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TABLE OF CONTENTS
IDENTITY 06 08 10 14 Mission and Values
15 16 17 18 CONSUMERS 26 34 WEB PRESENCE 40 ADVERTISING 64 72 CREDITS 84 Icons
Type Hierarchy
Grid System
Mood Board Logotype and Mark
20 28 36 47 68 74
Color Palette
22 23 30 32
Sample Spread
Photo Library
Graphic Elements
Stationary System
Rhian Evangelista
Sebastian Claude
Johnny Abrams
Cassie Sanchez
Marc Shepphard
The Smith Family
Website Architecture
Website Design
Magazine Spreads
Outdoor Campaign
Packaging
Photoshoot
Image Credit
54 69 70
Mobile Application
Commercial Product Placement
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Rebekah Polski
Angelica Genovesi
Danielle Palafox 3
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IDENTITY Think about corporations just for a second. What does the word bring to mind? Cold maybe? Impersonal? Uncaring? Hydrology is the opposite of those. We want you to feel good about partnering up with us to cleanse the world’s water. That’s why everything we do has a warm, friendly feel; despite all the blue.
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THIS IS OUR
MOVEMENT What if we were to tell you that the world’s largest health problem, which results in the deaths of 1.8 million children every year, was treatable? Cholera. Hepatitis A. Typhoid. This is just a short list of diseases that 345 million people around the world risk contracting every day because they lack access to clean water. Humans require roughly 2.4 liters of liquids per day, and we are determined to provide safe, clean water to people all over the globe. Although we may take it for granted, clean water is a luxury. We believe that everyone in the world deserves equal access to the most important nutrient that our bodies require, and we are committed to taking the steps to make this a reality. We exist to change and save lives. Through our One for All program, with every water bottle purchase, your money is used to help fund projects that provide clean water to those in need. In addition to our One for All program, we also focus on producing durable and aesthetically designed products for everyone to love and enjoy. Everyone’s health matters and therefore, our bottles are BPA-free and environmentally friendly.
a healthy you, a healthy planet.
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PRINCIPLES PHILANTHROPIC
At our core, we’re people whose sole goal is to help others and to help you help others. With your support, we can save millions of lives by providing clean water to those in need.
AESTHETIC
Life is supposed to be beautiful. Why shouldn’t your water bottle be? Especially when its purchase fuels such a beautiful cause? We want your bottle to be a lovely addition to your day, every day.
DEPENDABLE
As awesome as a beautiful bottle is, it’s useless if it’s not equipped to handle a little stress. Made of strong, BPA-free plastic, our dependable bottles will never let you down.
GREEN
Being green isn’t just a just a phrase to us, it’s a way of life. We use the most up-to-date technology to operate as environmentally friendly as possible. Using our water bottles drastically cuts down on waste, making you part of the answer, not part of the problem.
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MOOD BOARD
This is where it all began: the look and feel of Hydrology. We wanted our brand, which is now your brand too, to have a clean, light feel and these pictures represent the inspiration behind the beginning of Hydrology.
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LOGOTYPE
Our logotype and mark are usually the first thing you see or think of when someone says ‘Hydrology’. We want you to know exactly who we are every time you see our name or our trademark world drop. Our logotype was designed to represent the clean, streamlined look of water. The logotype is very tall and thin with the descenders of the y’s
and g transformed to represent water drops. The mark echoes the drops in the logotype while also emphasizing our philanthropic aspect through the map of the world embedded inside the drop. When combined, the logotype and mark reflect the true identity of our brand as a whole.
Clear space: all sides, all sizes 0.125 in
1.40 in
3 in
C:70 M:0 Y:30 K:5
0.76 in
1.5 in
0.46 in 0.75 in
10 A
MARK Clear space: all sides, all sizes 0.125 in
3 in
C:100 M:0 Y:0 K:0
2.18 in
1.5 in
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PREFERRED LOCKUP Clear space: all sides, all sizes 0.125 in
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C:100 M:0 Y:0 K:0
3 in
0.5537 in
1.5 in
0.274 in
0.75 in
12 A
C:70 M:0 Y:30 K:5
ALTERNATE LOCKUP Clear space: all sides, all sizes 0.125 in
3 in
C:100 M:0 Y:0 K:0
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C:70 M:0 Y:30 K:5
1.5 in
1.14 in
0.75 in
0.54 in
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COLOR
PRIMARY
Our color profile is based on cool blues, which mimic the tones in water. Both the primary and secondary colors vary in shades of blue to provide contrast while still remain unified. Gray has replaced black as a neutral for body copy and accents.
C=55 M=0 Y=33 K=0
C=100 M=0 Y=0 K=0
C=0 M=0 Y=0 K=90
C=100 M=0 Y=30 K=0
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C=70 M=0 Y=30 K=5
C=100 M=0 Y=29 K=46
C=100 M=0 Y=50 K=0
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ICONS
Our icons were made to make it easier for you to distinguish exactly what you want from what you don’t.INSULATED From Bamboo to BPA-Free, INSULATED INSULATED ICECUBE CUBE FRIENDLY ICEICE CUBE FRIENDLY FRIENDLY our simple, beautiful icons let you know in the blink of an eye precisely what your bottle will do for you.
BAMBOO BAMBOO BAMBOO
REFILLABLE REFILLABLE
GLASS GLASS GLASS
LEAK LEAK&&SPILL SPILLPROOF PROOF REFILLABLE REFILLABLE REFILLABLE
LEAK & SPILL PROOF INSULATED INSULATED
DISPOSABLE ICENON CUBE FRIENDLY BAMBOO BAMBOO
PLASTIC PLASTIC PLASTIC
STAINLESS STEEL STAINLESS STEEL STAINLESS STEEL
REFILLABLE RECYCLABLE RECYCLABLE NON NON NON DISPOSABLE DISPOSABLE DISPOSABLE
LEAK & SPILL PROO RECYCLABLE RECYCLABLE RECYCLABLE
BPA FREE INSULATED BPA FREE DISHWASHER DISHWASHER DISHWASHER SAFE SAFE SAFE
ICE CUBE FRIENDL BPA BPA BPA FREE FREE FREE
RECYCLABLE
DISHWASHERSAFE SAFE DISHWASHER ICEICEICE CUBE CUBE CUBE FRIENDLY FRIENDLY FRIENDLY
RECYCLABLE DISHWASHER SAFE GLASS GLASS BAMBOO BAMBOO BAMBOO
BPA FREE BPABPA FREEFREE
NON NONDISPOSABLE DISPOSABLE LEAK LEAK LEAK & &SPILL &SPILL SPILL PROOF PROOF PROOF
NON DISPOSABLE CUBEFRIENDLY FRIENDLY ICEICECUBE INSULATED INSULATED INSULATED
DISHWASHER SAFE DISHWASHER DISHWASHER SAFESAFE
BPA FREE PLASTIC PLASTIC GLASS GLASS GLASS
STAINLESS STEEL STAINLESS STEEL BAMBOO PLASTIC PLASTIC PLASTIC
GLASS STAINLESS STAINLESS STAINLESS STEEL STEEL STEEL
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TYPE HIERARCHY SYSTEM Headings Heading 1 100/120 Dense
Heading 2 80/96 Dense
Our Type Hierarchy system is comprised of two typefaces: Dense and Helvetica Light. Although both are uniform, the bold look of Dense contrasts with the light look of Helvetica resulting in the clean look we are attempting to achieve.
