Al Qanater Redevelopment Project by Nida Muhsen

Nida Muhsen Bader Al-Shawwa Raja Abdel Malek Ahmad Abu Khalaf Sama Al-Rousan 1

     1. 2. 3.   

Methodology…………………………………………………………………………..2 Introduction To Fuheis……………………………………………………………4 Al Qanater Redevelopment Project (introduction)…………………10 Feasibility Study……………………………………………………………………44 Assessment…………………………………………………………………………...65 Survey analysis………………………………………………………………….…..66 Valuing according to newzealand charter………………………….…...86 Assessment according to burra charter……………………………..…..90 Conclusions ………………………………………………………………………...94 Reccomendations…………………………………………………………………..97 References……………………………………………………………………………99

Introduction to fuheis

The city of Fuheis dates back to the Byzantine period, which was known for its Mosaics and Churches. Ruins of the that period found in Fuheis were similar to those discovered in many parts of Jordan, such as, Jerash and Madaba. The citizens of Jordan during the Byzantine period were Ghassanides1 immigrants from Yemen; they established a state for themselves in. Horan and Al Balqa areas, which Fuheis is part of. The current Fuheis city was geographically divided into two areas; the Northern side belonged to Al Ziyadat tribe and was equipped with underground clay pipes providing water from Al Alaly springs into their homes. In addition, the Roman Orthodox Church, a public school for boys and an area where bulldozers used to extract mosaic stones from the underground also existed in the same area. The Southern part of the valley held a cemetery where the Roman Orthodox priests laid to rest next to an area with mosaic floors where the ceremonies took place. Today, Fuheis is located about half an hour drive west of the capital Amman, in the central governorate of Balqa, with a total area of 17 km2 4

Population

The population of Fuheis is estimated to be 13171 in 2008. 6819 males and 6352 females . the male-to-female ratio in the city is 52%-48%.

climate The city of Fuhies is located on various heights between 550 and 1200 m above sea level. This difference gives the area a mild weather in summer , spring and fall . A cold weather with rain and snow in winter season.

Iconic Features

Fuheis is well known for its rich heritage and natural beauty with its touristic sites, pure water, mountains and valleys. The town is also renowned for its deep Arab culture that roots to the Arabian Peninsula. The below is a list of some touristic sites, unfortunately, the literature available on these sites is negligible. 1.Khirbet Al Deir 2. Um Al Sharateeh 3.Al alaly 4.â&#x20AC;&#x153;Al Hanitiâ&#x20AC;? Tree 5.Kirbat Um Al Akhraq. 6.Khirbat Al Maghniyeh. 7.Khirbat Al Akkawi 8.Khirbat the Qubwa

Social and cultural events 1. Fuheis festival (The Culture and History of Jordan): an annually held festival that reinforces Fuhies as a city of history and Culture through artistic , cultural and traditional activities; moreover it hosts literal and political icons and seminars and conferences. 2.Spring festival: an annually held festival as an initiation of the municipality of Fuhies to reinforce community interaction and involvement In the cultural , traditional and artistic activities. As a Bazaar is held through the festival that supports local goods. 3. Christmas Tree Festival: Celebrating Christmas around the tallest Christmas tree in the middle east. It is held annually in December. It includes a bazaar, childrenâ&#x20AC;&#x2122;s activities, Christmas carols, and Christmas prayers. It attracts a large number of visitors from the 7 surrounding cities.

Museums and Galleries:

1.The Roman Catholic Church Museum : contains a collection of the portraits of church deacons from several years. It also has a collection of old church apparatus. 2.Riwaq al Balqa :includes an art gallery which hosts classical and abstract art, and photography galleries. 3.The Rose Hill gallery : includes a collection of oriental art displays.

AL-QANATER REDEVELOPMENT PROJECT

•Financed by : Millennium Challenge Corporation (MCC), USAID •Study prepared by : Fuheis Municipality, Private sector, with the support of the municipalities’ development program , and the development of community participation program,Jidara and the USAID •Managed by : United States Academy International Development(USAID) •Restoration Works by : Fuheis Municipality •Stakeholders : Fuheis Municipality , the local community , the private investor. 9

Introduction Brief The site of the project lies in the Balad District of the city of Fuheis, which is in other words the “old city”. This district contains many old buildings, some residential, some religious, and some educational, along with a stream and a few farms. The Municipality also resides in this area. This Area is considered the “heart” of Fuhais due to its tangible heritage. Al-Qanater project will host cultural and recreational uses by the reuse of neglected buldings of cultural significance in that area

Project General Location

â&#x20AC;˘

Al- fuheis is considered to be a suitable location for this type of project for the following reasons:

1. The availability of necessary infrastructure. 2. The availability of necessary legal coverage for establishing such types of projects. 3. The available room for any future expansion. 4. Easy accessibility to all grapesâ&#x20AC;&#x; local suppliers and to AlQanater site at the least possible costs.

