Test by Nicole Hite

Chris Brown (240) 507.6025 • AV E R Y- H E S S , R E A LT O R S

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Our Commitment

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At the core of any successful business are hard-working, dedicated individuals with a commitment to caring and excellence. Our company’s success is an ongoing tribute to the talented people that represent Avery-Hess, Realtors. We have assembled the best Real Estate team in the area to guide you from Sales to Mortgage, Settlement Services to Insurance, and Relocation to Property Management. Our Sales Associates benefit from the most progressive working environment in Real Estate and have a thorough understanding of the local Real Estate market. We define our business model as CONSUMER-CENTRIC...a model that focuses the effort of our entire team on the most important part of Real Estate, YOU. Our entire suite of technology, products, and services has been designed in order to serve the needs of today’s Real Estate consumer. Our Sales Associates are armed with a complete set of tools and resources to most effectively market your home to the technologically-savvy marketplace. Every home listed by Avery-Hess is featured on our award-winning website (www.averyhess.com). Our site employs our proprietary MyLife Home Search SM Technology, an industry leading search technology that enables you to immediately envision life in the home of your dreams. MyLife allows you to discern how close your new home is to food, shopping, places of worship and public transportation, in addition to a host of other amenities that are important to life in your new home. Our Gas Mileage Calculator will give an accurate estimate of what your daily cost of commuting to work from your new home will be in today’s dollars. Your home will also be marketed via listing syndication – your home is sent by us to major listing aggregators such as Zillow, Trulia, Yahoo! Real Estate and 40+ other sites used by consumers. Homes listed by Avery-Hess will also be marketed using our Text-on-Demand listing technology that allows homebuyers to receive information about your home via text message to their mobile device. The marketing tools listed in the preceding paragraph are just a few of the tools our Sales Associates use to market your home. From our Leading Edge Technology, to powerful web presence, to enhanced listing on washingtonpost.com, our Sales Associates combine their tremendous marketing knowledge and thorough understanding of the local Real Estate Market with the most innovative marketing technology the industry has to offer to deliver you a home-selling experience that is unparalleled in the industry. We look forward to assisting you in achieving all of your Real Estate goals.

S. Scott Avery

President

David C. Hess

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Vice-President

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Introduction ....................................................................................................................

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You really should... ...work with the best ..........................................................................................................................

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01 QUALITY SERVICE .............................................................................................................................

02 CUSTOMIZED MARKETING .............................................................................................................................

03 CORPORATE RELOCATION .............................................................................................................................

04 SUPERIOR MANAGEMENT .............................................................................................................................

05 STRATEGIC LOCATIONS .............................................................................................................................

06 PROPERTY MANAGEMENT SERVICES .............................................................................................................................

07 CO M P LET E SU I T E O F HO M E OWN E RSHI P SE RVI CE S .............................................................................................................................

E X P E R I E N C E D AG E N T S

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T E C H N O LO G I C A L E X P E R T I S E A N D S U P P O R T

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Our Avery-Hess Team is committed to you .............................................................................................................................

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Avery-Hess Office Locations ..........................................................................................................................

REAL ESTATE HAS GONE MOBILE AND WHILE OUR TECHNOLOGY ALLOWS US TO SERVICE YOUR NEEDS ANYWHERE YOU FIND AN INTERNET SIGNAL, WE STILL HAVE STRATEGIC LOCATIONS IN THE METROPOLITAN AREA.

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Programs and Services ..........................................................................................................................

Everything you need to complete a smooth transaction at your fingertips

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We offer the following services to all our clients to ensure a pleasant and stress-free transaction: ........................................................................................................................................

> MOBILITY TITLE AND RGS TO FACILITATE THE SETTLEMENT ........................................................................................................................................

> PREFERRED MORTGAGE PARTNERS FOR ALL YOUR LENDING NEEDS ........................................................................................................................................

> FORTUNE 500 RELOCATION SERVICES ........................................................................................................................................

> HMS HOME WARRANTIES TO PROVIDE PEACE OF MIND ........................................................................................................................................

In addition, we believe in providing continual educational opportunities for our sales associates to keep them current with all industry regulations, legal updates and market changes. Our Advanced Star Sessions assure that the agent representing you is one of the best in the business. . ........................................................................................................................................

