SALES PROMOTION

EXECUTIVE SUMMARY

CURATED BY. MADELYNN STUDIO

Sales promotion Burberry will introduce a digital game for individuals to get free gifts for the new collection. The game would be available on its official website, in store, WeChat, and the application of the brand.

Step 1: Fill in colours for the Thomas Bears

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Step 2: Once you have finished, share the results on social media.

Step 3: You would be able to choose one bear, and have a chance to win a free gift from the followings

• A mini candle (worth £60.00) when you purchase any items from the collaboration (50%) • A canvas bag with exclusive painting from Cai Guo-Qiang (worth £100.00) when you spend over £300 (30%) • A Thomas Bear with your own design (worth £200) when you spend over £1000 (30%)