The project within the context

The Project’s Land Classification

 The plots of land on which the project will be established are classified as “public residential area” and Residence “B”, as indicated by the plots‟ site plans. Therefore, to enable the establishment of the project without any organizational impediments the classification of these plots must be changed to a commercial classification.  The overall project could be described as a touristic restaurant, thus, combining all aspects of the intended project, such as wine tasting, selling food products, and the presence of entertainment bands. This is in line with the provisions of Article (10) of the Regulation of Touristic Restaurants and Rest Houses No. (6) of the year 1997 and its amendments, which states that “The Minister may, upon the recommendation of the Committee, approve serving alcohol and using entertainment and musical groups in a touristic restaurant”.

The plots owned by the municipality

Goals And Objectives Goals    

The proposed project will serve as a nucleus for socioeconomic development improving the quality of life of families in the area, and in turn provide Fuheis city the ability to develop unique tourist products that will form the nucleus for tourism sector development in the city The project aims to revitalize Al-Qanater heritage site in Fuheis through the implementation of a developmental project that is based on an effective partnership between the Fuheis Municipality and the private sector The proposed project will serve as a nucleus for socioeconomic development, which will stimulate the set-up and growth of other viable projects, propel job creation and overall economic development.

Objectives  



the project must uphold the town‟s heritage, and promote the city as a tourist destination with a number of attractions. the project should aim to maximize the economic benefits to the local community through an effective partnership between the Municipality and the private sector, and by creating an added value for the city and its residents and providing job opportunities for them and raising their income levels through the sale of various homemade items, whether food, embroidery, folkloric pieces, and various heritage products and handicrafts. the project must aim to create an effective public-private partnership that becomes a model and example of partnerships planned between these two sectors in the various governorates and districts in the Kingdom.

Project Components

(1) The Complex; which will include the following : a. Heritage Museum b. Traditional and Interactive Restaurant c. Visitor Center, Oriental Antiques and Gift Shop, and the starting point of the d.walking trail

(2) The Qanater Plaza ; which will have three distinct features: a. Open theater with the connected arches as a backdrop b. Open area (piazza style) positioned within the middle of the site c. A string of newly constructed buildings encapsulating the open area and theater. These indoor structures will house one of three concepts:

i. Specialty Food and Wine Market, or ii. Open plaza / mixed outlet area, or iii. Artist Colony. 16

The Complex Heritage Museum 

Setting up a local heritage museum within the Complex will depict the history and cultural heritage of Fuheis.



It will aim to present the story of the Fuheis people, their heritage, and cultural development.



The museum‟s collection of exhibits will include many diverse and distinctive items such as antiques, artifacts, clothing articles, a photo gallery of families and old houses, and more.



Furthermore, a replication of a traditional home with its major contents, such as a kerosene brass stove, old pantry, old furniture, will be displayed within the museum to reflect the daily life of a typical family that lived in old Fuheis. 17

The Complex Traditional and Interactive Restaurant and Seating Area ď ą The visitors to the outlet undergo a truly Jordanian experience, to ensure an interactive unique experience, special cuisine classes will be offered to the visitors so that they will prepare their own meals, alongside local women, thus, enabling an inside glimpse into the Jordanian cuisine. Accordingly, the outlet will not serve as a separate stand-alone idea, yet, it will be a complementary aspect of the local community heritage museum.

The Complex Visitor Center and Oriental Antiques and Gift Shop ď ą The visitor's center will be situated at the entrance of the site as the starting point of the visitor's journey. The center will be established in a manner that will fit the authenticity of the town; it will provide leaflets, booklets and brochures that will reflect the history and culture of Fuheis. ď ą It will also house a small gift shop selling souvenirs, water color painted vignettes, and more

The Complex Walking Trail  A 30- to 45-minute walking trail will take the visitor through a journey that will pass by key architectural sites and outlets, namely, the “Greek Orthodox Church” and its museum, Rawaq Al Balqa, Al Hakoura, Al Zuwwadeh, in addition to old houses that date back to the 19th century.  The usage of interactive signage, visual aids and audio guides will enhance the visitor‟s overall experience along the walk.  The anticipated walking trail will not only serve the purpose of linking the different sites but will also allow visitors to better experience and appreciate the town‟s culture and heritage.

