PRODUCTIVE.LY NTADBM BUSINESS MODEL
GROUP 1
Abhinav Duggal Aditya Aserkar Gulzar Singh Nikhita Nath
METHODOLOGY
WHY
•The Problem •The Solution
WHAT
•The Business value •The Customers
HOW
•The Business model •The Design
DEFINING THE PROBLEM With increasing competition, an organization working in asset management and maintenance domain wants to know how efficient its employees are.
In-Office Employees
Remote/Field Employees
Easy monitoring using login/logout times
Rarely work out of office. Very less face time with employees.
Lot of data and benchmarks available to compare efficiency with
No data or benchmarks available
PROPOSED SOLUTION
Performance dashboard
Time tracker dashboard
1. App sold to top management of large organizations 2. Target remote employee heavy organizations Activity panel
Advanced data analytics
On-the-go activity monitoring
3. Highly valuable business insights delivered through a relatively simple application model
SECONDARY DATA : EXISTING SOLUTIONS Various CMS ( Content Management Systems) available as desktop applications.
UNIQUE VALUE PROPOSITION
On-the-go solution (Mobility)
Low Cost
Customizability
SIMPLE
DEMO
12:30 PM – 1:45 PM Lunch, idle time
9:45 – 10:35 AM Travel time to client site 10:35 – 10:50 AM Admin time, getting clearances
9:00 AM Employee begins shift. Is assigned a server issue
10:50 AM – 12:30 PM Hands-on time
9:00 – 9:45 AM Time spent in preparing for the issue
Process continues, every minute recorded up to 6:00 PM
BUSINESS POTENTIAL
WHO ARE THE CUSTOMERS? CUSTOMER Large & medium size corporations • •
Sufficient cash leverage Insufficient technical acumen
Field Employee Field employee who will record data Manager Management of large and medium size corporations involving remote employees
CHANNELS • • • •
Business Conferences and workshops Promotion in Business publications Pitch presentations to decision maker Snow balling & word of mouth
GOALS, PAINS and GAINS?
Large & Medium Size Corporations
B2B Business Model
CONSUMER
Productive.ly
WHO ARE THE CUSTOMERS? CUSTOMER Large & medium size corporations • •
Sufficient cash leverage Insufficient technical acumen
Year 3 Year 2
Field Employee Field employee who will record data Manager Management of large and medium size corporations involving remote employees
Year 1 Large Scale Firms
CHANNELS • • • •
Business Conferences and workshops Promotion in Business publications Pitch presentations to decision maker Snow balling & word of mouth
GOALS, PAINS and GAINS?
B2B Business Model
CONSUMER
Medium Scale Firms
Small Scale Firms (Startups & Small Ventures)
BUSINESS PROPOSITION : what is the business value?
App data analysis
Low efficiency attribution
Employee
Product Business Insights
Process
Employee monitoring / recruiting measures
• Process flow efficiency • Training modules •Work allocation
Product portfolio revision Targeting & Segmentation
Employee Monitoring
Industry Benchmarks
BUSSINESS VALUE | DELIVERABLE Quartile Performance Analysis
Number of Tasks Performed By Employee
6 4
Type 1 Type 2
2
Type 3
0 Emp 1 Emp 2 Emp 3 Emp 4 Product/Task Quality Analysis
Number of Tasks Performed By Time
6 5 4
Type 1
3
Type 2
2
Type 3
1 0 Week 1
Week 2
Week 3
Week 4
5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0
Avg Handling Time Industry Benchmark
Week Week Week Week Week Week 1 2 3 4 5 6
BUSSINESS VALUE | DELIVERABLE Day time composition analysis
18 16 14 12 Idle Time
10
Admin Time
8
Support Time
6
Skill Time
4 2 0 Emp 1
Emp 2
Emp 3
Emp 4
BUSINESS PROCESS FLOW
BUSINESS MODEL
REVENUE & COST STRUCTURES
FIXED COSTS
Free Trial (Ad-based revenue)
One Time Sales Model
Subscription Model
USER LICENSES AS KEY REVENUE DRIVER
VARIABLE COSTS
Infrastructure & Real Estate
Manpower Costs (Salary)
Equipment Costs
Customer Acquisition Costs
VALUE BASED PRICING
REVENUE & COST STRUCTURES
KEY METRICS
3 KEY STAKEHOLDERS
Field Employees
Managers
App Performance & Design
Tasks Resolved per Day
Productivity Improvement Achieved
Performance & Time Responsiveness (Ratings)
Task Handling Time
Percentage Data Collection
No. of Clicks per Activity
Day Time Composition
Percentage App Rollout
Service Compliance
DESIGN
PROPOSED SOLUTION
13:06:00
WIDGET
The App is compatible to any device
Customizable variables
Various Screens
The App for Future phones
THANK YOU
Open to questions