THE GREAT DEPRESSION
THE GREAT DEPRESSION
SUBMITTED BY: NIDHI JAIN UGFD-B (2012-2016)
ACKNOWLEDGEMENT
First and foremost, I would like to thank to my design mentor of this project, Mr. Ankur Gulati and my PMGC mentor, Mrs. Maya, for the valuable guidance and advice. They inspired me greatly to work on this project. Their willingness to
motivate me contributed tremendously to my project. Besides, I would like to thank the authority of Pearl Academy for providing us with a good environment and facilities to complete this project. Finally, an honourable mention goes to my family and friends for their understanding and support which helped my completing my project.
Nidhi Jain
TABLE OF CONTENTS
SERIAL NO.
CONTENTS
1.
THE INSPIRATION
2.
CONCEPT
3.
RATIONAL: WHY THIS THEME
4.
HISTORY: PRIMARY RESEARCH
5.
MARKET RESEARCH
6.
MOOD BOARD
7.
COLOR BOARD
8.
FABRIC BOARD
9.
REFERENCE IMAGES
10.
FLAT SKETCHES
11.
IN MAKING
12.
FINAL GARMENT ILLUSTRATION
13.
FINAL DESIGN
14.
SPECIFICATION SHEET
15.
COST SHEET
16.
PHOTOSHOOT
THE INSPIRATION
THE GREAT DEPRESSION The Great Depression (1929-39) was the deepest and longest-lasting economic downturn in the history of the Western industrialized world. In the United States, the Great Depression began soon after the stock market crash of October 1929, which sent Wall Street into a panic and wiped out millions of investors. When the Great Depression began, the United States was the only industrialized country in the world without some form of unemployment insurance or social security. The Dust Bowl drought of the 1930s was one of the worst environmental disasters of the Twentieth Century anywhere in the world. Three million people left their farms on the Great Plains during the drought and half a million migrated to other states, almost all to the West. But the Dust Bowl drought was not meteorologically extreme by the standards of the Nineteenth and Twentieth Centuries.
RATIONAL: WHY THIS THEME?
1930’s- An era which had almost all that defines fashion. An era which saw all from hard chic, feminine flutters ,war years and the depression era.
The depression era bought a lot of changes in the lives of people then, for
example, women wore dresses and skirts with shorter hemlines, men wore subdued colors like navy blue, black, grey and brown.
And also the depression era left a lot of people jobless, which in turn disturbed the complete economy.
People were poor and could not afford clothing and accommodation that was expensive. And so the people created fabric using small swatches of leftover cloth pieces, stitching them together to create blanket covers, quilts etc. and this technique came to be known as the “patchwork”.
Patchwork, is something that inspired me greatly. And hence this theme.
CONCEPT PATCHWORK: Patchwork or "pieced work" is a form of needlework that involves sewing together pieces of fabric into a larger design. The larger design is usually based on repeat patterns built up with different fabric shapes (which can be different
colours). These shapes are carefully measured and cut, basic geometric shapes making them easy to piece together.
Patchwork, being a procedure of making the complete fabric can be used on the complete garment also, but to modernize the concept of patchwork, its done only as a highlight, making the garment look very urban and fashionable.
MEN’S FASHION DURING THE DEPRESSION ERA
Dashing, debonair and more than memorable, men's fashion of the 1930s reflected an upscale spirit that tended to change with fluctuating economic climates and world affairs. Despite the constant variances in style, designers modified fashions to suit consumers' needs. Changes were seen in everything
from the all-important price tag to the materials used. Of course, suiting was only one element of men's fashion of the 1930s. Clean pressed, button down shirts with collars pinned were staples of the day.
Formal wear was typically dark and dramatic, either in black or rich navy. A spectrum of neutral shades dominated suits, ranging from dark charcoal to the aforementioned navy.
DESIGNERS’ USING PATCHWORK
RALPH LAUREN:
OTHER BRANDS:
MOOD BOARD
COLOUR BOARD
FABRIC BOARD
REFERENCE IMAGES
ILLUSTRATIONS
IN MAKING
FINAL DESIGN Following the basic silhouette of the 1930’s; fitted formal shirt and loose pleated trouser, the colors and the detailing has been done according to a man who is modern.
Patchwork, the inspiration has been done as a highlight to avoid making the garment look too bulky.
Black linen shirt with grey pleated baggy trouser is a perfect ensemble
for a man who is smart, classy and stylish.
The cuffs are done with a different color,
keeping
the
concept
of
patchwork in mind and also to add color to the ensemble
The patchwork has been done using stripes, herringbone and checks as these were popular during the 1930s
SPECIFICATION SHEET D
A
A
C
G
B F
I
D E
SERIAL NO.
KEY
MEASUREMENT (in cm)
1.
A
19
2.
B
21.5
3.
C
15
4.
D
3.6
5.
E
50.5
F
58
6.
G
7.
H
43
8.
I
27
A
F G
B I C
D
E
SERIAL NO.
KEY
MEASUREMENT (in cm)
1.
A
86.5
2.
B
100
3.
C
53.5
4.
D
27
5.
E
22.5
6.
F
6.5
7.
G
4.5
8.
I
12
COST SHEET
S.No.
Product
Cost per unit
Quantity
Total cost
1.
Black Cotton Linen
Rs 350/m
2.5 m
Rs 875
2.
Grey Cotton Twill
Rs 250/m
1.75 m
Rs 437
3.
Grey poplin
Rs 120/m
0.5 m
Rs 60
4.
Stripes
Rs 250/m
0.5 m
Rs 125
5.
Herringbone plaid
Rs 350/m
0.5 m
Rs 175
6.
Zipper
Rs 20
1
Rs 20
7.
Fusing
Rs 30/m
1m
Rs 30
TOTAL COST
Rs 1722/-
PHOTOSHOOT
From top to bottom Black Patchwork Linen Shirt, NJ’s Price on request Black Hat, Stetson, Price on request 1930s inspired grey formal pleated trouser, NJ’s, Price on request Black formal belt, Marks and Spencer, Rs 2600 Black formal shoes, Woodland, Rs 4995.