GILLETTE FUSION MARKETING CASE STUDY HELP
THE HISTORY OF INNOVATION AT GILLETTE. • LEGACY OF THE COMPANY GILLETTE HAD BEGUN WITH THE HELP OF THE FOUNDER NAMED, KING C. GILLETTE WHOSE HARD WORK THROUGHOUT 100 YEARS OF EXCELLENCE HAD MADE THE COMPANY TO BE ABLE TO BRING THE BEST SHAVE IN THE WORLD. • THE REVOLUTIONARY IDEA THAT HAD BEEN UTILIZED INTO MAKING DISPOSABLE BLADES IS ALL BECAUSE OF HIM WHICH MADE THE MIT SCIENTISTS TO BE PROVED WRONG IN THIS INNOVATION. • THIS COMPANY INTRODUCED THE FIRST EVERY THREE SETTINGS RAZOR TO BE USED FOR THE PURPOSE OF LIGHT, HEAVY AS WELL AS MEDIUM SIZED BEARD. • INTRODUCTION OF NO TOUCH RAZOR, TWIN BLADE SHAVING SYSTEM AS WELL AS THREE BLADE SHAVING SYSTEM WAS INTRODUCED BY THE COMPANY ALSO WITH THE ADJUSTABLE RAZOR. • GILLETTE HAS ALSO INTRODUCED RAZOR WITH A LUBRICATING STRIP.
CONSUMER MARKET SEGMENTATION. • RIGID PRODUCT LINE- THE COMPANY HAS MADE ITS PRESENCE STRONG WITHIN THE MARKET WITH THE HELP OF MULTIPLE OFFERINGS AS WELL AS A PARTICULAR PRODUCT LINE THAT IS SUPPLEMENTING TOWARDS CUSTOMER LOYALTY ALONG WITH BRAND RECALL. • PRESENCE IN MARKET- THE GILLETTE MARKETING COMPANY ACTS AS A SELLER OF THIS PARTICULAR PRODUCT LINE IN MORE THAN A COUNT OF 180 COUNTRIES WORLDWIDE WITH THE HELP OF OWNED BUSINESS AS WELL AS UNITS OF JOINT VENTURES.
SWOT ANALYSIS OF GILLETTE. • STRENGTHS : ASSOCIATION WITH PROCTER AND GAMBLE WHO HAVE BEEN A STRONG RESEARCH COMPANY FOR CONSUMER AND GOODS. CONTINUAL PROCESS OF INNOVATION. APPROACH THAT IS ENTIRELY PROBLEM BASED. OPERATING MARGINS AND ITS PRESENCE TO BE VERY HIGH. • WEAKNESSES: PRODUCTS THAT HAVE A RELATIVE HIGH PRICE WITHIN THE MARKET. LACK THAT IS VISIBLE WITHIN THE AWARENESS TOWARDS CUSTOMERS OF THE COMPANY. HAVING THE INCLUSION OF MORE THAN SINGULAR SPARE PARTS WITHIN SOME OF THE PRODUCTS BELONGING TO THE COMPANY.
SWOT ANALYSIS OF GILLETTE CONTD. • OPPORTUNITIES:• INCREASE OF IMPORTANCE TOWARDS BEAUTIFICATION. • POTENTIAL CAPABILITY OF GROWING MORE WITHIN THE FIELD OF BUSINESS. • SPENDING PROPENSITY. • THREATS:• SPENDING THAT IS MADE BY THE COMPANY MIGHT ACT AS NON-SUSTAINABLE. • THE COMPETITION THAT EXISTS WITHIN THE SAME FIELD OF BUSINESS POSING A THREAT TOWARDS THE GILLETTE COMPANY FROM COMPANIES SUCH AS UNILEVER AND DOLLAR SHAVE CLUB.
CONCLUSION. • GILLETTE AS A BRAND WITHIN THE RELATIVE FIELD OF BUSINESS HAS BEEN UNDER THE PROCESS OF CONTINUAL INNOVATION ALONG WITH TECHNOLOGY THAT HAS MADE THE COMPANY TO BE A PREMIUM BUSINESS ORGANIZATION IN THE INDUSTRY. • THE COMPANY HAS BEEN USING VARIOUSLY EXISTING STRATEGIES FOR THE PURPOSE OF MARKETING THAT HAS MADE THE CUSTOMERS LOYAL AND THE COMPANY IS IN POSSESSION OF A LARGE BASE OF CUSTOMERS. • ALL OF THE STRENGTHS ALONG WITH THE CONTRADICTING WEAKNESS OF THE COMPANY HAS BEEN IDENTIFIED. • ON THE OTHER HAND, THE OPPORTUNITIES FOR THE COMPANY AND THE POTENTIAL THREATS HAVE BEEN IDENTIFIED AS WELL.
contact@myassignmenthelp.com +61-3-4000-0033
THANK YOU.