ESTI NET OFFIIPIT ORPORERNATE DUNT.
Heading3 60/72 Dense
IMOSANT ALIATUR, QUAT. AB
Heading 4 48/58 Dense
GIT QUI BERI DELLABORE CONSEDIPIS AS
Subheadings Subheading 1 25/30 Dense
Itium quae ad qui cum fugitio. Aribear ibusam ilit accae de comnis
SUNT FUGIA QUE PLABO. ITAS ET OFFIC TESSE Subheading 2 18/22 Dense
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Body Body Copy 10/12 Helvetica Light
Oratat. Quae omnisqui beatiunt quiam con perro bea core magnihi cipsandebis es dellori osandae quo minus aceri ullatio modit volum quis nis dem qui acepe nobis elita atum acerro iditibe ruptae nati nonsed quia nonsedi inihilisque sitat explab int. Oratat. Quae omnisqui beatiunt quiam con perro bea core magnihi cipsandebis es dellori osandae quo minus aceri ullatio modit volum quis nis dem qui acepe nobis elita atum.Itabus, nonsulistes
Bulleted Body Copy 10/12 Helvetica Light
• Ureribusda quis eiur sunt aut omnis aliciaventiusant resti velibusamet ad modisci antotati officiendis aut eaqui demperi desectae • ut untium re aut aut aut exerum estis ea voloremosi quossequam eum enim volore etur, conet adisvime magnimet, • Ureribusda quis eiur sunt aut omnis alicia daomias ventiusant resti velibusamet ad modisci antotatimeil officiendis aut eaqui demperi desectae
Emphasis Body Copy 10/12 Helvetica Light
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ad eaque sam, sim entius simusam, nonectotas aut alicabo rerissus, qui rene erorios simus, susandebiti rem aut voluptati cum, occusae de rempore ium, solectem eosapienda simet quostiis id et quoditis estisqui coriorat.
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inverib ustrum iur acillorem veneceperum ipsae nonestrum quae alibus non comnis utatque velignihic to velitiis si id quoditem as et rem rerum etBonvero tus nostrum Romnonvolto ipiortem fitanum, uniteat emnestra ses! Lerviva
Charts and Notes Chart Label 9/10 Helvetica Light
Chart Text 8/9.6 Helvetica Light
Note Text 6/7.2 Helvetica Light
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The Value of Hydration
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We all know the importance of drinking water and the prospect of a day in the desert without a drop of the wet stuff is a scary thought. However, when it comes to the detail, whether you want to know how much water you need to drink a day or the best hydration for athletes, cutting through the mass of often contradictory information can be hard. In this short guide we give you some tips on staying hydrated. In its most extreme form not being hydrated i.e. being dehydrated is life threatening. We need a minimum level of fluids in our body in order to function and symptoms result when our daily
fluid intake falls below that level. Mild dehydration can include a dry mouth headaches and dizziness. More severe symptoms are a rapid heartbeat and delirium while chronic dehydration can affect a person’s behavior prompting mood swings and depression. Ultimately, not being hydrated can result in death. Using the desert without water example, death can occur as rapidly as within one day and even in a hospital dehydration can be fatal in as little as two weeks. In short, theimportance of hydration shouldnot be underestimated.
THE IMPORTANCE OF DRINKING WATER: Drinking tea, coffee and soda during the day followed by a few beers or glasses of wine after work may push your daily liquid intake up to a healthy sounding number of liters, but don’t be fooled into thinking that it equals proper hydration. One of the biggest causes of chronic dehydration occurs when a person’s daily liquid intake comes primarily from sources other than water. Drinks that contain caffeine, such as tea, coffee and soda can have diuretic effects, counterproductive to staying hydrated while some, such as alcohol, don’t hydrate at all and, in fact, dehydrate. Water, on the other hand, does not have these rehydration downsides and is consequently vital for staying hydrated.
YOUR DAILY FLUID INTAKE: HOW MUCH WATER DO YOU NEED TO DRINK A DAY? The formula for achieving proper hydration used to be simple – 8 glasses or 64 ounces a day. However, decades of study has cast doubt on this ‘one number fits all’ approach to determining how much water you should drink a day. Current thinking (according to the Mayo Clinic) is that men should take in 3 liters and women 2.2 liters each day. However, more
fluids are required in certain circumstances, for example, during exercise, when you are situated in hotter and drier climates or at altitude, when consuming alcohol and when you lose fluids through vomiting, diarrhea and sweating during sickness.
HOW TO STAY HYDRATED: Staying hydrated isn’t just about drinking liquids. Most people get only 50% of their hydration from pure fluids while around 35% comes from foods and the remainder from metabolism. Therefore hydrating can be achieved in more than one way. Water is clearly important to hydration but low sodium and low sugar hydration drinks can also assist as will eating food that is high in water content, like fruit and salad. While exercising, for example running, hydration can be maintained by using a hydration belt or taking a sports drink with you.
EXERCISE AND HYDRATION: Most people know that water and exercise go hand in hand. Hydration during exercise is vital for a very basic reason – increased physical exertion leads to sweating and therefore dehydration. However, proper hydration is also important for maximizing performance as dehydration results in a loss
of blood volume, which causes the heart to work harder when delivering blood to muscles and tissues. Thirst quenching during prolonged periods of exercise or in heat and humidity is often not enough, particularly when sweating, and can be insufficient hydration for athletes. One rule of thumb is to drink 16 ounces of fluids for each ounce of weight lost during exercise while another way to monitor hydration levels is to check the color of your urine with pale yellow indicating proper hydration.
HYDRATION DRINKS: There are many hydration or ‘exercise’ drinks on the market offering an alternative means of hydration that can assist you in going that bit further and are a popular method of hydration for athletes. When choosing a sports drink, the most important thing to understand is what added extras it contains and how they compare to the essentials that our bodies need to function. Avoid drinks that have high levels of salts and sugars and choose hydration drinks that include protein when possible.
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PHOTO GALLERY Our photos represent who we are and what we value as a brand: purity, beauty, and the connection between human and nature. We want our photos to evoke a feeling of happiness, one that you can take with you everywhere you go, just like our bottles.
