CONCEPTUALITY

Our inspiration comes from looking at the studies of biomes. The two biomes we look at include the desert and the jungle. We use these to tie in company branding. Kellogg’s color palette includes shades of red, oranges, and yellows, which we will find in the dessert. A familiar tag to Kellogg’s are their cereal mascots, including Toucan Sam and Tony the Tiger, both animals that belong in the jungle.