ยง
+ Nimesh Gadhia + 2005 to 2013 + Reflections of Hyper-reality
Email: nim@posthum a n w a r d r o b e . c o m Tel: +44(0)7930 366 4 3 0
Contents: §
+ s/s 2014 Dissect & Amplify §
+ a/w 2013 Principia Mathematica §
+ s/s 2013 Wave/Particle Duality §
+ a/w 2012 The Observer Effect §
+ s/s 2012 All Systems Gone §
+ s/s 2011 Ethereal Conflict §
Nimesh Gadhia Reflections of hyper-reality 2005 - 2013 Published and distributed in Europe and North America by: CTRL+N Publications S.L A Subsidiary of Posthuman Wardrobe (Merovingian Ltd) Unit 170, Chamberlayne Towers, London, HA9 4Q2 Phone: +44(0)208 904 4706 / +44(0)7930 366 430 Email: ctrln@posthumanwardrobe.com URL: www.ctrln.com ISBN 85-84947-01-0 All rights reserved 2013. No part of this publication may be reproduced, stored in retrieval systems or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or any information storage and retrieval systems, without permission in writing from the copyright owner.
+ d3o years
S/S 2014 01000011 01110011 01100101 0110 0011 0100 001 00000 00 100110 0010 0000 01000 001 01101 101 0111 0000 011 0110 0 01101 001 0110 0110 01 111 0
DISSECT & AMPLIFY
Alt set-up Ve r s i o n 4 . 2
LOOK ONE
APEX Shir t Ver sion 1 Slate gr ey & c linical w hite c o t t o n
F EM O R AL Je r s ey Tr o us e r Ver sion 1
SCAPULA Jac ket Ver sion 2
Te a l/ C o b o lt blue c o t t o n je r s ey
B&W geometric poly-cotton v is c o s e
101
100
S/S 2014 010001000110 1001 01 110011 01110011 01100101 0110 0011 01 110100 0011 0001 0110 0 01101 001 0110 0110 01 111 0 01
Posthuman / dissect & amplify S/S2014 vis.m
010001000110 1001 01 110011 01110011 01100101 0110 0011 01 110100 001 00000 00 100110 0010 0000 01000 001 01101 101 0111 0000 011 0110 0 01101 001 0110 0110 01 111 0
LOOK TWO
LATERAL Shir t Ver sion 1 Cobolt-blue & c linical w hite cotton
TIBIAL Pleat Tr ouser Ver sion 1 Slate gr ey br ush cotton
DISSECT & AMPLIFY S/S 2014
110
“A r t c o m p l e t e s w h a t n a t u r e c a n n o t b r i n g t o f i n i s h . T h e a r t i s t g i v e s u s k n o w l e d g e o f n a t u r e ’ s u n r e v e a l e d e n d s . . . f o r a l l t h i n g s t h a t h a v e a f u n c t i o n o r a c t i v i t y, T h e g o o d a n d t h e w e l l i s t h o u g h t t o r e s i d e i n t h e f u n c t i o n , S o , w o u l d i t seem to be for man - if he has a function.
