DIGITAL MARKETING

DIGITAL Marketing

Introduction

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.

Increasing revenue and generating profits is the most important objective for all Digital Marketers. This can be done by combining SEO efforts and PPC Ads which helps in identifying and attracting potential clients.

Objectives

The second objective is to create demand through various means. A conscious attempt is made to find out the preferences and tastes of the consumers

Modern marketing is customeroriented. It begins and ends with the customer.

Elements of Digital marketing

Search Engine Optimization.

Content Marketing.

Social Media Marketing.

Influencer Marketing.

Email Marketing.

Affiliate Marketing.

KEYS TO SUCCESSFUL DIGITAL MARKETING CAMPAIGN

Have a Goal and Objectives. Know How to Reach Your Audience.

Creating an Effective Funnel. Creating Effective Content.

STAGES OF DIGITAL MARKETING

Phase 1: Setting Up and Laying Down Your Digital Marketing Strategy.

Phase 2: Implementation and Traction.

Phase 3: Conversion and Expansion.

Phase 4: Understanding Client Desire

Phase 5: Re-plan and Research.

TYPES OF DIGITAL MARKETING MODELS

search engine optimization

pay per click

social media marketing

content marketing mobile marketing

affillate marketing

Why Digital Marketing Is Important For Your Business?

Digital marketing matters more than ever before.

While traditional marketing is still pretty effective, digital marketing is poised to become the most powerful form of marketing.