Signage System Proposal
The Architecture and Design Center at Philadelphia University Nikki Mancuso | Professor Lindsey Heiselmoyer | G305 Exhibit Design & Signage
2 Signage Proposal for the Architecture & Design Center at Philadelphia University Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Contents Project Overview
4-5
Visual Strategy & Pictograms
6-7
Signage
8-9
Directory (Floor 1)
10-11
Directory (Floor 2)
12-13
Stairs
14-15
Restroom
16-17
Exterior
18-19
Office
20-21
Signage Proposal for the Architecture & Design Center at Philadelphia University
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
3
Project Overview Building: The Architecture & Design Center Function: Studio classrooms and administration for the College of Architecture and the Built Environment, namely the undergraduate Architecture and Interior Design programs. Designed to replace the smaller Hesslein Library, the main structure contained reading space for over 500 students, shelving for 12,000volumes, a fabric collection area, lounges for students and staff, six seminar rooms, six audio-visual carrels and eight study carrels. A connected stack building would hold an additional 50,000 volumes. The total square footage for the building was estimated at 22,500. Due to design problems, these projected figures were never obtained in daily usage. In 1988, a proposal was made to renovate and increase the size of the library to 45,000 square feet. This option was rejected and the decision was made to build a completely new structure. After the completion of a new library in 1992, this building underwent major interior renovations and was renamed the Architecture and Design Center in 1992. (From Philadelphia University’s official website.)
4 Signage Proposal for the Architecture & Design Center at Philadelphia University Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Color Palette
PANTONE 18-1664 TPX Fiery Red
PANTONE 11-0602 TCX Snow White
PANTONE BLACK 6 UP
PANTONE 19-1230 TPX Friar Brown
PANTONE 18-0403 TCX Dark Gull Gray
Materials Selection Solid Fiberglass Panel Matte surface poured in vinylester To be used for main sign surface (Directory to have map imbedded in white)
High-density urethane (“Sign foam”)
Smooth finish in white To be used for lettering - 1”H, 1/4” thick
Dark grey color
Signage Proposal for the Architecture & Design Center at Philadelphia University
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
5
Visual Strategy FOR THIS PROJECT, five sign types will be showcased: directories for each floor of the building, a typical stairwell sign, a typical restroom sign, the exterior sign. and a typical office sign. The colors were selected to reflect upon the building’s existing structure and interior pallette, which is based on typical modern architecture. The brown was selected to provide a degree of warmth to the space. Regarding materials, the solid fiberglass panel provides the signs with a solid block foundation, inducing a lighter, sleek feel that gives the system a modern touch. Sign foam has been selected for the lettering to contrast density-wise with the fiberglass board, but still allow for a raised surface to give the sign a three-dimensional look. Additionally, the sign foam will be slightly more comfortable to touch for blind individuals. Note: Cutouts on the signs will be created by laser-cutting through the top, thicker gray fiberglass layer to reveal a second, 1/4�-thick layer of white fiberglass.
6 Signage Proposal for the Architecture & Design Center at Philadelphia University Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Pictograms
Stairwell
Restroom
Office
Signage Proposal for the Architecture & Design Center at Philadelphia University
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
7
Directory (Floor 1)
Graphic representation of the sign.
Elevation of the sign’s placement.
1/4” white Sign Foam 2” dark grey fiberglass 1/4” white fiberglass
Graphic representation of materials in side view.
8 Signage Proposal for the Architecture & Design Center at Philadelphia University Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Rendering of the sign in situ. Signage Proposal for the Architecture & Design Center at Philadelphia University
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
9
Directory (Floor 2)
Graphic representation of the sign.
Elevation of the sign’s placement.
1/4” white Sign Foam 2” dark grey fiberglass 1/4” white fiberglass
Graphic representation of materials in side view.
10 Signage Proposal for the Architecture & Design Center at Philadelphia University Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Rendering of the sign in situ. Signage Proposal for the Architecture & Design Center at Philadelphia University
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
11
Stairs
Graphic representation of the sign.
Elevation of the sign’s placement.
1/4” white Sign Foam 2” dark grey fiberglass 1/4” white fiberglass
Graphic representation of materials in side view.
12 Signage Proposal for the Architecture & Design Center at Philadelphia University Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Rendering of the sign in situ. Signage Proposal for the Architecture & Design Center at Philadelphia University
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
13
Restroom
Graphic representation of the sign.
Elevation of the sign’s placement. 1/4” white Sign Foam 2” dark grey fiberglass 1/4” white fiberglass
Graphic representation of materials in side view.
14 Signage Proposal for the Architecture & Design Center at Philadelphia University Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Rendering of the sign in situ. Signage Proposal for the Architecture & Design Center at Philadelphia University
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
15
Office
Graphic representation of the sign.
Elevation of the sign’s placement. 1/4” white Sign Foam 2” dark grey fiberglass 1/4” white fiberglass
Graphic representation of materials in side view.
16 Signage Proposal for the Architecture & Design Center at Philadelphia University Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Rendering of the sign in situ. Signage Proposal for the Architecture & Design Center at Philadelphia University
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
17
Exterior
Graphic representation of the sign. Elevation of the sign’s placement.
1/4” white Sign Foam 2” dark grey fiberglass 1/4” white fiberglass
Graphic representation of materials in side view.
18 Signage Proposal for the Architecture & Design Center at Philadelphia University Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Rendering of the sign in situ. Signage Proposal for the Architecture & Design Center at Philadelphia University
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
19