Aristotle
LOOK THREE
010001000110 1001 01 110011 01110011 01100101 0110 0011 01 110100 001 00000 00 100110 0010 0000 01000 001 01101 101 0111 0000 011 0110 0 01101 001 0110 0110 01 111 0
TRAPEZIUS Jac ket Ver sion 1 Emer ald Gr een & Carbon-gr ey Cashmer e & Wool
TIBIAL PLEAT Tr ouser Ver sion 1 Carbon-gr ey Bir d-eye Cashmer e & Wool
DISSECT & AMPLIFY S/S 2014
1001
Alt set-up Ve r s i o n 4 . 2
LOOK FOUR
DELTOID Shir t Ver sion 1 Slate gr ey & c linical w hite c o t t o n
CR ANIUM Hoodie Ver sion 1
T I B I AL P l e a t Tr o us e r Ver sion 1
Teal/cobolt blue cotton jer s ey
C a b o n g r ey b ir d - eye c a s hm e r e & w o o l
1011
1010
S/S 2014 010001000110 1001 01 110011 01110011 01100101 0110 0011 01 110100 0011 0001 0110 0 01101 001 0110 0110 01 111 0 01
Posthuman / dissect & amplify S/S2014 vis.m
010001000110 1001 01 110011 01110011 01100101 0110 0011 01 110100 001 00000 00 100110 0010 0000 01000 001 01101 101 0111 0000 011 0110 0 01101 001 0110 0110 01 111 0
LOOK SIX
DISSECT & AMPLIFY S/S 2014 DELTOID Shir t Ver sion 1 Clinical-w hite & Slate-gr ey cotton
110
“ O u r. . . b o d i e s w e r e p r e t t y g o o d w h e n i t c a m e t o h u n t i n g a n d g a t h e r i n g [ . . . ] b u t n o w t h a t w e ’ r e t h i n k i n g o f g o i n g o f f into outerspace, now that we spend more and more time pushing information around in cyberspace, they’re a primitive h a n g o v e r, a n e m b a r r a s i n g e n c u m b r a n c e - I t ’ s t i m e f o r a r e d e s i g n . ” Orlan
T- S H I R T P r i n t c o n c e p t s
CAR OTID Ver sion 1
Posthuman / dissect & amplify S/S2014 vis.m D O R SAL Ver sion 1
Dissect & Amplify is inspired directly from human anatomy - par ticularly the notions of power and strength. By looking at anatomy and musculature, Posthuman Wardrobe has developed a collection that is designed specifically to be empowering. With the use of intelligent seaming and geometric paneling, the shoulders are made to look broader a n d t h e w a i s t t o a p p e a r l o w e r a n d n a r r o w e r. C e r t a i n m u s c l e g r o u p s a r e h i g h l i g h t e d w h i l e o t h e r s a r e d r o p p e d i n t o s h a d o w. The colour palette is subdued: stone and carbon greys set the base tone for c linical w hite textur es and cobolt/c hemical blue f lashes. Wool and cashmer e blends return to enforce the elegance of the theme and digitally printed tees in striking teal complete the summer look.
11010 CAROTID Ve r s i o n 1
S/S 2014 010001000110 1001 01 110011 01110011 01100101 0110 0011 01 110100 0011 0001 0110 0 01101 001 0110 0110 01 111 0 01
Principia Mathematica A/W 2013 An exploration of the principles of Newton’s Laws of Motion. “Every body in motion continues at the same speed and in the same direction unless acted on by an external force” Contrasting textiles exert their conflicting forces on the same garment: Cashmere comes up against cotton drill, Tyvek technology against oxford cottons. Paths of projectile trajectory are translated into subtle yet distinct seaming. Geometric diagrams are applied to classic garment construction to create unique 3D structures. Pure wool & cashmere suitings that retain elements of elegance and tradition are all filtered through a clean palette of science-lab white, x-ray greys, clinical blues and classic sand. -
Posthuman Wardrobe presents
Principia Mathematica a film by
David Skynner
Premier Screening & Drinks Reception 6pm to 9pm - 15th Feb Sanctum Hotel - 20 Warwick St - SOHO - W1B 5NF RSVP - info@posthumanwardrobe.com
..> A/W2013 ..> Principia Mathematica . ... >> . . . . . . . . . . . . . . . . . . . . . . . .
.> .> Look 3 .> Anti-gravity Jacket .> (donegal wool) .> Forces Shirt .> (cotton) . . . . .
> Fission Trouser V.2 > (cotton drill/wool) > > >
.. > .
. . .. .>
. . . . . . . .
.>>
. . ..
. .
..> Posthuman Wardrobe >> ..
â&#x2030;¤... .. . page 8 <.. <. .
..> A/W2013 ..> Principia Mathematica . ... >> . . . . . . . . . . . . . . . . . . . . . . .
.> .> Look 1 .> Lab Mac V.2 .> (cotton drill) .> Trajectory Shirt .> (cotton) . . . . .
> Kinetic Trouser V.1 > (cotton drill) > > >
.. > .
. . .. .>
. . . . . . . .
.>>
. . ..