Components

The Qanater Plaza Specialty food and wine market  The local community in Fuheis is known for its home-made productions such as: wine, jameed, raisins and “malban”.  This project aims to develop this home-made production into a specialty food line that will cater to high-end customers.

The Qanater Plaza ThE Plaza 

the intended plaza area will serve as a weekly or daily market and will include a string of authentic restaurants and coffee shops, art studios, galleries, craft shops,wine and cheese shops.

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The plaza will also engage the local community through cooking,preparing and selling their local produce on site.

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the plaza can host an annual live auction, and musical concerts.

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A fountain or a clock tower will be placed as part of the plaza to instill a central feel to the location.

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The main goal is to turn this open space to a city centre.

The Qanater Plaza The artist colony ď ą The colony will provide a wellmaintained workspace to include studios, workshops and galleries for artists of different backgrounds and interests. ď ą The proposed Artist Colony is intended to have affiliations with regional and international art organizations; this will allow for continuous activities at the Colony with artists visiting from all around the globe.

The BUILDINGS ENVOLVED IN THE PROJECT

THE BUILDINGS RE-USED IN THE PROJECT

 Al-Magara (complex)  Adeeb Sweis residence

Phase 2:  Al-Khoury residence

Time-line

Al-qanater  Al- Qanater:    

Constructed in: 1850‟s Original use: Residence of extended families (Abdallah and Oudallah Al Salaman) Current use: festive plaza Suggested re use: winery / art gallery /open theatre

 The Qanater site is a representation of the typical house structure in Jordanian villages. The house consists of a rectangular walled closed area built with thick stone walls and roofed by layers of variably-sized timber beams made of steams and branches of trees. The layers are covered by a mixture of mud and straw. The rectangular floor space is usually divided at regular intervals by transverse arches that support the timber joists which usually run along the length of the room.

Restoration actions: 1. 2. 3. 4. 5.

Replacement of fallen stones in the arches zone. Stone takheel depending on the description of locals and artists of fuheis. Addition of new buildings in the plaza . Clean stone facades Carry on further excavations through the site.

6. 7. 8. 9. 10.

Rehabilitation and addition of water and electricity infrastructure. Moisture insulation materials are to be added. Removal of plaster , showing the original stone cladding . Painting original I-beam structure with a colorful anti-oxidant paint. Reconstruction of specific zones using the native original materials .

Fuheis Heritage Conservation Society (the building) :

  

Constructed in:1850 Original use: Residence Current use: Fuheis Heritage Conservation Society

Restoration actions: 1. Rehabilitation procces including the addition of water and electricity infrastructure. 2. Putting down previous restoration actions such as outer plastering , and removing previous room addition.. 3. Takhil . 4. New Inner plastering.

Sweis residential Complex

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   

Across the street from Qanater site lies a „complex‟ of old houses that were built and resided by the following: Ghafel, Sweis, Zedan Sweis, Misaaf Sweiss, Salameh Sweiss and Imfaddee Sweiss. Constructed in: 1938 Original use: residence Current use: un occupied Suggested reuse: library vs. restaurant (still unknown)

Restoration actions: 1. Rehabilitation and addition of water and electricity infrastructure. 2. Moisture insulation materials are to be added. 3. Removal of broken stone units and replacing them with stone units from the native site (when they run out of stone cladding ,foreign stone units are to be used). 4. Takhil 30

Ground floor

First floor

khoury residence

   

Constructed in: 1927 Original use: Residence Current use: Unoccupied Suggested re use: Gallery

Current state and previous restoration procces: 1. Restoration on wood : the existing wood panels were fixed and the original wooden structure was reinforced (no replacement and no insertion of new materials) . 2. Glass panels : replaced the original glass panels with stained ones. 3. Rehabilitation actions: water and electrical infra-structure were introduced. 33

Blue prints

‫مخططات المشروع المقترح‬

Stake holders meetings

The general outcome of the several sessions conducted by the team of consultants led to a number of ideas that were suggested by the various members of the local community as follows:  The site‟s distinctiveness and authenticity must be preserved, regardless of the project concept.The project must recognize and promote cultural and heritage tourism in Fuheis.  The Fuheis community is relatively exposed and modern; nevertheless, it is still a profoundly tribal society whereby customs and traditions are greatly cherished and abided by. Therefore, bars and night clubs will be strongly prohibited in Fuheis and will never be accepted by the locals.  The financial viability of the project should not be the only success factor. The project must engender positive impacts on the local community.

Precautionary Measures:

5. 6.