I will work hard...to make your life easy ........................................................................................................................................

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Local Expertise Means More Dollars to YOUR Bottom Line ..........................................................................................................................

Avery-Hess has offices in key locations throughout the Metropolitan area. We’re minutes from every local market we service. From Montgomery County, MD through Washington, DC, south to Fredericksburg and west through Fairfax, Prince William, Fauquier and Warren Counties in Virginia to Jefferson and Berkeley Counties in West Virginia, we know the Greater Washington DC Metropolitan Area inside out. In keeping with our mantra of local knowledge, we carefully select our agents based on how much they know about their community down to the neighborhood and street level of the markets we service. We’ve found that deeper knowledge consistently translates to more accurate pricing and quicker sales.

Days On Market (DOM)

Avery-Hess

56 DC Area Average

% of List to Sale Price

98.38%

Avery-Hess

96.07% DC Area Average

We know how to price a home to get it sold. Properly pricing a property is far more complicated than the +/- 25% accuracy provided to consumers by popular on-line valuation models. Avery Hess agents examine neighborhood specific market conditions, above and beyond what is available on-line. They’re objectively analyzing architecture, floor plans, market conditions, prevailing local economic factors, and recently sold homes in your neighborhood to correlate a realistic listing price. We strive for a list price to sold price variance no greater than four percent (+/- 4%). Our ability to accurately price homes within these tight guidelines make a big difference to your bottom line. Here’s the proof:

Sellers who list with Avery-Hess can sell their home for

$10,178 more with a region-wide average sales price of $343,144 Furthermore, sellers who list with Avery-Hess get their home sold in a little over a month - 18 days sooner than other sellers.

*Data and stats provided by MRIS

Source: National Association of Realtors® • AV E R Y- H E S S , R E A LT O R S

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The Best of the Best Leading Real Estate Companies of the World® is the powerful global real estate network of the finest locally branded firms featuring a host of superlatives ¶ ........................................................................................................................................

THE BEST CREDENTIALS ¶

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> 800,000 transactions valued at $225 billion annually – more than any other national real estate network.

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> 550 firms with 4,600 offices and 140,000 associates.

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> Our members represented 15 of the top 25 brokerage firms in the country, according to REAL Trends. ........................................................................................................................................

> But most importantly, a high standard of quality service synonymous with the brand of our network.

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Avery-Hess, Realtors Relocation and REO

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WE STRIVE TO BE THE BEST. WE CONTINUE TO BE FIRST ¶

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In a 2010 residential survey of the nation’s top 500 companies, Leading Real Estate Companies of the World was once again first.

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> 514,000 more sales than our closest competitor ........................................................................................................................................

> 27% of the sales of the top 500 companies with nearly a third more than the closest competitor. ........................................................................................................................................

More Firms in the Top 500 Companies than any other Real Estate Organization or Franchise Leading RE Keller Williams Prudential

Coldwell Banker RE/MAX

Century 21 Better Homes & Gardens

ERA Realty Executives Sotheby’s International

IND. (Non-RE)

Real Living The Corocan Group

Source: REAL Trends Top 500 Report 2010, highlighting the country’s top 500 companies in sales production.

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Relocation and REO Partial List of Our Clients .......................................................................................................................... ................................................................

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> ACS Relocation

> MGIC

> Agility Logistics

> Morreale Real Estate Services

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> AIReS Relocation

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> All Relocation Services

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> ALTAIR Global Relocation

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> American International Relocation Sol.

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> Asset One Marketing Group

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> Bristol Global Mobility

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> Brookfield Global Relocation Services

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> Capital One Bank

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> Cartus

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> Cornerstone Relocation

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> Corporate Relocation Services

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> Crown Relocations

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> Delta Corporate Services

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> EDS Relocation

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> Executive Relocation

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> Fannie Mae

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> First Global Relocation, Inc.

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> First Preston Management

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> Freddie Mac

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> GMS Global Mobility Solutions

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> Moving Station

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> NuCompass Mobility Services

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> Ocwen Federal Bank

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> Ofori REO

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> Paragon Resources, Inc.

