Vol.2 Issue 1 September 2015 Free Online Version
TRAINING Christian Women Entrepreneurs Business Inspiration Conference
Hosted by:
Custom Business Training Affordable should not be poor quality. Because we have invested ourselves in SMEs we are able to give you quality in-house training. We believe that training must be specific to the business needs of the organisation. So we work with you in designing the curriculum.
www.nicholsonic.co.za
8. Training a Generation Training a generation
10. The Business Plan Trap
A Business Plan can be a tool or hindrance
11. The First Impression Counts
Getting to grips with the township culture.
13. Follow the Leader Leadership lessons from a team leader
14. Lessons from Kung Fu Movies
Character and commitment to win
16. Effective In-house Training Develop your own training program
18. Entrepreneur Profile
Josiane Tchoumeni: Enthusiasm and Grace
24. Township Heritage
The business implications of the Struggle
26. SETA SME Support
Specialised training for entrepreneurs
21. Expanding into Africa
Emerging opportunities on the continent
31. Is the Computer a Friend or Foe? Use and abuse of the computer
33. Entrepreneurship Education
Entrepreneurship in Higher institutions.
The Township Entrepreneur
STARTUP Nicholas Sibanda A self styled SME advocate. He holds a Marketing Management degree and has vast speaking and writing expertise in SME capacity development. GROWTH Nickson Sibanda Is a media expert and small business trainer. He holds a degree in Media management and has an honours in branding from Vega Branding School. MANAGEMENT & FINANCE Vincent Moeti Is a seasoned financial strategist with a degree in finance and post graduate training from GIBS. He works for FNB as a relationship manager for SME clients.
Abigail Mahlangu CEO of Tushiyah Advisory Services who support and encourage entrepreneurship by mobilizing and up-skilling ordinary South Africans to deliver extraordinary business results. Shingai Ngara Is the founder of a thriving enterprise focused on training entrepreneurs. He designed the Entrepreneurial Leadership Conversion curriculum for the Lead and Inspire School of Leadership . Prof Ed Bbenkele Professor at University of Johannesburg’s School of Entrepreneurship. He is an innovator in the field of entrepreneurship and has taught community classes in entrepreneurship. www.nicholsonic.co.za
TJ Malamule Is the founder and director of Rihanyo Holdings. He is widely consulted in the area of corporate development and speaks frequently at corporate events.
SKILLS DEVELOPMENT
The SBP SME Growth Index is one of the most comprehensive reports on the sector ever produced in South Africa. It ranks among the best in the world. The 2012 report stated that a key factor in SME Development was “ to deal with the shortage of skills, the education and training regime must be overhauled. For a country at South Africa’s level of development, its competitiveness will depend on the value-adding skills of its workforce. At present, South Africa is failed by both its education system and its state -sponsored skills development regime.”
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THE STATE OF SKILLS DEVELOPMENT AMONG SMEs By Nicholas Sibanda Skills Shortage The 2013 SBP report again noted that the skills shortages incorporated a wide spectrum of capabilities. From a lack of basic literacy and numeracy, to higher-level technical or professional skills. The report quotes one business services panelist, commenting on difficulties in finding higher-order skills stating that "Getting the right level of leadership and management - middle management we find are underqualified. The level of the B. Com is not as high as before. It is difficult to attract the right people." According to the Global Competitiveness Report, the state of education in South Africa is a cause for major concern. The quality of South Africa's education system and the quality of its mathematics and science education received respectively the third lowest and lowest rankings of all the 148 countries surveyed. This has one obvious implication: Substantial constraints on employment growth. As one manufacturer put it: "Finding the right person with the right skills is difficult. There is a major lack of skills, this stemming from poor ground roots education." Response In the first instance, the report noted that employers are spending money on training their staff. A majority of panel firms conduct training of some description. Most common is on the job training, followed by formal training not affiliated to the
Sectorial Education and Training Authorities (SETA). A previous report noted that there was minority use SETA services - and the trend continues; this is often because some of the SETA offerings are mandatory. Three observations are then made on the outcomes of report’s survey; By a considerable margin, business services firms were more likely than their counterparts in other sectors to have provided training, reflecting the sector's demand for higher-level skills and qualifications. Stagnant firms were least inclined to have trained, but shrinking firms conducted on-thejob training at a higher rate than any other group. Growing firms were more likely to have conducted formal training than others. These findings seem to point out a strong correlation between the success of a business and their commitment to training. Also noteworthy is the fact that on-the-job-training alone is inadequate. A government review of the SETA system published in 2013 noted that a prime goal of the SETAs is to support small business. However, the SETAs are not well regarded by SMEs. They are criticized for focusing on qualifications rather than skills development, and accessing their services is perceived to be a cumbersome process. The SETAs have faced challenges and changes ever since their inception over 15 years ago. However, some of them have produced positive results.
start up Their insistence on a strict quality control regime protects SMEs from dubious programs that would otherwise rip them off.
subsidy to larger firms. In this way, they are a hindrance rather than a help to SME growth and competitiveness.