. . >>
..> Posthuman Wardrobe >> ..
â&#x2030;¤... .. . page 8 <.. <. .
..> A/W2013 ..> Principia Mathematica . ... >> .. . . . . . . . . . . . . . . . . . . .
.> .> Look 4 .> Lab Mac V.1 .> (tyvek) . . . . .
> Pleat Trouser V.1 > (brush cotton) > > >
.. > .
. . .. .>
..>> . . . . ..
.. ...
. . >>
..> Posthuman Wardrobe >> ..
â&#x2030;¤... .. . page 8 <.. <. .
..> A/W2013 ..> Principia Mathematica . ... >> .. . . ..> ..>> .. . . . . . . . . . . . .
> Look 6 .> Fission Parka V.1 .> (lambs wool/cotton drill) . . . . .
> Kinetic Trouser V.2 > (cotton drill) > > >
. . .. .>
.. >> . . . . ..
.. ...
. >>
..> Posthuman Wardrobe >> ..
â&#x2030;¤... .. . page 8 <.. <. .
..> A/W2013 ..> Principia Mathematica . ... >> . . . ..> ..>> . .. . . . . . . . . . . . .
.> Look 11 . . . . . . . .
> Eject t-shirt V.1 > (cotton jersey) > Pleat Trouser V.2 > (brush cotton) > > >
.
.>
.. >> . . . . ..
.. ...
. >>
..> Posthuman Wardrobe >> ..
â&#x2030;¤... .. . page 8 <.. <. .
_ W a v e / P a r t i c l e S / S
D u a l i t y
2 0 1 3
page
6
look
2
-
Divided
Shirt
W/P/D
S/S
2013
-
Alt
perspectives
Divided Front Back
= =
Shifted
W/P/D
S/S
2013
Shirt Soft-grey lab-white double
Traditional
cotton cotton
yoke
cuffs
and
collar
w
Xenical-push
Trouser
Warm-grey
cotton
Ergonomic
twist
jersey seams
s
7
2
page
look
page
10
look
4
-
Quantum
Parka
(v.2)
W/P/D
S/S
2013
-
Alt
perspectives
Quantum
Parka
Splash-proof Zip-front Front
military button
2013
nylon fastening
x4
adjustable
Adjustable
S/S
(v.2)
with
pockets
Internal
W/P/D
belt
cuffs
w
Flex
Jeans
Mid-weight
indigo
Drop-crotch Ergonomic Fluoro
panel
twist
denim detail
seams
trim
s
11
4
page
look
page
18
look
8
-
Quark
Shirt
W/P/D
S/S
2013
-
Alt
perspectives
Quark
W/P/D
S/S
2013
Shirt
Body
=
Oxford-white
Back
=
2-fold
Traditional Extended
cotton
(greys
cuffs
placket
and
&
white) collar
detail
w
Xenical
Trouser
Bird-eye Twisted Back
worsted seam
welt
B&W
wool
technology
pockets
s
19
8
page
look
_ Wave/Particle Duality S/S 2013
In the could does no years l
beginning only come t matter t ater. The
there were only pr into existence if hat the observers universe exists be
obabilities. The unive some-one observed it. turned up several bill cause we are aware of
rse It ion it.
_ Martin Rees Astronomer Royal
When
you
change
the
way you look at things, look at change.
the
things
you
_ Max Planck Nobel Prize Physics
If
we
knew
what
we
were
doing, it search.
