Nimi Einstein's Portfolio september 2016 by Nimi Einstein

Nimi Einstein

NimiEinstein@gmail.com 503⋅866⋅4619

Contents 1 7 Benton Modern Display

Modern Baseball

Type specimen

Vinyl packaging

Editorial Illustrations

The Color Yellow

Portland State University Vanguard

Publication

Exhibit promotional material

Branding and space curating

Skateboard and sculptural type

Packaging and branding

Next Stop: Earth

Experimental & Expressive Typography

Press Play

Icebox Tea

Benton Modern Display

Nimi Einstein

Intended Audience ×× Typeface aficionados; students, educators, professionals; ages 18–70

Project Goals ×× Marketing a typeface ×× Celebrating Benton Modern Display’s roots in print newspapers and magazines ×× Designing a printed piece that would not get thrown away

Solutions ×× Eight page, periodical proportioned, newsprint specimen book ×× History of display type & Benton Modern Display ×× Character list, headline type in use, style examples, body copy studies

Project 1 ⋅ Benton Modern Display

LIGHT

26 P TS

REGULAR

S E M I B O L D I TA L I C

BLACK

U LT R A

REGULAR 9 PTS

LIGHT

98 P TS U LT R A I TA L I C S 98 P TS

CHARAC TERS

Uppercase Letters, Lowercase Letters, Letter Accents, Numbers, Glyphs, Q uotes, Punctuation, Slashes, Brackets, Mo n e y S y m bo l s & Math Symbols, and Accents. Because printed papers are restricted by page count and very specific page sizes, typeface designers and graphic designers specializing in page layout have been interested with getting as many words in as possible. Newspapers and magazines rely on compact, tightly fitted seriffed text fonts specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Readability is primarily the concern of the typographer or information designer. It is the intended result of the complete process of presentation of textual material in order to communicate meaning as unambiguously as possible. A reader should be assisted in navigating around the information with ease, by optimal inter-letter, inter-word and particularly inter-line spacing, coupled with appropriate line length and position on the page, careful editorial “chunking” and choice of the text architecture of titles, folios, and reference links. Legibility is primarily the concern of the typeface designer, to ensure that each individual character or glyph is unambiguous and distinguishable from all other characters in the font. Legibility is also in part the concern of the typographer to select a typeface with appropriate clarity of design for the intended use at the intended size.

fi fl

SEMIBOLD

B O L D I TA L I C

B L A C K I TA L I C

U LT R A I TA L I C

AB C D E F G HI J KL MN O P Q R R S T U V W X Y Z a b c d e f fi fl ffl ffi ff fj g h i j k l m n o p q r s t u v wx y z # 0 1 2 3 4 5 6 7 8 9 ! “ $ %& ‘ ( ) * + , - . / : ; ? @[ \ ] ^ _ ` { | } ~ ¡ ¢ £ ¤ ¥§ ¨ ©ª « ® ¯ ° ´ ² ³ ¶ ¸ · ¹ º » ¼ ½ ¾ ¿ À Á Â Ã Ä Å ÆÇ Ç ÈÉÊËÌ Í Î Ï ÐÑÒ ÓÔÕÖØÙÚÛÜÝÞß à á â ã ä å æç è é ê ë ì í î ï ð ñ ò ó ô õ ö ÷ ø ù ú û ü ý þ ÿ ı Ł ł × œŠ š ŸŽ ž ˆ ˇ ˘ ˚ ˜ ˝ Ω π – —‘ ’ ‚ “ ” „ † ‡ • … ‰ ‹ › € ™∏ ∑ √Œ

U LT R A I TA L I C 14.5 P T S

2 2

L I G H T I TA L I C

Traditional point-size names; 3 pt: Excelsior (US), Minikin (Brit.,) 4 pt: Brilliant, 4.5 pt: Diamond, 5 pt: Pearl, 5½ pt: Agate (US), Ruby (Brit.,) 6 pt: Nonpareille, 6½ pt: Minionette (US), Emerald (Brit.,) 7 pt: Minion, 8 pt: Brevier, Petit or small text, 9 pt: Bourgeois or Galliard, 10 pt: Long Primer, Corpus or Garamond (c.f. Garamond,) 11 pt: Small Pica or Philosophy, 12 pt: Pica, 14 pt: English, Mittel or Augustin, 16 pt: Columbian (US), Two-line Brevier (Brit.,) 18 pt: Great Primer, 20 pt: Paragon, 21 pt: Double

Traditional point-size names; 3 pt: Exc sior (US), Minikin (Brit.,) 4 pt: Brillia 4.5 pt: Diamond, 5 pt: Pearl, 5½ pt: Aga (US), Ruby (Brit.,) 6 pt: Nonpareille, 6 pt: Minionette (US), Emerald (Brit.,) 7 Minion, 8 pt: Brevier, Petit or small te 9 pt: Bourgeois or Galliard, 10 pt: Lo Primer, Corpus or Garamond (c.f. G amond,) 11 pt: Small Pica or Philosop 12 pt: Pica, 14 pt: English, Mittel or A