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GRAPHIC ELEMENTS
Our graphic elements are comprised of eight patterns, which reflect Hydrology’s color palette and overall feel. We wanted to add some visual interest, and these fun interesting patterns fit the bill.
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STATIONARY SYSTEM
Our stationary system is comprised of an envelope, mailing label, a business card, note card, and letterhead. Our lockup is the unifying element of each design which are kept clean and simple. This allows the design to become a beautiful backdrop to the message, which is most important.
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RHIAN EVANGELISTA
CONSUMERS Our tribe members are just like you: Concerned members of society who want to make the world a better place with their everyday actions. Also like you, they love Hydrology because we allow them to do just that.
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ABOUT RHIAN
Age Location Relationship Status Income Career Education Ethnicity Auto Living Situation Children Pets Military Service
STRENGTH
“I love being active! I not only feel stronger physically everyday, but as a person as well!”
ADVENTURE
“I feel so alive every time I try out something new! It makes me appreciate life more.”
POSITIVITY
“I have to keep myself positive and motivated in order to achieve my goals. It helps me keep my clients and the people around me inspired and motivated as well.”
MOTIVATED • ENERGETIC INSPIRING • CARING HEADSTRONG • SMART OPTIMISTIC • FIT TRUSTWORTHY • ADVENTUROUS 26 R A D
WHY RHIAN LOVES HYDROLOGY
“As a personal trainer, being hydrated is very important. I am busy everyday, and sometimes I forget to drink water. Hydrology provides a product that is always there when I need a quick drink. It’s a also a double win for me. Hydrology is great at giving back to people who are less privileged than myself. I may not always be able to go out of my way to help others, but Hydrology lets me help out and makes me feel better about myself!”
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27 Honolulu, Hawaii Single $45,000 a year Personal Trainer Creighton University Caucasian Mazda 3 Apartment None Cat: Nymeria None
AFTERNOON
At work, Rhian hydrates with her Hydrology water bottle. She times her clients with her Samsung stop watch for their training. After a long day at work she heads home and prepares a protein smoothie with her Magic Bullet and her LG appliances. Rhian prepares eggs and vegetables with her Cuisinart cookware. She changes into shorts and regular tshirt from Target. She lays down on her sectional Poundex Bobkona couch and turns her Samsung TV on and watches an episode of Game of Thrones on HBO Go.
NIGHT
Rhian changes into a cute dress from Forever21 and meets up with her friends at an AMC movie theater to
watch Iron Man 3. After the movies, they go to Starbucks for some refreshments. She spends a few more hours chatting with friends. At 9:00 PM she comes home and plans for the next day while she plays music on Spotify from her iMac. Rhian changes into her Victoria’s Secret sleepware. Before bedtime, she washes her face with products from FaceShop and then puts on her nightly cream from Etude House and Shisheido.
SEBASTIAN CLAUDE
MORNING
Rhian’s internal alarm wakes her up. She gets out of her very comfortable Sealy bed and prepares for the day. She walks to the bathroom and washes her face with water and a FaceShop product. After her morning routine, she goes to the kitchen and prepares herself breakfast with Quaker Oats oatmeal and a banana. Rhian goes to her closet and puts on her longsleeve Nike shirt as well as her Nike shorts for her early run. She ties her hair back, then puts on her Puma socks and Nike shoes. Rhian grabs her Hydrology water bottle and puts on her Monster Sportheadphones with her Apple iPod for music and gets ready for her run. After her long run in the beach, she takes a shower and gets ready for work. She uses her vanilla scented body wash from Bath and Body Works and dries off with her Calvin Klein towels. Rhian puts on her work uniform with long black Adidas pants. She takes her MAC brushes and puts on make up using her new Em palette. When she’s ready, she sprays herself with her Victoria’s Secret perfume then heads to her Mazda 3 and DRIVES to work.
Nike FaceShop Puma Hydrology Apple Em Monster iSports Calvin Klein Bath and Body Works Adidas Victoria’s Secret Mazda MAC
Samsung LG CuisineArt Target Poundex Bobkona HBO Go Game of Thrones Forever 21 AMC Starbucks Spotify iMac Victoria’s Secret Etude Shisheido 27
ABOUT SEBASTIAN
INTEGRITY
Age Location Relationship Status Income Career Education Ethnicity Auto Living Situation Children Pets Military Service
“The strength of a nation derives from the integrity of the home.”
DEDICATION
“Not only do I dedicate myself to my work, but most importantly to my family.”
INTELLECTUAL
“I’ve always loved learning new things and using what I’ve learned to help others.”
EMPATHETIC
“I am not a hero, but a person who takes pleasure in helping those who are in need.”
INTELLIGENT • OBSERVANT PROFESSIONAL • FATHERLY LOVING • SOCIAL • OPTIMISTIC DETERMINED • THINKER DETAIL ORIENTED 28 R A D
WHY SEBASTIAN LOVES HYDROLOGY
“If I am not spending my time at work and with my family, I enjoy spending time with my community. The best thing about my family is that they enjoy the same things as I do. I love Hydrology because it reaches out to those I can’t normally help. Besides the product that helps me remain hydrated during my work days, their One for All Program helps make the world a much better place.”
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52 Boston, MA Married $140,000 a year Lawyer Boston University Caucasian 2010 Audi S7 Homeowner Three children Australian Shepperd Air Force Veteran
Sebastian’s alarm from his Apple iPhone rings, waking him up for the day. He gets up from his Serta bed and gets ready for work. His wife is already in the kitchen preparing breakfast for him and the children with their Samsung appliances. In the shower he uses Old Spice body wash and TRESemme shampoo and conditioner. He dries off with his Ralp Lauren bath towel, then reaches for his Oral-B toothbrush and Crest toothpaste. He dresses up for the day with his Banana Republic long sleeve shirt and Calvin Klein suit. He puts on his Lacoste dress shoes and his Timex watch from his wife. He says farewell to his family and drives his 2010 Audi S7 to work.
AFTERNOON
During work, Sebastian’s schedule is filled with appointments and meetings. He hydrates using his Hydrology water bottle and snacks on fruits that are available in the office. His Timex watch helps him keep track of time. Thinkpad is the computer provided by work, and he uses this and his Samsung tablet to set up his schedules.
JOHNNIE ABRHAMS
MORNING
Apple Serta Samsung Old Spice Shiseido Ralph Lauren Oral-B Crest Banana Republic Calvin Klein
Lacoste Timex Audi Hydrology Thinkpad
NIGHT
After work, Sebastian heads home and changes into his casual clothing consisting of a plain blue v-neck shirt from Calvin Klein and a pair of Marc Jacobs shorts. He checks his iPad for the news and turns on his Samsung TV. His kids come home and watch the news with him on their Albany couch. After, he reads documents for work then eats dinner with his family on their Corelle dinnerware set. He gets ready for bed washing his face with Neutrogena Men’s wash, brushes his teeth and goes to bed.
