Disposable Baby Products - US Market illuminated by New Research Report Published By :MarketResearchReports.biz MarketResearchReports.Biz presents this most up-to-date research on“ Disposable Baby Products - US - April 2016.” Description After years of flat or declining sales, the Disposable baby products market is bouncing back as birth rates and consumer confidence recover and parents allocate more spend to premium products. Table of Content Executive Summary The issues Disposable baby product sales rebound in 2014 and 2015 Figure 1: Total US sales and fan chart forecast of disposable baby products, at current prices, 201020 Parents seek cost savings when possible Figure 2: Cost-savings attitudes toward disposable diapers, November 2015 While birth rates are increasing, they are still behind 2007 highs Figure 3: Annual births and fertility rate, 2003-14 The opportunities Find ways to engage Hispanic parents Figure 4: Interest in disposable baby product innovations – interested in and willing to pay more for, by Hispanic origin, November 2015 Broaden usage occasions for wipes and personal care products Figure 5: Usage habits for disposable wipes and baby personal care, November 2015 Product innovations, health and wellness benefits may increase consumer spend Figure 6: Interest is disposable baby product innovations, November 2015 What it means Download Full Version PDF report at: http://www.marketresearchreports.biz/sample/sample/699352 The Market - What You Need To Know Disposable baby product sales rebound Market growth driven by strong disposable diaper sales Green movement tempers growth, emotional parenting presents opportunities Stabilizing birth rates bode well for market, though numbers still behind 2007
Market Size and Forecast Disposable baby product sales rebound Figure 7: Total US sales and fan chart forecast of disposable baby products, at current prices, 201020 Figure 8: Total US sales and forecast of disposable baby products, at current prices, 2010-20 Market Breakdown Disposable diapers largest segment, all segments experience growth Figure 9: Share of disposable baby products sales, by segment, 2015 (est.) Figure 10: Sales of disposable baby products, by segment, 2010-2015(est.) Market Perspective The green movement challenges disposable baby product sales Figure 11: Trial of reusable/cloth diapers, by Hispanic origin, age, and household income of parent, November 2015 Online purchasing a threat to brick-and-mortar retailers Parents shop differently based on segment, “gentle” a common theme Figure 12: Claims made in new disposable diapers and baby wipes product launches, by percentage of products making claim, February 2015-January 2016 Diaper-changing challenges differ by child’s age – added struggles for dads In their words Emotions run high when caring for babies Figure 13: Pampers, “A newborn journey of firsts,” television ad, 2015 Market Factors Rebounding birth and fertility rates drive market growth Figure 14: Annual births and fertility rate, 2003-14 Average age of moms increases Figure 15: US birth rates, by age of mother, 1990-2014 Growth tempered by Hispanics, who are less invested in disposable baby products Figure 16: Annual births and fertility rates, by race and Hispanic origin of mother, 2003-14 More confident consumers can lead to higher spend on premium products Figure 17: Consumer Sentiment Index, January 2010-November 2015 Key Players – What You Need to Know Market dominated by P&G and Kimberly-Clark, P&G steals share Pampers sales surge, adult and natural offerings boost personal care segment Private label loses steam, fewer personal care items being used Premium benefits, alternate formats capitalize on consumer confidence About us MarketResearchReports.biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are specially designed to save time and money for our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types
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