A “legally-binding” strict and detailed contract must be enforced between Fuheis Municipality and the investor. Through this contract the investor will be legally committed to undertake all precautionary measures that would alleviate the negative aspects of the project, specifically noise and repetitious disturbances. If such measures are not adopted then the contract must be terminated immediately. In order to ease the level of rejection from neighbors in the area, a small committee comprised from Municipality members and a number of residents may be formed to address the surrounding local community and raise their awareness on the project’s possible benefits. The said committee must meet regularly to ensure its ability and commitment to resolve problems related to such a largescale project. The committee must also include people of influence in the area whom are well respected by the residents. Priority must always be given to the local community such as giving them priority of employment, whereby 60%-70% of offered jobs must be directed to neighboring local community. It is note mentioning that university students must be specifically targeted since the residents are still influenced by the notion of “culture of shame” and would accordingly refuse such types of jobs. In order to ensure the safety of the old buildings renovations and construction must be undertaken in line with best adopted practices, regardless of what this may entail in terms value and time. Reference can be made to other previous old buildings renovations activities in Salt city. To eliminate the noise disturbances it may be possible to install a high-tech sound system that keeps sounds within the site itself. To eliminate any possible congestions, the allocation of nearby parking spaces must be taken into consideration. The Municipality may be able to provide parking spaces for the project as an incentive to the investor.

Feasibility Study for Al-Qanater Site Development Project in Fuheis City In Partnership between the Fuheis Municipality and the Private Sector Prepared by: Al Jidara

Feasibility Study

•

Project Description

Fuheis is an authentic town with a rich heritage that is visible to visitors at all levels, including culturally, socially, and architecturally. The town‟s potential at developing niche tourism products however remains to be under developed and its resources to be underutilized. Therefore, the proposed project ideas were generated with the intention of establishing a niche idea at the heart of the old town, in a natural and historic setting in order to create a nucleus for tourism development. As a nucleus for development, the project must meet three main objectives:

•

First: the project must uphold the town‟s heritage, and promote the city as a tourist destination with a number of attractions.

•

Second: the project should aim to maximize the economic benefits to the local community, by providing job opportunities, and the sale of various home made items.

•

Third: the project must aim to create an effective model publicprivate partnership.

Feasibility Study Proposed Investment Options for the Project: In order to achieve the project‟s objectives of creating an effective model partnership between the Municipality and the private sector, three investment options are proposed to the private sector:

•

First: Lease of site as is from Fuheis Municipality (concession contract)

The investor leases the site as is from the Municipality, then prepares, equips, operates and maintains it and hires employees for the proposed project.

•

Second: Invest through a partnership with the Municipality whereby the latter receives a share of annual revenues (concession contract)

The Municipality provides the investor with the existing assets (lands and old buildings) for a token annual rental fee in return for a percentage of the total revenues.

•

Third: The Municipality shares a percentage of the net profit before tax and a percentage of the total revenues (concession contract)

The Municipality provides the investor with the existing assets (lands and old buildings) for a token annual rental fee in return for a percentage of the net profits before tax and a percentage of the total revenues of the project.

Feasibility Study Target Groups: In view of the projectâ&#x20AC;&#x;s historical, touristic, cultural, heritage, service, and commercial nature, it will target both domestic and foreign tourism, in addition to Jordanian individuals and families.

Tourists and individuals, will deal with the project as one integrated project that is unique for its heritage, tourist and entertainment attractions. As for families and individuals who seek entertainment and wish to purchase unique products and services, the close proximity of Fuheis city to the governorate of Amman will play a major and effective role in attracting those target groups that reside in both the governorates of Amman and Balqaâ&#x20AC;&#x;.

Feasibility Study Promotion and Marketing • •

Promotional and marketing efforts are vital to ensure the project‟s success. In order to determine the level of acceptance of tourist offices for the concept of the project and their readiness to attract foreign and local tourist groups to the project as a heritage tourism site, several of these tourist offices were contacted:

1. Amin Kawar and Sons for Tourism and Travel 2. Dakkak Tourism International 3. Trust Tours Agency

Moreover, the offering of tourist packages and how they are packaged is vital to the success of the project. If the project succeeds in offering attractive services, it could be packaged with other nearby tourism sites. It is worth noting here that the monthly cost of marketing and promotion was estimated, as indicated in the expenses item, to be around JD1,000 per month, which totals JD12,000 in the first year.

