Ux research

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digital diary Harshit Kumar Product designer hkumar715@gmail.com 9033173246

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Overview

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Research, Analysis & Understanding 2.1 Web Research

01 CONTENTS

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2.2 User Interviews 2.3 Experience Map 2.4 Insights

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Personas

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Ideation & Conceptualization

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Scenerios & Storyboards

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Content Strategy

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User Journey Map

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Site map & Information Architecture

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Wireframes & visual design


OVERVIEW

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OVERVIEW

Digital revolution is transforming the way we acess information communicate and learn. But it has yet to transform teaching and learning processes

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Education has an important role to play in increasing competitiveness and reducing unemployment, Outdated educational systems fails to promote necessary skills that will prepare the children for future To address these challanges what designers and policy makers must take full advantage of emerging technologies in education


RESEARCH

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E DUC ATION IN IN DI A

The Indian Education system is facing an unprcedented transfrormation , being driven by economic and demographic change by 2020, India will be the world’s third largest economy, with a correspondingly rapid growth in the size of its middle classes. Over 50% of India’s population is under 25 years old; by 2020 India will outpace China as the country with the largest tertiary-age population. S o u r c e : h t t p : // m h r d . g o v . i n / s i t e s /

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INDIA’S ONLINE EDUCATIONAL MARKET IS SET TO GROW TO

RESKILLING AND ONLINE CERTIFICATIONS

USD 1.96 Billion

USD 93 Million

FOR NUMBER OF USERS

PRIMARY SECONDARY EDUCATION

9.6 BILLION

USd 772 mILLION

BY THE YEAR

AT A CAGR OF

2021

60 %

FROM

TEST PREPERATION

USD 247 Million

USD 100 Million

FOR NUMBER OF USERS

AT A CAGR OF

1.6 MILLION

64 %

IN

2016 9


E DUC ATION & LE A R NING

Students from every cultural background deserve social, emotional, and academic development that affirms their identities, strengths and life experiences. HOME - SCHOOL READING INTERVENTION • Greater interest in reading • Interest in a wider range of books. • Clarity of speech improved

• Improved reading behaviours • Transfer of skills to different contexts


ASSESSMENT

Measuring learning is a necessary part of every teacher’s work as to check for student understanding and progress in order to help them successfully prepare for college and work.

Provide a richer analysis of why students fail tests, ensure students are at the optimal level of attainment. Reduce drop-out rates by creating better candidate selection processes based on more robust data

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SCHOOL DIARIES

In the academic context, a diary is an academic instrument that is used to record introspective reflection in learning and teaching

Diarly plays a vital role in keeping all of their information organised. Parent can know various activities of the school, their children’s progress The diary is also helpful to a teacher. they can know the progress of students and bring it to the notice of parents.

Pupils get an opportunity to learn to fix priorities depending on amount of work.

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LIMITATIONS

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Diaries are seen only as communication Channel

Lack of parental engazement

School diary should be seen as part of a wider communication strategy Telephone conversations, emails, digital photos, consultation should be part of it too.

Working parents often find it quite difficcult to scan diries beacuse of their hectic life. They may find it difficult to use the diary because of issues with literacy.


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issues of confidentiality

lack of teacher’s regular response

Home-school diaries are like any other open books lacking confidentiality. Lack of secuarity measures can lead to lserious misuse of personal information.

It’s hard for teachers to manually write in the diary and that this job is left to the teaching assistant. Parents would want to know that the teacher is at least aware of it.

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E M E RGING E DUC ATION A L PR ACTI C E S

Students Appetite for digital tools across the whole gamut of education is strong, it fosters a learning environment that is engaging, meaningful

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Previous generations’ motivation to study was strongly based on sense of duty. Younger generations have different motivational profiles: interest, emotions, and engagement The emerging social practices of the new generation are always evolving as is the state of digital communication. In future innovations will emerge at an increasingly faster pace, Hence designing innovative and engaging learning environments for our youth is necessary.


Technology trends in Education & Digital Learning

The emergence of the electric computer technology has played a crucial part in the development of new trends In education

With widely available internet and, affordable devices, modern technology has carved its way through education and classrooms all over the world.

