Nimesh Gadhia - A "best of" Portfolio

Page 1

ยง

+ Nimesh Gadhia + 2005 to 2013 + Reflections of Hyper-reality

Email: nim@posthum a n w a r d r o b e . c o m Tel: +44(0)7930 366 4 3 0


Contents: §

+ s/s 2014 Dissect & Amplify §

+ a/w 2013 Principia Mathematica §

+ s/s 2013 Wave/Particle Duality §

+ a/w 2012 The Observer Effect §

+ s/s 2012 All Systems Gone §

+ s/s 2011 Ethereal Conflict §

Nimesh Gadhia Reflections of hyper-reality 2005 - 2013 Published and distributed in Europe and North America by: CTRL+N Publications S.L A Subsidiary of Posthuman Wardrobe (Merovingian Ltd) Unit 170, Chamberlayne Towers, London, HA9 4Q2 Phone: +44(0)208 904 4706 / +44(0)7930 366 430 Email: ctrln@posthumanwardrobe.com URL: www.ctrln.com ISBN 85-84947-01-0 All rights reserved 2013. No part of this publication may be reproduced, stored in retrieval systems or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or any information storage and retrieval systems, without permission in writing from the copyright owner.

+ d3o years


S/S 2014 01000011 01110011 01100101 0110 0011 0100 001 00000 00 100110 0010 0000 01000 001 01101 101 0111 0000 011 0110 0 01101 001 0110 0110 01 111 0

DISSECT & AMPLIFY


Alt set-up Ve r s i o n 4 . 2

LOOK ONE

APEX Shir t Ver sion 1 Slate gr ey & c linical w hite c o t t o n

F EM O R AL Je r s ey Tr o us e r Ver sion 1

SCAPULA Jac ket Ver sion 2

Te a l/ C o b o lt blue c o t t o n je r s ey

B&W geometric poly-cotton v is c o s e

101

100

S/S 2014 010001000110 1001 01 110011 01110011 01100101 0110 0011 01 110100 0011 0001 0110 0 01101 001 0110 0110 01 111 0 01

Posthuman / dissect & amplify S/S2014 vis.m


010001000110 1001 01 110011 01110011 01100101 0110 0011 01 110100 001 00000 00 100110 0010 0000 01000 001 01101 101 0111 0000 011 0110 0 01101 001 0110 0110 01 111 0

LOOK TWO

LATERAL Shir t Ver sion 1 Cobolt-blue & c linical w hite cotton

TIBIAL Pleat Tr ouser Ver sion 1 Slate gr ey br ush cotton

DISSECT & AMPLIFY S/S 2014

110

“A r t c o m p l e t e s w h a t n a t u r e c a n n o t b r i n g t o f i n i s h . T h e a r t i s t g i v e s u s k n o w l e d g e o f n a t u r e ’ s u n r e v e a l e d e n d s . . . f o r a l l t h i n g s t h a t h a v e a f u n c t i o n o r a c t i v i t y, T h e g o o d a n d t h e w e l l i s t h o u g h t t o r e s i d e i n t h e f u n c t i o n , S o , w o u l d i t seem to be for man - if he has a function.

Aristotle


LOOK THREE

010001000110 1001 01 110011 01110011 01100101 0110 0011 01 110100 001 00000 00 100110 0010 0000 01000 001 01101 101 0111 0000 011 0110 0 01101 001 0110 0110 01 111 0

TRAPEZIUS Jac ket Ver sion 1 Emer ald Gr een & Carbon-gr ey Cashmer e & Wool

TIBIAL PLEAT Tr ouser Ver sion 1 Carbon-gr ey Bir d-eye Cashmer e & Wool

DISSECT & AMPLIFY S/S 2014

1001


Alt set-up Ve r s i o n 4 . 2

LOOK FOUR

DELTOID Shir t Ver sion 1 Slate gr ey & c linical w hite c o t t o n

CR ANIUM Hoodie Ver sion 1

T I B I AL P l e a t Tr o us e r Ver sion 1

Teal/cobolt blue cotton jer s ey

C a b o n g r ey b ir d - eye c a s hm e r e & w o o l

1011

1010

S/S 2014 010001000110 1001 01 110011 01110011 01100101 0110 0011 01 110100 0011 0001 0110 0 01101 001 0110 0110 01 111 0 01