• • •

4 Mrs. Reem Antoni – Amin Kawar and Sons for Tourism Mr. Mousa Hilal – Dakkak Tourism International Mrs. Souzan Shawar – Trust Tours Agency

Feasibility Study Past Demand Related to Tourism: â&#x20AC;˘ â&#x20AC;˘

The volume of demand for the services to be provided by the project is determined by tourism activity and the numbers of tourists and visitors, Jordanians and non-Jordanians, to tourist sites, in addition to their average spending on tourist-related services. In view of the projectâ&#x20AC;&#x;s classification as a heritage tourism site, it is expected to target international and local tourists, who are interested in visiting archaeological sites, museums, and heritage sites in particular. For the purpose of this study, the volume of demand has been restricted to the numbers of Jordanian and nonJordanian tourists who visit museums and archaeological sites only, for the following reasons:

A. The classification of the location of the project as a heritage site and uniqueness of its services will attract this segment particularly those who seek all that is related to history, civilization and heritage, and are thus interested in visiting archaeological sites and museums. The specifications of the proposed project represent an attraction element for this group. It must be pointed out as well that the project will also provide visitors with the opportunity to shop around, and visit the various restaurants and cafes provided by the project. B.

The numbers of these tourist groups represent part of the overall demand, and may henceforth be considered as a conservative scenario, compared to the total number of tourists arriving in Jordan.

Feasibility Study

10 Reference to statistics relevant to tourist restaurants was not made because the projectâ&#x20AC;&#x;s element of attraction has to do with the entirety of its components (tourism, commercials, handicrafts, service) as an integrated heritage project able to fulfill the wishes of all visitors who come to the site to see all of its components and not as a mere tourist restaurant.

Feasibility Study Selling Prices â&#x20AC;˘

For purposes of being conservative, it is assumed that the average individual spending per visit to the proposed project is equivalent to JD15, which is less than the average individual spending on other projects.

Expected Revenue

Feasibility Study Total Costs of Fixed Assets

Feasibility Study Project Implementation Program

â&#x20AC;˘

Hani Kabar Engineering Office.

Feasibility Study Means of Finance

A) Lease of site as is from Fuheis Municipality (concession contract) for at least 10 years option:

•

The project‟s total estimated capital is JD1,271,728. Given that the investor will not be able to fund his project from the “Cities and Villages Development Bank” that provides loans to Municipalities solely , the total amount will be financed through the investor‟s own resources as shown in the table below,

Feasibility Study

B) Invest through a partnership with the Municipality whereby the latter receives a share of annual revenues (concession contract) option:

Feasibility Study

C) The Municipality shares a percentage of the net profit before tax and a percentage of the total revenues (concession contract) option:

Feasibility Study

Feasibility Study Conclusion and Decision-Making Authorities

â&#x20AC;˘

The feasibility study addressed the project of revitalizing Al-Qanater heritage site based on a partnership between the Fuheis Municipality and the private sector. The project was studied in the context of two investment alternatives and three different options that can be summarized as follows:

Feasibility Study

Economical Incentives

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1.The project will enjoy a 25% exception of its net profits from income and social services tax, and the exception period will be up to 10 years starting from the date of the beginning of the implementation the project .



2. An additional exception will be given if the project has been expanded, developed or modernized , with the result of increasing it‟s production capacity. The additional exception period shall be for one year per each increase in production capacity not less than 25%, and for a maximum of four years.



3. Fixed assets will be excepted from fees and taxes provided that they are imported into the Kingdom within a period of three years from the date of the investment committee‟s approval‟s decision.



4.Imported spare parts for the Project will be excepted from fees and taxes (provided that the value of such spare parts does not exceed 15% of the value of the fixed assets for which they are required) and provided that they are imported into the Kingdom within a period of ten years from the date of the beginning of the 60 implementation the project .

Economical Incentives

The project will benefit as well from the services of the One-Stop Shop that includes representatives from the Jordan Investment Board. The services of this One- Stop Shop are also provided to the investment projects classified under the recreational compounds or those in which a foreign investor has a share of not less than JD50,000. -The services provided are: 1.Registering the project according to Companies Law.

2.Issuing initial licenses approvals required to initiate the project. 3.Issuing approvals needed for visas and residency permits for investors and the foreign labor force needed for the project. 4.Follow-up services. 61

Social Incentives

- The project could provide the following social incentives: •

Provide several shops within the project at a lower rent rate for citizens in Fuheis , this rate will be significantly lower than that provided to renters from outside the city. This is in the event that the investor wishes to invest some components of the project as independent projects.

•

Priority of recruitment for the job opportunities created by the project goes to citizens of Fuheis city who hold the necessary qualifications and experience.

•

Provide a suitable marketing opportunity for home-made products produced by families , and for the city‟s cultural, artistic and folkloric products as well.

Social Incentives

â&#x20AC;˘

Establish promotion and marketing channels for the various organizations located in Fuheis city and involving them in activities organized by the project, particularly those of folkloric, cultural and artistic natures.

