Holidaycampaign

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ROSENTHAL TEE X AVA Rosenthal designed this collection with a singular idea in mind, she wanted any woman wearing her clothes to enjoy the holiday festivities and look good doing so. “I want to eat and party and not have to worry about the way I look.” she jokes. Every piece in the collection is effortlessly chic as well as comfortable. The collection features an array of rich jewel and gold tones perfect for the season. The breezy silhouettes let you move freely and masquerade all that need hiding, which means when you’re out dancing the night away, or enjoying you Noche Buena, you’ll never have to worry about any wardrobe troubles. They are, as Rosenthal calls them “Winning Styles” for most body types. The collection still has her signature laid-back, yet glamorous aesthetic but in a way every woman can take to the city streets. The pieces are undeniably feminine, but minus all the frills. Rosenthal has achieved a look that is sexy without being vulgar, and she’s done so by mixing and matching sultry details like bare shoulders and high slits, with modest tea-length cuts and bell sleeves. Her goal for this collection was to create pieces that were relaxed and minimalist, yet still exuded a sense of richness and playfulness. She calls them “Luxury Essentials,” pieces you can trust are easy to mix and match and will instantly give your look an extra boost.


FASHION LOOKBOOK 2015

THE COVER

Andrew Apuya Photographer Rosenthal Tee Designer Catriona Grey Model



FASHION LOOKBOOK 2015


SHORT SLEEVED TOP


This classic cut shell tee comes in rich jewel tones and matte satin fabric. It fits just as comfortably as your regular loose shirt but falls elegantly across the body and has just enough sheen for a more polished look.


This piece is easy to style as it goes with just about anything in your wardrobe, and instantly dresses up a basic outfit.



Asymmetric Flounce Top


This top is made for moving! The flounce hem falls gracefully around your waist as you walk but rests securely on your shoulders. You’ll never have to worry about unsightly bulges or wardrobe malfunctions.


You can take this top from a formal dinner to a night out partying. Best of all, it’s reversible, so you can decide which shoulder you prefer to show off!




Bell Sleeve Gartered Bardot


Bare shoulders aren’t just a trend for the summer! We’ve updated the bardot top with a sleeker silhouette for the Holidays and giving it angels’ wings.



This piece has an adjustable garter hem which lets you go from a long blouse to a hanging crop top in seconds.


Boat Neck TOP


For those casual days when you just want to look cool and comfy, this boat neck top is perfect. Wear at as a plain cap sleeve or with a drop shoulder, this piece is your weekend staple.


We all want to achieve that “I woke up like this� look. Throw this on an trust that the deep jewel colors and matte satin fabric will give your casual look all the extra boost it needs.



Pleated Culottes


These wide leg pleated pants could cleverly pass for a proper tea length skirt. Sit, walk, run, and jump in them with no problem at all.


The gartered back waist adds additional comfort and gives you enough slack for those great Holiday buffets. Dress it up with a fitted blouse for parties or dress it down with a plain tee. This piece redefines the basics.


SOS DRESS


The button-down shirt dress is a staple piece every on-the-go woman should have. It’s already an entire outfit you just have to throw on! Pair it with anything from sneakers, sandals, to a cool pair of pumps and you’re good to go. Invest in this basic piece you can wear all year long.



TAILORED LONG VEST


Outerwear instantly dresses up your ensemble, however our tropical weather limits your layering options. A sharp vest trenchcoat is a great alternative when you want to inject a bit of NYC to MNL.


The tailored cut is modern and polished, with a ribbon at the waist to give you great shape.


ABOUT AVA AVA is t he lead ing onl in e fa s h i o n b ra n d Ph il ippines. Our pur pos e i s to ma k e l i fe b e a u t i fu l t h ro ugh design and t ec h n o l o g y. We star t ed AVA bec ause w e fe l t F i l i p i n o w o me n de se rv ed t o ex per ienc e b e a u ty e ve ryd a y. F ro m e m e rging designer s and s ma l l b u s i n e s s o w n e rs , t o e st abl ished br ands an d i n d i e l a b e l s , AVA’s pre vious c ol labor at ions i n cl u d e Tw e e t i e D e L e o n Gon za lez , Vania Rom off, K i m Jo n e s a n d t h e Pro fe ssional M odels A ss o ci a t i o n i n t h e P h i l i p p i n e s . We ce lebr at e Fil ipino c re a t i vi ty. We h o p e to s h a re t h e beaut y t hat t he Phil i p p i n e s b ri n g s i n d e s i g n dr ive n m ar k et s. AVA is bac k ed by K ic k st a rt Ve n tu re s ( t h e ve n tu re capit al f und of Globe Te l e co m) , Ha tch d D i g i ta l , an d t h e Segov ia Group. A t t h e 2 0 1 2 D u b l i n We b S u m mit , AVA was nam ed a s o n e o f t h e to p 1 0 0 m o st prom ising st ar t ups i n t h e w o rl d . AVA i s t h e fir st Fil ipino f ashion br a n d to b e fe a tu re d a s a case s t udy at H ar v ard Bu s i n e s s S ch o o l .


Rosenthal Tee x AVA will officially launch for pre-order on November 2, 2015 on ava.ph.


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