Calvin Klein Marc Jacobs Albany Corelle Neutrogena Men
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ABOUT JOHNNIE
KINDNESS
Age Location Relationship Status Income Career Education Ethnicity Auto Living Situation Children Pets Group Affiliation
“I don’t think the world has enough.”
RESPONSIBILITY
“Whether it’s to the environment or to each other, we’re all responsible.”
ALTRUISM
“I want everyone to be happy, safe and healthy.”
DEPENDABILITY
“I value knowing that I can rely on myself and others.”
INTEGRITY
“Having values and sticking to them is extremely important to me.”
INTELLIGENT • PATIENT CONSIDERATE • ARTISTIC HUMBLE • CONSCIENTOUS LEVEL-HEADED • RESOURCEFUL ADVENTUROUS • SINCERE GENEROUS 30 R A D
WHY JOHNNIE LOVES HYDROLOGY
“I care about people. People are what makes the world work. And as someone who’s so passionate about the environment and the state of our planet, I want to do everything I can to help. Something as basic as clean water is something everyone deserves. The idea surrounding this brand is so simple: Buy a bottle, help someone in another country have access to clean, drinkable water. Who am I to say no to that?”
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24 Omaha, NE Single $26,000 a year Freelance Work Bachelor’s Degree Caucasian Honda Accord Rents a home None Siamese Cat, Jasper PETA
As the alarm goes off on Johnnie’s Droid Razr, he rolls out of his Serta bed and heads for the shower where he uses Old Spice products. Afterward, he shaves using a Gillette razor and dresses in clothes from Alternative Apparel, 7 For All Mankind, and Converse. He eats a bowl of Cheerios with Roberts milk and sits down at his Apple desktop where he uses Adobe Photoshop and InDesign to do some client work. Still working, he takes a break to check his messages on OkCupid and drink some Starbucks Breakfast Blend. He smokes a Marlboro Red, and gets back to work.
AFTERNOON
Finished with his freelance work for the day he dresses in Levi’s jeans and a Fruit of the Loom t-shirt and gets ready for his shift at Whole Foods. On break at work, he grabs a Kashi bar and Naked juice to curb his hunger.
NIGHT
After work Johnnie meets some friends at P.F. Chang’s for dinner and drinks, then they go to the local bar where he orders a New Belgium Ranger IPA. Finally home, he sits down on his IKEA couch and sips a Coke while flipping through channels on his Sanyo television. Then, he washes his face with Dial soap and brushes his teeth with Colgate toothpaste. He climbs into bed, turns on his Dyson fan and drifts off to sleep.
Droid Serta Old Spice Alternative Apparel Converse Cheerios Apple Adobe Starbucks
CASSIE SANCHEZ
MORNING
Levi’s Fruit of the Loom Whole Foods Kashi Naked
New Belgium IKEA Coke Sanyo Dial Colgate Dyson
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ABOUT CASSIE
COMMITMENT
Age Location Relationship Status Income Career Education Ethnicity Auto Living Situation Children Pets Group Affiliation
“Once I start something I stay with it.”
INNOVATION
“I’m tired of the same old thing. I want something fresh.”
OPTIMISM
“To me, the glass is always entirely full.”
BENEVOLENCE “Kindness is a virtue.”
OPENNESS
“I’m open to experiencing new things. That’s one of the best things about life.”
RELIABLE• MOTIVATED CAPABLE • SPIRITED DETERMINED • KIND OPEN-MINDED • INVOLVED FOCUSED • THOUGHTFUL • CLEVER 32 R A D
WHY CASSIE LOVES HYDROLOGY
“As a college student, I’m made very aware of current events and the state of the world. One of the things that bothers me most is the lack of fresh, drinkable water for people in developing countries. I don’t have a ton of money to spend, but this company provides me a way to give to those who need it most. It’s an exciting thing to help, even if it’s something small.”
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19 Minneapolis, MN Single $18,000 a year Full-Time Student College Student Hispanic 2008 Toyota Camry Rents an apartment None Bulldog, Charlie Local Scrabble Club
After the alarm on her Apple iPhone goes off, Cassie gets up and gets ready for the day using Bed Head hair products, Neutrogena face wash, and Bath and Body Works body wash. Afterwards, she puts on her makeup using CoverGirl foundation and powder, and Rimmel eyeliner and mascara. Then, she puts on her outfit from Express, sprays Calvin Klein perfume, and heads out the door. During her classes she writes her notes in a Five Star notebook using Sharpie pens. She chews Orbit gum and drinks a Rockstar energy drink to stay awake.
AFTERNOON
After her classes, she heads to Panda Express to pick up lunch and writes an entry in her unlined Moleskine notebook. When all her studying is done she goes home and gets ready to meet her friends for dinner at Carrabba’s. She changes into a dress from Forever 21 and Marc Jacobs flats. She puts on her Victoria’s Secret perfume.
NIGHT
After her evening out with her friends she goes home and changes into her Victoria’s Secret sweatpants and Minnetonka slippers. She feeds her dog, Charlie, Purina dog food, and then settles down on her couch with a bowl of Orville Redenbacher popcorn to watch Netflix on her Samsung flat screen television. When the movie is over she gets ready for bed washing her face with Philosophy face wash and brushes her teeth with Crest toothpaste. She climbs into her bed, covers up with her Williams-Sonoma comforter and goes to sleep, ready to do it all again tomorrow.
Apple Bed Head Neutrogena Bath and Body Works Covergirl Rimmel Express Calvin Klein
Moleskine Carrabba’s Rockstar Forever 21 Marc Jacobs Panda Express
Victoria’s Secret Minnetonka Purina Netflix Samsung Philosophy Crest Williams-Sonoma
MARC SHEPPHARD
MORNING
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ABOUT MARC
LIFE
SIMPLICITY
Age Location Relationship Status Income Career Job Title
ADVENTURE
Ethnicity Auto Living Situation Children Pets
“There is nothing more spectacular than life itself”
“There’s never a need to complicate life.”
“There is always a new experience waiting around the corner.”
FRIENDSHIP
“Friends are like family to me.”
TEAMWORK
“Working together is something needed to overcome many obstacles.”
SELECTIVE UNIQUE • GENEROUS NATURAL • ENERGETIC • FUN DEPENDABLE • SPONTANEOUS ENVIRONMENTAL • CHARITABLE 34 R A D
WHY MARC LOVES HYDROLOGY
“I’m an adventurer at heart. I love the outdoors and the beautiful serene aspects of nature. Traveling is the core of my existence and helping other people travel is what I love to do. Being hydrated is part of a healthy, active lifestyle like the one I live. A sustainable product like Hydrology offers not only a dependable drinking vessel, but more importantly provides other people with increasing access to clean water, which is something more important than people realize.”
