The Lookout by Nicole Kasperbauer

The LookouT S e e A R T

VOLUME 1

k N o W A R T

B u Y A R T

cOVEr painting by sOphia LOngMan 203 FiFth Street weSt deS moineS, iowa 50265 tel 515 277 6734 Fax 515 277 4413

what’s inside . . . 06 24 olson-Larsen’s Story Check out the latest deliverables about our sponsor gallery.

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exhibit Recap

Look into the most recent exhibition of modern invention for cultural inspiration.

Modern Art

Bathe in the fountain of modern art. An inspirational artist Yoko Nomura showcases her representation of modern art.

Public Art

Embrace art that enhances your life. Photographer Ryan McGuire takes us on the road with mouth watering displays of public art.

30 33 64

Placing Art In home

Pay attention to art that satifies your thirst for life. We’ll help you strategically place pieces throughout bedrooms and bathrooms of your home.

Color Palette

Motivate yourself with cohesive colors. Learn how to mix and match colors in entertaining rooms of your home.

Preserving Art

Learn how to preserve history in five easy steps.

Luis Rosenfeld

Experiment with Rosenfeld’s technical techniques with a fun Q & A about his unique lifestyle.

educating Consumers

Because life flows better around art, we look into the reasoning behind collage art.

department pages

Contents

Regional Museums

Did You Buy A Deal?

15 Reasons To Buy Art

Don’t pass up another museum on your road to success. Dedicate an hour to an experience you won’t ever regret.

The power is in your hands. Don’t buy traditional art, buy compelling art worth exploring. We’ll help you navigate through stores to find the best deal worth displaying in your home.

Do you live with outdated pieces or white walls? Learn how to customize your home today.

feature stories 3

eDIToR’S LeTTeR

s there anything more magnificent than having a collection of the finest contemporary art at your fingertips? I think not. Welcome to the first issue of The Lookout, a resource for the art lover—whether expert or novice or somewhere in between. Each month, our team will bring you content that will inform and inspire. The Lookout delivers you a source of informational content to inform and communicate up-to-date art scene messages. We are devoted to your wants and needs and invite you to comment and critique all materials. Among the treasures in our premiere issue: an exclusive interview with the incomparable Luis Rosenfeld. You’ll quickly learn his quirky tales about 2D mixed media and other unique mediums. He strongly believes art expresses ones profound beliefs when not influenced by the art market. Rosenfeld experiments with a variation of street art techniques that allows himself to create extra large prints, pastes them on almost any surface and then applies layers of polyurethane on parts of the prints he wants to draw attention to. We also have well-known insiders here to aid you in updating your home look. White walls are no longer visually accepted. Our team constructed a list of 15 quality reasons to buy art not based off first glance, but in-depth research. If you’re inspired to add something new to your collection, make sure to check out the Jingle in the Jungle event in December in West Des Moines’ Valley Junction. You have the chance to interact with the community and view the latest exhibition pieces. And for more events in the region, check our sponsor’s website at olsonlarsen.com Finally, we want your input and ideas to help shape this magazine. Do you have any suggestions, story ideas or comments? Don’t be shy. Let us know what you’re thinking.

Stay inspired,

Nicole Kasperbauer Editor

Find us on:

The LookouT S e e A R T

k N o W A R T

Editor: NICOLE KASPERBAUER Editorial Director: REBECCA WILSON Managing Editor: RAQUEL SASNOKA Freelance Writer: PETER BRADLEY copy chief: MICHAEL OLLMAN creative Design Director: MONIKA COPOULOS Freelance photographer: ELIZA CONTARSY Freelance illustrator: CYNTHIA BUTLER Web/social Media Editor: LYNN SILVER gallery Owner: SUSAN WATTS gallery Manager: SARAH EKSTRAND gallery Framer: MARK GOODRICH

B u Y A R T

partnerships:

20TH CENTURY INVESTORS (KANSAS CITY); ALLIED GROUP; AMERICAN REPUBLIC INSURANCE CO.; ANDERSON ERICKSON DAIRY; ART ON CAMPUS COLLECTION, UNIVERSITY MUSEUMS, IOWA STATE UNIVERSITY; BANKERS TRUST; BAUDINO LAW FIRM; BELIN HARRIS LAW FIRM; BOONE COUNTY HOSPITAL; BRADSHAW FOWLER PROCTOR & FAIRGRAVE; BROWN WINNICK GRAVES GROSS BASKERVILLE & SCHOENBAUM; BRUNNIER ART MUSEUM; BUSINESS PUBLICATION CORPORATION; CENTER FOR HEALTH & WELL-BEING; CENTRAL COLLEGE; CITIBANK; CITY OF CLIVE; COMMUNITY STATE BANK (JOHNSTON); COVENANT MEDICAL CENTER (WATERLOO); DAUM MUSEUM; DAVIS, BROWN, KOEHN, SHORS & ROBERTS; DES MOINES CLUB; DICKINSON, MACKAMAN, TYLER & HAGEN PC; DORSEY & WHITNEY; DRAKE UNIVERSITY - DEPT. OF BIOLOGY; EMCO ENTERPRISES, INC.; EMPLOYERS MUTUAL COMPANY; EQUITABLE LIFE OF IOWA; ERNST & YOUNG; FARM BUREAU FINANCIAL GROUP; GRINNELL COLLEGE; GRINNELL REGIONAL MEDICAL CENTER; HALLMARK CARDS, INC.; HAWKEYE BANK OF JASPER COUNTY; HOLIDAY INN GATEWAY CENTER (AMES); HOME STATE BANK; HOMZ MANAGEMENT COMPANY; HOPKINS & HEUBNER P.C.; HOTEL PATTEE; HUBBELL REALTY COMPANY; IOWA BANKERS ASSOCIATION; IOWA LUTHERAN HOSPITAL; IOWA METHODIST MEDICAL CENTER; IOWA NETWORK SERVICES; IOWA RETIRED PERSONS PHARMACY; IOWA STATE BANK; IOWA STATE MEMORIAL UNION; IOWA STATE UNIVERSITY; ISU CREDIT UNION; JUNK ARCHITECTS, PC (KANSAS CITY); KNAPP PROPERTIES INC.; KPMG PEAT MARWICK; KUM & GO; LADCO DEVELOPMENT INC.; MACNIDER MUSEUM; MAGNA BANK; MARKETSWITCH (NORTHERN VIRGINIA); MARSHALLTOWN MEDICAL & SURGICAL CENTER; MARY GREELEY MEDICAL FOUNDATION; MAYTAG CORPORATION; MCFARLAND CLINIC (AMES); MCKEE, VOORHEES & SEASE; MEDICAP PHARMACY; MERCY HOSPITAL MEDICAL CENTER; MEREDITH CORPORATION; MONTGOMERY COUNTY MEMORIAL HOSPITAL; MURK-N-T, INC.; NATIONAL BENEFIT CORPORATION; NATIONAL TRAVELERS LIFE; NORWALK CUMMING STATE BANK; PELLA ROLSCREEN; PERRY STATE BANK; PIONEER HI-BRED INTERNATIONAL, INC.; PRINCIPAL FINANCIAL GROUP; QWEST COMMUNICATIONS; RAIN & HAIL INSURANCE; RDG CROSE GARDNER SHUKERT; RUAN CORPORATION; SIOUx CITY ART CENTER; SPRINT PCS (KANSAS CITY); STATE EMPLOYEES CREDIT UNION; STATE OF IOWA - IOWA DEPARTMENT OF CULTURAL AFFAIRS; STATE OF IOWA - IOWA ECONOMIC DEVELOPMENT AUTHORITY THE INTEGER GROUP; THE IOWA CLINIC; THE VERNON COMPANY; THE WORLD FOOD PRIZE CORPORATION; THOMAS MCGEE, L.C. (KANSAS CITY); UNIVERSITY OF IOWA HOSPITALS & CLINICS; UNIVERSITY OF IOWA MUSEUM OF ART; UNIVERSITY OF NORTHERN IOWA; VA CENTRAL IOWA HEALTH CARE SYSTEM; WEILER CORPORATION; WELLMARK / BLUE CROSS BLUE SHIELD; WELLS FARGO CARD SERVICES; WELLS FARGO HOME MORTGAGE; WEST BANK

Established in 1979, Olson-Larsen Galleries is a contemporary gallery representing 70 professional Midwestern artists. These artists are distinguished by full-time commitment to their careers, national honors, and competitive placements in regional, national, and international exhibitions. Most have either shown their work in major museums or have work included in permanent collections throughout the country. Recipients of NEA grants, Fulbright fellowships, other prestigious awards, and subjects of feature articles in arts journals, Olson-Larsen artists are recognized as among the best in their various fields. In 1970, the legendary Jan Shotwell opened Jan’s Gallery in Historic Valley Junction, thus establishing one of the first galleries in central Iowa to promote local and regional artists. Her pioneering dedication made it possible for a full-service professional service to thrive. In 1979, Ann Larsen and Marlene Olson purchased Jan’s Gallery, and renamed it Olson-Larsen Galleries. We are indebted to Ann, who skillfully

guided the gallery from 1979 to 1984. From 1984 to 2010, Marlene owned the gallery and continued to build on the reputation of representing the finest artists in the Midwest. Susan Watts purchased the gallery in 2010 after serving as manager under Marlene for seven years. Olson-Larsen is a full service gallery providing everything from initial assessment, proposals, and selection of art to conservation framing, delivery and installation, documentation, and appraisals on artwork sold. All services are rendered by an excellent in-house staff, educated and experienced in the arts. Olson-Larsen offers the same attention and quality services to individuals as to businesses and assists homeowners with everything from on-site consultations to formal proposals to art out-onapproval to installation. We encourage interested individuals to ask for assistance and to explore our inventory.