Certainly larger firms are far better positioned than SMEs to take advantage of SETAs' offerings. They have the administrative capacity to negotiate the regulatory obstacles. They arguably also have the voice to press for training that is more in line with their needs. Indeed, a good case could be made that the SETAs essentially represent a tax on SMEs and a
Conclusion Thus, the scope and importance of informal activities will tend to parallel the levels of poverty and underemployment in an economy. However there is a great potential of a majority of these to reach a tipping point and become formal businesses with substantial returns.
ENTREPRENEUR FOCUSED TRAINING
Every entrepreneur should take their own professional development seriously. It is not enough to have a basic education. The cost of education is growing by the day, but so are the rewards. Recent reports find that even basic Bachelors’ graduates are inadequately equipped for the challenges of the workplace, let alone starting and leading a business venture. It is up to the entrepreneur to make training and development part of the culture of their organisation. This applies to the business owner as well as the employees. All small businesses must have a comprehensive professional development plan to form a culture of learning. Fortunately, more institutions are beginning to offer training that is relevant to the demands of the
marketplace. You now have tailor made Bachelors’ degrees and diplomas that give you specific rather than general skills. These are constantly seeking to keep abreast with the changes in the industry. Short term courses are also very useful for continuous skills development. The South African National Development Plan, sets out entrepreneurship as a key driver for economic growth. Education is a stated priority of that being realised. Government agencies and SETA accredited organisations offer a wide range of skills development programs that are based towards SME development. Private organisations have also invested a lot into skills development.
Whether it be a day workshop, a four or six week program or online course, budget time and money for it. There is a good number of sound training programs online through such sites as Coursera, Skillshare and many others. These offer accredited training at a fraction of the cost. You can also find local professional development specialists who will provide quality in-house training at affordable rates. This investment will enhance your professional skills as needed by a small business operating in an everchanging and unstable business environment. TE
training
The Opensource Entrepreneurship Centre is a business development arm of Nicholson, that offers formal business training services. The core course is the 8-week Entrepreneurship Course. The program is designed to enable entrepreneurs to develop skills that will assist them to articulate, design, plan and network their business idea from concept to operation. Because of excess information and methods, the program seeks to constantly focus on the entrepreneur’s vision rather than generic business skills. Entrepreneurship is measured in the creation of value, not fantastic programs. The Entrepreneurship Course incorporates 5 key factors that help entrepreneurs off the treadmill into sustainable business – as soon as possible. Listen to the Dream Most entrepreneurs are subjected to endless ‘pitching’ of ideas with no ultimate result. Often motivated by token prizes! We consider this a shame and abuse of people’s potential. We believe that the entrepreneur should be assisted to articulate their vision. They should be given the words or symbols to state their original idea. Ponder Reality Once it is clear what the entrepreneur desires, they should be assisted to frame their idea so it translates to reality. Again this is not
teaching the latest ideas form a Silicon Valley bestseller, but helping them think about how the idea will work in Kisumu or Kabinda.
venture capitalist or a micro financing NGO. We need to develop business plans for family and friends, church or society funding. That plan must be developed and Business Plan Outline owned by the entrepreneur. It repThe entrepreneur should then be resents their promise to the peohelped to consider what issues to ple who believe in their idea give more thought in the design of enough to invest in it. their business. This is not a place for impressive templates. Just seri- Next Steps ous thought about Because their success depends on things that make or a variety of contributors. The long break a business – term value for entrepreneurs is people, finances and generated by their growing busimarkets. ness network. This can be achieved with minimal or no cost. Writing the Business There is no need for elaborate Plan marketing budgets. Just referrals A vast majority of re- to already available resources can sources available on achieve a lot more than we can business planning is ever imagine. designed for the bank,
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AND PURSUE THE ACTUAL BUSINESS In our line of work we meet people with incredible business ideas who are seeking to make a big break. The traditional view has always been to get the business idea refined and put on paper in the form of a business plan and then secure funding. At least that is what everyone who is starting a business has been told. The ‘grand plan’ approach has seen new variations of the business plan with business map, the one page business plan and a wide range of alternatives. It is commonsense that a business plan is indispensible for the success of the business. It is a vital tool for both the business owner and potential stakeholders. However, a successful business does not come from a great business plan. It is conceived in the entrepreneur’s mind and emerges from exploited opportunity.
