NIGEL BLACK. PERSONAL PORTFOLIO
CONTENTS.
CAMPAIGNS. COMMERCIAL. STRATEGY. TEAM.
NIGEL BLACK. Personal Portfolio
CAMPAIGNS.
TARGETED. ENGAGING. REFINED. I am highly engaging, conscientious and ambitious, experienced in designing, developing and delivering successful marketing campaigns for leading global organisations including Bentley, Hilton Hotels and the BBC. My experience covers a range of business sectors and media channels. I am skilled in building creative, targeted and multi-channel campaigns which deliver results, build brand awareness and customer loyalty.
NIGEL BLACK. Personal Portfolio
GL MAGAZINE 2015
GLmagazine.co.uk
GLmagazine.co.uk
GLmagazine.co.uk
CAMPAIGNS.
coming soon
first issue 26.3.15
MAGAZINE
GL
MAGAZINE
GL
MAGAZINE
GL
issue 1 - out now
GL is a new monthly magazine introduced to Gloucestershire and the Cotswolds in March 2015. A marketing led product, the campaign was created and developed to introduce both a new brand and product into a populated market place.
MAGAZINE
GL
NIGEL BLACK. Personal Portfolio
MAGAZINE
GL we choose you We’ve chosen you as an exclusive host of GL magazine. We’re proud to introduce GL, the ultimate guide on how to live it and spend it in Gloucestershire and the Cotswolds.
Forget the beaten up Land Rover brigade - this magazine is aimed at those
who have the cash and want to know how to splash it right here in the county.
subscribe
GL is all about modern luxury living and will be the ultimate coffee table
read for county men and women. It is FREE and will be delivered to carefully selected households and feature in a range of exclusive venues. We have chosen you to an exclusive host to showcase GL.
get 12 issues for only £30
We will be circulating more than 12,000 copies in Gloucestershire and the
GLmagazine.co.uk
Cotswolds. We woud like to provide you with complimentary copies, every
month, for your clients to pick up. With your agreement, point of sale stands will be available in both counter top and floor stand formats. We will be in contact with you to confirm your business as one of our exclusive venues.
We look forward to partnering with you.
issue 1 out 26.3.15
The main objective was to develop GL magazine as the ultimate guide on how to live it and spend it in Gloucestershire and the Cotswolds.
Jonathan Whiley | Editor
Nettie Majic | Distribution
Matthew Jago | Advertising
Nigel Black | Marketing
01242 278 072 jonathan.whiley@localworld.co.uk
01242 278 047 nettie.majic@localworld.co.uk
07939 497 402 matthew.jago@localworld.co.uk
07825 720 711 nigel.black@localworld.co.uk
© GL magazine is a registered publication of Local World.
GL
MAGAZINE
GL
MAGAZINE
CAMPAIGNS.
GL MAGAZINE
GL MAGAZINE 2015
GLmagazine.co.uk
GL thank you
Our launch campaign had 4 phases which spread over a period of 8 weeks to ensure it became the ultimate coffee table read for county men and women.
GLmagazine.co.uk
MAGAZINE
GLmagazine.co.uk
we missed you
GLmagazine.co.uk
We’re sorry you couldn’t make the launch event of GL magazine. We’re so excited
We are so pleased you could make it so we could share with you how proud we
to share with you how proud we are to introduce GL, the ultimate guide on how
are to introduce GL magazine, the ultimate guide on how to live it and spend it
to live it and spend it in Gloucestershire and the Cotswolds.
in Gloucestershire and the Cotswolds.
In order for you not to miss out, please find enclosed your complimentary copy of
We hope you enjoy your complimentary issue.
Issue 1.
GL is all about modern luxury living and will be the ultimate coffee table read
GL is all about modern luxury living and we will be the ultimate coffee table read.
for county men and women. It is FREE* and will be delivered to carefully selected
GL is FREE* and will be delivered to carefully selected households and feature in
households and feature in one of a range of exclusive venues we have chosen to
one of a range of exclusive venues we have chosen to showcase it, we’d like you
showcase it, we’d like you to be an exclusive venue.
to be an exclusive venue.
Circulating more than 12,000 copies every month, we will support
Circulating over 12,000 copies every month, we will support our
our advertising clients through targeted marketing campaigns and
advertising clients through targeted marketing campaigns and
stylish creative solutions.
stylish creative solutions.
If you have any inquiries, please feel free to contact us.
If you have any enquiries, please feel free to contact us.
We look forward to keeping in touch with you.
We look forward to keeping in touch with you.
