About Engel & Völkers OUR STORY Like every client and every real estate advisor, we too have a unique story. It's one steeped in iconic heritage that drives our resolve to change the way consumers experience the properties, neighborhoods and the overall process of buying and selling a home. Our story began in Hamburg, Germany in 1977 with the founding of the privately owned Engel & Völkers franchise by Christian Völkers who remains at the head of our global operations. The world of Engel & Völkers was created and continues to grow around the mission to possess the highest levels of competency and client service. Through unrivaled brand consistency, sophisticated systems and innovations, we've done what no other European luxury real estate franchise has been able to do — successfully establish itself in the Americas.
CULTURE OF LEADERSHIP Engel & Völkers was built by two friends with a shared passion to deliver the most unforgettable, professional service experiences to real estate clients around the globe. What attracts people to our network is the notion that if you work with great people, great business follows. Embodying a culture of leadership, our greatest competition is ourselves, and the status quo is not an option when client service is at the heart of our business. Our people share, collaborate and support each other to achieve both personal and professional greatness. It's a bond. It's a feeling. It's global. This is us.
Nicole Pir Pirnie nie · Engel & V Volkers olkers 617-834-4516 nicole.pirnie@evusa.com · nicole.pirnie@evrealestate.com
Every individual who is part of Engel & Völkers, at every level and in every location, embodies an ethos of leadership. It's this mindset that upholds the highest standards expected by our clients and our communities. At Engel & Völkers success is achieved and decisions are made with one key factor in mind, our people. We are a force of many, not simply a few.
INNOVATIVE TECHNOLOGY Like the air we breathe, technology is inherent in every move we make to help our advisors and our clients navigate through a sometimes challenging world. We'll never claim to be a technology company, but we'll promise we'll use our sophisticated technologies and data for good. Leading with the best people supported by the best tools and intelligence keeps Engel & Völkers a step ahead in providing bespoke experiences for our clients every step of the way.
Nicole Pir Pirnie nie · Engel & V Volkers olkers 617-834-4516 nicole.pirnie@evusa.com · nicole.pirnie@evrealestate.com
Virtual Marketing Suite
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As a global luxury brand, Engel & VĂślkers has provided immersive and virtual offerings for several years to meet the needs of our clients. We are expanding our offerings at a time when virtual showings/listings are in high demand to continue to deliver the highest levels of service to our clients during this time.
Nicole Pir Pirnie nie ¡ Engel & V Volkers olkers 617-834-4516 nicole.pirnie@evusa.com ¡ nicole.pirnie@evrealestate.com
3-D Virtual Tours
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Our partnerships with the top virtual tour companies allow buyers to experience the distinctive elements of your home through cutting-edge technology. Auto-guided tours, dollhouse effects, point-and-click navigation, and immersive virtual reality create authentic buyer interactions with your space-safely from the comfort of theirs.
Nicole Pir Pirnie nie ¡ Engel & V Volkers olkers 617-834-4516 nicole.pirnie@evusa.com ¡ nicole.pirnie@evrealestate.com
Virtual Open House
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Our Virtual House YouTube Channel is an ever-expanding collection of agent-led videos that tell the special story of your home’s personality wherever the right buyers are. Through these dynamic video tours, we target buyers through a multitude of multi-marketing channels.
Nicole Pir Pirnie nie · Engel & V Volkers olkers 617-834-4516 nicole.pirnie@evusa.com · nicole.pirnie@evrealestate.com
Interactive Digital Exposes
Click Photo to View Property Expose
Nicole Pir Pirnie nie ¡ Engel & V Volkers olkers 617-834-4516 nicole.pirnie@evusa.com ¡ nicole.pirnie@evrealestate.com
Property Spotlight
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Our property websites and featured pages deliver the comprehensive information that discerning buyers expect. Other factors such as school districts, businesses within walking distance, and neighborhood information are examples of how integration between data and beautiful imagery can deliver value.
Nicole Pir Pirnie nie ¡ Engel & V Volkers olkers 617-834-4516 nicole.pirnie@evusa.com ¡ nicole.pirnie@evrealestate.com
3D Virtual Staging
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Our relationships with top virtual staging companies allow us to render empty spaces with groundbreaking 3D virtual staging. Combining high-end interior design complete with a variety of furniture and interior stylings with state-of-the-art virtual staging technology, we offer buyers the opportunity to capture the essence of the potential of our client's homes without the cost and effort of physical home staging.