Posthuman / dissect & amplify S/S2014 vis.m


010001000110 1001 01 110011 01110011 01100101 0110 0011 01 110100 001 00000 00 100110 0010 0000 01000 001 01101 101 0111 0000 011 0110 0 01101 001 0110 0110 01 111 0

LOOK SIX

DISSECT & AMPLIFY S/S 2014 DELTOID Shir t Ver sion 1 Clinical-w hite & Slate-gr ey cotton

110

“ O u r. . . b o d i e s w e r e p r e t t y g o o d w h e n i t c a m e t o h u n t i n g a n d g a t h e r i n g [ . . . ] b u t n o w t h a t w e ’ r e t h i n k i n g o f g o i n g o f f into outerspace, now that we spend more and more time pushing information around in cyberspace, they’re a primitive h a n g o v e r, a n e m b a r r a s i n g e n c u m b r a n c e - I t ’ s t i m e f o r a r e d e s i g n . ” Orlan


T- S H I R T P r i n t c o n c e p t s

CAR OTID Ver sion 1

Posthuman / dissect & amplify S/S2014 vis.m D O R SAL Ver sion 1

Dissect & Amplify is inspired directly from human anatomy - par ticularly the notions of power and strength. By looking at anatomy and musculature, Posthuman Wardrobe has developed a collection that is designed specifically to be empowering. With the use of intelligent seaming and geometric paneling, the shoulders are made to look broader a n d t h e w a i s t t o a p p e a r l o w e r a n d n a r r o w e r. C e r t a i n m u s c l e g r o u p s a r e h i g h l i g h t e d w h i l e o t h e r s a r e d r o p p e d i n t o s h a d o w. The colour palette is subdued: stone and carbon greys set the base tone for c linical w hite textur es and cobolt/c hemical blue f lashes. Wool and cashmer e blends return to enforce the elegance of the theme and digitally printed tees in striking teal complete the summer look.

11010 CAROTID Ve r s i o n 1

S/S 2014 010001000110 1001 01 110011 01110011 01100101 0110 0011 01 110100 0011 0001 0110 0 01101 001 0110 0110 01 111 0 01


Principia Mathematica A/W 2013 An exploration of the principles of Newton’s Laws of Motion. “Every body in motion continues at the same speed and in the same direction unless acted on by an external force” Contrasting textiles exert their conflicting forces on the same garment: Cashmere comes up against cotton drill, Tyvek technology against oxford cottons. Paths of projectile trajectory are translated into subtle yet distinct seaming. Geometric diagrams are applied to classic garment construction to create unique 3D structures. Pure wool & cashmere suitings that retain elements of elegance and tradition are all filtered through a clean palette of science-lab white, x-ray greys, clinical blues and classic sand. -

Posthuman Wardrobe presents

Principia Mathematica a film by

David Skynner

Premier Screening & Drinks Reception 6pm to 9pm - 15th Feb Sanctum Hotel - 20 Warwick St - SOHO - W1B 5NF RSVP - info@posthumanwardrobe.com


..> A/W2013 ..> Principia Mathematica . ... >> . . . . . . . . . . . . . . . . . . . . . . . .

.> .> Look 3 .> Anti-gravity Jacket .> (donegal wool) .> Forces Shirt .> (cotton) . . . . .

> Fission Trouser V.2 > (cotton drill/wool) > > >

.. > .

. . .. .>

. . . . . . . .

.>>

. . ..

. .

..> Posthuman Wardrobe >> ..

≤... .. . page 8 <.. <. .


..> A/W2013 ..> Principia Mathematica . ... >> . . . . . . . . . . . . . . . . . . . . . . .

.> .> Look 1 .> Lab Mac V.2 .> (cotton drill) .> Trajectory Shirt .> (cotton) . . . . .

> Kinetic Trouser V.1 > (cotton drill) > > >

.. > .