You see people as a means to an financial goal and quantifiable in Rands and cents. People however, can add great value to our business idea in ways we never imagined. So whether its your consultant, partner, client or employee, do not limit their contribution to the financial transaction that characterize your However, most entrepreneurs still relationship. find the business a great challenge even after securing funding and Management Capacity having a brilliant business plan. Most SMEs are owner managed in What is it that we miss such that an their initial stages because they do alarming 80% of all new SMEs fail not have the funds to hire profeswithin two years of inception or sionally trained managers. This earnever really get to trade effectively ly stage is critical therefore if you after incorporation? Many reasons do not have management training, can be identified but we have noted get some. that frequently, the following are Buy a textbook, take a short course responsible for the lack of success or a free online course. The deciof many SMEs; sions that you make during this period will often shape the direction Look Beyond the Money Seeing the enterprise only as for of the business. TE profit leads to monetizing the entire process. Others say that you need the money to make the business work. So start up entrepreneurs spend hours and hours working on comprehensive budgets and strategies to raise funds. Again finance is a critical component for any serious startup venture.
marketing
IMPORTANT TIPS FOR PREPARING FOR YOUR INITIAL MEETING Impressions matter “There is no second chance to make the first impression.” How true the adage. Often, we are not aware that people judge us by their initial contact. It is therefore imperative that you prepare yourself well for that first encounter. How you dress, smell and engage will be important in your potential client deciding to give you their time.
Over the top? Making a good first impression does not necessarily mean that you appear all glossy and expensive. Remember that people want to do business with you and not to be impressed by you. Do not try to be someone you are not e.g. changing your accent, being over dramatic or talking about things you do not know to try and ‘fit in.’
Confidence You must be confident in yourself, and in your product. This way, you gain the confidence of your client quickly. One way of doing this is to pitch your product /service naturally. People are drawn to real stories rather than rehearsed dry pitches. Your aim will be to engage with them where your product meets a need.
Branding
First Meeting Checklist
If you have a unique product, consider branding it well. Branding is creating a distinct visual and feel that is easily associated with your product’s identify. To brand effectively, you might need the services of a branding specialist. The financial investment is worthwhile. Avoid doing it if you are not particularly gifted.
Decent Business Card
Appropriate formal attire
Haircut and shave/hairdo
Be on time all the time
Be brief and to the point
Be natural in conversation
Resources Many start up operators tend to ignore the marketing function and leave it for later. However, effectively designed marketing strategies have a very huge leverage on the rapid growth of the market and boosts sales significantly. TE
MOBILE TELEVISION Like never imagined before. ELEV8TV brings inspirational lifestyle television on your mobile device 24/7. i. Download the tuluntulu app for free ii. Watch your favourite program Call us today. Mobile: 083 512 0544 Tel: 011 706 0665 Email: nickson@elev8africa.com
culture
LESSONS IN TEAM LEADERSHIP FROM A SECURE LEADER Team building is a long and daunting task. Most leaders use power and distance to control their teams. Others resort to gifts and manipulation. However, successful team leaders use a relational approach to exercise a healthy and secure leadership over their team. USE TEAM LANGUAGE There is no better way to instill team culture than building a language and vocabulary of team. Referring to your colleagues as ‘Team’ is a critical starting point. “Dear Team” is better than “Dear All” on regular communication like emails and circulars. TEAM PLANNING SESSIONS The team should feel more of an experience than mere reference. It is essential for team members to feel that their views and contribution are valued in the organization. Team planning sessions at the beginning of the year play a vital role in facilitating this. Instead of an expensive artificial ‘Team Building’ session, take your team on regular planning and evaluation sessions. This makes them own their part of the business.
positive culture. Do not wear badges or constantly remind your staff who is boss. Be approachable without blurring the lines of authority. ENCOURAGE AND REWARD INNOVATION If the culture in the organisation is open and employees feel empowered to contribute to the finding of solutions. No longer should issues be held under cover by a culture of suspicion. It is amazing how easily a junior staff can resolve so-called tough challenges within the organisation if given a chance. Again, the roles are clearly defined and separated, but staff are trusted to possess valuable knowledge and expertise to innovate freely within the organisation. DO SOMETHING FUN TOGETHER There are fewer things that enhance productivity and provide job satisfaction more than fun. Employees spend the bulk of their time engaged with the business of your organisation. It is your duty to make it fun. This way the experiences are associated with work. Team excursions, light pranks and plain humour are all part of the package.