Susan Watts

Olson-Larsen galleries Owner

Valley Junction

olson-Larsen Galleries

The olson-Larsen Galleries Story. Midwest contemporary art, shown at its finest.

Gallery Story

Sophia Longman: Abstract Motifs, 2014, oil on canvas, 40 by 40 inches, New york. Abstract Art is multilingual, depending on the mature or infantile perception of the viewer, opens up to new worlds even oblivious to the artist. Abstract Motifs is an image of ClartĂŠ Sweetness and Love. Go figure if none of these resides in you.

MODERN ART S o P h I S T I C AT I o N Life beats down and crushes the soul and art reminds you that you have one.

Yoko Nomura | Inspiration in Word The compelling motivation for any artist is to forge something altogether new from oneâ&#x20AC;&#x2122;s creative vision. 50 years of artistic growth; she began in creative photography during the time of film processes that demanded mastery of light, precise measurement and control of various film and chemical processes, while seeking to refine her artistic vision further into abstraction.

Modern Art

Artists are distinguished by full-time commitment to their careers, national honors, and competitive placements in regional, national, and international exhibitions. Most have either shown their work in major museums or have work included in permanent collections throughout the country. Recipients of NEA grants, Fulbright fellowships, other prestigious awards, and subjects of feature articles in arts journals, Olson-Larsen artists are recognized as among the best in their various fields. In 1970, the legendary Jan Shotwell opened Janâ&#x20AC;&#x2122;s Gallery in Historic Valley Junction, thus establishing one of the first galleries in central Iowa to promote local and regional artists. Her pioneering dedication made it possible for a full-service professional service to thrive. In 1979, Ann Larsen and Marlene Olson purchased Janâ&#x20AC;&#x2122;s Gallery, and renamed it Olson-Larsen Galleries. We are indebted to Ann, who skillfully guided the gallery from 1979 to 1984. From 1984 to 2010, Marlene owned the gallery and continued to build on the reputation of representing the finest artists in the Midwest. Susan Watts purchased the gallery in 2010 after serving as manager under Marlene for seven years.Olson-Larsen is a full service gallery providing everything from initial assessment, proposals, and selection of art to conservation framing, delivery and installation, documentation, and appraisals on artwork sold. Uptasi dolorrum ese niet, es paria conse is dolo venihitatis inistotatia sernate sam quo iliquiatem et voluptur?Cipicab oriatesed quas conserum rem. Os et labo. Ut aut dolupta tinctotatur, quod excerrum reium eatem fugiatus nusam, si dolores andebis et quae doluptatur? Sam vid ut arcipsum et autatquo blaccus endae ducit abo. 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Tenet, consecerro voluptaqui uta quodignia suntem rererunto bersped quas rem vendis moluptur, acillor magni nis doloratibus eumet etum im a nobis doluptate volupta sequas conseniatus eosa sandebisciae volupta tinulpa sincipsum cone volecat.Agnienis vit rehenti offici totae. Quid et fuga. Parum quo de vent quidus, con cuptatio mod et ab iliquibus es qui que maios nimusaperunt et ere nullitas voluptior sa nonsentis exceatur, optios ut ra dolupta esserfere, asperupta vel eatae volore, qui re nos dolupid essent laborem quia nulpa quam quidest ruptiam, quunt rem unt ut etur aut dolorep eruptatur aut dolor aut vel ma velicid quaturi ssiminvenet parchitium reicabori sitas sim archil elique pos vernatempos sectibus aciatis dolupta dolentur? Nonse veria consediate officti blaut alignis ullum idem dolupta tibus.Rum veris ea nonesto rumque optate nonecti ament.Ucimuscia volupta quam volum landi tem as etum dolupiciis quibusci acepudae. Ut latectu rernat et molenim quodi occuptat faccuptias is ea nissi quatiatusam autatectatio blaut volorion eos ipit ut que sero optatia sunt pre voluptiates el ipsam renima qui doluptures simi, quibus. s imosandellab inumet a sequi andiam as dionsequi nimenistio. Et ex erferibus quibus et volor aceaquati sendenis moluptatem. Ut laboreius ea dicid minciuntem. Tenet, consecerro voluptaqui uta quodignia suntem rererunto bersped quas rem vendis moluptur, acillor magni nis doloratibus eumet etum im a nobis doluptate volupta sequas conseniatus eosa sandebisciae volupta tinulpa sincipsum cone volecat.Agnienis vit rehenti offici totae. Quid et fuga. Parum quo de vent quidus, con cuptatio mod et ab iliquibus es qui que maios nimusaperunt et ere nullitas voluptior sa nonsentis exceatur, optios ut ra dolupta esserfere, asperupta vel eatae volore, qui re nos dolupid essent laborem quia nulpa quam quidest ruptiam, quunt rem unt ut etur aut dolorep eruptatur aut dolor aut vel ma velicid quaturi ssiminvenet parchitium reicabori sitas sim archil elique pos vernatut alignis ullum idem dolupta tibus.Rum veris ea nonesto rumque optate nonecti ament.Ucimuscia volupta quam volum landi tem as etum dolupiciis quibusci acepudae. Ut latectu rernat et molenim quodi occuptat faccuptias is ea nissi quatiatusam autatectatio blaut volorion eos ipit ut que sero optatia sunt pre voluptiates el ipsam renima qui doluptures simi, quibus.