7.5/9.5

8/10

8.5/10.5

Traditional point-size names; 3 p Excelsior (US), Minikin (Brit 4 pt: Brilliant, 4.5 pt: Diamon 5 pt: Pearl, 5½ pt: Agate (U Ruby (Brit.,) 6 pt: Nonpareil 6½ pt: Minionette (US), Em ald (Brit.,) 7 pt: Minion, 8 p Brevier, Petit or small text, 9 p

9/11

9.5/11.5

Traditional point-size names; 3 pt: Excel or (US), Minikin (Brit.,) 4 pt: Brilliant, 4.5 p Diamond, 5 pt: Pearl, 5½ pt: Agate (US), Rub (Brit.,) 6 pt: Nonpareille, 6½ pt: Minionet (US), Emerald (Brit.,) 7 pt: Minion, 8 pt: Br vier, Petit or small text, 9 pt: Bourgeois or G liard, 10 pt: Long Primer, Corpus or Garamon (c.f. Garamond,) 11 pt: Small Pica or Philosoph

10/12

10.5/12.5

Traditional point-size names; 3 pt: Exc sior (US), Minikin (Brit.,) 4 pt: Brillian 4.5 pt: Diamond, 5 pt: Pearl, 5½ pt: A ate (US), Ruby (Brit.,) 6 pt: Nonpareil 6½ pt: Minionette (US), Emerald (Brit 7 pt: Minion, 8 pt: Brevier, Petit or sma text, 9 pt: Bourgeois or Galliard, 10 p

11/13

Traditional point-size names; 3 pt: Excelsior (US), Minikin (Brit.,) 4 pt: Brillian 4.5 pt: Diamond, 5 pt: Pearl, 5½ pt: Agate (US), Ruby (Brit.,) 6 pt: Nonpareil 6½ pt: Minionette (US), Emerald (Brit.,) 7 pt: Minion, 8 pt: Brevier, Petit or sma 11.5/13.5

Traditional point-size names; 3 pt: Excelsior (US), Minikin (Brit.,) 4 pt: Brillian 4.5 pt: Diamond, 5 pt: Pearl, 5½ pt: Agate (US), Ruby (Brit.,) 6 pt: Nonpareill

Project 1 â&#x2039;&#x2026; Benton Modern Display

Modern Baseball

Nimi Einstein

Intended audience ×× Modern baseball fans, vinyl collectors, music lovers; pop-punk community; ages 14–24

Project Goals ×× Creating an immersive, interactive celebration of Modern Baseball’s first full album ×× Connecting the physical–emotional world of vinyl record music listening experience ×× Bridging the gap between the personal album playing experience and the communal Modern Baseball fandom

Solutions ×× 7" & 12" records ×× Labels, sleeves, jackets ×× Trading cards, trading card packaging ×× Buttons ×× Stickers ×× Multi-layered, home-base shaped packaging

Project 2 â&#x2039;&#x2026; Modern Baseball

Nimi Einstein

Editorial Illustrations

Nimi Einstein

Intended audience ×× Portland State University Vanguard readers; students, faculty, Portlanders; ages 18–50

Project Goals ×× Creating eye-grabbing images, drawing readers to read articles ×× Using an editorial format to explore illustration style, text-image relationships, and content dictated subject matter ×× Trusting intuitions for short deadlines

Solutions ×× Cover and in-text illustrations

Project 3 â&#x2039;&#x2026; Editorial Illustrations

Nimi Einstein

Mona Lisa 40 ha Nimi Einstein, 2015

High Life, Mickeys, d Mona Lisa

Nimi Einstein

ands,

duct tape,

The Color Yellow

Nimi Einstein

Intended audience ×× Design-minded individuals, color lovers, yellow enthusiasts; ages 20–50

Project Goals ×× Exploring and incubating excitement for the color yellow by creating a diverse, interactive filled reading experience ×× Designing a flexible grid system to maintain large amount of text, differing page sizes, and varying content

Solutions ×× 16 page, dynamic page size publication ×× Mix of black & white, full color, and yellow

Project 4 ⋅ The Color Yellow

The Middle Ages and Renaissance

The 18th and 19th centuries

During the Middle Ages and Renaissance, yellow became firmly established as the color of Judas Iscariot, the disciple who betrayed Christ, even though the Bible never describes his clothing. From this connection, yellow also took on associations with envy, jealousy and duplicity.

The 18th and 19th century saw the discovery and manufacture of synthetic pigments and dyes, which quickly replaced the traditional yellows made from arsenic, cow urine, and other substances.

