Indonesian e-commerce site MatahariMall.com launched with Latest Coupons Indonesia-based conglomerate Lippo Group kicked off the launch of its new venture, e-commerce website MatahariMall.com yesterday with a mega campaign that sells absolutely everything — from cars to smartphone, dresses to groceries — at a discounted price. The Super August campaign by MatahariMall features Super Prizes which gives customers the opportunity to win grand prizes like an apartment, helicopter rides, lifestyle luxurious cars, and premium motorcycles; Super Surprise Deals that allows customers up to a 99 per cent discount on selected items, and Super Cicilan (which translates to Instalment in English), a zero per cent instalment programme with no minimum value.
Hadi Wenas, CEO, MatahariMall, described the website as an “online super-marketplace where everyone can buy everything and anyone can sell anything.”
Indonesian e-commerce site MatahariMall.com launched with Latest Coupons “It has been an excellent start for us during the soft launch period. We have sellers telling us that most of their sales already come from MatahariMall, even when we have not yet started our marketing. This is very encouraging as we build a strong ecosystem that brings together sellers and consumers across Indonesia,” he added. MatahariMall has shown rapid traffic and transaction growth after launching its beta site earlier this year, even with a minimal marketing push. According to Timothy Martin, Head of Online Marketing, Matahari Mall, this is due to the power and trust of the Matahari brand which is already a household name in Indonesia. “Our customers are attracted to our wide range of products, low prices, and the option to pick up their goods at Matahari Department Stores or our eLockers,” he explained.
Indonesian e-commerce site MatahariMall.com launched with Latest Coupons
To become Alibaba MatahariMall aims to be the largest e-commerce venture in Indonesia or, as executives described it, the “Alibaba of Indonesia.� As it is widely known, Alibaba is an end-to-end Chinese e-commerce company that went public in September 2014, with a market value measured at US$231 billion. In achieving this goal, MatahariMall will face tough competition from old players such as Lazada Indonesia, which scored the top spot for biggest e-commerce according to a 2014 research by Singapore Post. Other notable competitors based on the white paper include Zalora, Rakuten Belanja Online, and Tokopedia. The company is confident that the website will realise its vision by working closely with the Indonesian government and other partners, concluded Emirsyah Satar, former CEO of Garuda and now Chairman of MatahariMall.
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