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31 Boulder, CO Single $70,000 Natural Habitat Adventure Director & Travel Specialist Caucasian Subaru Outback Rents a home None None
AFTERNOON
Marc Spends the day at work doing research on his PC Computer for the upcoming adventures he is planning for clients. Taking a break, he snacks on a Kashi granola bar, skims Instagram, and orders a few nature books off Amazon. Afternoon meetings bring him back to the work day and he takes notes with his Sharpie pens on a notebook of recycled paper.
NIGHT
After the bicycle ride home, Marc gets ready for a weekend hiking and camping trip in the mountains with his friends. He packs his Osprey Daypack with a pair of Wrangler Jeans, a plaid button down shirt from Cabelas, socks, and his Keen hiking boots. Beginning to load the back of his Subaru Outback, he adds his Coleman tent, his REI Igneo sleeping bag, and his Nikon Camera. Stopping at a Wholefoods on the way, he picks up snacks and some New Belgium Beers. Finally, with an Apple iPod set to the road trip soundtrack and a car full of friends, it’s time for a weekend of adventure and fun!
THE SMITH FAMILY
MORNING
Marc wakes up in the morning by brewing Organic Jamaican Blue Mountain Coffee in his Bunn Coffeemaker. He energizes through a breakfast of Stonyfield Organic Yogurt, fresh peaches from the local farmers market, and a slice of whole wheat toast. He enjoys a few minutes reading of the Daily Camera, a Boulder newspaper, before getting ready for work. He heads to the shower and uses Burts Bees Natural Body Wash for Men. He touches up his beard with his Braun Electric Razor then freshens his breath with Colgate Toothpaste and Scope Mouthwash. He puts on his Suunto Ambit Outdoor Watch and grabs his Northface Jacket before getting on his Cannondale Road Bicycle to head to work.
Organic Jamaican Blue Mountain Coffee Bunn Stonyfield Organic Yogurt Daily Camera Burts Bees Braun Colgate Scope Suunto Ambit Northface
Cannondale PC Kashi Instagram Amazon Sharpie
Osprey Wrangler Cabelas Keen Subaru REI Igneo Coleman Wholefoods Nikon 35
ABOUT THE SMITH FAMILY
FAMILY
Age Location Relationship Status Income Career
“Family will always be there for you in good times and bad.”
HEALTH
“The well-being of our bodies is an important aspect of our lives.”
Education Ethnicity Living Situation Children Pets Group Affiliations
LEARNING
“Expanding our minds is a vital part of growth.”
OUTDOORS
“Spending time outside in nature is a precious experience for the whole family.”
INDIVIDUALITY
“We encourage our children to be true to themselves.”
WHOLESOME HEALTHY • FRIENDLY INVOLVED • CHARITABLE ADAPTABLE • CREATIVE RESPECTFUL • FUN 36 R A D
WHY THE SMITHS LOVE HYDROLOGY
“We are a very traditional, close-knit family that takes pride in being involved in the community. Educating our children and giving them the best possible lifestyle is of utmost importance and Hydrology offers something not only dependable and useful, but also something that allows our family to help those in need while educating the family along the way. It is the perfect product for us.”
38 & 40 Omaha, Nebraska Married $130,000 Molly, Yoga Teacher Dave, Biology Teacher College Graduates Caucasian Homeowners Justin, 16 and Kylie, 14 Golden Retriever, Max PTA
MORNING
Molly wakes up and puts on her Victoria’s Secret robe and heads to the kitchen to get breakfast ready. The menu consists of Honey Bunches of Oats for the kids, Folger’s Coffee for Dave, and a cup of green tea for herself purchased from Teavana. She feeds their Golden Retriever, Max, a bowl of Blue dog food and grabs the Omaha World Herald from the porch. Finally together at the table, Dave reads the paper, Molly flips through Women’s Health, and the kids catch up on Facebook from their iPhones. Forgetting to make lunches for the kids, Molly quickly puts together PB&J’s with Jiff Peanut Butter and Smuckers Jam, Chobani Yogurts, Nature Valley granola bars, Gatorades, and water bottles. They then all pile in their Honda CRV for school.
AFTERNOON
During the lunch hour, Dave and a few co-workers decide to get greek food from Fetas Restaurant. Molly picks up the kids from school and drops Justin off at basketball practice and takes Kylie to her ceramics class at Hot Shops. In the meantime, she stops at Trader Joes and Whole Foods to pick up a few ingredients for dinner.
Victoria’s Secret Folgers Teavanna Apple Smuckers Honda Blue Jiff Nature Valley Women’s Health Omaha World Herald
Gatorade Feta’s Hot Shops Trader Joe’s Whole Foods
NIGHT
After work, Dave picks up Kylie and Justin in his Jeep Cherokee. He and the kids jam to a Beatles Pandora station on the ride home. When they arrive Molly is finishing up some laundry in her Whirlpool appliances. They begin to make dinner while the kids do their homework. Entertainment for the family this evening consists of a game of Scrabble and the newest episode of How I Met Your Mother on DVR. They’ve all had a long day and after shortly falling asleep in the living room on their La-z-boy furniture, they get ready for bed. Crest toothpaste and Listerine are used by all, as well as Clean and Clear face wash for the girls. Finally, all the lights go out in the Smith household.
Jeep Pandora Whirlpool Scrabble La-z-boy Crest Clean and Clear
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WEB PRESENCE Hydrology exists mainly on the internet. That’s why it’s vital that our website and app run efficiently and effortlessly. Our website is designed for ease-of-access, with simplicity and cleanliness being of the utmost importance. Our app is designed to help you do things on the go, always staying connected to what matters the most to you.
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WEBSITE ARCHITECTURE Every web page starts as an idea. This is where ours started, as black and white wire frames. These ideas later came to fruition as a true website. These wire frames are a place to experiment with layout and text, making the final design one that’s been well-thought out with you in mind.
HOMEPAGE
links to homepage
HOME background images at 25% opacity
Links appear when cursor hovers on the image. Links to Our Movement.
Links appear when cursor hovers on the image. Links to Support
Links appear when cursor hovers on the image. Links to World Tracker
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links to Our Movement: - The Mission - News - All for One - Our Team
OUR MOVEMENT
links to World Tracker: - Countries - Donations
links to homepage
WORLD TRACKER
links to Products: - Hydrocapsules - Design - Partners
PRODUCTS
links to Support: - Donate - Partners - Sponsors
SUPPORT
images with rolling in links when hover
GIVE TO THE WORLD
CONTACT
BOTTLES YOU’LL LOVE
LEARN MORE
CLEAN WATER FOR EVERYONE
links to Contact: - Contact Us
SHOP NOW
Links appear when cursor hovers on the image. Links to Our Team
hy•drol•o•gy the study of the movement, distribution and quality of water on Earth
NEWS TRACK YOUR DONATIONS
Links appear when cursor hovers on the image. Links to Products
Links appear when cursor hovers on the image. Links to News
OUR MOVEMENT links to sign in, then to My Account
links to homepage
links to a register page
SIGNIN | JOIN | SHOPPING CART (0)
links to Shopping Cart.
