TREND FORECASTING MODELS

Appendix

Interview No 1.

1. Is it helpful for your overall mood to improve when you are in close proximity to nature? Yes.

2. Please tell me more about what you think of this. You can talk about it in terms of physical health, positive mental attitude, healthy lifestyle, etc. When I stayed closer with nature, my body and mind are more relaxed and happy, and my mind is more positive. So from this point of view, the natural environment and atmosphere have played a good role in promoting the human body’s overall health.

3. What factors do you think are destroying peoples mental health? On a large scale, the current global pandemic, environmental pollution, climate change, and faulse information on the Internet have made negative impact on people’s mental health. Also, stress is found at work, school and daily life. Problems with other person or community, loneliness and physical illness can also have an bad influence on people’s mental health.

4. Will the fast changing fashion trend make consumer more anxious? or does it excites people? I feel that for those who follow the fashion trend blindly, it may cause anxiety to some extent. And for those who have their own unique internal aesthetic and values, the impact is not big.

5. It is now a common phenomenon that people only pay attention to the appearance of art in many art exhibitions and just take photos. They ignore the content of the art itself. What suggestions and ideas do you have for such a phenomenon? I personally feel that one of the reasons for the prevalence of this phenomenon is that individuals in the current society is generally impetuous, while people also lack the necessary artistic knowledge, related education and expertise. On the other hand, the way many art exhibitions are displayed and presented is not friendly to the public, is too professional and formatted in a quite boring way. The designer did not think from the visitors’point of view. So it creates a distance between the artwork and the visitor, which can be daunting.

My suggestion is, on the one hand, we should take various measures to improve people’s artistic literacy. At the same time, the arrangement and presentation of art exhibitions should be presented from visitors’point of view. Fully explore and bring into play the healing value of art. Art collections can be arranged and displayed according to its healing properties, while enhancing the interactivity of the exhibition. 1. Do you prefer shopping online or offline? Why? I’m used to shopping online, and most of what I need in my current life is done through online shopping. In fact, if I come across an offline store with a better experience, I like it, too, but it’s really too little out there. Online shopping is much more convenient and fast, which saves time and effort, and also have the advantage of lower price.

2. Many physical stores are facing difficulties not only caused by the pandemic. To what extend do you think they are losing consumer's interest? On the one hand, with the continuous improvement of logistics distribution and online payment services, online shopping is more convenient and fast, people can buy the required goods at home. It’s very efficient.

In addition, there are price advantage as the online shop’s overall operating costs are lower compared to physical ones. At the same time, most of the offline stores have a relatively fixed and monotonous business model. The lack of creativity and poor customer experience can not effectively promote customer consumption.

3.How could offline shopping be more compelling for you?

First of all, offline shops should fully explore and make use of their own advantages to enhance service awareness and service quality in all aspects. To create a comfortable, warm, natural and unique shopping environment and atmosphere, uisng advance technology to enhance the shopping experience in the store. Such as Virtual reality of different surroundings, to fully activate and satisfy the consumer desire.

4. What aspect does physical store have more as advantages? How could it be more apperling than online shopping? In offline boutiques, what you saw is what you get. And customers can communicate with the staff in real time to clearly understand the relevant properties and materials of the goods. We can also experience the goods, fully understand the various functions and performance of the products before making a purchase decision. Which will allow customers to make more accurate shopping choices.

The online products displayed through pictures and videos are sometimes different from the real objects in terms of color, shape and other visual aspects. I am often unable to make accurate choices, or I might make bad choices.

Interview No 3.

1. Is it helpful for your overall mood to improve when you are in close proximity to nature? Yes, it helps a lot!

2. Please tell me more about what you think of this. You can talk about it in terms of physical health, positive mental attitude, healthy lifestyle, etc. Every part of my body is nourished, my mind and emotiosn are relaxed, my stress is reduced. In the nature, the whole person is in a state of clam, which also helps me to gain inspirations.

3. What factors do you think are destroying peoples mental health? Environmental issues, contact within society or community, daily diet , personal awareness , elements of the original family or educational methods (The way you were raised) and global changes.