15 ReASoNS

To BuY ART

Sophia Longman: Love At First Sight, 2014, painting, 60 by 80 inches, New york. Everything is unexpected, perhaps unrecognizable. Most is to be thought, imagined, done and experienced anew.

Buying Art

1 3

PoP oF CoLoR

DRAW uP SPeCTACuLAR

eXPReSS YouR PeRSoNALITY

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eMBRACe oDD NuMBeRS

eXPeCT The uNeXPeCTeD

keeP IT CoNSISTeNT

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WoW WITh WhITe

12 14

TRuST IN TRADITIoNAL

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FRAMeS

13 15

INTeRACTIVe ART

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Buying Art

Sophia Longman: Totally Free, 2014, painting, 60 by 80 inches, New york. I celebrate the heady pleasure of play. The beauty of the moving body, the creative enjoyment of time that is really free.

Ryan McGuire: 2014, photograph, Ithaca, New york.

Public Art Public art is accessible work of any kind. It cares about, challenges, involves, and consults an audience for whom it was made, respecting community and environment.

Public Art

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can express civic values, enhance the environment, transform a landscape, heighten our awareness, or question our assumptions.

â&#x20AC;?

Ryan McGuire: 2014, photograph, Ithaca, New york.

Luis Rosenfeld

Artist Showcase

Rosenfeld’s work is rich with layers and depth. his pieces reveal the connectivity of all by blending the foreground with the background as a result of his “polypasting” technique and/or the “rosenfeld effect” in his photography.

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Luis Rosenfeld 2D Mixed Media Graffiti Warehouse Baltimore, MD luisrosenfeld.com

PrSrt Std uS PoStage Paid deS moineS, iowa Permit # 2934

203 FiFth Street weSt deS moineS, iowa 50265 tel 515 277 6734 Fax 515 277 4413 Gallery Hours tueSday – Friday 11 – 5 Saturday 11 – 4 View more artwork by all Gallery artists online www.olsonlarsen.com stay updated on exHibitions and eVents Send your email address to info@olsonlarsen.com Find us on Facebook Follow us on twitter @olgalleries

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openinG reception and Gallery niGHt Sharon Booma | Karen chesterman | Peter Feldstein OCtOber 11 – nOvember 30, 2013 openinG reception and Gallery niGHt friday, OCtOber 11 5 –9 pm upper left: Karen Chesterman edo Oil On Canvas 36 x 50 inChes lOwer left: peter feldstein 6-11-13-14 inKjet print 10 x 10 inChes abOve: sharOn bOOma somewHere in tHe equation Oil/mixed media On paper 22 x 44 inChes

museum-quality, arcHiVal framinG

on-site design and custom framing consultation | decades of experience | corporate accounts welcome

new work tim freriChs | Gary OlsOn | lee emma runninG september 6 – OCtOber 5, 2013 openinG reception friday, september 6 5–7 pm left tO riGht | lee emma runninG pare diGital print On adhesive vinyl red satin 8 x 27.5 feet | Gary OlsOn untitled lxxii mixed media assemblaGe 17 x 14 inChes | timOthy freriChs niGHt 4 intaGliO relief diGital On COllaGed Cut KOzO paper 22 x 15 inChes

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celebrate with us. our thirty fifth anniversary representing 70 of the finest artists in the midwest. opening reception and gallery night

friday, april 11 5 â&#x20AC;&#x201C; 9 pm / on view april 11 â&#x20AC;&#x201C; June 7 featuring works by all gallery artists

O l s O n -l a r s e n GallerIes a contemporary gallery representing 70 of the finest artists in the midwest

a contemporary gallery representing 70 of the finest artists in the midwest 22

203 fifth street west des moines, iowa 50265 515 277 6734 www.olsonlarsen.com