. . .. .>

. . . . . . . .

.>>

. . ..

. . >>

..> Posthuman Wardrobe >> ..

≤... .. . page 8 <.. <. .


..> A/W2013 ..> Principia Mathematica . ... >> .. . . . . . . . . . . . . . . . . . . .

.> .> Look 4 .> Lab Mac V.1 .> (tyvek) . . . . .

> Pleat Trouser V.1 > (brush cotton) > > >

.. > .

. . .. .>

..>> . . . . ..

.. ...

. . >>

..> Posthuman Wardrobe >> ..

≤... .. . page 8 <.. <. .


..> A/W2013 ..> Principia Mathematica . ... >> .. . . ..> ..>> .. . . . . . . . . . . . .

> Look 6 .> Fission Parka V.1 .> (lambs wool/cotton drill) . . . . .

> Kinetic Trouser V.2 > (cotton drill) > > >

. . .. .>

.. >> . . . . ..

.. ...

. >>

..> Posthuman Wardrobe >> ..

≤... .. . page 8 <.. <. .


..> A/W2013 ..> Principia Mathematica . ... >> . . . ..> ..>> . .. . . . . . . . . . . . .

.> Look 11 . . . . . . . .

> Eject t-shirt V.1 > (cotton jersey) > Pleat Trouser V.2 > (brush cotton) > > >

.

.>

.. >> . . . . ..

.. ...

. >>

..> Posthuman Wardrobe >> ..

≤... .. . page 8 <.. <. .


_ W a v e / P a r t i c l e S / S

D u a l i t y

2 0 1 3


page

6

look

2

-

Divided

Shirt

W/P/D

S/S

2013


-

Alt

perspectives

Divided Front Back

= =

Shifted

W/P/D

S/S

2013

Shirt Soft-grey lab-white double

Traditional

cotton cotton

yoke

cuffs

and

collar

w

Xenical-push

Trouser

Warm-grey

cotton

Ergonomic

twist

jersey seams

s

7

2

page

look


page

10

look

4

-

Quantum

Parka

(v.2)

W/P/D

S/S

2013


-

Alt

perspectives

Quantum

Parka

Splash-proof Zip-front Front

military button

2013

nylon fastening

x4

adjustable

Adjustable

S/S

(v.2)

with

pockets

Internal

W/P/D

belt

cuffs

w

Flex

Jeans

Mid-weight

indigo

Drop-crotch Ergonomic Fluoro

panel

twist

denim detail

seams

trim

s

11

4

page

look


page

18

look

8

-

Quark

Shirt

W/P/D

S/S

2013


-

Alt

perspectives

Quark

W/P/D

S/S

2013

Shirt

Body

=

Oxford-white

Back

=

2-fold

Traditional Extended

cotton

(greys

cuffs

placket

and

&

white) collar

detail

w

Xenical

Trouser

Bird-eye Twisted Back

worsted seam

welt

B&W

wool

technology

pockets

s

19

8

page

look


_ Wave/Particle Duality S/S 2013

In the could does no years l

beginning only come t matter t ater. The

there were only pr into existence if hat the observers universe exists be

obabilities. The unive some-one observed it. turned up several bill cause we are aware of

rse It ion it.

_ Martin Rees Astronomer Royal

When

you

change

the

way you look at things, look at change.

the

things

you

_ Max Planck Nobel Prize Physics

If

we

knew

what

we

were

doing, it search.

wouldn’t

_ Albert Einstein Nobel Prize Physics

be

called

re-


w w w . p o s t h u m a n w a r d r o b e . c o m

_ T H E

O B S E R V E R A / W

2 0 1 2

E F F E C T


_posthuman wardrobe _A/W2012 - the observer effect

_look 1 _side _ _heisenberg coat _charcoal _100% lambs wool _ _momentum trouser _timberwolf grey _100% cotton _with rib detail _ _