Text field box
HOME
OUR MOVEMENT
WORLD TRACKER
PRODUCTS
SUPPORT
CONTACT
Links to search results
rolling images Links to news relating to the image
OCTOBER 8TH, 2013
With our donators’ help, we expanded to Bangladesh. Over the last month we’ve increased our aid to support more than 500 people throughout 7 villiages in Bangladesh...
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Shows how many news/ images are rolling
OUR MISSION
What if we were to tell you that the world’s largest health problem which results in the deaths of 1.8 million children every year was treatable? Cholera. Hepatitis A.Typhoid. This is just a short list of diseases that the 345 million people around the world risk contracting every day because they lack access to clean water. Humans require roughly 2.4 liters of liquids per day, and we are determined to provide safe, clean water to people all over the globe. Although we may take it for granted, clean water is a luxury. We believe that everyone in the world deserves equal access to the most important nutrient that our bodies require, and we are commited Links to FAQ PAGE Links to Store Locator Links to list of distributers Links to summary of Order Links to Shipping information Links to Returns and Exhanges information Links to Tracking Orders
CUSTUMER CARE FAQ Store Locator Distributers Ordering Shipping Returns and Exchanges Track your Order
COMPANY
Company Info Careers One For All Program World Tracker
to taking the steps to make this a reality. We exist to change and save lives. Through our One for All program, with every water bottle purchase, your money is used to help fund projects that provide clean water to those in need. In addition to our One for All program, we also focus on producing durable and aesthetically designed products for everyone to love and enjoy. Everyone’s health matters and therefore, our bottles are BPA-free and environmentally friendly; a healthy you and a healthy planet.
SITE INFO
Terms of Use Site Map Private Policy
FIND US
HYDROLOGY, Inc. © 2013. All Rights Reserved.
Links to Company History Links to Careers Available Links to One For All Program Links to Wrold Tracker
Links to Private Policy Links to Site Map Links to Terms of Use
Links to new tabs: Hydrology Facebook, Twitter, Instagram, and Youtube
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WORLD TRACKER SIGNIN | JOIN | SHOPPING CART (0)
HOME
OUR MOVEMENT
WORLD TRACKER
PRODUCTS
SUPPORT
TRACK YOUR DONATIONS
Text field box
CONTACT
Results will show in the map below
WHY HAITI?
Results shows the country the donation went to. Links to the bar on the right for more information.
Water.org reports that 1 in 5 people in Haiti lack access to a sanitary toilet and half of the people in the area lack access to clean water. Haiti is still trying to recover from the 2010 7.0 magnitude earthquake that killed an estimated 316,000 people and devastated buildings, residences and many settlements including Port-au-Prince. Our goal is to assist at least 500,000 in obtaining the clean water that they are in dire need of. Since Haiti is a water-stressed area, finding resources to use is a challenge. Soil erosion, deforestation, and a lack of water treatment facilities are contributing to Haiti’s water crisis. Our aim is to provide the Hatian people the resources they require to gaurantee long-lasting wellness.
HAITI
HOW YOU SAVED LIVES. With your help, this month’s donations increased 2%. Together, with that money we were able to purchase 600 new water filters which helped provide thousands of galons of clean water to the people of Haiti.
CUSTUMER CARE FAQ Store Locator Distributers Ordering Shipping Returns and Exchanges Track your Order
COMPANY
Company Info Careers One For All Program World Tracker
SITE INFO Terms of Use Site Map Private Policy
FIND US
HYDROLOGY, Inc. © 2013. All Rights Reserved.
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PRODUCTS SIGNIN | JOIN | SHOPPING CART (0)
HOME
OUR MOVEMENT
WORLD TRACKER
PRODUCTS
SUPPORT
CONTACT
HELP US SAVE LIVES Image
With every water bottle purchase, your money is used to help fund projects that provide clean water to those in need and a bottle to your choice of location.
LEARN MORE
Links to Donate
HYDROLOGY
HYDROCAPSULES Image of product
Links to Hydrocrystal water bottles CUSTUMER CARE FAQ Store Locator Distributers Ordering Shipping Returns and Exchanges Track your Order
Image of product
HYDROCRYSTALS COMPANY
Company Info Careers One For All Program World Tracker
SITE INFO Terms of Use Site Map Private Policy
HYDROPURA FIND US
HYDROLOGY, Inc. Š 2013. All Rights Reserved.
Links to Hydropura water bottles
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PURCHASE SIGNIN | JOIN | SHOPPING CART (0)
HOME
OUR MOVEMENT
WORLD TRACKER
PRODUCTS
SUPPORT
CONTACT
HYDROLOGY
HYDROCAPSULES HYDROCRYSTAL
The perfect and only bottle you will ever need. Our Hydrocrystal bottles are designed with thoughtful features that best presented with its sleek, simple design and functionality. Made from BPA-free materials, the Hydrocystal has the perfect size that fits your need. Check out the different colors.
Image of product
$24.99 color
Changes the color of bottle when click
quantity desired quantity
add to cart
Links to My Cart
Free Shipping on over $75 • limited waranty • return policy
CUSTUMER CARE FAQ Store Locator Distributers Ordering Shipping Returns and Exchanges Track your Order
COMPANY
Company Info Careers One For All Program World Tracker
SITE INFO Terms of Use Site Map Private Policy
FIND US
HYDROLOGY, Inc. © 2013. All Rights Reserved.
Links to Free Shipping information
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Links to Waranty
Links to Return Policy
SUPPORT SIGNIN | JOIN | SHOPPING CART (0)
HOME
OUR MOVEMENT
WORLD TRACKER
PRODUCTS
SUPPORT
CONTACT
Partner’s image
drop image
PARTNERS
To make our vision of purifying the world’s water a reality, we needed to have a team of great companies to work with. Undertaking a project this big is a challenge, and teamwork is important. We partnered up with Hurley, Camelbak, Bamboo Bottle, Takeya, and more to bring you the bottles you want and a cause the world needs.