wouldnâ&#x20AC;&#x2122;t
_ Albert Einstein Nobel Prize Physics
be
called
re-
w w w . p o s t h u m a n w a r d r o b e . c o m
_ T H E
O B S E R V E R A / W
2 0 1 2
E F F E C T
_posthuman wardrobe _A/W2012 - the observer effect
_look 1 _side _ _heisenberg coat _charcoal _100% lambs wool _ _momentum trouser _timberwolf grey _100% cotton _with rib detail _ _
_page 3
_posthuman wardrobe _A/W2012
_look 1 _ _ h e i s e n b e r g coat _ m o m e n t u m t r ouser _
_page 3
_posthuman wardrobe _A/W2012
_look 2 _front (alt) _ _von neumann mac _timberwolf grey _100% cotton _with rib detail _ _resistance trouser _charcoal pinstripe _100% wool & cashmere _ _iso scarf _viscose jersey _& silk jersey _
_page 3
_posthuman wardrobe _A/W2012
_look 2 _ _ v o n n e u m a n n mac _ r e s i s t a n c e t rouser _
_page 3
_posthuman wardrobe _A/W2012
_look 3 _front (alt) _ _bohr jacket _charcoal pinstripe _100% wool _ _accidental t-shirt _military grey & bone white _silk & viscose jersey _ _recoil trouser _slate grey _100% cotton _
_page 3
_posthuman wardrobe _A/W2012
_look 3 _ _bohr jacket _ r e c o i l t r o u ser _
_page 3
_posthuman wardrobe _A/W2012
_look 4 _front (alt) _ _dirac jacket _dust blue _100% cotton _with 100% wool detail _ _double slit trouser _ocean blue & slate _100% wool _with cotton detail _ _iso scarf _viscose jersey _& silk jersey _ _
_page 3
_posthuman wardrobe _A/W2012
_look 4 _ _dirac jacket _ d o u b l e s l i t trouser _iso scarf _ _
_page 3
_
T H E
O B S E R V E R A / W
T h a t
w h i c h
w e
E F F E C T
2 0 1 2
o b s e r v e ,
w e
u l t i m a t e l y
_ W . K .
H e i s e n b e r g
1 9 2 7
c h a n g e .
www.posthumanwardrobe.com
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_ _ _S/S 2012 _All Systems Gone _ _ _ _
_look 1 _front _arual jacket _tee trouser _ _128 _x _198 _mm _ _ _
_look 1 _back _arual jacket _tee trouser _ _128 _x _198 _mm _ _ _
_Posthuman Wardrobe
_S/S 2012 _All Systems Gone
_look 2 _front _slouch jacket _wrap trouser _ _128 _x _198 _mm _ _ _
_look 2 _back _slouch jacket _wrap trouser _ _128 _x _198 _mm _ _ _
_Posthuman Wardrobe
_S/S 2012 _All Systems Gone
_look 4 _front _slouch mac _globe trouser _ _128 _x _198 _mm _ _ _
_look 4 _back _slouch mac _globe trouser _ _128 _x _198 _mm _ _ _
_Posthuman Wardrobe
_S/S 2012 _All Systems Gone
_look 10 _front _wrap shirt _bug trouser _ _128 _x _198 _mm _ _ _
_Posthuman Wardrobe
_look 10 _back _wrap shirt _bug trouser _ _128 _x _198 _mm _ _ _
_S/S 2012 _All Systems Gone
_look 14 _front _dark defender _bat shorts _ _128 _x _198 _mm _ _ _
_Posthuman Wardrobe
_look 14 _back _dark defender _bat shorts _ _128 _x _198 _mm _ _ _
_S/S 2012 _All Systems Gone
P o s t h u m a n Wa r d r o b e S / S 2 0 11 ( d e b u t c o l l e c t i o n ) S h o w i n v i t a t i o n a n d p r e s s r e l e a s e
w w w. p o s t h u m a n w a r d r o b e . c o m
E t h e r e a l
C o n f l i c t
M e n s w e a r
S / S
2 0 1 1
C o l l e c t i o n
Invitation for Exhibition/Live Event: Premier Screening of the short film - Ethereal Resolution: (A dynamic demonstration of the collection in the practice of advanced Brazilian martial arts) To g e t h e r w i t h l i v e d e m o n s t r a t i o n s t h r o u g h o u t t h e d a y
D
: 22/09/2010
T
: 13:00 - 16:00