_page 3


_posthuman wardrobe _A/W2012

_look 1 _ _ h e i s e n b e r g coat _ m o m e n t u m t r ouser _

_page 3


_posthuman wardrobe _A/W2012

_look 2 _front (alt) _ _von neumann mac _timberwolf grey _100% cotton _with rib detail _ _resistance trouser _charcoal pinstripe _100% wool & cashmere _ _iso scarf _viscose jersey _& silk jersey _

_page 3


_posthuman wardrobe _A/W2012

_look 2 _ _ v o n n e u m a n n mac _ r e s i s t a n c e t rouser _

_page 3


_posthuman wardrobe _A/W2012

_look 3 _front (alt) _ _bohr jacket _charcoal pinstripe _100% wool _ _accidental t-shirt _military grey & bone white _silk & viscose jersey _ _recoil trouser _slate grey _100% cotton _

_page 3


_posthuman wardrobe _A/W2012

_look 3 _ _bohr jacket _ r e c o i l t r o u ser _

_page 3


_posthuman wardrobe _A/W2012

_look 4 _front (alt) _ _dirac jacket _dust blue _100% cotton _with 100% wool detail _ _double slit trouser _ocean blue & slate _100% wool _with cotton detail _ _iso scarf _viscose jersey _& silk jersey _ _

_page 3


_posthuman wardrobe _A/W2012

_look 4 _ _dirac jacket _ d o u b l e s l i t trouser _iso scarf _ _

_page 3


_

T H E

O B S E R V E R A / W

T h a t

w h i c h

w e

E F F E C T

2 0 1 2

o b s e r v e ,

w e

u l t i m a t e l y

_ W . K .

H e i s e n b e r g

1 9 2 7

c h a n g e .


www.posthumanwardrobe.com

_

_

_

_

_

_

_

_

_

_

_

_

_

_

_

_

_ _ _S/S 2012 _All Systems Gone _ _ _ _


_look 1 _front _arual jacket _tee trouser _ _128 _x _198 _mm _ _ _

_look 1 _back _arual jacket _tee trouser _ _128 _x _198 _mm _ _ _

_Posthuman Wardrobe

_S/S 2012 _All Systems Gone


_look 2 _front _slouch jacket _wrap trouser _ _128 _x _198 _mm _ _ _

_look 2 _back _slouch jacket _wrap trouser _ _128 _x _198 _mm _ _ _

_Posthuman Wardrobe

_S/S 2012 _All Systems Gone


_look 4 _front _slouch mac _globe trouser _ _128 _x _198 _mm _ _ _

_look 4 _back _slouch mac _globe trouser _ _128 _x _198 _mm _ _ _

_Posthuman Wardrobe

_S/S 2012 _All Systems Gone


_look 10 _front _wrap shirt _bug trouser _ _128 _x _198 _mm _ _ _

_Posthuman Wardrobe

_look 10 _back _wrap shirt _bug trouser _ _128 _x _198 _mm _ _ _

_S/S 2012 _All Systems Gone


_look 14 _front _dark defender _bat shorts _ _128 _x _198 _mm _ _ _

_Posthuman Wardrobe

_look 14 _back _dark defender _bat shorts _ _128 _x _198 _mm _ _ _

_S/S 2012 _All Systems Gone


P o s t h u m a n Wa r d r o b e S / S 2 0 11 ( d e b u t c o l l e c t i o n ) S h o w i n v i t a t i o n a n d p r e s s r e l e a s e

w w w. p o s t h u m a n w a r d r o b e . c o m

E t h e r e a l

C o n f l i c t

M e n s w e a r

S / S

2 0 1 1

C o l l e c t i o n

Invitation for Exhibition/Live Event: Premier Screening of the short film - Ethereal Resolution: (A dynamic demonstration of the collection in the practice of advanced Brazilian martial arts) To g e t h e r w i t h l i v e d e m o n s t r a t i o n s t h r o u g h o u t t h e d a y

