Australian PRODUCT design is in. . . . . . . . . .
D e c l i n e
1.1 million Product
350 product
design employees
down by 14% of the workforce compared with 40 years ago
annual “growth”
-0.8%
generates $207 MILLION IN ANNUAL REVENUE
design businesses
COMPARED WITH
$134 BILLION
with only 81 potential clients each
IN BUSINESS SERVICES
HOWEVER....we promote our products well www.australianmade.com.au www.aussiegrown.com.au
some Aussie made products GME ELECTRONICS Design & Manufacture wold class radio communication
Wilderness wear produces gear for outdoor activities
daintree estates
Three threes produces & sells condiments, sauces & spreads
ethical, ecological community focused cocoa growers in far north qld
Natures rest manufacturer of bedding which is super comfortable giving you a natural sleep - like nature intended. latex is a key component.
the AUSTRALIANMADE WEBSITE PROMOTES MANY OF ITS PRODUCTS AS BEING MANUFACTURED FROM 100% AUSTRALIAN COMPONENTS
SO WHY THE DECLINE? The industrial design industry is primarily a small business activity. It is in its mature stage in its life cycle. It’s overall contribution to the economy is expected to increase 0.1% annually until 2018, compared with the overall economy which is expected to grow 2.4% over the period. . In the industry, the major markets shrink or stagnate in response to economic trends of reduced business investment and consumer spending after an economic crisis. (IbisWorld, 2013) Economists conclude from
sources
1. www.ibisworld.com.au/industry/default.aspx?indid=1750 2. www.dia.org.au/index.cfm?id=247 3. www.gme.net.au/
sstrong vidence that a large manufacturing sector is not a necessary component for a healthy post-industrial economy and plays an increasingly smaller role in economic growth comparedwith the services sector. Each of the 350 firms in Australia has only 81 potential clients, and developm, tooling and commercializing a new product comes with quite high costs. This explains the difficulties practitioners experience in sustaining a business. (Design Institute of Australia). 4. www.wildernesswear.com.au 5. www.threethrees.com.au 6. www.daintreeestates.com.au 7. www.naturesrest.com.au