BRANDING & design (Fashion magazine)

Page 16

FARROW & BALL

FARROW & BALL

Opposite page: Wallpaper: 5-Over Stripe BP 634 is priced €80 per 10 m roll.

WALLS OF DISTINCTION AND BEAUTY Ask an interior designer or a person interested in interiors to name a paint manufacturer. The answer is very likely to be Farrow & Ball. Their paints have been made according to the same tradition for the past seven decades, but are more up-to-date than ever. Small-scale production and natural and environmentally friendly ingredients are factors that appeal to the discerning consumers of today.

This page: Wall: Cook’s Blue® No.237 Estate Emulsion. Wallpaper: Vermicelli BP 1513 is priced €110 per 10 m roll.

W

ith a unique colour palette and unsurpassed depth, Farrow & Ball have gained a worldwide reputation for their high-quality paints and wallpapers. The paint range comprises 132 carefully selected colours, most of which originate in historic settings, chosen by the leading interior designers of times gone by. The number of colours may sound like a limitation, but the collection contains paints that are just as well suited to the walls of an 18th century manor as to a minimalist New York loft. To further enhance feelings and create the right atmosphere, there are a dozen finishes to choose from. Farrow & BallÕ s best-known product is the extremely matt and deep emulsion known as Estate Emulsion. Hardly anything has changed since the company made its first batch of paint. The paint is made using traditional methods and traditional ingredients, without any synthetic pigments and binders.

Text: Henrik Lindén

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In comparison with many standard paints, more pigment is added and less filler is used. The result is a quality paint with unique colour characteristics. Rigid quality control is an important part of the chain of production and ensures that the paint in the tin matches the sample card. All the paints are waterbased and environmentally friendly. The opening chapter in the history of Farrow & Ball was written in 1946 in the English county of Dorset, when the chemists John Farrow and Richard Ball established a small-scale paint factory. After a modest start, the reputation of the duoÕ s excellent paints spread, contributing to them winning contracts to supply paint to the Admiralty and the War Office. SAFEGUARDING OLD TRADITIONS

For paint manufacturers, like many other industries, the post-war period brought modernisation and updated production techniques. But when many of them abandoned the traditional methods and ingre-


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