D

: 22/09/2010

T

: 13:00 - 16:00

@ : Freemasons’ Hall, 60 Great Queen St, London, WC2B 5AZ

rsvp:

rsvp@felicities.co.uk

Sales: Sales@felicities.co.uk Press: Alison@felicities.co.uk

P o s t h u m a n Wa r d r o b e i s a c o n c e p t b r a n d c r e a t e d b y We s t m i n s t e r B A a n d M A g r a d u a t e N i m e s h G a d h i a . G a d h i a g a i n e d h i s c r e d e n tials working on Savile Row for the likes of Ozwald Boateng and by developing and designing award winning extreme-sports i m p a c t p r o t e c t i o n - w e a r f o r v a r i o u s s p o r t s b r a n d s i n c l u d i n g H e l l y H a n s e n , P u m a a n d Q u i k s i l v e r. B y a m a l g a m a t i n g h i s d i s p a r a t e i n f l u e n c e s , G a d h i a h a s d e v e l o p e d P o s t h u m a n Wa r d r o b e , a c o n t e m p o r a r y m e n s w e a r b r a n d t h a t t a k e s t r a d i t i o n a l e l e m e n t s o f m e n ’s tailoring and garment construction and applies them to various extreme physical disciplines. The result is unique yet functional collections created from conventionally British, luxurious fabrics, including cashmere suiting and classic summer cottons. E t h e r e a l c o n f l i c t – P o s t h u m a n w a r d r o b e ’s d e b u t c o l l e c t i o n i n c l u d e s s c u l p t u r a l , a t h l e t i c p i e c e s w i t h t h e p e r f e c t b a l a n c e o f m a s c u l i n i t y, f u n c t i o n a l i t y, s t r e n g t h a n d s t y l e . T h e p i e c e s c a r e f u l l y c o m b i n e t h e e l e m e n t s o f t r a d i t i o n a l m e n s w e a r w i t h a n i n t e l l e c t u a l e x p l o r a t i o n o f t h e p h y s i c a l r e q u i r e m e n t s o f B r a z i l i a n m a r t i a l a r t s . T h e s h o w c a s e a t L o n d o n F a s h i o n We e k t h i s S e p t e m b e r will be in the form of a live performance by black-belt fighters and a screening of an exciting short film.


Po s t h u m a n Wa r d r o b e S / S 2 011

Ethereal Conf lict - Key looks

pages

[I]

II

III

IV

V

VI

VII

VIII . . . XXVII


Ethereal Conf lict Key Looks

Suit jacket - Au Sem Mao Tr o u s e r - Tw i s t

Single-piece stretch-panel continues down front of arm providing breathability and freedom of movement.

Tr a d i t i o n a l fo u r- b u t t o n w o r k i n g c u f f d e t a i l

pages . . V

VI

[VIII]

IX

X

XI . . . XXVII

Po s t h u m a n Wa r d r o b e S / S 2 011

Stretch side-panel continues back under arm up toward sleeve head providing uninhibited movement


Ethereal Conf lict Tr o u s e r s

Tr o u s e r - B l a d e

Stretch cotton jersey continues down centre of leg wrapping around ankle.

Front panels overlap to reveal vertical-mesh panel.

pages . . XVIII

XIX

XX

[XXI ]

XXII

XXIII . . . XXVII

Po s t h u m a n Wa r d r o b e S / S 2 011

Two-piece stretch crotch panel for freedom of movement and breathability.


Ethereal Conf lict Key Looks

Shirt - Rear Choke (short sleeve) Tr o u s e r - M o s q u i t o

Strategically positioned stretch-mesh panels on thigh and knee areas for freedom of movement and ventilation.

Front in-seam pocket with side-fastening press-stud. In-seam rear pocket with contrast cotton detail.

pages

I

[

II

]

III

IV

V

VI

VII

VIII . . . XXVII

Po s t h u m a n Wa r d r o b e S / S 2 011

Stretch mesh panels behind knees for breathability.


