UNC CHARLOTTE
NINERMEDIA 2011•2012 Rates and Information
TableOfContents Niner Times Regular Issues
2
Inserts
2
Special Sections & Theme Pages
3
Publication Calendar
4
Discounts
4
Circulation
5
NinerOnline Web Advertising
6
Niner TV
6
Radio Free Charlotte
7
Social Media
7
Sponsorship Opportunities
8
Advertising Policies
9
Design by Sarah Jones Photos courtesy of Niner Media and Wade Bruton Statistics courtesy of re:fuel and Media Marketing
AboutUs Niner Media is UNC Charlotte’s official student media group.
Comprised of 5 student run departments Niner Media is proud to house the Niner Times, NinerOnline, Sanskrit Literary-Arts Magazine, Radio Free Charlotte and Media Marketing.
Advertising Sales 704-687-7144 704-687-7145 smpads@uncc.edu
Billing, Credit and Classifieds 704-687-7137 Ginny Jones Business Manager
Ad Production Team 704-687-7147 production@uncc.edu Fax: 704-687-7139
Media Marketing Director 704-687-7146 mktdirector@uncc.edu
Circulation Information 704-687-7136 Kelly Merges klmerges@uncc.edu
Marketing Advisor 704-687-7136 Kelly Merges klmerges@uncc.edu 2010-2011 Marketing Director Tim Gheen and Creative Director Sarah Jones collect four national awards from CNBAM.
Graphics & Production Coordinator 704-687-7138 Pete Hurdle dphurdle@uncc.edu
Media Marketing Awards National: College Newspaper Business and Advertising Managers Conference Business and Advertising Student Staff of the Year 2003, 2005, 2007 Best Newspaper Promotion Ad - Color 2011- 1st Place Best Special Section 2011- 2nd Place Best Newspaper Marketing/Promotion Plan 2011- 3rd Place Best Sales Incentive Program 2011- 1st Place Regional: Southern University Newspapers 2010 Best Print Ad - 1st Place Best Retail Print Ad - 2nd Place Most Effective Online House Ad - 3rd Place Best Rate Card - 3rd Place
UNC Charlotte’s total enrollment is over 25,000 students.
Student Niner Media UNC Charlotte Student Union - LL 9201 University City Blvd Charlotte, NC 28223 1
NinerTimes Encompassing the 49er spirit, the Niner Times is completely student run, serving as a training ground for all facets of the newspaper industry. It serves as the only and best advertising medium to reach more than 25,000 students and more than 1,600 faculty and staff members. It is distributed every Tuesday and Thursday during the fall and spring semesters to more than 60 locations both on and off campus.
Full Page 10.5”x 16.5”
3/4 Page 10.5”x 12.36”
1/2 Page H 10.5”x 8.18”
Color
B&W Free
1 Spot +$85
2 Spot +$170
Full Color +$250
Inserts 1/2 Page V 5.17”x 16.5”
1/4 Page V 5.17”x 8.18”
1/4 Page H 10.5”x 4.02”
Niner Times accepts preprinted inserts. Minimum size 4”x5”, maximum 10”x16”. Inserts must arrive ready 5 business days prior to publishing and conform to the following guidelines: A copy must be sent via mail, email, or fax to Niner Media, before sending inserts to the printer, and inserts with editorial content must be labeled as advertising. Cost Per Thousand
1-8 Pages 12-20 24-32 1/8 Page H 5.17”x 4.02”
1/8 Page V 2.5”x 8.18”
On Campus Rates
Full Page 3/4 Page 1/2 Page H 1/2 Page V 1/4 Page H (Jr) 1/4 Page V 1/8 Page H 1/8 Page V 1/16 Page
2
1/16 Page 2.5”x 4.02”
Full Page 3/4 Page 1/2 Page H 1/2 Page V 1/4 Page H (Jr) 1/4 Page V 1/8 Page H 1/8 Page V 1/16 Page
7,000 3,500
Maximum number of inserts Minimum number of inserts
Local Rates
$500 375 250 250 140 140 70 70 35
$800 600 400 400 200 200 100 100 50
$90 95 100
National Rates
Full Page 3/4 Page 1/2 Page H 1/2 Page V 1/4 Page H (Jr) 1/4 Page V 1/8 Page H 1/8 Page V 1/16 Page
$1300 975 650 650 325 325 150 150 75
76% of all students have read their school’s newspaper in the past 30 days.
SpecialSections Throughout the school year and the summer, Niner Times produces several special section issues and includes a number of advertisement theme pages. The summer months feature 3 of our biggest and stand-alone special sections: Survival Guide, Parent Survival Guide, and Welcome Back. During the school year, the Basketball Preview and Housing Guide make their way onto stands inserted inside of regular issues of the Niner Times. Our various theme pages are featured advertisement sections on the back page of the newspaper.