@ : Freemasons’ Hall, 60 Great Queen St, London, WC2B 5AZ
rsvp:
rsvp@felicities.co.uk
Sales: Sales@felicities.co.uk Press: Alison@felicities.co.uk
P o s t h u m a n Wa r d r o b e i s a c o n c e p t b r a n d c r e a t e d b y We s t m i n s t e r B A a n d M A g r a d u a t e N i m e s h G a d h i a . G a d h i a g a i n e d h i s c r e d e n tials working on Savile Row for the likes of Ozwald Boateng and by developing and designing award winning extreme-sports i m p a c t p r o t e c t i o n - w e a r f o r v a r i o u s s p o r t s b r a n d s i n c l u d i n g H e l l y H a n s e n , P u m a a n d Q u i k s i l v e r. B y a m a l g a m a t i n g h i s d i s p a r a t e i n f l u e n c e s , G a d h i a h a s d e v e l o p e d P o s t h u m a n Wa r d r o b e , a c o n t e m p o r a r y m e n s w e a r b r a n d t h a t t a k e s t r a d i t i o n a l e l e m e n t s o f m e n ’s tailoring and garment construction and applies them to various extreme physical disciplines. The result is unique yet functional collections created from conventionally British, luxurious fabrics, including cashmere suiting and classic summer cottons. E t h e r e a l c o n f l i c t – P o s t h u m a n w a r d r o b e ’s d e b u t c o l l e c t i o n i n c l u d e s s c u l p t u r a l , a t h l e t i c p i e c e s w i t h t h e p e r f e c t b a l a n c e o f m a s c u l i n i t y, f u n c t i o n a l i t y, s t r e n g t h a n d s t y l e . T h e p i e c e s c a r e f u l l y c o m b i n e t h e e l e m e n t s o f t r a d i t i o n a l m e n s w e a r w i t h a n i n t e l l e c t u a l e x p l o r a t i o n o f t h e p h y s i c a l r e q u i r e m e n t s o f B r a z i l i a n m a r t i a l a r t s . T h e s h o w c a s e a t L o n d o n F a s h i o n We e k t h i s S e p t e m b e r will be in the form of a live performance by black-belt fighters and a screening of an exciting short film.
Po s t h u m a n Wa r d r o b e S / S 2 011
Ethereal Conf lict - Key looks
pages
[I]
II
III
IV
V
VI
VII
VIII . . . XXVII
Ethereal Conf lict Key Looks
Suit jacket - Au Sem Mao Tr o u s e r - Tw i s t
Single-piece stretch-panel continues down front of arm providing breathability and freedom of movement.
Tr a d i t i o n a l fo u r- b u t t o n w o r k i n g c u f f d e t a i l
pages . . V
VI
[VIII]
IX
X
XI . . . XXVII
Po s t h u m a n Wa r d r o b e S / S 2 011
Stretch side-panel continues back under arm up toward sleeve head providing uninhibited movement
Ethereal Conf lict Tr o u s e r s
Tr o u s e r - B l a d e
Stretch cotton jersey continues down centre of leg wrapping around ankle.
Front panels overlap to reveal vertical-mesh panel.
pages . . XVIII
XIX
XX
[XXI ]
XXII
XXIII . . . XXVII
Po s t h u m a n Wa r d r o b e S / S 2 011
Two-piece stretch crotch panel for freedom of movement and breathability.
Ethereal Conf lict Key Looks
Shirt - Rear Choke (short sleeve) Tr o u s e r - M o s q u i t o
Strategically positioned stretch-mesh panels on thigh and knee areas for freedom of movement and ventilation.
Front in-seam pocket with side-fastening press-stud. In-seam rear pocket with contrast cotton detail.
pages
I
[
II
]
III
IV
V
VI
VII
VIII . . . XXVII
Po s t h u m a n Wa r d r o b e S / S 2 011
Stretch mesh panels behind knees for breathability.