E t h e r e a l

Re s o l u t i o n

P o s t h u m a n Wa r d r o b e S / S 2 0 11 ( d e b u t c o l l e c t i o n ) S h o w i n v i t a t i o n a n d p r e s s r e l r a s e

P r e s e n t a t i o n

P o s t h u m a n Wa r d r o b e i s a c o n c e p t b r a n d c r e a t e d b y We s t m i n s t e r BA and MA graduate Nimesh Gadhia. Gadhia gained his credentials working on Savile Row for the likes of Ozwald Boateng and by developing and designing award winning extreme-sports impact protection-wear for various sports brands including Helly Hansen, P u m a a n d Q u i k s i l v e r. B y a m a l g a m a t i n g h i s d i s p a r a t e i n f l u e n c e s , G a d h i a h a s d e v e l o p e d P o s t h u m a n Wa r d r o b e , a c o n t e m p o r a r y m e n s w e a r b r a n d t h a t t a k e s t r a d i t i o n a l e l e m e n t s o f m e n ’s t a i l o r i n g a n d garment construction and applies them to various extreme physical disciplines.

The result is unique yet functional collections created from conventionally British, luxurious fabrics, including cashmere suiting and classic summer cottons. E t h e r e a l c o n f l i c t – P o s t h u m a n w a r d r o b e ’s d e b u t c o l l e c t i o n i n c l u d e s s c u l p t u r a l , a t h l e t i c p i e c e s w i t h t h e p e r f e c t b a l a n c e o f m a s c u l i n i t y, f u n c t i o n a l i t y, s t r e n g t h a n d s t y l e . T h e p i e c e s c a r e f u l l y c o m b i n e t h e elements of traditional menswear with an intellectual exploration of the physical requirements of Brazilian martial arts. The showc a s e a t L o n d o n F a s h i o n We e k t h i s S e p t e m b e r w i l l b e i n t h e f o r m of a live performance by black-belt fighters and a screening of an exciting short film.

The Presentation was split into three sections. The first was an exp l o s i v e d i s p l a y o f C a p o e i r a b y t w o o f B a z i l ’s f i n e s t . T h e y d a n c e d / sparred in the exhibition hall - feet swiping millimitres from faces, legs spinning elegantly - clothing following suit. The second stage was two jiu-jitsu fighters sparring on the mats. A much more brutal discipline with the effects of the throws and grabs rippling through the crowd with gasps of excitement. The finale was a short film cut expertly and dynamically to a heavy bassline - projected on a wide screen.


E t h e r e a l

Re s o l u t i o n

P o s t h u m a n Wa r d r o b e S / S 2 0 11 ( d e b u t c o l l e c t i o n ) S h o w i n v i t a t i o n a n d p r e s s r e l r a s e

P r e s e n t a t i o n

P o s t h u m a n Wa r d r o b e i s a c o n c e p t b r a n d c r e a t e d b y We s t m i n s t e r B A a n d M A g r a d u a t e N i m e s h G a d h i a . G a d h i a g a i n e d h i s c r e dentials working on Savile Row for the likes of Ozwald Boateng and by developing and designing award winning extremes p o r t s i m p a c t p r o t e c t i o n - w e a r f o r v a r i o u s s p o r t s b r a n d s i n c l u d i n g H e l l y H a n s e n , P u m a a n d Q u i k s i l v e r. B y a m a l g a m a t i n g h i s d i s p a r a t e i n f l u e n c e s , G a d h i a h a s d e v e l o p e d P o s t h u m a n Wa r d r o b e , a c o n t e m p o r a r y m e n s w e a r b r a n d t h a t t a k e s t r a d i t i o n a l e l e m e n t s o f m e n ’s t a i l o r i n g a n d g a r m e n t c o n s t r u c t i o n a n d a p p l i e s t h e m t o v a r i o u s e x t r e m e p h y s i c a l d i s c i p l i n e s . T h e r e s u l t is unique yet functional collections created from conventionally British, luxurious fabrics, including cashmere suiting and classic summer cottons. E t h e r e a l c o n f l i c t – P o s t h u m a n w a r d r o b e ’s d e b u t c o l l e c t i o n i n c l u d e s s c u l p t u r a l , a t h l e t i c p i e c e s w i t h t h e p e r f e c t b a l a n c e o f m a s c u l i n i t y, f u n c t i o n a l i t y, s t r e n g t h a n d s t y l e . T h e p i e c e s c a r e f u l l y c o m b i n e t h e e l e m e n t s o f t r a d i t i o n a l m e n s w e a r w i t h a n i n t e l l e c t u a l e x p l o r a t i o n o f t h e p h y s i c a l r e q u i r e m e n t s o f B r a z i l i a n m a r t i a l a r t s . T h e s h o w c a s e a t L o n d o n F a s h i o n We e k t h i s September will be in the form of a live performance by black-belt fighters and a screening of an exciting short film.