ASSIGN LEADERSHIP BY SKILL In any team, the skill of the individual is what lends them a role and keeps them on the team. Ensure that your team members get a chance to lead the team in the area of their competence. This is not ceremonial ‘leader for a day’ kind of assignment, but the liberty to make decisions and direct others towards a significant goal.
DO SOMETHING SIGNIFICANT TOGETHER It is important also to ensure that your team has a chance to do something significant together. A charity project, short training course or regular fitness program. This enhances the shared values and a culture that results in a holistic team development.
BRIDGE THE POSITIONAL GAP Most leaders talk of an open door policy. This is an attempt to reduce the gap between the senior and junior, the expert and the apprentice, the director and the intern. This power gap can be a huge barrier to a
BE CONSISTENT Your team will grow from strength to strength if the activities form a regular pattern rather than being a once in a while novelty. You do not want your team to feel this is to spoil them or bribe them. This means it should be factored into your budget! TE
SOME BASIC BUSINESS PRINCIPLES FOR ENTREPRENEURS FROM FAMOUS KUNG FU MOVIE PLOTS By TJ Maluleke client’s can they tattoo your name on their foreheads? Or are you the staring (like we would say) at your work place that your boss would write on their products or you are just part of the crowd? Maybe you are a ‘bunch of losers?’ (Min Fikile Mbalula’s voice), clears voice: as a main character in your life in that company or your life you need to accept the responsibility and be someone who the company can rely on. Can clients cross rivers for you or they can just go next door and won’t feel the difference?
Growing up in the village like most of my peers we didn’t have TV’s at home which meant we had to travel to go watch a Bruce Lee movie 20km away from home. Some days we had to cross rivers and dodge lions and fight alligators to make it for 8pm movie (exaggerating, lol). Today looking back to those glorious days there are lessons that one can learn from these movies, here they some of the lessons: You are the main character (Starring) Most times we would pay 50c that we got from selling empty bottles to watch a specific movie because of who the main character was, it wouldn’t matter how much I spend or how many times I watch the same movie as long as the main character is the one we all admired like Bruce Lee, Chang Lee, etc. We would sacrifice all to associate with this specific Brand. Most of our school bags were inked with their names, they didn’t just entertain us but they were brands that we emotionally adored and loved. My question to you is : are you that brand in your
Mentorship No matter how powerful the STARRING may be they always had a “master” (Remember the drunken master)? The master would always be this old guy, with white hair and deep knowledge of the Kun fu that the main character had to absorb from. Most people don’t know that Tiger Woods had to find a mentor to coach him from a young age (Only in Golf), His master was his father, like Dr. John Tibane says “every master was once a disaster”. Donald Trump too, had his father coach him in business from a young age. Even Leonel Messi who is one of the best soccer players to have walked the earth has a coach. In Business or in life we all need coaches to assist us in the how to. Personally I spend more time and zaka (money) yearly to improve my skills. You should have heard me when I started speaking, I was horrible. My suggestion to you is “find yourself a mentor’, They don’t have to be famous but they have to be someone who succeeded in what you want to do. Work hard Most interestingly about watching these kind of movies they excises more than they fight, It mostly starts at a function with something like a lion jumping up and down, then the fight will start out of nowhere. The main character will always be bitten at first. The whole movie he will be practising how to win the fight at the end of the movie. Just like in business, we start off with fire until we get burned, mostly loose ever thing we didn’t have (Cause it belonged to the bank) then our duty is to go and work hard. In my industry we spend more time working on a talk than we deliver the talk. It gets intense at times but we push ourselves. Have you asked yourself why soccer players practice for 5 days only to play for 90 minutes? In short, put the work, prepare or repair. Spend time working on your next presentation or an interview and see what happens!