Stand Alone Special Sections
Inserted Special Sections
Full Page 7.38”x 9.53”
1/2 Page H 7.38”x 4.71”
1/2 Page V 3.6”x 9.53”
1/4 Page 3.6”x 4.71”
Banner 7.38”x 2.3”
1/8 Page 3.6”x 2.3”
On Campus Rates
Full Page 1/2 Page H 1/2 Page V Banner 1/4 Page 1/8 Page
$250 150 150 80 80 40
Local Rates
Full Page 1/2 Page H 1/2 Page V Banner 1/4 Page 1/8 Page
$400 250 250 120 120 60
Full Page 10.25”x 11.25”
1/2 Page V 5.04”x 11.25”
1/4 Page 5.04”x 5.56”
On Campus Rates
Full Page 1/2 Page H 1/2 Page V 1/4 Page 1/8 Page
$350 210 210 120 60
Small 3.171 x 4.279 Medium 6.617 x 4.279 Large 10.064 x 4.279
$100 200 300
1/2 Page H 10.25”x 5.56”
1/8 Page 5.04”x 2.72”
Local Rates
Full Page 1/2 Page H 1/2 Page V 1/4 Page 1/8 Page
$480 300 300 160 85
Theme Pages The Niner Times features theme pages throughout the year. The theme pages are a group of advertisements that are featured in free full color on the back page of an issue. See the next page for theme page dates.
80% of UNC Charlotte students look through print advertising.
Bundle rate: buy ad space in 4 theme pages and get one free!
3
PublicationCalendar
Above: Atkins Library. Right Top: Niner Times staff during a meeting. Middle: Colvard Building. Bottom: Students enjoy reading their newspapers during a NM promotional event.
Frequency Discounts We reward our repeat customers! Purchase 5-9 ads for the semester and receive 5% off your total, 10-19 ads for 10% off, or 20+ ads for 20% off. Also, earn an additional 10% off your ad purchase by prepaying for your advertising. Includes web ads. Theme Page within Regular Issue 10/27 Halloween – 11/22 Holiday – 12/6 Graduation 2/14 Valentine’s Day – 5/1 Graduation
Stand Alone Special Section 8/19 Welcome Back – 5/1 Survival Guide – 5/1 Parent Survival Guide
Inserted Special Section 10/20 Basketball Preview (tentative) – 2/23 Housing Guide
Regular Issue 4
On average, each copy of the newspaper is read 3.2 times
Circulation Rack Locations
The Niner Times is distributed to over 60 locations both on and off campus. The map above displays our on campus coverage. We have stands in every residence hall and most academic buildings within the university. We also offer a number of off campus locations to extend the reach of our paper and your advertisement to the surrounding University City community. Off Campus Locations: 901 Place - Campus Edge - Flats at Mallard Creek - Flying Saucer - Grand Promenade Near Tryon/Harris - Gray’s Bookstore - Mecklenburg Regional Public Library - Picasso’s Sport Cafe - Tattooing U University Club - University Village - University Walk
Rack Posters Put your business front and center! Advertising with a poster on our newspaper racks is a guaranteed way to get your business noticed. With a large 17”x 21” full color poster, students will definitely see what you have to say! Printing is free of charge. Academic Buildings Fretwell- $450 per month Friday- $450 per month
Residence Halls Scott Hall- $350 per month Lynch Hall- $350 per month Sanford Hall- $350 per month Elm, Maple, Pine, Oak Halls- $250 per month
Nearly 80% of students use coupons or special offers.
5
NinerOnline NinerOnline is your home for web journalism, blogs, multimedia and college-based television. NinerOnline is UNC Charlotte’s source of the latest in campus news and entertainment. With over 18,000 people visiting NinerOnline per month, NinerOnline is a hub for the UNC Charlotte community. NinerOnline hosts NinerTV, UNC Charlotte’s student run TV network, that will have seven shows up and running this school year. All NinerTV shows will be shown on Time Warner Cable Channel 22 beginning this fall. Web Advertising (Prices Per Month) Tile (300x250) Banner (728x90)
$350 500
NinerTV is growing at a rapid pace. It features 6 shows on YouTube and Time Warner Cable Channel 22, which currently reaches over 350,000 homes. Advertise or become a show sponsor for any of NinerTV’s shows. View all of our shows at www.youtube.com/UNCCNinerOnline.
Sponsorship 1 Month
6
$200
Top: Belk Tower. Bottom: Erika Metzger filming a new episode of Niner News.
NinerOnline averages over 18,000 views per month.
RadioFreeCharlotte Radio Free Charlotte is UNC Charlotte’s official, online radio station. Online 24/7, the station digitally streams an edgy, indie/underground sound, with the mission of playing music found nowhere else in Charlotte. Besides showcasing new indie and electronic music, the station features on-air coverage of news, sports, arts, theatre, local events, and much more for UNC Charlotte and the surrounding university community.