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Multi-touch technology Wisdom Screens

Lets a touchscreen for wisdom inputs from multiple points at the same time.

These multi-touch screens are enabled to sense inputs from students concurrently, thus boosting interest.

Digital Daily refers to the transformation of the learning process from textbooks to digital books.

The cloud storage feature helps handwritten notes & documents to be saved, shared and synced

The 3D space allows students to transform digital evidence into reality

The regular labs in many universities will be replaced with 3D labs & 3D printing.

Digital daily Textbooks

3D Space Learning & Virtual Reality

S o u r c e : h t t p : // m h r d . g o v . i n / s i t e s / t h e - f u t u r e - o f - e d u c a t i o n - i n - i n d i a / 18


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PROBLEM AREAS

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The low quality of teaching and learning

A chronic shortage of faculty, poor quality teaching, outdated and rigid curricula and pedagogy Lack of accountability and quality assurance and separation of research and teaching.

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Constraint on research and innovation

With a very low level of PhD enrolment, India does not have enough high quality researchers; there are few opportunities for interdisciplinary and multidisciplinary working,


3

Uneven growth and access to opportunity

Socially, India remains highly divided; access to higher education is uneven with multidimensional inequalities

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The supply demand gap

India has a low rate of enrolment in higher education, at only 18%, compared with 26% in China By 2020, the Indian government aims to achieve 30% gross enrolment.

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USER INTERVIEWS

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Aayushi Shah S T U D E N T A G E - 17 DELHI PUBLIC SCHOOL When Ayushi is not doing her homework she could be found on her on social media sites including Facebook and Twitter. She also enjoys watching YouTube videos. She belives that teachers are central to their sense of connectedness and engagement in school; she highly values time with and connecting to peers; and they enjoy lessons and projects involving technology.

“A space where students can fail, and still be like, OK, I’m gonna try again, but in a different way. Instead of saying, Ok, I failed, let me just quit.”

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Palak Kumari S T U D E N T A G E - 15 GOVERNMENT HIGH SCHOOL Palak enjoys school and feel engaged when she perceives learning to be useful, interesting, and relevant to her daily life. Academic classes are her favorite thing about school. She’s motivated by learning new and challenging things, and expect to go on to attend a medical college.

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Education should empower women so that they have a say in their lives’ decisions such as marriage, career etc.


Saurav Singh S T U D E N T A G E - 16 DAV P U BLI C S C HO OL Saurav spends most of his day researching imerging technologies, reading feeds to keep up on the latest news,and writing blogs and stories.

He beilives education should indulge smart usage of emerging technologies can prepare students to tackle the issues that our predecessors couldn’t defeat.

“The more often you make mistakes, the more likely you will be to do something important. Messing up is something that we have to foster. “

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Sujit Kumar S T U D E N T A G E - 15 GOVERNMENT HIGH SCHOOL Sujit is quite artistic by nature, He loves to write poems and paint landscapes, He is also passionate about Rock Music. He is very serious about his goal of being a reknowned Artist, he has his short term goals that he oftem posts on social medias. He spends most of his time learning from Internet and video tutorials, he believes that technolgy has revolutized the way we learn

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“If you can’t find something that you’re actually interested in, you’re going to be living a life of lack, just going by.”


Uday Shankar SELF EMPLOYED

AGE - 39

Patrick is a single father with two children. He owns his own business and works from home most days. His Daughter jaya lives with him. He finds it challenging to access information about his Daughter’s schools online, especially his daughter’s timetable, which since this year is alternating every week.

“Communication is the key. We are all busy people and don’t always get the chance to get to the school to speak with

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Madhu HOUSEWIFE

AGE - 35

Madhu has recently started looking into potential high schools for her daughter, Sneha, who is currently studying in Year 6. She wants to choose a local high school that hasa good academic standing and also provides a range of extracurricular activities.

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“I would love to take a look at the school’s calendar for key dates, so I know when enrolment begins or when Orientation week is on”


EXPERIENCE MAP

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EXPERIENCE MAP ACTIVITY

TA SKS

OBSERVATION

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PAIN POINTS 1.