Nicole Pir Pirnie nie ¡ Engel & V Volkers olkers 617-834-4516 nicole.pirnie@evusa.com ¡ nicole.pirnie@evrealestate.com
Social & Digital Advertising
Nicole Pir Pirnie nie ¡ Engel & V Volkers olkers 617-834-4516 nicole.pirnie@evusa.com ¡ nicole.pirnie@evrealestate.com
Email Marketing Email Marketing Promotions
Expertly crafted emails delivered via our real estate specific email platform allow us to build, target, distribute, and capture interest in your property. As buyers open the doors to your home virtually through our emails, our analytics provide actionable insights to guide those buyers to closing.
Nicole Pir Pirnie nie ¡ Engel & V Volkers olkers 617-834-4516 nicole.pirnie@evusa.com ¡ nicole.pirnie@evrealestate.com
Listings To Leads
Sample Website: 1 Franklin Str Street eet Unit 4304
Nicole Pir Pirnie nie ¡ Engel & V Volkers olkers 617-834-4516 nicole.pirnie@evusa.com ¡ nicole.pirnie@evrealestate.com
EV Real Estate:
An app that moves you The majority of real estate related searches is happening on mobile devices, which is why the fastest growing component of our digital marketing strategy is dedicated to smartphone and tablet users. We’ve developed mobile apps and designed marketing tools to allow mobile-friendly experiences and to ensure optimum usability on all devices. Developed for the iPhone®, Android®, iPad® and other mobile and tablet devices, the EV Mobile Real Estate app searches and finds the most accurate and up-to-date MLS listings as well as Engel & Völkers property listings based on your selected preferences. We’ve also ensured that our listings appear on other popular real estate mobile apps including many of our EDGE partners. The EV Mobile Real Estate app gives you a variety of customized search options such as: ■
Home searches filtered by important property features such as price, beds, baths, lot size and square footage
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Home searches categorized by new-to-market and price reduction as well as open houses
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Saved searches to keep track of viewed homes
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One-click-contact to an Engel & Völkers advisor
A global online platform
Engaging prime visitors each day The Engel & Vรถlkers global platform is at the center of our integrated online marketing strategy. Inclusive of our local, national, and international sites designed to introduce and engage highly qualified potential buyers from nearby towns, the Americas, and from countries around the world, our online presence receives 3.2+ million unique visitors every month. With industry leading design, tools and functionality, the Engel & Vรถlkers global platform enhances engagement and generates leads to support the sale of your property. As part of an overall digital strategy, our shop-level websites concentrate on listing exposure for local and regional homebuyers, while potential buyers can discover our listings located throughout the nation from our Engel & Vรถlkers Americas site. International buyers visiting any of our other Engel & Vรถlkers websites are also linked into our pages for maximum exposure.
Smart marketing. Extensive exposure.
Giving you the EDGE. Global reach with boutique style is what you can expect when working with an Engel & Völkers advisor here and around the world. Providing unprecedented reach of your property, Engel & Völkers offers the exclusive EDGE (Extensive Domestic & Global Exposure) platform designed to maximize online exposure of your listing to qualified buyers worldwide via a suite of highly trusted and strategic online and mobile marketing partners. But we don’t stop there. With a global network of more than 11,000 real estate professionals in more than 30 countries, we not only reach millions of consumers, but are able to collaborate with our fellow Engel & Völkers advisors to strategically handpick and refer buyers for the specific properties they seek … like yours. Let us provide the EDGE you need to sell your home and begin your next adventure.