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> Plus Relocation Services

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> Premier Asset Services

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> Prudential Relocation

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> ReMax Allegiance Relocation Services

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> State Farm Insurance

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> The MI Group

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> The Relocation Group, Inc.

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> Total Move Real Estate

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> TRC Global Solutions

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> Vision Relocation Resources

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> Weichert Relocation Resources

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> Wells Fargo Bank

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> WHR Group

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> Williams Asset Management, Inc.

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> Wilshire Credit Corporation

> Graebel Relocation

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> Home Depot Relocation

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> Homesteps Asset Services

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> HomeTelos

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> Integrated Asset Services

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> Interstate Worldwide Services

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> Lexicon Relocation

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> McDonalds Relocation

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Property Information ....................................................................................................................

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Tips for Selling

“Get Ready, Start Packing!” ..........................................................................................................................

WHEN I LIST YOUR HOME, WE WILL GO THROUGH THE HOME TOGETHER >

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Meanwhile, here are some of my tips for you to think about. In doing this, we will be ahead of most sellers (our competition) already on the market in the way your home shows... ........................................................................................................................................

Clear all unnecessary objects from furniture throughout the house. Keep decorative objects on the furniture restricted to groups of 1, 3 or 5 items. ........................................................................................................................................

Clear all unnecessary objects from the kitchen countertops. If it hasn’t been used for three months...put it away! Clear refrigerator front of messages, pictures, etc. (A sparse kitchen helps the buyer mentally move their own things into your kitchen.) ........................................................................................................................................

In the bathroom, remove any unnecessary items from countertops, tubs, shower stalls and commode tops. Keep only your most needed cosmetics, brushes, perfumes, etc., in one small group on the counter. Coordinate towels to one or two colors only. ........................................................................................................................................

Rearrange or remove some of the furniture if necessary. As owners, many times we have too much furniture in a room. This is wonderful for our own personal enjoyment, but when it comes to selling, we need to thin out as much as possible to make rooms appear larger. ........................................................................................................................................

Take down or rearrange certain pictures on the walls. Patch and paint if necessary. ........................................................................................................................................

Review the house inside room by room and:

a) Paint any room needing paint.

b) Clean carpets or drapes that need attention.

c) Clean windows. At least the noticeable ones and the glass doors!

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Don’t worry about garages in regard to being “too full”. People expect that. ........................................................................................................................................

Leave on certain lights during the day. (I’ll show you which ones.) During showings, turn on all lights and lamps. ........................................................................................................................................

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15 Steps to Dress Your Property for Success

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You never get a second chance to make a first impression. That’s why you want to make certain your property is shown in the best possible light. By enhancing the “showability” of your home, you’ll also increase its “saleability”. To help, here are 15 winning tips to make your home show like a model. ........................................................................................................................................

> Roll out the “GREEN” Carpet

Make certain your lawn is well groomed. The grass

should be freshly cut and shrubs trimmed. Seasonal flowers will add a wonderful splash of color. If you’re selling in the winter, festive holiday accents may work, but don’t overdo. ........................................................................................................................................

> Put on Your Home’s BEST “Facade” Make certain the exterior of your house is clean and bright. Does it need a fresh coat of paint or touch-ups on the trim? Also, make certain exterior fixtures are polished to a shine. ........................................................................................................................................

> Clear out the Garage Now may be a great time to have a garage sale. You can get rid of old clutter and eventually make your move easier. ........................................................................................................................................

> Have a Welcoming Front Door The entrance to your home should be warm and inviting. Make certain the front door is clean and polished (paint if needed). A seasonal wreath is a perfect touch, and a brand new “welcome” mat completes the invitation. ........................................................................................................................................

> Let the Sunshine In Your windows should be clean and sparkling. Open blinds and shades to fill the rooms with the glow of natural sunlight. It’s also a good idea to turn on lights in rooms and closets (make certain any burned out bulbs are replaced). Well lit rooms appear larger and cleaner. ........................................................................................................................................

> Every Room is a Star As buyers tour your home, each room should be in immaculate condition. Get rid of unnecessary clutter. A fresh coat of paint could make rooms look cleaner, larger and more beautiful. ........................................................................................................................................

> Bedrooms All bedrooms should be neat, clean and well organized, with beds freshly made. A fluffy new comforter with bright pillows or coordinated bedding ensemble makes a great impression. ........................................................................................................................................