Best wishes,
Best wishes,
Jenny Eastwood
Jenny Eastwood
Editor-in-chief
Editor-in-Chief
01242 278 075
THE BEST THINGS IN LIFE ARE FREE, THE SECOND BEST ARE VERY EXPENSIVE
01242 278 075
jenny.eastwood@localworld.co.uk
jenny.eastwood@localworld.co.uk
- COCO CHANEL
MAGAZINE
GL
Jonathan Whiley | Editor
Nettie Majic | Distribution
01242 278 072 jonathan.whiley@localworld.co.uk
01242 278 047 nettie.majic@localworld.co.uk
Matthew Jago | Advertising
Nigel Black | Marketing
Jonathan Whiley | Editor
Nettie Majic | Distribution
07939 497 402 matthew.jago@localworld.co.uk
07825 720 711 nigel.black@localworld.co.uk
01242 278 072 jonathan.whiley@localworld.co.uk
01242 278 047 nettie.majic@localworld.co.uk
Matthew Jago | Advertising
Nigel Black | Marketing
07939 497 402 matthew.jago@localworld.co.uk
07825 720 711 nigel.black@localworld.co.uk
* £3 per issue in selected retailers.
* £3 per issue in selected retailers.
© GL magazine is a registered publication of Local World.
© GL magazine is a registered publication of Local World.
NIGEL BLACK. Personal Portfolio
NORTH SOMERSET MERCURY.
rising
rising 25.03.15
The re-launch of the North Somerset Mercury saw a product return to an area in which it had been absent for six years.
CAMPAIGNS.
The campaign was designed to build on the heritage of the previous product, and bring its contemporary look and feel to the region.
YOUR NEWS. REBORN.
YOUR NEWS. REBORN.
To re-establish the brand with its new look and feel, a teasing campaign was executed. After drawing our audience and clients in with intrigue and mystery, we hosted a launch event on the morning the first issue was distributed.
rising 25.03.15
rising 25.03.15
@nsmercury /nsmercury northsomersetmercury.co.uk
rising
NIGEL BLACK. Personal Portfolio
LOCAL HEROES. RECOGNISED.
NORTH SOMERSET MERCURY. With the post launch plan, we looked to build on the theme of the launch campaign, and entice people to engage with the product through highlighting specific sections they can expect to find.
CAMPAIGNS.
Building on the launch concept, we’re looking to create a classy and modern feel to the creative, ensuring we capture the feel of our product.
YOUR SPORT. RECLAIMED.
MOTORS. REFUELLED.
AVAILABLE NOW
AVAILABLE NOW
AVAILABLE NOW
@nsmercury
@nsmercury
@nsmercury
/nsmercury
/nsmercury
/nsmercury northsomersetmercury.co.uk
northsomersetmercury.co.uk
northsomersetmercury.co.uk
Six ways roundabout
In partnership with
rising
25408 01/15
Looking to develop the brand, and establish our position back in the market place, ads were themed in a familiar way to the launch creative.
NIGEL BLACK. Personal Portfolio
INSIGHTFUL. CONTEMPORARY. RESPONSIVE.
COMMERCIAL.
I am commercially minded and skilled in designing, planning and delivering business to business marketing campaigns to increase the sale of a range of products within a portfolio. I develop campaigns and materials which give clients a deeper insight into their market and set out clear reasons to invest in our products. Targeting specific business sectors, and using data tools to deliver insight, I tailor each marketing strategy to work as effectively as possible and deliver consistent results. From designing direct response email campaigns to pitch presentations, I provide sales teams with hot leads to approach and the tools to close the sale.
NIGEL BLACK. Personal Portfolio
E-MARKETING
COMMERCIAL.
Business to business emails enable me to capture the imagination of current and potential clients, and give them a reason to make contact with our business. I share analysis with sales teams and report on open rate, click through and number of opens per client, and provide them with a priority list of who to contact first to close the sale.
#WE’REBACK The North Somerset Mercury is back and with a range of print, digital and social advertising solutions, we’ll ensure you reach your target audience across all platforms. The media world is changing fast but local and regional newspaper brands remain a powerful force for fast moving advertisers. The Mercury is a local multi channel platform that will appeal to all demographics in our area. Advertise with us for eight weeks and receive a 30% discount on a bespoke and tailored campaign, designed to drive revenue for your business. For further information and to be part of the Mercury, please contact: Joanne Collins 0117 934 3092 Joanne.Collins@localworld.co.uk
NIGEL BLACK. Personal Portfolio
AUDIENCE INSIGHT.
COMMERCIAL.