The tradition began in the Renaissance of marking non-Christian outsiders, such as Jews, with the color yellow. In 16th century Spain, those accused of heresy and who refused to renounce their views were compelled to come before the Spanish Inquisition dressed in a yellow cape. Some examples include: • The Kiss of Judas, (1304–06) by Giotto di Bondone, followed the Medieval tradition of clothing Judas Iscariot in a yellow toga. • The Milkmaid, by Johannes Vermeer. (c. 1658)

IN HISTORY AND ART

Circa 1776 Jean-Honoré Fragonard painted A Young Girl Reading. She is dressed in a bright saffron yellow dress. This painting is “considered by many critics to be among Fragonard’s most appealing and masterly.”

The 19th-century British painter J.M.W. Turner was one of the first in that century to use yellow to create moods and emotions, the way romantic composers were using music. His painting Rain, Steam, and Speed—the Great Central Railway was dominated by glowing yellow clouds. Georges Seurat use the new synthetic colors in his experimental paintings composed of tiny points of primary colors. particularly in his famous Sunday Afternoon on the Isle de la Grand jatte (1884–86). He did not know that the new synthetic yellow pigment, zinc yellow or zinc chromate, which he used in the light green lawns, was highly unstable and would quickly turn brown. ››› THE COLOR YELLOW

Nimi Einstein

The Color Yellow is the color of gold, butter, and ripe lemons.1 In the spectrum of visible light, and in the traditional color wheel used by painters, yellow is found between green and orange. It is a primary color in subtractive color. Yellow is commonly associated with gold, wealth, sunshine, reason, happiness, optimism and pleasure, but also with envy, jealousy and betrayal. It plays an important role in Asian culture, particularly in China.

tab le o f co n te n ts etymolo gy and d ef i ni ti o ns

i n hi stor y and art

1 Prehistory and Antiquity

2 The Middle Ages and Renaissance The 18Th and 19Th Centuries

4 20Th and 21St Centuries

symboli sm and asso ci ati o ns 5 In China

6 Gold and Blond

The Color of Visibility and Caution

7 Yellow in Diferent Languages 9 Music

Politics

10 Religion

11 Metaphysics 12 Sports

1 1 Of the color of gold, butter, or ripe lemons, 2 Changed to a yellowish color as by age, as old paper, 3 Having a yellowish pigmentation of the skin, 4 [Informal] cowardly; craven. “Of the Color of Gold, Butter or Ripe Lemons”, Webster’s New World Dictionary of the American Language, The World Publishing Company, New York, 1964.

Transportation

13 Vexillology

Idioms and Expressions

14 The Color of Optimism and Pleasure In Other Cultures

This year, Eliasson has had twelve solo shows around the world. His best-known work is “The Weather Project” (2003), an installation in the vast Turbine Hall of the Tate Modern, in London, which consisted of a gigantic half sun—made of hundreds of light bulbs— at the top of one wall, mirrors on the ceiling, and a mist machine. h t t p : / / w w w. n e w y o r k e r. c o m / m a g a z i n e / 2006/11/13/seeing-things-2#ixzz1FQvk1dMc

Nimi Einstein

Next Stop: Earth

Nimi Einstein

Intended audience ×× Children and their families, attendees of the exhibit, OMSI members; Toddlers through elementary school, young parents, grandparents, teachers; ages 0–70

Project Goals ×× Creating illustration systems to promote a museum exhibit ×× Crafting a multi-layered platform to attract both young children and their families

Solutions ×× Promotional postcards ×× Billboard advertisements ×× Characters, colors, illustrations, and copy language

Nimi Einstein

Bloop.

Doink?

Meeep!

Project 5 â&#x2039;&#x2026; Next Stop: Earth

Press Play

Nimi Einstein

Intended audience ×× Musicians, producers, artists, diy-ers; makers; ages 14–60

Project Goals ×× Creating a missing landmark of Portland’s diy and youth culture scene ×× Portraying brand goals in accessible visual language

Solutions ×× Word mark & logo marks ×× Eight panel, accordion promotional piece ×× Gathering spacial and equipment materials to visualize the concept concretely

Project 6 â&#x2039;&#x2026; Press Play

+ PRESS 32

P L AY

e, 7281

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PRESS PLAY is a DIY space for producing, writing, playing, recording, and promoting music. We are all about DIY, street art, and Zine making, and our facilities are open and accessibile for everyone excited about music and art. There are thousands of DIY spaces that exist internationally, and Portland, Oregon is home to several dedicated both to music and publishing. This is Portlandâ&#x20AC;&#x2122;s first all inclusive music publishing space and we are excited for you to come play.