> Kid’s Room(s) Should look like a kid’s room…but neat kids’ rooms. Put away toys and clothes, and organize closets. Idea: make a game out of who can keep their room cleanest, with prizes to the winner and runner-up when the house is sold. ........................................................................................................................................ • AV E R Y- H E S S , R E A LT O R S

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15 Steps to Dress Your Property for Success

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> Bathrooms Fresh, bright and sparkling clean. Polish fixtures. Make any repairs and caulk around bathtubs and showers. Keep sink area clear of personal care products. Put out fresh, new towels. It’s a nice touch to have a dish of scented soap or potpourri on the counter. ........................................................................................................................................

> Kitchen Many buyers will judge an entire home by the kitchen, so pay special attention. All appliances should be cleaned, polished and in perfect working order. Organize your kitchen cabinets and pantry. Counter tops should be clear of clutter. Run a whole lemon or baking soda through the garbage disposal to eliminate odors. Place fresh flowers or a bowl of fruit on the table. Idea: freshly baked cookies or bread will fill the room with a wonderful aroma. ........................................................................................................................................

> Make Minor Repairs Buyers will notice loose knobs, torn screens, dripping faucets, cracked flooring, etc. These small annoyances suggest to the buyer that there may be larger problems lurking around unseen. Don’t try to hide it, repair it. Go through your house and make a list of all the small problems and flaws you see, and then take a few projects each week. In no time, everything will be in perfect order. ........................................................................................................................................

> Stay in the Background It’s better to be out of sight when the prospective buyer is touring your home. They may feel you’re looking over their shoulders. Let the sales associate conduct the tour. Buyers will talk more openly about their needs. ........................................................................................................................................

> Take the Dog for a Walk The last thing you want is to have kids or pets racing around when your home is being shown. We know your pets are special to you, but some customers could be frightened of or allergic to animals. So take a walk when prospective purchasers arrive to make it more comfortable for everyone. ........................................................................................................................................

> Silence is Golden Turn off TVs and stereos. This could be distracting to potential buyers. ........................................................................................................................................

> Rely on Your Avery-Hess Associate Your Avery-Hess associate takes buyers in and out of homes all the time… so he/she knows what appeals to buyers and what turns them away. We will be happy to study your home with a knowing eye and then give you a fair and honest assessment so you may make simple, cost – effective improvements. ......................................................................................................................................

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Market Analysis ....................................................................................................................

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Pricing Your Home ....................................................................................................................

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Take a Careful Look at Your Home ...............................................................................

Today’s Buyer Will

MAJOR COMPONENTS OF A SUCCESSFUL SALE ¶ ........................................................................................................................................

CONDITION PRICING

MARKETING LOCATION

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SELLER CONTROLS PRICING ........................................................................................................................................

SELLER CONTROLS CONDITION Perceived negative conditions can be corrected or improved, or, an adjustment in pricing will need to be made. ........................................................................................................................................

LOCATION Perceived negative location might be minimized by Seller improvements, however, impacted location generally requires an adjustment in pricing. ........................................................................................................................................

AGENT CONTROLS MARKETING Your Avery-Hess Agent is the conduit of information to you from both the buying public and other Realtors® who have shown or previewed your home. ........................................................................................................................................

Take time to periodically review the results, listen to the feedback, and make adjustments as needed. ........................................................................................................................................

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Value of Accurate Pricing

FEW PROSPECTIVE BUYERS

5% to 20% Above Market Value

AVERAGE NUMBER OF PROSPECTIVE BUYERS

+/- 4% Fair Market Value

MANY PROSPECTIVE BUYERS

5% to 20% Below Market Value

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YOU CAN CONTROL ¶

WE CAN CONTROL ¶

NO ONE CAN CONTROL ¶

> Condition

> Marketing

> Location

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> Price

> Promotion

> The

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> Terms

> Locating

> Interest

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Qualified Prospects

> Availability

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> Competition

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Market Rates

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> The

Economy

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Value of Accurate Pricing PROPER PRICING is most important in the EARLY STAGES OF MARKETING ¶ ........................................................................................................................................