Ability to cope with the stress in life, prepare for adversity by developing confidence and empathy.

2.

Ability to make decisions, solve problems and create new Ideas.

3.

Ineffective relationship between teachers and students ,requiring students to trust their teachers and feel the mutual respect.

4.

Students are expected to maintain their own schedules and develop effective study habits.

5.

Lack of an organised platform to create and colloborate creative skillsets, monitor growth and to introspect.

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6.

Quite hard for the students to keep track of homework, assignments and exams.

7.

Ineffective management system for assigning multiple classes

8.

Risks of keeping a paper diary for any physical damage as well as issues of security

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Encourage accountability, motivation awareness and emotional maturity


GOALS 1.

Goal Setting, Problem solving, and conflict resolutions, Clear classrooms are essential

2.

Mentoring Daily problem solving activities, decision making skills an opportunities to create should be part of the Student’s school life

3.

Ice breakers are essential and classroom climate needs to be evaluated and kept positive, students need to trust their teachers and feel respected

4.

Create strategies to maximize time and plan ahead, Time management is a skill that can be learned.

5.

Give students the ability to capture and upload their own work then reflect on their process.

6.

Ensure that students are up-to-date with all of their homework and assessment tasks and are kept up-to-date with school events.

7.

Make assigning multiple classes simple. Ensure parents are kept in the loop with student progress.

8.

Ensuring secure login to students, parents and teachers for viewing their diaries and daily activities 35


ASSUMPTION PERSONAS

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IDEATION

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Create your own Diary

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Gratitude Journal

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Record life as you live it

Letting users design the look and feel of the diary, setting up contatints and features

A tool to keep track of the good things in life. No matter how difficult and defeating life can sometimes feel, there is always something to feel grateful for.

Write down once-in-a-lifetime events and everyday moments, and capture all your experiences, thoughts, activities and ideas.


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Emotional tile

Students sometimes do not understand their stress or negative emotions, just writing about them, refering to articles may help

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My Goal tracker

Best performers are self-motivated and who love learning for learning’s sake. “My Goal � is all about helping people to set and stick to measurable, and attainable goals.

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Open school community

For better interaction between students, teachers, parents & school Administration.

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Virtual tutor & mentor

Letting the digital diary assist students in their classes and homeworks, via interactive lessons.

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Time table & calander

Track all the important dates, assignment tasks, holidays and plan ahead

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Customized learning

Customized learning via articles, lessons and video tutorials, customized news articles. Animations and simulations for academic learning.


SCENARIOS & STORYBOARDS

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1.

Getting Up

2.

Preparing for School

4.

Picking up books and Stationary accordingly

5.

Being attentive in the classroom

3. Setting a goal, checking for classes & homework

6. Refering to digital Teaching assistant during lecture


3.

Teacher assigns task for students to solve

3.

Student solves the task.

4.

Reads Science textbook.

4.

Refers to simulation for better Understanding

4. Makes note, clicks pictures of what being taught.

4.

Performs experiment by digital instrunctions.

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1.

1. 50

Learns a new

Tracks fitness, learns new game

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Broadcasts it to school community

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Inspire friends, colloborate.

1.

Goes out, plays game with friends.

1.

Being emphatic to animals


1.

Tracks task, exams & homework for the day

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1. Emotional outbreaks, doesn’t know who to talk to

1.

Completes pending tasks accordingly

Refers to SEL , learns to take care of emotions

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Checks Dashboard, tracks progress

1.

Achieve your goals, Earn certification

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Hypothetical Example

01

02

Cordelia, you did OK on your latest mathematics test, you got 72%. It looks like the algebra questions were areas where you struggled. Is that a fair assessment?

Yes, I’m not sure I really get algebra. Are there any particular areas where I could improve?

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Teacher

Teacher

Well, let’s see what my assistant suggests.

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Teacher Cordelia, I think you would find the video suits your learning style better. I suggest that you start with that and then we’ll see how you get on.