E t h e r e a l
Re s o l u t i o n
P o s t h u m a n Wa r d r o b e S / S 2 0 11 ( d e b u t c o l l e c t i o n ) S h o w i n v i t a t i o n a n d p r e s s r e l r a s e
P r e s e n t a t i o n
P o s t h u m a n Wa r d r o b e i s a c o n c e p t b r a n d c r e a t e d b y We s t m i n s t e r BA and MA graduate Nimesh Gadhia. Gadhia gained his credentials working on Savile Row for the likes of Ozwald Boateng and by developing and designing award winning extreme-sports impact protection-wear for various sports brands including Helly Hansen, P u m a a n d Q u i k s i l v e r. B y a m a l g a m a t i n g h i s d i s p a r a t e i n f l u e n c e s , G a d h i a h a s d e v e l o p e d P o s t h u m a n Wa r d r o b e , a c o n t e m p o r a r y m e n s w e a r b r a n d t h a t t a k e s t r a d i t i o n a l e l e m e n t s o f m e n ’s t a i l o r i n g a n d garment construction and applies them to various extreme physical disciplines.
The result is unique yet functional collections created from conventionally British, luxurious fabrics, including cashmere suiting and classic summer cottons. E t h e r e a l c o n f l i c t – P o s t h u m a n w a r d r o b e ’s d e b u t c o l l e c t i o n i n c l u d e s s c u l p t u r a l , a t h l e t i c p i e c e s w i t h t h e p e r f e c t b a l a n c e o f m a s c u l i n i t y, f u n c t i o n a l i t y, s t r e n g t h a n d s t y l e . T h e p i e c e s c a r e f u l l y c o m b i n e t h e elements of traditional menswear with an intellectual exploration of the physical requirements of Brazilian martial arts. The showc a s e a t L o n d o n F a s h i o n We e k t h i s S e p t e m b e r w i l l b e i n t h e f o r m of a live performance by black-belt fighters and a screening of an exciting short film.
The Presentation was split into three sections. The first was an exp l o s i v e d i s p l a y o f C a p o e i r a b y t w o o f B a z i l ’s f i n e s t . T h e y d a n c e d / sparred in the exhibition hall - feet swiping millimitres from faces, legs spinning elegantly - clothing following suit. The second stage was two jiu-jitsu fighters sparring on the mats. A much more brutal discipline with the effects of the throws and grabs rippling through the crowd with gasps of excitement. The finale was a short film cut expertly and dynamically to a heavy bassline - projected on a wide screen.
E t h e r e a l
Re s o l u t i o n
P o s t h u m a n Wa r d r o b e S / S 2 0 11 ( d e b u t c o l l e c t i o n ) S h o w i n v i t a t i o n a n d p r e s s r e l r a s e
P r e s e n t a t i o n
P o s t h u m a n Wa r d r o b e i s a c o n c e p t b r a n d c r e a t e d b y We s t m i n s t e r B A a n d M A g r a d u a t e N i m e s h G a d h i a . G a d h i a g a i n e d h i s c r e dentials working on Savile Row for the likes of Ozwald Boateng and by developing and designing award winning extremes p o r t s i m p a c t p r o t e c t i o n - w e a r f o r v a r i o u s s p o r t s b r a n d s i n c l u d i n g H e l l y H a n s e n , P u m a a n d Q u i k s i l v e r. B y a m a l g a m a t i n g h i s d i s p a r a t e i n f l u e n c e s , G a d h i a h a s d e v e l o p e d P o s t h u m a n Wa r d r o b e , a c o n t e m p o r a r y m e n s w e a r b r a n d t h a t t a k e s t r a d i t i o n a l e l e m e n t s o f m e n ’s t a i l o r i n g a n d g a r m e n t c o n s t r u c t i o n a n d a p p l i e s t h e m t o v a r i o u s e x t r e m e p h y s i c a l d i s c i p l i n e s . T h e r e s u l t is unique yet functional collections created from conventionally British, luxurious fabrics, including cashmere suiting and classic summer cottons. E t h e r e a l c o n f l i c t – P o s t h u m a n w a r d r o b e ’s d e b u t c o l l e c t i o n i n c l u d e s s c u l p t u r a l , a t h l e t i c p i e c e s w i t h t h e p e r f e c t b a l a n c e o f m a s c u l i n i t y, f u n c t i o n a l i t y, s t r e n g t h a n d s t y l e . T h e p i e c e s c a r e f u l l y c o m b i n e t h e e l e m e n t s o f t r a d i t i o n a l m e n s w e a r w i t h a n i n t e l l e c t u a l e x p l o r a t i o n o f t h e p h y s i c a l r e q u i r e m e n t s o f B r a z i l i a n m a r t i a l a r t s . T h e s h o w c a s e a t L o n d o n F a s h i o n We e k t h i s September will be in the form of a live performance by black-belt fighters and a screening of an exciting short film.