100 90

Interest Shown in Home

80 70 60 50 40 30 20 10 0 0

Weeks on the Market

Interest shown in a home during the first 15 weeks on the market. ........................................................................................................................................

Activity on a home is at its highest during the first few weeks on the market then

declines and plateaus after 5 to 7 weeks.

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By pricing your home accurately, market activity will work in your favor to ensure

that you will get the BEST PRICE ON YOUR HOME in the shortest amount of time.

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Source: National Association of Realtors® • AV E R Y- H E S S , R E A LT O R S

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Value of Accurate Pricing MARKET TIME versus SELLING PRICE ........................................................................................................................................

100%

98%

96%

50%

94% 91% 25%

Percent of Original Value

75%

8 12 16

WEEKS ON THE MARKET

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The longer your home is on the market, the less it will sell for .......................................................................................................................................

Source: National Association of Realtors® • AV E R Y- H E S S , R E A LT O R S

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Value of Accurate Pricing

Reduces Number of Showings Reduces Advertising Response

May limit Financing Availability

REASONS NOT to OVERPRICE

Loses Prospect from Signs: Forever

Helps sell your Competition

Discourages OFFERS

“Shopworn” or “Stale” reputation results in a decrease in value

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Value of Accurate Pricing ..........................................................................................................................

THE PROBLEM IS NOT LOW OFFERS, THE PROBLEM IS NO OFFERS

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NO OFFER

= PROBLEM

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Don’t list your property to just list it. List your property to SELL it. ........................................................................................................................................

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Marketing Plan ....................................................................................................................

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The Home Sale Process ..........................................................................................................................

STEP BY STEP HOME SALE PROCESS

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01 Making the Decision to Sell your Home

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02 Interviewing and Selecting a Professional Sales Associate

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03 Discussing the Selling Process and Determining Your Time Frame

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04 Prioritizing Cosmetic Updates, Remodeling and Staging Needs

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05 Discussing Market Conditions and Previewing Market Comparables

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06 Determining List Price

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07 Understanding Your Closing Costs and Reviewing the Net Sheet

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08 Implementing Effective Marketing Strategies

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09 Reviewing Offer[s] including Lender Letters

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10 Negotiating Counter-Offer[s]

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11 Accepting and Ratifying Contract

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12 Negotiating Contingencies (Home Inspection, Radon, Lead Based Paint, etc)

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13 Transmittal of Contract and Loan Information to Settlement Agent

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14 Financing and Appraisal Contingency Removal

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15 Arranging Termite Inspection

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16 Final Mortgage Approval

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17 Contacting Utility Companies

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18 Final Walk Through

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19 Settlement

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Move In To Your New Home!

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How We Market Your Home ..........................................................................................................................

ONLINE • LISTING SYNDICATION • AVERYHESS.COM (MYLIFE HOME SEARCH) • CRAIGSLIST

TEXT MESSAGING ON-DEMAND ADVERTISING • WASHINGTON POST ONLINE • WASHINGTONPOST.COM ENHANCED LISTINGS

PRINT • DIRECT MAIL: POSTCARDS • PROPERTY FLYERS & BROCHURES • NEIGHBORHOOD PREVIEW PROGRAM

OTHER • • • • • • • • • •

TARGETED DATABASES MULTIPLE LISTING SERVICES (MLS) TOP PRODUCERS CLUB MEMBERS MULTIPLE-MILLION DOLLAR CLUB MEMBERS OPEN HOUSES BROKER LUNCHEONS OTHER SALES ASSOCIATES OFFICE TOURS PAST CUSTOMERS PERSONAL REFERRALS

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Powerful Online Advertising Presence ..........................................................................................................................

WE UNDERSTAND THE IMPORTANCE OF SHOWCASING YOUR HOME IN A MANNER THAT WILL ENGAGE THE MODERN REAL ESTATE CONSUMER

A 2011 Study conducted by the National Association of Realtors (NAR) revealed the following information about the buying habits of today's home purchaser: • 88% of buyers use the Internet as part of their search for a new home • 40% of home buyers found the house they ultimately purchased online • 91% of home buyers who used the Internet to search for a home purchased through a Real Estate agent ........................................................................................................................................

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Powerful Online Advertising Presence ..........................................................................................................................