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If a micro-winery is established in the future, the wine products may be bottled -in bottles that carry the names of the families and farmers who provide their grape crops to the project - consequently, promoting their products and giving it a comparative advantage.

Precautionary Measures: 1. A “legally-binding” strict and detailed contract must be enforced between Fuheis Municipality and the investor. Through this contract the investor will be legally committed to undertake all precautionary measures that would alleviate the negative aspects of the project, specifically noise and repetitious disturbances. If such measures are not adopted then the contract must be terminated immediately. 2. In order to ease the level of rejection from neighbors in the area, a small committee comprised from Municipality members and a number of residents may be formed to address the surrounding local community and raise their awareness on the project’s possible benefits. The said committee must meet regularly to ensure its ability and commitment to resolve problems related to such a largescale project. The committee must also include people of influence in the area whom are well respected by the residents. 3. Priority must always be given to the local community such as giving them priority of employment, whereby 60%-70% of offered jobs must be directed to neighboring local community. It is note mentioning that university students must be specifically targeted since the residents are still influenced by the notion of “culture of shame” and would accordingly refuse such types of jobs. 4. In order to ensure the safety of the old buildings renovations and construction must be undertaken in line with best adopted practices, regardless of what this may entail in terms value and time. Reference can be made to other previous old buildings renovations activities in Salt city. 5. To eliminate the noise disturbances it may be possible to install a high-tech sound system that keeps sounds within the site itself. 6. To eliminate any possible congestions, the allocation of nearby parking spaces must be taken into consideration. The Municipality may be able to provide parking spaces for the project as an incentive to the investor. 64

assessment 65

Surveys

Are you with the idea of integrating tourism in the local society of Fuheis?

No 17%

The Why ?

28% Economical Reasons

72% Yes 83%

Social and Cultural Reasons

Surveys

Do you believe that integrating the tourism in Fuheis would provide more job opportunities to the locals?

No 28%

No 33% Yes 67%

Do you believe that it would increase the income of individuals?

Yes 72%

Surveys

Donâ&#x20AC;&#x;t you think that bigger proposed businesses will affect negatively the smaller ones? No 22%

Yes 78%

Surveys

Do you believe that opening up to new cultures is beneficial to the locals? No 28%

As a conservative Arab society, donâ&#x20AC;&#x;t you think that this openness to different traditions would result discomfort to you in certain actions? No 28%

Yes 72%

Surveys

Wouldnâ&#x20AC;&#x;t you be bothered by traffic conjuctions and loud noises that may result from the dense touristic areas planned?

Donâ&#x20AC;&#x;t you think that integrating tourism in Fuheis would affect you perception of the town itself, or change its image to you to become highly associated with economics

No 28% Yes 72%

No 50%

Yes 50%

Surveys

What aspects of your heritage do you feel have the priority to be conserved?

Do you think that this project conserves places and aspects of cultural significance to you?

Buildings 10%

13% 1%

32%

Arts 16%

19% 6%

Family History

No 28%

Traditions Traditional Food

Yes 72%

Surveys

How do you feel about this project opening up the way to similar businesses in the future?

Do you think that integrating tourism in Fuheis will increase the rate of Sales in local markets?

No 17% 25%

With 67%

In between Against

Yes 83%

Surveys

Do you think that all those changes may result in distance between the locals or change their habits?

Do you think that this project serves its aim of conserving the identity of Fuheis No 22%

Yes 39% No 61%

Yes 78%

:Heritage Museum •

Strengths & Opportunities :

•

(1) A formal location to present the unique identity of Fuheis in a visual, interactive, educational, and entertaining approach. The museum will present the story of the cultural and social development that the city has passed through.

•

(2) The museum can target a wide range of visitors from various nationalities and age groups.

•

(3) The museum will help the local community document its culture and history and will further promote Fuheis as a cultural destination in Jordan.

•

(4) Setting up the museum encourages the participation of the local community by donating personal belonging such as heritage collections, artifacts, clothing articles, documents, etc. This will further develop a sense of social responsibility within the community itself.

:Heritage Museum •

Weaknesses and Deficiencies :

•

(1) Low return on investment for this project.

•

(2) The success of the museum is directly linked to the success of the main project that will be located within the Qanater Plaza.

•

(3) Sustaining an effective participation from the local community to ensure an ongoing success for the museum.

Traditional and Interactive Restaurant â&#x20AC;˘

Strengths & Opportunities :

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(1) Establishing a restaurant within the site will contribute towards promoting locally produced food. As it will add an interactive, enjoyable activity to the local community heritage museum.

â&#x20AC;˘

(2) A restaurant offering various types of traditional meals will promote the food products of the local community amongst tourists, and will be an income generating activity within the Complex.