I ensure internal teams are confident in who our target audience are, how to interact with them and how to commercialise their characteristics. Through data driven insight, I regularly present changes in our market, and how to respond commercially. Campaigns are built around this insight and are refined as our marketplace and audience change.
NIGEL BLACK. Personal Portfolio
32%
OF OUR TOTAL AUDIENCE WILL BUY A NEW CAR IN THE NEXT 18 MONTHS
PRESENTATIONS.
COMMERCIAL.
I design commercial presentations which build the sale with bespoke market insights, inspire clients with creative solutions and close the sale with return on investment focused investment packages. These presentations give the sales team confidence in their commercial products, ensure they have the tools and industry knowledge to provide quality customer service, and break down potential barriers to investment for clients.
THE MEDIA | WE’RE STILL NO.1
INVESTMENT IN PRINT MEDIA WILL GENERATE A HIGHER RETURN ON SALES IN COMPRISON TO OUTDOOR & RADIO
SOURCE: BRAND SCIENCE FOR THE OAA - £1 SPENT GIVES A SALES INCREASE OF £6.23 ON NEWSPAPER ADVERTISING
NIGEL BLACK. Personal Portfolio
ALIGNED. SUSTAINABLE. MEASURED.
STRATEGY.
I am a strategic thinker, and thrive in a fast paced, dynamic and commercial environment. With a calculated and ambitious approach, I develop marketing strategies which deliver consistent, sustainable results and enhance brand reputation. When designing each marketing strategy, I establish clear direction and objectives, and implement processes to take the necessary steps to execute the plan.
NIGEL BLACK. Personal Portfolio
100 DAY PLANS.
STRATEGY.
100 day plans are an opportunity to break down medium and long term strategies into shorter term achievable goals to ensure delivery of the overarching plan. The plans enable me to keep a regular and tangible track of individual campaigns and projects, and how they are contributing to the overall vision and strategy. Reviewed and updated regularly, 100 day plans are adaptable and flexible, but with a clear objective to deliver on medium to long term strategies.
NIGEL BLACK. Personal Portfolio
ROLE DEVELOPMENT & ANALYSIS.
STRATEGY.
As part of running an effective and efficient team, I ensure I’m clear on each team member’s role, their daily and weekly challenges, and how much time is spend completing regular tasks. This enables me to manage their workflow accordingly and distribute work fairly. Working with each member of the team, I analyse their role and seek out areas in which efficiencies can be found to generate capacity and alleviate pressure, whilst maintaining the highest quality of work.
NIGEL BLACK. Personal Portfolio
DOCUMENT LOOK, FEEL AND USABILITY.
STRATEGY.
I believe building consumer and commercial brand perception begins internally. Each member of staff has a responsibility to represent the company in a manner befitting of its core values and beliefs. Internal documents are a part of this perception and reflect the image of the company. I develop internal and external facing documents with a quality, professional and polished feel, enhancing brand perception internally and externally. I improve efficiency by designing documents which are easy and intuitive to use, easy to read and are also aesthetically pleasing.
NIGEL BLACK. Personal Portfolio
MOTIVATE. DEVELOP. EMPOWER.
THE TEAM.
I’m passionate about leading and managing effective and high performing teams. I build relationships with individual team members on a foundation of trust and respect. I enable them to deliver with a clear vison and confidence in their empowerment. I lead with an inclusive attitude, ensuring each team member is heard and understands they are valued. I enjoy working with team members collaboratively throughout the day, ensuring I’m available for them as much as possible. I regularly ask individuals their opinions on how projects should progress, and work together to find the right solution.
NIGEL BLACK. Personal Portfolio
ONE TO ONE’S. Through regular 1-2-1’s, team members have a platform to discuss their personal and professional goals.
THE TEAM.
Time is diarised and committed to team members who can set their own agenda. 1-2-1’s are also an opportunity to discuss current challenges in their work environment, and work together on finding solutions to their requirements. I build medium term tasks and projects into each team member’s workflow. Fusing business needs with their personal development plans, I seek opportunities within their remit to develop their skills. Ranging from taking on extra responsibilities on campaign delivery, to smoothing out a marketing process, each task delivers on personal and business objectives.
NIGEL BLACK. Personal Portfolio
THE TEAM.
PERSONAL DEVELOPMENT PLANS. Personal development plans offer each team member the opportunity to further themselves professionally. Whatever their current objectives and ambitions are, I offer support on an individual basis to achieve their goals. Through coaching and learning whilst delivering their day job, personal development plans ensure individuals are engaged, motivated and confident in their future.
NIGEL BLACK. Personal Portfolio
NIGEL BLACK. 07944 335522 nigelblackni@gmail.com linkedin.com/in/nigelblack