YOUR PROPERTY IS LISTED ON WWW.AVERYHESS.COM UTILIZING OUR PROPRIETARY MYLIFE HOME SEARCH TECHNOLOGY

Our award winning MyLife Home Search™ technology enables purchasers who view your home to immediately envision their new life in the home of their dreams, and answer the question, "What would MyLife be like living here?"

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A Synopsis of the MyLife Home Search Technology

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The first step in the home buying process is finding a home that is right for you. AveryHess, Realtors® is the industry leader in Real Estate search technology. Our award-winning site (www.averyhess.com) employs our proprietary MyLife Home Search™ Technology that enables purchasers who view your home to immediately envision their new life in the home of their dreams. By utilizing our MyLife Home Search™Technology, we provide our site users a home search experience that is unmatched.

MyLife provides consumers who view your home with

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> Robust home data and information We publish relevant data including current sale

prices and recently sold prices. Additionally, we parse our data so you can filter your

search results by active, pending, or foreclosure listings. You can even filter down to

isolate properties that are single family, townhomes, condos, lots & land or commercial.

Our comprehensive data allows site users to access a wealth of accurate and timely

information relevant to their home search.

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> Rich Community Information The community information on our site provides

great information about local communities in the Greater Washington DC area,

Maryland and Virginia. Consumers can learn about the history of various communi-

ties, area attractions, recreation, transportation and more!

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> Amenities and Conveniences Our “MyLife Property View” allows a consumer to

imagine their life in their prospective new home. This technology allows users to

view medical facilities, schools, stores and shopping, restaurants and grocery stores,

public transportation, places of worship, child care, airports, and entertainment

located near their new home and throughout their prospective new community.

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> Gas Mileage Calculators We realize the cost of transportation and fuel has a

significant impact on a home purchase decision. Every listing on our site has the

local area’s current gas prices, and our Gas Mileage Calculator will give you an

accurate estimate of what your daily cost of commuting to work from your new

home will be in today’s dollars.

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> Metro Station Locator Search for your home of choice using proximity to metro station or metro line color as part of your search criteria.

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Powerful Listing Syndication Aggressively Markets your Property On-line ..........................................................................................................................

Avery-Hess, Realtors® has an aggressive strategy for attracting home buyers to homes listed with our company. We distribute information about your home, along with photographs, to a wide array of premier consumer websites in order to maximize every opportunity to attract qualified buyers to the table. When you list your home with Avery-Hess, your home will be marketed on the following websites ¶

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> AveryHess.com

> HomesDatabase.com

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> Mris.com

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> WashingtonPost.com

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> Google Base for Real Estate .........................................

> YAHOO! Real Estate

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> AOL Real Estate

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> Trulia.com

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> Zillow.com

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> FrontDoor.com

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> CLRSearch.com

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> Craigslist.com

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> CyberHomes.com

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> Enormo.com

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> ERealInvestor.com

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> Fizber.com

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> Foreclosure.com

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> Homefinder

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> Homescape.com

> HotPads

> KWKLY.com

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> LakeHomesUSA.com

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> OceanHomesUSA.com

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> RiverHomesUSA.com

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> MyRealty.com

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> Lycos Classified

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> Backpage.com

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> Walmart.com

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> Local.com

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> Military.com

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> OODLE

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> OpenHouse.com

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> Overstock.com

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> PropBot

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> RELOHomeSearch.com

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> Realtor.com

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> Second Space

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> LandWatch

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> ResortScape > VAST

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> RealtyTrac

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> Homes.com

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> tweetlister

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> PropertyPursuit.com

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> HomeWinks

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> Relocation.com

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> Freedom$oft

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> HomeontheTube.com

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> PropertyShark

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> USHUD.com

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> HomeTourConnect

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> RealtyStore.com

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> Liquidus

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C omcast

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> GoHoming

We Joined the Nation’s NUMBER 1 NETWORK For Listing Distribution - ListHub! ..........................................................................................................................

Selling your home requires a wide-spread marketing and communication process that begins with the syndication of your home to every major real estate search site. From the minute I sign on to represent your listing, I trigger a marketing process that syndicates your listing information to 330 real estate search sites and 40+ National Channel Partners such as Yahoo! Real Estate, Zillow.com, Trulia.com, Frontdoor.com and GoogleBase.