Traditional and Interactive Restaurant â&#x20AC;˘

Weaknesses and Deficiencies :

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(1) The deficiency in having committed local women who are willing to take an active role in teaching and preparing local meals for incoming visitors.

â&#x20AC;˘

(2) safety and cleanliness measurements and requirements.

Visitor Center and Walking Trail •

Strengths & Opportunities :

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(1) A visitor center will be the starting point from which visitors can start exploring the history and culture of Fuheis. The walking trail will allow the visitor to visualize the history of the area.

•

(2) Through signage, visual aids and audio guides it will provide the tourists and visitors with information about the site itself and the city as a whole.

•

(3) Through the walking trail, the Qanater site will be connected to existing and planned tourist/religious/heritage sites, thereby encouraging tousists to visit the various sites.

•

(4) The walking trail will help new business activities spread along its route to fulfill the various needs of the visitors.

Visitor Center and Walking Trail •

Weaknesses and Deficiencies :

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(1) Low return on investment for this project.

•

(2) The walking trail will involve pathways that extend from the site to the neighboring area, where people currently reside; groups of visitors walking through the residential area might disturb the privacy of the local community.

The Winery : •

Strengths & Opportunities

•

(1) Fuheis is located at close proximity to Amman, where the majority of highend customers , this gives an added advantage and a higher chance of success.

•

(2) Fuheis is located at close proximity to Amman, which gives the visitors the chance to enjoy visiting this market without spending the whole day.

• •

(3) This project will give Fuheis a brand name that will increase the area's popularity and will place it on the local and regional tourism map.

•

(4) The wine market can be tied to significant annual events which will further promote Fuheis as a touristic destination; the events may include an annual wine festival.

• • •

(5) The market will provide a new market for producing families in Fuheis, which will increase their sources of income. 80

The Winery : •

Weaknesses and Deficiencies :

•

(1) Significant technical assistance is needed to produce different types of wine.

•

(2) The project will impose a strong threatening competition for local producers and merchants in Fuheis.

The Open Plaza: •

Strengths & Opportunities

•

(1) The plaza will provide various customers with a wide range of innovative high-quality products and services.

•

(2) The plaza is expected to revive the area into a lively city center.

The Open Plaza: •

Weaknesses and Deficiencies :

•

(1) Being very close to a residential area, the project might be a source of annoyance to the residents.

•

(2) The plaza will attract a large number and mix of visitors, which can be undesirable for the surrounding local community.

•

(3) Managing a mixed-use plaza with various outlets and sustaining certain quality standards will be very challenging.

Artist Colony • •

Strengths & Opportunities

•

(2) The Colony is estimated to capture around 20% of the market share.

•

(3) The locals in Fuheis have a developed sense and appreciation of fine arts and culture and will be fully aware of the benefits that such a project will have on their community.

•

(4) Establishing an Artist Colony will present Fuheis as the center of arts and culture in Jordan.

•

(5) the Artist Colony will allow local artists, particularly emerging ones, to interact with foreign artists and exchange experiences with them, along with developing their artistic skills and knowledge.

•

(6) There are sufficient sources of funds internationally for such projects.

(1) The natural setting of Fuheis offers an appropriate setting for such a unique project.

Artist Colony •

Weaknesses and Deficiencies :

•

(1) This part of the project will only accommodate a certain range of customers, therefore , limiting the span of the project.

•

(2) Challenges in terms of promoting and marketing the colony throughout Jordan.

•

(3) The Colony is faced with a strong competition from two art centers that are located in Amman : Makan Center and Dofla Center for Exchanged Artists.

cultural heritage value Fuheis Heritage Conservation Society Historical

scientific

archaeological

social

architectural

traditional

technological

spiritual

aesthetic

other special cultural significance

cultural heritage value Winery (Building B)

Historical

scientific

archaeological

social

architectural

traditional

technological

spiritual

aesthetic

other special cultural significance

cultural heritage value Adib Sweis Residence

Historical

scientific

archaeological

social

architectural

traditional

technological

spiritual

aesthetic

other special cultural significance

cultural heritage value AL qANATER

Historical

scientific

archaeological

social

architectural

traditional

technological

spiritual

aesthetic

other special cultural significance

Assessment according to burra charter

ARTICLES 3.2 Changes to a place should not distort the physical or other evidence it provides, nor be based on conjecture. 4.1 Conservation should make use of all the knowledge, skills and disciplines which can contribute to the study and care of the place. 4.2 Traditional techniques and materials are preferred for the conservation of significant fabric. 5.1 Conservation of a place should identify and take into consideration all aspects of cultural and natural significance without unwarranted emphasis on any one value at the expense of others. 6.1 The cultural significance of a place and other issues affecting its future are best understood by a sequence of collecting and analysing information before making decisions. Understanding cultural significance comes first. 6.2 The policy for managing a place must be based on an understanding of its cultural significance. 90