Multi-platform strategy
All encompassing reach Local exposure:
International exposure:
Access to Engel & Völkers advisor contacts
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Access to Engel & Völkers’ global network
and relationships
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Worldwide exposés display
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Exclusive exposé display
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Print advertising opportunities include:
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Inclusion in prominent local publications
– The International New York Times
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Local press opportunities
– Financial Times
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Tailored property showings
– GG Magazine
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Premium yard sign
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Retail shop locations
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Regional/National exposure:
Online exposure: ■
Engelvoelkers.com
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evrealestate.com
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Access to Engel & Völkers Americas network
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SHOP.evrealestate.com
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Print advertising opportunities include:
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Engel & Völkers social media platforms
– Private Residences Americas
(Facebook and Instagram)
– The Wall Street Journal
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Zillow*
– Architectural Digest
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Listhub
– Forbes Magazine
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Listhub Global
– Private Air
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Realtor.com*
– Town & Country
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Juwai.com
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JamesEdition.com
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MansionGlobal.com
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WSJ.com
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NYTimes.com
*Not available in all markets
Realtor.com
Trusted real estate resource Realtor.comŽ is a leading resource for home buyers and sellers of today and tomorrow. Realtor.com is known as a trusted, comprehensive source of forsale properties in addition to information, tools and professional expertise to help people move confidently through every step of their home journey. Its continued mission is to help make all things “home� simple, efficient and enjoyable for its millions of users.
Zillow
Connecting with today’s consumers Zillow is the leader among online real estate search engines, reaching approximately 160 million visitors each month. Listing your home with Engel & VÜlkers means capitalizing on the largest real estate platform in the United States, with nearly two-thirds of visits arriving through mobile devices. As a valued partner, your home will be accessible to millions of online visitors, appearing with Engel & VÜlkers branding to truly stand out.
Mansion Global
Unparalleled online listing exposure Dow Jones has expanded its online marketing power through Mansion Global, a standalone, luxury real estate website and mobile app that connects wealthy global buyers with extraordinary properties. Our partnership with Mansion Global showcases Engel & Vรถlkers listings of $1 million and greater, with stunning imagery appearing on sites in multiple languages. Having your property featured on Mansion Global, dedicated solely to the affluent buyer, offers unique access to a discerning audience who shares the same passion for luxury real estate as Engel & Vรถlkers. Mansion Global sees 2.3 million monthly visitors who have an average household income of $418,000.
The Wall Street Journal online
Exceptional exposure worldwide WSJ.com reaches a distinguished, global audience each month of 45.2 million digital readers who have an average household net worth of $1,632,591. When you list your home with Engel & Völkers, your property is seen not only on WSJ.com, but also its affiliated sites targeting Europe, Latin America, India and China. We ensure that your home has online exposure in all major markets — a high priority for selling premium properties to today’s digital savvy and often international clientele.
NYTimes.com
The reach you need. Reaching over 78 million visitors per month, the real estate portal to the famous New York Times extends your reach beyond the bounds of the New York City metro to a worldwide audience. Your property shown on NYTimes.com provides home seekers comprehensive listings and examines the trends affecting real estate in New York, across the country and around the world.
Juwai.com
Connecting with affluent Chinese buyers Our strategic partnership with Juwai.com markets your property to high net-worth Chinese buyers looking to invest internationally. With over 40 billion* spent in overseas real estate purchases, Chinese buyers are the largest international buying force in real estate. Juwai.com, reaching 3.1 million affluent Chinese buyers each month is the largest and most authoritative source for global property data and advanced search designed for the Chinese real estate buyer. It provides a full range of services to get your property listing accurately translated and formatted to market your property in a way that resonates with this demographic behind China’s online firewall — an extremely important element. With Juwai.com’s research, statistics and data, Engel & Völkers is able to tailor the marketing strategy for your property to be most effective in reaching this massive audience of interested buyers. *Source: Juwai.com 2017
Print advertising
Targeted, premium publications In addition to our online advertising strategy, our
Our brand’s own luxury lifestyle publication, GG, is
relationships with the world’s leading print publications,
designed to promote select Engel & Völkers properties
local magazines, and newspapers ensure maximum
to an exclusive network of valued clients through
exposure for the homes we represent. Engel &
Engel & Völkers’ global shops and subscriptions in
Völkers has maintained special arrangements that
more than 30 countries.
provide our properties heightened exposure in local, national, and international print publications such as
On a local level, we also work closely with widely-
The Wall Street Journal, Architectural Digest, The
read regional print publications to secure the best
International New York Times, and Town & Country.
placements for Engel & Völkers listing ads and to maximize targeted exposure locally.