We at Hydrology and our wonderful partners want to make Earth a safer place to live, and while we’re working together to accomplish this, our most important partner is you. Together, we can all change our planet for the better. Healthy planet, healthy you.
image of Bamboo Bottle
image of Camelbak
image of Takeya
image of Mizu
image of Hurley
Bamboo Bottle Logo
Camelbak Logo
Takeya Logo
Mizu Logo
Hurley Logo
CUSTUMER CARE FAQ Store Locator Distributers Ordering Shipping Returns and Exchanges Track your Order
COMPANY
Company Info Careers One For All Program World Tracker
SITE INFO Terms of Use Site Map Private Policy
FIND US
HYDROLOGY, Inc. © 2013. All Rights Reserved.
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CONTACT SIGNIN | JOIN | SHOPPING CART (0)
HOME
OUR MOVEMENT
WORLD TRACKER
PRODUCTS
SUPPORT
CONTACT
CONTACT HYDROLOGY ONLINE SHOPPING CUSTOMER SERVICE PHONE:
image
(402)649-9001
EMAIL:
customerservice@store.hydrology.com
Links to a new page: Email
US HEADQUARTERS ADDRESS:
HYDROLOGY INC. 2013 Evergreen Ddrive Omaha, NE 68145
PHONE:
(402)508-2121
FAX:
392-989-0001
INTERNATIONAL OFFICE HYDROLOGY INC. 28392 Bonaparte, France 23479213
PHONE:
+53 4829 38293
FAX
+53 4393 48323
INTERNATIONAL EMAIL:
Links to a new page: Email
international@hydrology.com CUSTUMER CARE FAQ Store Locator Distributers Ordering Shipping Returns and Exchanges Track your Order
COMPANY
Company Info Careers One For All Program World Tracker
SITE INFO Terms of Use Site Map Private Policy
FIND US
HYDROLOGY, Inc. © 2013. All Rights Reserved.
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WEBSITE DESIGN We wanted to make our website not only easy to use, but pleasing to the eye as well. We want you to have a pleasant, beautiful experience from beginning to end. Our homepage is the hub of hydrology.com. We wanted to make our website as interactive and user friendly as possible. It showcases everything our brand has to offer in one place for the user to navigate and experience in their own way.
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OUR MOVEMENT Our Mission page lets you in on the heart of our operation. Hydrology’s mission and values are laid out for all to see. We want you to know everything there is to know about our company: starting with what we stand for.
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WORLD TRACKER Our World Tracker page allows you to keep up to date on where your donation goes, as well as how it’s being used. We want to be as straightforward and transparent as possible about how your money gets put to use, and the World Tracker page accomplishes that.
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PRODUCTS
Our store page provides the perfect place to get a look at our products, our partner’s products, and maybe even snag a bottle for yourself! The page is laid out in a way that’s easy for you to browse and zero in on the bottles you’re most interested in. Click away!
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PURCHASE
After you’ve decided which bottle suits you the best, buying is easy on our purchase page. Simple and clean design allows your focus to be on which color you want, not where to click to buy.
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PARTNERS
Our partners are important; we couldn’t do this without them! Along with our Hydrocapsules, the purchase of any of our partners’ bottles also makes an impact. Fifty percent of the purchase goes toward water purification. Every cent counts!
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CONTACTS
The Contact page allows you get a hold of us any time by phone, email or snail mail. We’re here to listen.
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MOBILE APPLICATION
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Designed with you in mind, our mobile app is not only user-friendly, but ultra convenient as well. Buy bottles, donate, keep up with news and stay connected to your friends on the go!
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ICON
HOMEPAGE
It is important that the icon be easily recognizable as well as something you’d want to see on your phone. So little space, so much to say!
Our homepage consists of the most important news about our brand displayed in large images with titles. The user can swipe them from left to right to navigate these and can then click one they find interesting to take them to a page with more information. The home page also introduces our movement through a video. The video will stream through our app and provides a more interactive way for the user to learn about who we are.
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NEWS PAGE
GIVING
Our news homepage is filled with current events relating to our brands. Any news that is important to our brand and that we would like the public to be aware of is on this page.
The main page of the Giving section of the app. This shows what the user can access and allows the user to navigate through the section by touching the menu bar at the top or by touching the titles.
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TRACK DONATIONS
MAP
The user enters the tracking number received through their purchase and then clicks the track button below.
After logging in with the tracking number the user is brought to this page which is unique to the number they entered. This page allows the user to see where their donation went and how it is being used,how much money they have donated through their purchases and how much they have donated personally, as well as the country and the project title. On the right there is a small description of what the donation is being used for and how it is helping.
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INFORMATION
DONATE
If a user chooses to learn more about the area in which their donation went this is what will open. It has a title and information regarding why the area is in need of help and the problems they are facing in lack of clean water.
This is the donate page. It allows the user to donate a dollar amount of their choice without purchasing an actual bottle. This donation can be tracked the same way as a water bottle purchase so the donator knows where their money is specifically going and how it is helping.
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SOCIAL
The social page has three social networks combined: Twitter, Facebook, and Instagram. Anyone who tags Hydrology comes up on our social app in a continuous feed. This allows users of the app to see what other Hydrology consumers are saying and purchasing in hopes of raising awareness that could potentially increase sales and donations in order to help more countries.
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SHOP: HOME
Our shop page has two sets of navigation: Hydrocapsules, which are Hydrology’s main products, and Partners, which are our partner’s products. This page shows the image of the product then simple information such as the name, price, and colors. The user can click on the images which will take them to a more specific shopping page.
SHOP: PARTNERS The other option on our store page is the partners page. They are various products from different brands that are partnered with Hydrology. The information on the product has the brand name and the price it is being sold at. The user can click a specific bottle image which will then take them to a more specific shopping page.
SHOP: BUY
When the user clicks a specific product image they would like to purchase they are directed to this more specific shopping page. The page shows an enlarged photo of the specific product they selected and they can swipe left to right to see different colors. Below is a brief description of the product itself and the price. When the shopping cart icon is selected it will take the user to a page where they can enter their purchasing information. This page is the same for both Hydrology’s personal water bottles and our partners.
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ADVERTISING Our advertising focuses on both our mission and products, making it easy to recognize who we are and what we do. Our magazine spreads put a spotlight on the statistics of the water crisis, while using interesting imagery. The team on Iron Man 2 decided to work with us and showcased our Hydrocrystal bottle in a pivitol scene in the movie.
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MAGAZINE SPREADS Instead of selling you a product, we want to educate. We want to make you feel something and open your eyes to the water crisis happening around the world. Our ultimate goal is to enlighten and make the world a better place. With this in mind, part of the ad campaign is focused around our philanthropic aspect and part of it is focused around our product itself. Within both campaigns, the idea of hydration and clean water are emphasized.
WOULD YOU DRINK THIS?
For the 783 million people around the world that lack access to clean water, there is no choice.
You can help. For more information, log onto hydrology.com
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WHICH GLASS WOULD YOU RATHER DRINK FROM? For the 783 million people around the world
that lack access to clean water, there is no choice.
