brand believes and uses products that are natural, organic, and farm to table. These design elements and rough text bring a farm like quality and tie the unique history of the company’s name into its logo
TYPOGRAPHY
C O LO R PA L E T T E
Lumberjack A B C D E F G H I J K L M N O P Q R S T U VW X Y Z a b c d e f g h i j k l m n o p q r s t u vw x y z 0123456789
Primer ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Pantone®: 2322 U RGB: 60, 36, 21 CMYK: 0, 40, 65, 76
Pantone®: 2308 U RGB: 108, 110, 47 CMYK: 2, 0, 57, 57
Pantone®: Neutral Black U RGB: 65, 64, 66 CMYK: 2, 3, 0, 74
Pantone®: Gray 1 U RGB: 255, 252, 244 CMYK: 0, 1, 4, 0
PAC K AG I N G Each category has a distinct pattern to differentiate between the variety of- products
Leaf Pattern
Jam Pattern
Bakery Pattern
Bites with Benefits Pattern
MASON JAR HANG TAG
BBQ Sauce Pattern
CELOFOAM LABEL
Outside
Inside
Front
Back
Letter Head
Brand Guidelines
Business Card
To view the full style guide please visit: www.issuu.com/nicolegarica/docs/hhstyleguide-hq-page
New Website Features: Google Map Contact Form Owl Carousels HTML5 / JavaScript / JQuery Fully Responsive & Mobile Ready
About Page
Contact Page
Feline Good Branding | Packaging Project Overview: Create a brand and develop a working packaging system for product. Brand: Feline Good Product: Organic Cat Treats Packaging System: Color coded by flavor Feline Good, an organic cat treat line, was created designed for cat lovers who want to spoil their cats while keeping them healthy. The goal was to take the organic treat and position it to resemble an high-quality artisan feel. The packaging system utilizes colors to differentiate each product to make it quick and easier for the consumer.
PAC K AG I N G
Tuna PANTONE®: 7458 U CMYK: 65, 7, 12, 2 RGB: 103, 165, 191
Salmon PANTONE®: 173 U CMYK: 0, 71, 94, 4 RGB: 206, 97, 74
Chicken PANTONE®: 1535 U CMYK: 10, 51, 95, 24 RGB: 151, 98, 65
Packaging is made out of recycled craft paper to enhance organic feel Ribbon shape to resembles a premium, award-winning and high quality product
Easy open resealable bag to ensure freshness Playful paw print pattern
Actual size and photo of the heart-shaped treat relays that it’s healthy for a cat’s heart and the love the one has for their cat
Color used in the packaging relates to the falvor of the product
Barcode is a silhouette of the cat’s head used in the logo to visually connect the brand to the consumer
A different cat fact on every package
A heart-shaped text box that reminds the consumer that the treat is healthy for their cat’s heart and the love they have for their cat
Yogi Tea Branding | Packaging Project Overview: Reposition an existing brand through their logo and packaging system Brand: Yogi Tea Product: Tea Reposition Goal: Reposition the brand’s image to appeal to a younger generation. Yogi tea was repositioned to appeal to the new, more modern generation of yogis. The logo was updated to encompass the brand’s principals through visual elements of the design. The packaging system was revitalized by minimizing the design elements with an illustrated henna graphic and bold contrasting shades of color to differentiate the tea flavors.
The three points connect to represent the brand’s three guiding principals: Feel Good, Be Good and Do Good. The shape resemble a crown and a lotus flower. The crown speaks to its premium quality tea while the lotus flower represents purifying ones body through nature
Contrasting colors in the logo change based of the flavor of the tea
Rounder edges on the name soften the logo and make it feel natural and organic
Bent Fork Branding Assignment Overview: Rebrand a local company through their logo. Brand: Bent Fork Bakery Product: Bakery items Rebrand Goal: To modernize their logo Bent Fork Bakery, located in Highwood, IL, is a family owned, small batch bakery, that makes unique sweet treats daily from scratch. Bent Fork Bakery was rebranded in a way that speaks to the high quality of their products and playful nature of the company. The core goal was to modernize the brand while retaining the feel of old school, family owned bakery.
Bent Fork icon connects the logo to the name
Ribbon to represents their award winning quality baked goods
Old Logo
Contrasting text to keeps the vintage and playful feel of the company
Colors represent the three most common baking flavors: vanilla, chocolate and strawberry
The new logo is in the shape of a cupcake to representing the unique cupcakes they make
TYPOGRAPHY
C O LO R PA L E T T E
Bitter ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Dancing Script ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
CMYK: 3, 83, 62, 0 RGB: 233, 83, 85 HEX: E95355
CMYK: 1, 0, 18, 0 RGB: 255, 251, 215 HEX: FFFBD7
CMYK: 51, 66, 86, 61 RGB: 70, 48, 23 HEX: 463017
Wine Labels Packaging Assignment Overview: To create wine labels for three different target markets: inexpensive, moderately priced and expensive. Brand: Garcia Vinyards Product: Wine Project Goal: Create labels for each priced target market Each label was created after extensive research and understanding how different wines are marketed to their customers based of price. The lower-priced wine has an witty interactive label that allows the consumer to write on the label. The moderately priced wine encompasses a sleek modern design for sophistication without the high price tag. Lastly, the higher-priced wine has features classic traditional design elements that appeal to a higher class.
Screw It was designed for a lower-priced wine target market.
2010 was intended for a moderately priced wine target market.
Beso was designed for a higher priced target market. The label
The idea was to keep the label witty and relatable. The design
The design mixes the sophistication of a higher priced wine
focuses on the aroma of a traditional romance. Various design
drives from the concept of drinking a glass a wine to unwind
with a minimalistic design of a lower priced wine. The use of
elements were created to bring out the classical aspect of
after a long day. The name is a mix of the actual corkscrew
numbers as the name modernizes the design by keeping it short
romance. The word “beso” means “kiss” in Spanish. Naming it
used to open wine and the act of not caring. The speech
and associating it with our digital world we live in. The San-serif
after a foreign word it gives the wine an exotic appeal. Using
bubble shaped label becomes interactive by leaving space for
typefaces and interlocking of text applies elements of a sleek
a rustic red color represents deep love and seductive dark red
one to write down various reasons on why they are drinking a
simplistic eye-catching design of a lower priced wine mixed
lipstick women wear. The traditional flowers with grape vines and
glass of wine and ranting about their horrible day.
with a unique shaped label of a moderately priced wine.
unique shaped label tailor to the aesthetic of a higher priced wine.
Mandalas Mix-media | Drawing | Photography Creating mandalas is more than just making pretty patterns in a circle. The term mandala is drawn from the ancient language of Sanskrit and means “circle� when loosely translated, but a mandala is far more than a simple shape. It represents wholeness; the connectedness of all things, and is a model for the organizational structure of life itself. It is a universal model that reminds us of our relation to the infinite; a world that extends both beyond and within our bodies and minds. Whether it’s the highs and lows of daily life or the cycles of time and place; in each case the circular form implies a beginning that is at one with the end. The mandala appears in all aspects of life: the celestial circles we call planets as well as conceptual circles of friends, family, and community.
18x22 Poster
16x22 - Henna drawing overalyed on photograph
16x22 - Henna drawing overalyed on photograph
224.330.0511 ngarcia.art@gmail.com www.NicoleGarciaDesigns.com