P o s t h u m a n Wa r d r o b e S / S 2 0 11 ( d e b u t c o l l e c t i o n ) S h o w i n v i t a t i o n a n d p r e s s r e l r a s e
E t h e r a l Re s o l u t i o n
P r e s e n t a t i o n
§
+ d3o years d3o
Achieve FlyMindState
d 3 o l a b ( 2 0 0 6 - 2 0 0 9 ) I m a g e t a k e n f r o m D a i l y Te l e g r a p h i n t e r v i e w 2 0 0 8
STREET CONCEPTS
Key responsibilities: 1 . I n t e g r a t i o n c o n s u l t a n t . d 3 o i s e s s e n t i a l l y a n i m p a c t p r o t e c t i o n p r o d u c t w i t h n u m e r o u s a p p l i c a t i o n s f r o m b a l l e t t o m o t o r c y c l e g e a r, s n o w s p o r t s t o t h e m i l i t a r y. M a n y b r a n d s p r o d u c i n g e q u i p m e n t a n d a p p a r e l f o r t h e s e a c t i v i t i e s w a n t e d t o i n c o r p o r a t e o u r r e v o l u t i o n a r y t e c h n o l o g y i n t o t h e i r p r o d u c t s b u t d i d n o t k n o w h o w. T h a t â&#x20AC;&#x2122; s w h e r e I c a m e i n - I w o r k e d i n p a r t n e r s h i p w i t h d e s i g n e r s f r o m t h e l i k e s o f S p y d e r, H e l l y H a n s e n , P u m a a n d Q u i k s l i v e r t o d e s i g n a n d p r o d u c e p r o d u c t s w i t h i n t e g r a t e d d 3 o t e c h n o l o g y. I w o u l d m e e t t h e d e s i g n t e a m a n d w e w o u l d d i s c u s s t h e i r r e q u i r e m e n t s . B e t w e e n u s w e w o u l d d e c i d e w h a t n e e d e d d o i n g a n d b y w h o m . I would often make initial samples or adapt their existing products to produce prototypes which would then be tested and perfected. As per my remit, I would d e s i g n , c u t , m a k e , f i t , a m e n d a n d o f t e n d e a l d i r e c t l y w i t h f a c t o r i e s t o e n s u r e f u n c t i o n a l i t y a n d q u a l i t y. 2 . d 3 o c o n c e p t s - r e s e a r c h a n d d e v e l o p m e n t . To b r i d g e t h e g a p b e t w e e n p o t e n t i a l a n d p r o d u c t , I h e a d e d u p a p r o j e c t t o w o r k d i r e c t l y w i t h e x t r e m e a t h l e t e s t o develop products for specific disciplines. Much like I did in my MA, I worked with athletes: horse riders, skaters, snow-boarders, climbers, bikers, traceurs (again), bob-sleighers, army soldiers and ballet dancers. We started from basic concepts & requirements and developed protection-garments specific for each discipline. We worked closely with the UK Parkour team and developed their kit for an international competition held in Germany in 2007. We came second to the Germans :-( 3. direct to market products. I also developed a range of base layers that we were selling online as a market research for our clients. I sourced seamless baselayer manufacturers and worked with their specialists to perfect an integration technique. We made elbow supports, knee supports, tops, shorts and leggings - all c o n t a i n i n g d 3 o p r o t e c t i o n t e c h n o l o g y.