motivation
Inner peace Multiple times I saw the main character loosing and the master would always say: “You can’t win until you have inner peace.” inner peace brings confidence, Focus and presence. You will be able to focus at the duty at hand, your mind will not be everywhere because your peace will be your guide. Interestingly you’ve watched them find blindfolded, the same concentration comes when you have inner peace. Clients always want to work with someone who is at peace with themselves , not someone who sleep walks into their offices. If you have any issues that might affect you from winning the next deal or pass that interview take time to drain all the poison out of your system. I personally use meditation, prayer and affirmations (from my book “supercharge your destiny). Find a way to bring that inner peace Dress to fight From countless movies I’ve watched these guys always looks ready to fight there is no down day about it. They seem to eat, drink & sleep the fight. How many times have you attended a networking session and entrepreneurs didn’t have business cards?, how many times have you asked someone what they do and they tell you a million things? As an entrepreneur you must always be ready to close that deal, from how you walk, talk and your professionalism level. Let it say I am ready to do my best. Represent what you sell, speak, smile and even sneeze like an entrepreneur Discipline The old adage says “Talent will take you to the top but character/discipline will make you stay on the top” success take a lot of discipline, you have to be really rooted in what you believe especially in business. Can you imagine having a deadline on a Monday , you have to lock yourself indoors on a Saturday night while your friends are out parting. Like a Kun Fu student you need to put hours in perfecting your craft while the master is watching or not. Fearless Have you seen some of the opponents that you have to face in business or in your personal life? Think of the doors or people you have to convince for your business to go ahead! In most instances you will fill like an underdog. Back to the movies : The (boss) or opponents that the (staring) fights always seems unbeatable until the starring try. In whatever thing that you do take heart and go do it, no matter how dangerous it may look. I publish this article knowing some people will criticise while others will get help. To those who find it helpful let me know and to the other bunch, go eat grass!!!! TJ “Mr. Supercharge” Malamule is an Inspirational speaker, Brand Master & Author. He is on different TV & Radio station weekly. Contact details: Twitter : @tjmalamule Facebook: Tj Malamule-Motivational speaker
4 KEYS TO CONVENTIONAL SUCESS Today there is no shortage of motivation seminars and writings. Most of us go to as many as possible because there is a constant promise of instant success or at least minimal effort for great results. The truth is that actually, that does happen—but only occasionally. For the vast majority of us success comes the conventional way; Learn Anyone who has a vision they wish to leverage to great heights must be a lifelong student or enquirer. Learning is not only measured in degrees and certificates, but the ability to convert knowledge into action. Be a keen learner. Learn from others, from success, from failure. Whatever happens to you or around you, never miss the lesson. Plan Planning is the roadmap to success. No one succeeds by chance. If they do, then their success is meaningless. Success is the achievement of our goals. The ralisation of the plans that we set out for ourselves in the beginning. The old axiom, “failing to plan is planning to fail” is true. Planning however is a delicate process and not just a list inspired by wishful thinking. Work Once the plans are in place, we start to work towards them. There is something called working smart. Some of us associate work with sweat and pain. We put long hours and exert ourselves. The effect of work though should be the progress that we make in accomplishing our plans. With technology and readily available skills, we can accomplish more through our effort. Our goal should be to increase our productivity not necessarily our effort. Relationships The greatest leverage for any human endeavor are the relationships that we nurture with others. Success is never a private affair. It is in the benefit of others and society that our success is truly reflected. It is not true success that which comes at the expense of others both in our contemporary space or in the future. TE
By Nicholas Sibanda Most Small Businesses never consider developing an in-house training program. Training is often seen as an expensive unaffordable expense. The abundance of information on the internet compounds the challenge. Most entrepreneurs equate a collection of YouTube videos to adequate training. In our training programs we often get asked if our program is certified or accredited by some body. When we say no, people often go away because they are seeking a certificate to hang on the wall. We argue that training should neither be expensive or certified to be worth investing in. Rather it should be measured in terms of the value
that it adds to the business. It should be evaluated on the basis of its capacity to enhance the ability of the business to achieve its stated goals. In the 90s and early 2000s the MBA was the premium pursuit because it opened doors to financial rewards. Then came the Post graduate Certificates and now, more and more institutions are pursuing practical (and even unaccredited) courses led by people with extensive business leadership skills. A leading Business Leadership institution in South African has taken this route and attracting a great deal of clients.
In-house training must meet the following criteria; Define the Training needs All training should be designed to meet particular organisational needs. Therefore you do well to compare the various packages and speakers that are available. Evaluate the cost Most trainers do not charge high fees, but we often assume that the more expensive the program the better the content. That is not necessarily true. Plan it in advance Training should be part of your business plan priorities and not casually done in reactive fashion.