You can help. For more information, log onto hydrology.com
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CLEAN WATER IS GOOD FOR YOU.
A healthy planet, a healthy you.
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DRINK FROM ME.
A healthy planet, a healthy you.
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OUTDOOR ADVERTISING Our outdoor advertisement is simple and eye catching, meant to be a happy reminder for the viewer that we are lucky to have clean water and that it is a healthy requirement for our bodies. It is a positive message not so much focusing on selling our product, but on providing inspiration to the viewer.
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COMMERCIAL
When watching the commercial the viewer will get a sense of Hydrology’s philanthropic side. We wanted to showcase the fact that not only do we sell water bottles, but we also provide help to those in need. It is both informative and emotional, yet still representational of our brand.
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PRODUCT PLACEMENT When the folks who make the Iron Man movies found out about our cause, they begged us to let them put our bottle in the movie. Who were we to say no? So Tony Stark is using one of Hydrology’s Hydrocrystals in Iron Man 2. Cool? We think so.
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SCRIPT RHODES: Tony, what’s going on? TONY: I have no idea what you’re referring to, Rhoady. RHODES: What’s in the bottle? TONY: Juice. You know, everyone drinks it in L.A.? Juice cleanses? RHODES: You’re not the juice type. TONY: I’m every type. RHODES: Does Pepper know you’re doing this ‘cleanse?’ TONY: Why would Pepper care about my juice cleanse? RHODES: Why wouldn’t Pepper care? TONY: Good point. Look, the liquid in this bottle keeps me alive. RHODES: What the hell did you do, Tony? TONY: It isn’t what I did, it’s what was done to me.
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PACKAGING
Our packaging is much like the rest of our brand: simple. We want to make our packaging as environmentally friendly as possible while also maintaining a pleasing aesthetic. With recycled cardboard and rice paper, we accomplish that, ultimately giving you a beautiful and friendly experience.
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PHOTOSHOOT
We wanted to give you an idea of exactly how versatile our Hydrocrystals are. So we followed a couple of our most devoted fans around for a day and snapped some pictures of them with their bottles in action. It just goes to show, you can fit your bottle into almost every aspect of your life.
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CREDITS MOOD BOARD http://500px.com/johnquintero http://500px.com/maheshperiyadan http://www.korwater.com/ http://fuensanta.com/inicio http://www.seametrics.com/blog/wp-content/uploads/2011/09/41.jpg http://www.dreamstime.com/royalty-free-stock-image-handscatching-clean-falling-water-close-up-image10618846 http://carelesslittlehamster.com/wp-content/ uploads/2010/03/4454319832_9a0f28810d_o.jpg http://www.flickr.com/photos/inhabitat/4534754704/ http://www.soapstream.com.au/future-of-global-hygiene/ http://waterforafrica.com.au/donations/ http://webtaj.com/thumb/free-beautiful-nature-screensaver_165204_ thumb.jpg http://davidsonnews.net/files/2010/09/Clean-water.jpg http://talkingwithtami.com/wp-content/uploads/2011/03/jenniferaniston-smart-water.jpg http://500px.com/photo/48360016
PHOTOGALLERY http://www.cubagallery.co.nz/ http://www.flickr.com/photos/ surfingthenations/7458384612/ http://www.flickr.com/photos/michaeljphotography/2843703658/ http://www.flickr.com/photos/heatherstockett/ http://jeremysnell.com/ HUMANITARIAN-p http://www.flickr.com/photos/travdiggy/3775493874/
SAMPLESPREAD http://www.flickr.com/photos/yatalley/4418020220/ http://www.flickr.com/photos/48602236@N08/4929610062 http://blog.ifcj.org/post/israeli-innovation-brings-drinking-waterpoverty-stricken-nations http://beautyhealthtips.in/wp-content/uploads/2013/04/ drinkingwatertips.jpg
WEBSITE http://www.pixeden.com http://www.korwater.com/ http://www.unwater.org/TFsan.html http://www.bamboobottleco.com/ http://www.camelbak.com/ http://www.takeyausa.com/ http://www.mizulife.com/ http://www.hurley.com/
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CONSUMERS Rhian
http://500px.com/StreinuAlex http://www.cubagallery.co.nz/ http:// www.zachancellblog.com/wp-content/uploads/2012/07/IMG_38401. jpg http://www.behance.net/gallery/Prenatal-Yoga-poster/6287439
Sebastian
http://www.adamsandoliver.com/contact-us/become-anassociate http://www.flickr.com/photos/kelehen/6111615926/in/ faves-96010205@N03/ http://www.behance.net/gallery/THE-FRENCH-CLASSIC/5618451 http://www.sabinoparente.com/portfolio/
Marc
http://500px.com/photo/46478198 http://500px.com/photo/15308217 http://www.flickr.com/photos/mshandro/3937497165/ http://www.pinterest.com/pin/327285097891782648/ http://jenyu.net/blog_pics/fs11_1_25.jpg
Cassie
https://p.gr-assets.com/540x540/fit/ hostedimages/1379751252/133153.jpg http://www.cubagallery. co.nz/ http://l-userpic.livejournal.com/92624655/11557092 http://media-cache-ak0.pinimg. com/236x/98/63/22/986322309d5eab99e6a8bba712ae2746.jpg http://www.pinterest.com/pin/513058582520410882/
Johnnie
http://www.aliexpress.com/store/product/2013-fashion-menand-women-bonnet-winter-hat-general-thermal-twisted-spherecap/715665_1173128410.html http://www.cubagallery.co.nz/ http://media-cache-ec0.pinimg.com/236x/d3/09/af/ d309afb0e5ef0b2f2bb020827bbbf9f4.jpg http://31.media.tumblr.com/95f6c83a6d949871ed460c5f5f2cd91f/ tumblr_mrw13lSIRX1s2g4nfo1_500.jpg http://data.whicdn.com/images/71821612/thumb.jpg
The Smith Family
http://barrusphoto.com/wp-content/uploads/galleries/post-36/ thumbnails/Family%20Portrait%2035.jpg http://www.cubagallery.co.nz/ http://iphone5retinawallpaper.com/wallpaper.php?id=2963 http://indulgy.net/U5/r1/v5/4904dfa3f3ada2fd8a91ee364e371856.jpg http://lisaindc.tumblr.com/ http://500px.com/photo/37682486
ADVERTISING http://itadakimasu808.blogspot.com/2010/11/best-water-bottle-2010be-hydrated-like.html http://www.kor.com
APP http://www.pixeden.com http://media.tumblr.com/03f4d128dc95fd71ed9f74f70a357747/ tumblr_inline_msx7ykJG9w1qz4rgp.jpg
DESIGNED & PRODUCED BY: Angelica Genovesi Danielle Palafox Rebekah Polski Graphic Design III | UNO | Fall 2013 85