TARGET AUDIENCE –Males 14-25
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1. “Kerrang” is the masthead of the magazine front cover which is usually published in the same distinctive style.
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2. The main cover line “Rammstein” has an assumed border around it, also it is reversed out, with the white text on a dark background making the cover line stand out predominantly. This would interest and attract the target audience, as they would be made aware of whom the band featured is, and if they are interested in that genre of music they would want to read more about that band. 3. The strap line accompanying the main cover line, “Be afraid Britain , Be very afraid” would also attract the target audience as this would entice the reader to want to read the article about the featured band ‘Rammstein’ to see what they should be afraid of. 4. This is showing the bar code, and beneath it the issue number and cover price. People tend to look for the price around the barcode as this is where it is usually found , so by placing the price here , customers can quickly find out how much they are going to be spending on their magazine. 5. This is the dominant image. The dominant image is the band ‘Rammstein’. This dominant image is targeting the core Audience as the magazine focuses on the punk rock genre, and this band is in keeping with that genre. Therefore portraying the type of image of the magazine that readers would be looking for, so people who buy this magazine would be interested in reading about ’Rammstein’ as that is the genre of music they are interested in and listen to. 6. Both of these are Boost’s. They are promotional boxes promoting contents within the magazine, which would attract the target audience, as these both would be things people buying the magazine would be interested in. For instance the ‘7-day rock guide’ would interest the older readers aged around 18-25 as they have little responsibility and would probably be able to afford tickets to all the gigs advertised.
7. This is another cover line , giving information about what other punk rock bands are featured in the magazine , enticing people to buy it to find out what’s going on with those bands. 8. These images are also giving an insight as to what else will be featured within the magazine , and the bands are once again in keeping with the punk rock genre which attracts the target audience. The images have captions naming who the bands are , perhaps for new readers who are not completely familiar with this genre. Also the image on the right hand side has a tangible border so that the image is not just floating in mid air, which would ruin the design of the front cover.
The type faces for the headings are display faces. There are around seven different fonts used on the front cover, giving us a variety of eye-catching fonts. The fonts used for the masthead and strap lines are quite bold, youthful with not many serif typefaces. Roman typefaces and sans serif ones are used instead. Lots of the text overlaps images. I would say the target audience is 14-25 year old males. Features such as “Pop-punk poster special” would attract the younger teenagers, as they are usually the ones to use posters, putting them up in their bedrooms, whereas when you get older you tend to not to this anymore. On the other hand the promotion of “over 870 gigs” would interest the readers who are 18+ , as they will probably have more money , and less responsibility and would be able to go to these gigs. The dominant colours on the front cover are black, white and red. These would attract the target audience of males, as they are quite stereotypical male colours, whereas if the magazine used pale pinks and blues, it would not portray the correct image for the magazine.
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1. Headline, introducing the text underneath. 2. Left justified text, on the editors writing. 3. The dominant image on the contents page is the band ‘Escape The Fate’. This would attract the core audience, as they would be interested in reading about bands of that particular genre. 4. The text ‘Kerrang’ is reversed out, by using the white text on the black background it makes the text stand out, which is effective, as it is emphasising the name of the magazine. 5. The headlines use display face typography. There are eight of them, this breaks up the text and makes it look like less to read, which would attract the core audience, as they don’t want to be reading long blocks of text. 6. The little ‘cover story’ boosts are there to highlight the things that were featured on the front cover, so that if you wanted to read about those first, you could quickly see what page they were on, from the boosts, which highlight the content. 7. This is a caption explaining the picture of previous kerrang magazines. This would interest any of the target audience who buys the magazine regularly , and would be looking to subscribe. The editors writing, is text/book face typography, and so is the writing under the headlines. The headlines are display faces. There are around five different fonts used on the contents page. The three main colours used on the contents page are black white and yellow; once again these are colours, which would represent males, therefore attracting them to the magazine.