P o s t h u m a n Wa r d r o b e S / S 2 0 11 ( d e b u t c o l l e c t i o n ) S h o w i n v i t a t i o n a n d p r e s s r e l r a s e

E t h e r a l Re s o l u t i o n

P r e s e n t a t i o n


§

+ d3o years d3o

Achieve FlyMindState

d 3 o l a b ( 2 0 0 6 - 2 0 0 9 ) I m a g e t a k e n f r o m D a i l y Te l e g r a p h i n t e r v i e w 2 0 0 8

STREET CONCEPTS

Key responsibilities: 1 . I n t e g r a t i o n c o n s u l t a n t . d 3 o i s e s s e n t i a l l y a n i m p a c t p r o t e c t i o n p r o d u c t w i t h n u m e r o u s a p p l i c a t i o n s f r o m b a l l e t t o m o t o r c y c l e g e a r, s n o w s p o r t s t o t h e m i l i t a r y. M a n y b r a n d s p r o d u c i n g e q u i p m e n t a n d a p p a r e l f o r t h e s e a c t i v i t i e s w a n t e d t o i n c o r p o r a t e o u r r e v o l u t i o n a r y t e c h n o l o g y i n t o t h e i r p r o d u c t s b u t d i d n o t k n o w h o w. T h a t ’ s w h e r e I c a m e i n - I w o r k e d i n p a r t n e r s h i p w i t h d e s i g n e r s f r o m t h e l i k e s o f S p y d e r, H e l l y H a n s e n , P u m a a n d Q u i k s l i v e r t o d e s i g n a n d p r o d u c e p r o d u c t s w i t h i n t e g r a t e d d 3 o t e c h n o l o g y. I w o u l d m e e t t h e d e s i g n t e a m a n d w e w o u l d d i s c u s s t h e i r r e q u i r e m e n t s . B e t w e e n u s w e w o u l d d e c i d e w h a t n e e d e d d o i n g a n d b y w h o m . I would often make initial samples or adapt their existing products to produce prototypes which would then be tested and perfected. As per my remit, I would d e s i g n , c u t , m a k e , f i t , a m e n d a n d o f t e n d e a l d i r e c t l y w i t h f a c t o r i e s t o e n s u r e f u n c t i o n a l i t y a n d q u a l i t y. 2 . d 3 o c o n c e p t s - r e s e a r c h a n d d e v e l o p m e n t . To b r i d g e t h e g a p b e t w e e n p o t e n t i a l a n d p r o d u c t , I h e a d e d u p a p r o j e c t t o w o r k d i r e c t l y w i t h e x t r e m e a t h l e t e s t o develop products for specific disciplines. Much like I did in my MA, I worked with athletes: horse riders, skaters, snow-boarders, climbers, bikers, traceurs (again), bob-sleighers, army soldiers and ballet dancers. We started from basic concepts & requirements and developed protection-garments specific for each discipline. We worked closely with the UK Parkour team and developed their kit for an international competition held in Germany in 2007. We came second to the Germans :-( 3. direct to market products. I also developed a range of base layers that we were selling online as a market research for our clients. I sourced seamless baselayer manufacturers and worked with their specialists to perfect an integration technique. We made elbow supports, knee supports, tops, shorts and leggings - all c o n t a i n i n g d 3 o p r o t e c t i o n t e c h n o l o g y.