4. Will the fast changing fashion trend make consumer more anxious? or does it excites people? It wouldn’t make much difference for people with no interest in fashion. For those who truly love fashion or like challenges and have the courage to innovate, whether they are fashion practitioners or pursuers, the constant change of fashion will bring them more excitement and inspiration. Constant change will also bring some pursues and anxieties. Mainly for people who don’t have the financial capacity. Or time as well. There are also people [ such as celebrities and other public figures ] whose jobs require them to be fashionable. Being on the cutting edge is also likely to cause anxiety among some of these people.

Netnography Objectives:

To identify the shifts in consumers’ perception towards fashion after the pandemic To explore consumers’ new purchasing motivations for luxury products To understand retail experience’s influence on consumers purchasing attitudes and decisions.

Reference

Bibi, S., 2021. HEALING LUXURY. [online] Www-lsnglobal-com.arts.idm.oclc.org. Available at: <https:// www-lsnglobal-com.arts.idm.oclc.org/micro-trends/article/26673/healing-luxury> [Accessed 3 November 2021].

Bishop, K., 2021. SITU LIVE’S STORYTELLING IS AUGMENTING PHYSICAL RETAIL. [online] Wwwlsnglobal-com.arts.idm.oclc.org. Available at: <https://www-lsnglobal-com.arts.idm.oclc.org/big-ideas/article/27467/situ-live-s-storytelling-is-augmenting-physical-retail> [Accessed 3 November 2021].

Callaghan, S., Lösch, M., Pione, A. and Teichner, W., 2021. Feeling good: The future of the $1.5 trillion wellness market. [online] McKinsey & Company. Available at: <https://www.mckinsey.com/industries/consumerpackaged-goods/our-insights/feeling-good-the-future-of-the-1-5-trillion-wellness-market> [Accessed 22 October 2021].

Deloitte Global, 2021. The Deloitte Global 2021 Millennial And GenZ Survey. [online] Deloitte Global. Available at: <https://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html> [Accessed 31 October 2021].

Friend, H., Houghton, L., McGregor, R. and Radin, S., 2018. ANXIETY REBELLION. [online] Www-lsnglobal-com.arts.idm.oclc.org. Available at: <https://www-lsnglobal-com.arts.idm.oclc.org/macro-trends/article/23085/anxiety-rebellion> [Accessed 30 October 2021].

Global Wellness Institute (n.d.) History of Wellness. [online] Available at: <https://globalwellnessinstitute.org/ what-is-wellness/history-of-wellness/> [Accessed 3 November 2021].

Hall, L., 2021. Big Ideas 2023: Fashion. [online] WGSN. Available at: <https://www-wgsn-com.arts.idm.oclc. org/fashion/article/89918> [Accessed 15 October 2021].

Hawkins, A. and Houghton, L., 2021. SYNCHRONISED CARE. [online] LSN Global. Available at: <https:// www-lsnglobal-com.arts.idm.oclc.org/macro-trends/article/26947/synchronised-care> [Accessed 30 October 2021].

Houghton, L., 2021. FLOWER THERAPY. [online] LSN Global. Available at: <https://www-lsnglobal-com. arts.idm.oclc.org/micro-trends/article/27385/flower-therapy> [Accessed 30 October 2021].

HDI Global. 2021. Is it time for employee mental health to go digital?. [online] Available at: <https://www.hdi. global/en-hk/news--media/insights/2021/is-it-time-for-employee-mental-health-to-go-digital/> [Accessed 22 October 2021].

HPAA (n.d.) The Healing Power of ART & ARTISTS. - About Us. [online] Available at: <https://www.healingpower-of-art.org/about-us/> [Accessed 3 November 2021].

Keane, L., 2020. 10 mental health marketing campaigns that are making a difference – GWI. [online] GWI. Available at: <https://blog.gwi.com/marketing/mental-health/> [Accessed 3 November 2021].

Kjaer, AL. (2014) The trend management toolkit: a practical guide to the future, Hampshire: Palgrave Macmillan