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How it Works: ..........................................................................................................................

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Instant Information about your Home Delivered to Consumers via Avery-Hess Text On-Demand* ..........................................................................................................................

By utilizing the Avery-Hess Text On-Demand technology, information about your home is sent via text message to consumers. It’s fast, convenient and engaging.. This service is exclusive to homes listed by Avery-Hess, Realtors®! Steps are outlined below ¶

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01 Text “Avery” to “59559” ......................................................................

02 A message stating “ Reply with House

Number or Street Name” will be sent back to your mobile device ......................................................................

03 Reply back to this message with the

house number or street name. For example, a house on 123 Main St, text back “123” or “Main St” ......................................................................

04 You will receive a text message back

with the following information about

the property you are interested in:

123 Main Street

$204K 3bd/2ba 1820sq/ft

$112 per sqft

Call Avery-Hess, Realtors ®

(866) 239-5089

*Text On-Demand technology only available on active homes listed by Avery-Hess, Realtors® **standard text message rates apply and vary by carrier

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Strongest Real Estate Advertising Position ..........................................................................................................................

WE HAVE THE STRONGEST REAL ESTATE ADVERTISING POSITION IN THE WASHINGTON DC METROPOLITAN AREA. AVERY-HESS LISTINGS RECEIVE 4-7 TIMES THE EXPOSURE OF OUR COMPETITION* ¶ ........................................................................................................................................

Our Enhanced Listing Package on WashingtonPost.com provides your home with exposure to 4 times more views than your competition - the site recieves over 1.5 unique visits per month from visitors with a median income of $100,000. ......................................................................................................................................

* Enhanced listings on WashingtonPost.com average 4-7x the views of standard listings. (Source: Washington Post) • AV E R Y- H E S S , R E A LT O R S

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WashingtonPost.com Enhanced Listing Package ..........................................................................................................................

Every home listed by Avery-Hess, Realtors® is marketed aggressively on the DC Metro Area’s premier news site, WashingtonPost.com. The Avery-Hess enhanced listing package ensures your home will be featured at the TOP of the organic search results on WashingtonPost.com. With over 2 million unique views per month, you can rest easy knowing your home is being advertised to the largest pool of potential in-market buyers. ¶ ........................................................................................................................................

> FEATURED LISTINGS GET 4-7 TIMES MORE VIEWS THAN STANDARD LISTINGS! ........................................................................................................................................

> YOUR HOME IS POSITIONED AT THE TOP OF THE SEARCH PAGE ........................................................................................................................................

> 60% OF SITE VISITORS HAVE HOUSEHOLD INCOME OVER $100,000 ........................................................................................................................................

> 69% OF SITE VISITORS ARE BETWEEN AGES 25 AND 54; CONSUMERS IN THEIR PEAK HOME-BUYING YEARS ........................................................................................................................................

> 47% OF SITE VISITORS ARE NATIONAL VISITORS ENSURING YOUR HOME IS EXPOSED TO THE LARGEST POSSIBLE NUMBERS OF LOCAL AND RELOCATING BUYERS ........................................................................................................................................

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Custom Property Brochures ..........................................................................................................................

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Custom Just Listed Property Cards ..........................................................................................................................

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We Bring You More Buyers ..........................................................................................................................

WITH A COMPREHENSIVE MARKETING PROGRAM THAT INCLUDES ¶ ........................................................................................................................................

> Comprehensive On-Line Advertising ........................................................................................................................................

> Neighborhood Preview Program ........................................................................................................................................

> Custom Brochures ........................................................................................................................................

> Custom Just Listed Cards ........................................................................................................................................

> Custom Just Sold Cards ........................................................................................................................................

> Direct Mail Marketing ........................................................................................................................................

> Demographic Marketing ........................................................................................................................................

Coupled With: A COMPREHENSIVE FOLLOW UP PROGRAM ¶ (the most critical action needed to successfully market a home) ........................................................................................................................................

> Follow Up Phone Calls ........................................................................................................................................

> Follow Up Via Fax ........................................................................................................................................

> Thorough Email Follow Up ........................................................................................................................................

> Personal Contact with the Potential Buyer ........................................................................................................................................

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Notes: ..........................................................................................................................

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