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Student

Traditional Approach (teacher alone)

Cognitive-enabled teacher assistant:

From an analysis of Cordelia’s learning profile and her last five tests, algebra is a relatively weak area for her in mathematics. Based against learning outcomes of 1.2 million similar Year8 students with matching learning characteristics, her understanding could beimproved by either reviewing algebra module 2.3 or looking at instructional video 7.

“You’re teaching to a bell curve. You’ve g your gifted kids in there and you’ve go your Special Ed kids in there. You’ve got reach them all and that’s very difficult.


h

got ot t to .�

Personalised learning

(Teacher plus cognitive system)

“With technology it is easier to send each student down a different learning track. Once you do that, there are huge levels of possibilities. You are no longer restricted by just having one teacher teach 30 kids the same thing.�

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BUSINESS PROSPECT

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Expected Market Characteristics VALUE ADDED SERVICES

ALTERNATIVE TECHNOLOGY

Industry interactions, career counselling and soft-skills development can further enhance customer retention

Competitive differentiation by players via alternative technology enabled learning solutions

PRACTICAL COMPONENT Practical component of course content to be enhanced through live projects .

COURSE RESEARCH

PRACTICAL COMPONENT

Self-motivated, users, will start researching courses extensively online before making purchase decisions

Practical component of course content to be enhanced through live projects . 55


INTERNET PENETRATION

SMARTPHONE PENETRATION

OONLINE EDUCATION

Internet penetration witnessing exponential growth across India

Growing smartphone penetration across India to drive technological adoption amongst masses

Large faction of Indian population is young, thus enlarging the target population for online education

31% 409 735

Internet Penetration

290

Million Internet Users

Smartphone user base expected to grow with the addition of approximately

Million Projected Users by 2021

180

Million Smartphone Users in India

Million New Users

Disposable income of the country is expected to grow by

55% 56

By the year 2020

Young population with high aspirations but lower income is a good target market for online education Further, the acceptability of online channel is also higher in the younger demographic


In the current ecosystem, students are charged on the basis of type of courses/subscriptions and nature of access on the platform. In case of a tutor marketplace, the content providers operate on a revenue sharing model, wherein a percentage of the subscription fees paid by students is deducted by the platform as commission.

PAY PER MODULE

COURSE SUBSCRIPTION

FREEMIUM UPGRADES

ADVERTISING COMISSION

Students are charged basis duration of usage/ number of modules accessed, encouraged to share educational content on the platform and charged basis

Based on one-time transaction, where students pay per course subscribed

Students are provided with free samples initially and charged for the complete course, special fetures could be provided on premium subscription

In case of tutor marketplaces, additional commission is charged to tutors who choose to be featured by the platform

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CONTENT STRATEGY

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COGNITIVE LEARNING

Cognitive systems are in a wholly different paradigm of systems that understand, reason and learn. Cognitive systems can extend the capabilities of educators by providing deep domain insights and expert assistance These systems can also play the role of an assistant, which is complementary to teaching.

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Data driven cognitive technologies will enable personalised education and improove outcomes for students, educators and administrators


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COGNITIVE LEARNING

It is quite unlikely to integrate all possible knowledge into an objective truth. Rather, we are likely to construct personal understanding on the basis of facts that are presented We constantly construct mental models of our environment. Each reader learn on the basis of their own expertise and the interpretation depending on their mental models Modern theories of learning see the learner as the central component in the creation of meaning.

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SEL

Social and emotional learning is the process through which children and adults acquire and effectively apply the knowledge, attitudes and skills necessary to understand and manage emotions, set and achieve positive goals

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SE LF AWA RE N ES S

SELF MANAGEMENT

SOCIAL AWARENESS

REL ATIONSHIP SKILLS

RESPONSIBLE

OPTIMISTIC THINKING


PERSONAS AND GOALS

“Persona” are representation of user’s aspirations and is intended to teach about the various aspects of an attractive personality, These skills are vital for the psychological growth of students because they drive decisions. Each persona represents a psychological trait that the user may have been struggling with or wishes to improove upon,

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SITE MAP

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USER JOURNEY

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INFORMATION ARCHITECTURE

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