ยง
d3o lab (2006 - 2009) Image taken from research trip to the southbank London for training
+ d3o years
d3o street concepts - final variation of rollcage base layer with d3o integrated protection on shoulders, hips and knees with abrasion resistance combined. Double-layered stretch gusset with adjustable/elasticated waist band for comfort, finished with an abrasive resistant hem and shock-cord ankle detail. Worn by Brad Wendes
d3o lab (2006 - 2009) pages taken from baseball protection concept prsentation for American baseball brand - Xbats
ยง
+ d3o years
d 3 o l a b ( 2 0 0 6 - 2 0 0 9 i m a g e t a k e n f r o m s h o o t w i t h To m ( G e o r g e â&#x20AC;&#x2122; s f r i e n d ) o n B r i g h t o n s e a f r o n t
§
+ d3o years
Direct to market (d2m) products: seamless technology base layers with fully integrated d3o technology
d 3 o l a b ( 2 0 0 6 - 2 0 0 9 i m a g e t a k e n f r o m s h o o t w i t h To m ( G e o r g e â&#x20AC;&#x2122; s f r i e n d ) o n B r i g h t o n s e a f r o n t
§
+ d3o years
Direct to market (d2m) products: seamless technology base layers with fully integrated d3o technology
¤
+ d3o years d3o concepts to commerce - Quiksilver Protect
WINTER 08/09 DATE : 20/08/07 TEXTILE SNOW OPENING
THE PROTECT BOTTOM
SILICONE PRINT ON BOTTOM LEFT LEG
ELASTIC BAND same as sample - rubber print inside too
LABEL D3O ADJUST SIZE AS TECH FILES
FABRIC : 79% POLYESTER / 21% SPANDEX
D3O : OVAL
SILICONE PRINT COLOR 100 WHITE ON 200 BLACK
D3O : OVAL
SILICONE PRINTCOLOR 3001 QUIK RED ON 100 WHITE
D3O : TRIO MED
WINTER 08/09 DATE : 20/08/07 TEXTILE SNOW
D3O : TRIO MED
style : THE PROTECT TOP
SILICONE PRINT ON FRONT CHEST - ARTWORK IS 50% SILICONE PRINT COLOR 100 WHITE ON 200 BLACK
SILICONE PRINT
D3O : MODULE
SILICONE PRINT COLOR 3001 QUIK RED ON 100 WHITE
HW INSIDE TRANSFERT 4ESS029
D3O : MODULE
D3O : TRIO SML THUMBHOLE
MAIN FABRIC : 79% POLYESTER / 21% SPANDEX all sewing are in flatlock
FABRIC : 79% POLYESTER / 21% SPANDEX MESH INSERT
NEW D3O COMPONENTS (THICKNESS : 7MM): - OVAL X 2 - TRIO MED X 2 - TRIO SML X 1 - MODULE X 2
D3O : TRIO MED
HW INSIDE TRANSFERT 4ESS029 D3O : TRIO MED
D3O : TRIO SML
22 CM
D3O : TRIO SML
SUBLIMATION PRINT ON BACK MESH SUBLIMATION PRINT ON BACK MESH MESH INSERT MAIN FABRIC : 79% POLYESTER / 21% SPANDEX
LOOP LABEL D3O ADJUST SIZE AS TECH FILES
MESH INSERT : AS SAMPLE all sewing are in flatlock NEW D3O COMPONENTS (THICKNESS : 7MM): - TRIO MED X 2 - TRIO SML X 2
SUBLIMATION COLOR 100 WHITE ON 200 BLACK SUBLIMATION COLOR 3001 QUIK RED ON 100 WHITE
© d3o lab 2008 www.d3olab.com in confidence Quiksilver Protect Jacket and pant project: Te c h n i c a l o u t e r w e a r p i e c e s d e s i g n e d i n p a r a l l e l w i t h Q u i k s l i v e r d e s i g n t e a m .
§
+ d3o years
d3o concepts to commerce - Mystic apparel
The lessons learned from various conceptual projects including the parkour garments and the d3o concepts base layers contributed directly to the development of various customer products. In collaboration with their apparel team we redesigned their Cure products and engineered a specific integration solution. Both the jacket and the trousers were fully integrated with d3o using tried and tested methods.
Š d3o lab 2008 www.d3olab.com in confidence Quiksilver Mystic Jacket and pant project: Te c h n i c a l o u t e r w e a r p i e c e s d e s i g n e d i n p a r a l l e l w i t h M y s t i c d e s i g n t e a m .