Press Play is open for members Monday through Sunday with trained staff who are passionate about music and excited to help you with all of your DIY music production needs. Our facilities include the equiptment below but visit pressplay.org for full equipment list and open studio times. Printing & cutting 5 desktop computers Black & white and color 8.5"x11" 8.5"x14" 11"x17" 12" & 14" guillotines Preforming 400watt PA 250 person stage Ticket booth

Recording 12 channel mixer Microphones Amplifiers Mixing software Audio interfaces Promotion CD and cassete burning Packaging templates Wheat pasting Radio connections

Press

Play

Record

Pr o m

Experimental & Expressive Typography

Nimi Einstein

Intended audience ×× Experimentalists and explorers, intrigued and curious minds

Project Goals ×× Medium–connotation exploration ×× Word play exercise

Solutions ×× Wood-burned skateboard ×× 10 foot sculptural sign

Nimi Einstein

Icebox Tea

Nimi Einstein

Intended audience ×× Tea and coffee drinkers, sustainability minded individuals, hurried morning goers; students, young professionals; ages 16–35

Project Goals ×× Creating flexible systems ×× Designing eye grabbing packaging ×× Utilizing visual and written language to craft a platform which makes sustainability easier to engage

Solutions ×× Three illustrated cartons ×× Word mark ×× Copy writing ×× Advertisements

L ADY GRE Y black tea, oil of bergamot, lemon peel, orange peel, lavender, and honey

8 FL OZ 250 ML

Hey! I’m not trashy! While cartons aren’t the easiest to recycle,

this one uses 95 percent recycled materials and acting as the inner waterproof lining is a ¾ beeswax, ¼ recycled polymer coating.

OPEN HERE!

L ADY GRE Y black tea, oil of bergamot, lemon peel, orange peel, lavender, and honey

8 FL OZ 250 ML

, IIIII, ----

, ,

Icebox tea is sustainibly brewed by Tom & Linda Holmes in conjunction with the Sustainability at Work initiative by The City ..... of Portland. FFFF

For example, I make a pretty darn good planting pot! In fact, cut my top off and plant your own tea tree!

8 FL OZ 250 ML

, ,

CHEERS! ENJOY!

Take me out before you dump me?

orange blossom water, star anise, crushed tamarind seed, sugar, and coconut milk

OOOOOOO OOOOOOO

OPEN HERE! MM, MM, MM!

THAI ICED TE A

Total Fat 0g 0% Saturated Fat 0g 0% Trans Fat 0g Cholesterol 0mg 0% Sodium 10mg 0% Total Carbohydrate 15g 5% Dietary Fiber 0g 0% Sugars 15g Protein 0g Vitamin A 0% • Vitamin C 0% Iron 0% • Caffeine 30–45 mg**

Hey! I’m not trashy! While cartons aren’t the easiest to recycle, this one uses 95 percent recycled materials and acting as the inner waterproof lining is a ¾ beeswax, ¼ recycled polymer coating.

OPEN HERE!

THAI ICED TE A orange blossom water, star anise, crushed tamarind seed, sugar, and coconut milk

8 FL OZ 250 ML

Servings 1 Serving size (8 ﬂ oz) Calories 60 Daily Value* Total Fat 0g 0% Saturated Fat 0g 0% Trans Fat 0g Cholesterol 0mg 0% Sodium 10mg 0% Total Carbohydrate 15g 5% Dietary Fiber 0g 0% Sugars 15g Protein 0g Vitamin A 0% • Vitamin C 0% Iron 0% • Caffeine 30–45 mg**

IIIIIIIIIII:

OOOOOOO , II I --------,

, ,

, OOOOO-

OPEN HERE! MM, MM, MM!

CHEERS! ENJOY!

Take me out before you dump me? Sorry if I’m bragging, but I’m pretty good at holding pencils, so rinse me out, wipe me off, and ﬁll me up!

Icebox tea is sustainibly brewed by Tom & Linda Holmes in conjunction with the Sustainability at Work initiative by The City ..... of Portland. FFFF Servings 1 Serving size (8 ﬂ oz) Calories 60 Daily Value* Total Fat 0g 0%

IIIIIIIIIII: I IIIII OOOOOOO

Nimi Einstein

Take me out before you dump me? For example, I make a pretty darn good planting pot! In fact, cut my top off and plant your own tea tree! Icebox cartons use 95% recycled materials with a Âž beeswax, Âź recycled polymer lining. Find out more at iceboxtea.com

Thai Iced Tea availible May, 2015 in 8oz, 16oz, and 32oz cartons.

Benton Modern Display Modern Baseball Editorial Illustrations The Color Yellow Next Stop: Earth Press Play Experimental & Expressive Typography Icebox Tea

These eight projects are a selection of three years’ work at Portland State University. Thank you for your time. Summer 2016 ⋅ Portfolio 2 ⋅ Nimi Einstein