YES

Assessment according to burra charter

ARTICLES

YES

6.3 Policy development should also include consideration of other factors affecting the future of a place such as the ownerâ&#x20AC;&#x2122;s needs, resources, external constraints and its physical condition. ARTICLE 7 :New use of a place should involve minimal change, to significant fabric and use; should respect associations and meanings; and where appropriate should provide for continuation of practices which contribute to the cultural significance of the place. Article 12 :Conservation, interpretation and management of a place should provide for the participation of people for whom the place has special associations and meanings, or who have social, spiritual or other cultural responsibilities for the place. Article 13 :Co-existence of cultural values should be recognised, respected and encouraged, especially in cases where they conflict. 15.3 Removed significant fabric should be reinstated when circumstances permit. 91

Assessment according to burra charter

ARTICLES

YES

Article 18 :Restoration and reconstruction should reveal culturally significant aspects of the place. Article 19 :Restoration is appropriate only if there is sufficient evidence of an earlier state of the fabric. 20.1 Reconstruction is appropriate only where a place is incomplete through damage or alteration, and only where there is sufficient evidence to reproduce an earlier state of the fabric. Article 23 :Continuing, modifying or reinstating a significant use may be appropriate and preferred forms of conservation. Article 25 :Interpretation should enhance understanding and enjoyment, and be culturally appropriate.

26.2 :Statements of significance and policy should be kept up to date by regular review and revision as necessary. The management plan may deal with other matters related to the management of the place.

Assessment according to burra charter

ARTICLES Article 28: Study of a place by any disturbance of the fabric, including archaeological excavation, should only be undertaken to provide data essential for decisions on the conservation of the place, or to obtain important evidence about to be lost or made inaccessible. Article 29: The organizations and individuals responsible for management decisions should be named and specific responsibility taken for each such decision.

YES

conclusions 94

•

TAKING INTO CONSIDERATIONS THE RESEARCH FINDINGS , WE CONCLUDED THAT : 1. THE FOLLOWING ASPECTS HAVE NOT MATURED TO BEING APPLICABLE : - LEGAL CONSTRAINTS. - EMPLOYMENT STRATEGIES. - INTEGRATED PRESERVATION POLICY.

2. KEY ISSUES WERE POORLY CONSIDERRED OR WERE NOT CONSIDERRED AT ALL: - THE MANAGEMENT POLICY. - DOCUMENTATION. - THE UNDERSTANDING OF THE CULTURAL SIGNIFICANCE (OTHER THAN THE ARCHITECTURAL SIGNIFICANCE) OF THE SITE. - PROPER CONSERATION PROCESS. 95

3. THE MISS UNDERSTANDING OF THE CULTURAL HERITAGE(LOCAL AND NATIONAL HERITAGE) (WETHER TANGIBLE OR INTANGIBLE) PREVENTED THE PROJECT FROM REACHING THE DESIRED GOALS: - THE MISPERCEPTION OF THE PROJECT’S PEREMETERS. - THE VISION AND POLICY IS MORE ORIENTED TOWARDS THE ECONOMICAL ASPECT RATHER THAN THE PRESERVATION OF THE NATIONAL IDENTITY AND THE CULTURAL HERITAGE OF THE CITY OF FUHIES. 4. According to the results calculated from the surveys ,the project opposes the cultural and traditional values of the locals, instead of reinforcing the intangible heritage of fuhies.

recommendations

• • •

•

• •

Introducing an integrated policy within the local community. Prepare a comprehensive management plan during and after the completion of the project. consultation with the specialist in the field of cultural heritage conservation and preservation (whether tangible or intangible). The organizations and individuals responsible for management decisions should be named and specific responsibility taken for each such decision. create a database that documents site of cultural significance for future alterations. The response to the site shouldn’t affect the cultural significance of the place.

 References: 1. • • 2. • • • • 3. •

Books: Fuhies during the outmen era Fuhies through generations organizations: USAID Fuhies Municipality Fuhies Society for heritage conservation Hani Qu’bor office( tourism) Studies: Municipality 3rd document regarding feasibility study for alqanater redevelopment program. • PPP feasibility study (introducing the green option – USAID) • JIDARA feasibility study 4. People: • Bassam Makhamre (artist and member in the F. Society for heritage conservation • Hazem Ziadat • Khalid Andraus (designer hired by the municipality) 99