ยง

d3o lab (2006 - 2009) Image taken from research trip to the southbank London for training

+ d3o years

d3o street concepts - final variation of rollcage base layer with d3o integrated protection on shoulders, hips and knees with abrasion resistance combined. Double-layered stretch gusset with adjustable/elasticated waist band for comfort, finished with an abrasive resistant hem and shock-cord ankle detail. Worn by Brad Wendes


d3o lab (2006 - 2009) pages taken from baseball protection concept prsentation for American baseball brand - Xbats

ยง

+ d3o years


d 3 o l a b ( 2 0 0 6 - 2 0 0 9 i m a g e t a k e n f r o m s h o o t w i t h To m ( G e o r g e ’ s f r i e n d ) o n B r i g h t o n s e a f r o n t

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+ d3o years

Direct to market (d2m) products: seamless technology base layers with fully integrated d3o technology


d 3 o l a b ( 2 0 0 6 - 2 0 0 9 i m a g e t a k e n f r o m s h o o t w i t h To m ( G e o r g e ’ s f r i e n d ) o n B r i g h t o n s e a f r o n t

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+ d3o years

Direct to market (d2m) products: seamless technology base layers with fully integrated d3o technology


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+ d3o years d3o concepts to commerce - Quiksilver Protect

WINTER 08/09 DATE : 20/08/07 TEXTILE SNOW OPENING

THE PROTECT BOTTOM

SILICONE PRINT ON BOTTOM LEFT LEG

ELASTIC BAND same as sample - rubber print inside too

LABEL D3O ADJUST SIZE AS TECH FILES

FABRIC : 79% POLYESTER / 21% SPANDEX

D3O : OVAL

SILICONE PRINT COLOR 100 WHITE ON 200 BLACK

D3O : OVAL

SILICONE PRINTCOLOR 3001 QUIK RED ON 100 WHITE

D3O : TRIO MED

WINTER 08/09 DATE : 20/08/07 TEXTILE SNOW

D3O : TRIO MED

style : THE PROTECT TOP

SILICONE PRINT ON FRONT CHEST - ARTWORK IS 50% SILICONE PRINT COLOR 100 WHITE ON 200 BLACK

SILICONE PRINT

D3O : MODULE

SILICONE PRINT COLOR 3001 QUIK RED ON 100 WHITE

HW INSIDE TRANSFERT 4ESS029

D3O : MODULE

D3O : TRIO SML THUMBHOLE

MAIN FABRIC : 79% POLYESTER / 21% SPANDEX all sewing are in flatlock

FABRIC : 79% POLYESTER / 21% SPANDEX MESH INSERT

NEW D3O COMPONENTS (THICKNESS : 7MM): - OVAL X 2 - TRIO MED X 2 - TRIO SML X 1 - MODULE X 2

D3O : TRIO MED

HW INSIDE TRANSFERT 4ESS029 D3O : TRIO MED

D3O : TRIO SML

22 CM

D3O : TRIO SML

SUBLIMATION PRINT ON BACK MESH SUBLIMATION PRINT ON BACK MESH MESH INSERT MAIN FABRIC : 79% POLYESTER / 21% SPANDEX

LOOP LABEL D3O ADJUST SIZE AS TECH FILES

MESH INSERT : AS SAMPLE all sewing are in flatlock NEW D3O COMPONENTS (THICKNESS : 7MM): - TRIO MED X 2 - TRIO SML X 2

SUBLIMATION COLOR 100 WHITE ON 200 BLACK SUBLIMATION COLOR 3001 QUIK RED ON 100 WHITE

© d3o lab 2008 www.d3olab.com in confidence Quiksilver Protect Jacket and pant project: Te c h n i c a l o u t e r w e a r p i e c e s d e s i g n e d i n p a r a l l e l w i t h Q u i k s l i v e r d e s i g n t e a m .


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+ d3o years

d3o concepts to commerce - Mystic apparel

The lessons learned from various conceptual projects including the parkour garments and the d3o concepts base layers contributed directly to the development of various customer products. In collaboration with their apparel team we redesigned their Cure products and engineered a specific integration solution. Both the jacket and the trousers were fully integrated with d3o using tried and tested methods.

Š d3o lab 2008 www.d3olab.com in confidence Quiksilver Mystic Jacket and pant project: Te c h n i c a l o u t e r w e a r p i e c e s d e s i g n e d i n p a r a l l e l w i t h M y s t i c d e s i g n t e a m .


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