Tune In 1. Live at rfc.uncc.edu 2. Search iTunes Radio for “Radio Free Charlotte, or find us in the College/University genre 3. On The Go with Tune In Radio’s free iPhone and Android Mobile App 4. Or use our new mobile website, just go to the url from your
phone: http://fb.me/qkgz99sg RFC On-Air Sponsorship: Broadcast your business to the college market 3 times a day, before programming. Monday-Friday for 2 weeks. For a complete list of programming please visit rfc.uncc.edu. Two week sponsorship
$100
RFC Website Advertising: Advertise your organization with a tile on rfc.uncc.edu. Monthly large tile (300x250 pixels)
$250
SocialMedia Follow Niner Media on Facebook and Twitter to keep up with all the great things we are doing: Niner Media UNC Charlotte Niner Media @UNCCmedia Niner Times Niner Times @NinerTimes
Top: Radio Free Charlotte DJ Rob Benjamin in action. Bottom: The Student Activity Center.
85% of US college students use Facebook.
NinerOnline nineronline.com NinerOnline.com @NinerOnline
Radio Free Charlotte RFC.uncc.edu Radio Free Charlotte @RadioFreeClt Sanskrit sanskrit.uncc.edu Sanskrit Literary-Arts Magazine Media Marketing Niner Media Marketing
7
SponsorshipOpportunities Crossword & Sudoku What exactly do students do during their down time? They look to the Niner Times crossword and sudoku to pass the time. Get your business noticed in one of the special sponsorship placements available above and below our puzzles. Located near the edge of the page, the puzzles and puzzle sponsors are frequently clipped out and kept close at hand all day. Sudoku ad measures 5”x 1”. Crossword ad includes a top and bottom showcasing. Top ad measures 5”x 1” bottom measures 5”x 0.6”. 1 Month Sponsorship Sudoku Crossword
$100 150
The Student Union, home to Niner Media.
Tables Bring your business front and center, to the heart of our campus - the Student Union. You can man a table for a day in the Student Union where you can pass out information about your products and services. Your business will also be featured in an online ad starting two weeks prior to your arrival. $600
T-Shirts To promote our radio and online presence, we produce T-shirts which feature four advertisers on the back. Your business’s logo can appear on the back of 200 T-shirts to be handed out at events and worn by staff. Provide your logo and we do the rest at a cost of $250.
Need An Ad Designed? Our award winning production team will be happy to create an ad for you. Give us your information and we will design a top-notch print or web advertisement that meets your approval, free of charge! Email any questions about art work to production@uncc.edu
8
Niner Media reaches more than just UNC Charlotte; we cover the University City area and beyond.
AdvertisingPolicies Display Deadlines One week prior to publication day, i.e.: space reservation and ad copy are due on Tuesday for the following Tuesday issue and Thursday for the following Thursday issue by 5 P.M. Any advertisements to be provided by the advertiser that are not received by the deadline will be considered cancelled, and will be billed as such. Electronic Submission Media Marketing prefers ads submitted in PDF format (make sure the “embed fonts” option is selected.) Use CMYK setting for all color. Ads sent by mail should be on CD and include a hard copy; no floppy disks, please. Proper display advertising resolution is 300 dpi. Therefore, we do not accept Publisher, Word, PowerPoint and other low resolution files. Detailed electronic submission guidelines may be obtained from your sales representative or by calling our production team at 704687-7147 or the graphics advisor at 704-687-7138. Ads can be emailed to production@uncc.edu Cancellation Retail advertising cancelled after the deadline will be charged at 50% of the cost of publishing the ad. Changes to advertisements after the deadline may not be possible. Tearsheets Display advertising tearsheets will be mailed to each advertiser after each issue date as proof of publication. Proofs Advertisers will receive a proof at least two business days before publication. Media Marketing is not liable for errors in original copy received from the advertiser or corrections/copy substitutions submitted after deadline. Deadline for corrections is noon the day prior to publication. Repeat and camera-ready ads will receive proofs only if requested.
Composition and Artwork Composition and artwork produced by Media Marketing becomes property of Student Niner Media and may only be used with written permission. Borders Media Marketing may place a border around ads. Rates All rates are net/non-commissionable. Refusal Media Marketing reserves the right to decline, discontinue or revise any advertisement. Ads found to be defamatory, lacking factual basis, misleading or false in nature may be rejected. Commercial advertisements that discriminate on the basis of race, creed, color, familial status, national origin, handicap, age or sex will not be accepted. Media Marketing reserves the right to include “Paid Advertisement” in any ad. Make Goods In the event an advertisement runs containing an error that is clearly the fault of the newspaper and detracts from the advertising message, it is the advertiser’s responsibility to notify Media Marketing within 30 business days of the publication date in which the ad ran. After this period the newspaper is exempt from any liability due to error. Advertisers will be credited the proper amount for the portion of the ad in error. Credit and Billing Pre-payment is required for all advertisements unless the advertiser is approved for billing. Approved advertisers will be billed net 30. After 60 days past due, further advertisements will not be accepted. Accounts will be turned over to a collection agency when 90 days past due. Make checks payable to Student Media Marketing.
Left: Norm the Miner helps celebrate graduation. Middle: Hayes Baseball Stadium with Duke Hall. Right Top: A 49er basketball game in Halton Arena. Bottom: “Stake Your Claim” Pickaxe
70% of students have been motivated to take action by an ad they saw in their campus newspaper.
9