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Customise the package The advantage of in-house training is that it allows for the customisation of information to suit the needs of the business. You should participate in the customisation of the content. Prepare the Speakers All speakers should be briefed adequately about the status of the organisation and its needs. Do not gossip about your staff and use speakers to reprimand them. Your training will be as effective to the extent that your staff feel that their needs are being addressed. Use multiple Speakers This allows you to cover all issues in depth. However, allocate adequate time for each speaker to offer a good depth of content.
Incorporate Feedback Remember that transformative learning is always incorporates the responses of the learner. Avoid bringing ‘experts’ to tell. Work out significant interactive chunks of time throughout the program and not just at the end.
Evaluate it Ensure that your team gets to review the content and delivery of the speakers. This in not just saying whether it was ‘good’ or ‘bad’. Rather It should reveals specific ways in which the training helped them change their behaviour for the better. You might want to develop a long term relationship with trainers who will make meaningful contribution to your business over time.
Determine your business’ training needs Check their credentials and training record Interview at least two other service providers and compare their content Do not only go for price, but consider training as an investment Participate in customising the content of the training Work out terms to ensure the continuity of the training
J
osiane Tchoumeni
is a very passionate woman. She is bustling with energy and very bold.
Josie is also mother of three, a devoted wife, and a philanthropist who runs two growing businesses. If she is not organising a charity event, she is speaking or helping out somewhere. This combination of passion and grace is what defines her attitude towards entrepreneurship. She is an avid learner. Her professional training includes media, theology, and business. She has mastered how to combine all these to form the inspiring personality we meet here. We caught up with her and filed the following interview; STARTING OUT I have been doing business since primary school. As children in my family, we never had a holiday as such. It was an occasion for us to engage in different sorts of businesses in order to be able to save some money. The lines of business varied from year to year according to the market and one thing I slowly came to realise is that to venture into business is also all about opportunity. Against this background, I keep on bringing different business ideas into reality. WHAT LINE OF BUSINESS Right now I am into event planning. I run two companies, Jofla Events organises events and provides party supplies and the rental of conference equipment. I am also a trained and sworn translator and I run a business that provides translation and interpreting services. FAILING IN BUSINESS? Of course, yes! Being a business person involves quite a number of mistakes and failures that build you up. One of my outstanding failures I remember was when at the university I set up a business downtown with lots of expectations. It was run by other people while I was busy with my studies. I mostly visited and monitored the business on weekends to do the inventories and update the stock. I was selling ladies bags and shoes, beauty accessories. I had to close down the business because I was not having a return on investment and I learned a lesson from there. Business needs care and attention and direction until it is able to run itself without your full attention.
piness in the hand of his owner or others. DEFINE BUSINESS SUCCESS Success in business is about making a difference beyond yourself. Gaining a competitive advantage, standing out of the crowd, and this comes through hard work and a sense of direction. You should be able to make a difference in people’s lives. That is why I included the division of training in my company. Jofla is not only about services and sales but also empowering other women to start their own businesses. Above all, for a business to be called successful, it has to be positioned as a leader in its field. It must be a powerful and authentic brand. The greatness of a business is in the value that its brand delivers. IS CHARITY WORK NOT A DISTRACTION? Not at all. Before being a business woman, I am first of all a human being with a passion and a sense of direction. As a human being we do have certain things that bring a certain fulfilment in our life, and for me I find fulfilment by connecting with people, by putting a smile on their face. Also, don’t forget, we do business in an environment and we cannot ignore what is going on around us. We have to give back to the community in which we are operating, and we do not just give back to anyone. There are people out there that are really in need and that need a certain touch. MONEY PRINCIPLES Money for me only finds value in the hands of its owner and it is given value by its owner. It is a blessing if it is rightly acquired and it brings joy, peace and happiness in the hands of its owner. It is a curse if it is wrongly acquired and it brings pain, worries and unhap-
INSPIRATION My dear mother. My best advice in business comes from my mom who always said; “You cannot achieve anything in life without hard work. You cannot expect heaven to open up and throw on you whatever you are expecting , you have to go out there for it, help yourself and the heaven will help you.” She initiated my siblings and I into business. She was a business woman before my birth till 2013 when she stopped because of ill health. She is tough and courageous and went extra miles to make sure that we succeed in life. She is the incarnation of resilience with the ability to quickly pick herself up after a disappointment or failure and move on. WAS EMMIGRATION A CHALLENGE No. On the contrary, there was something deep inside me that was convincing me that it was a good move. I was mentally prepared to face challenges that would come on my way before moving. CROSSCULTURAL CHALLENGES It is true, I was prepared for challenges, but culture shock was something else. At the beginning I was so disorientated and unfamiliar with this environment. The language barrier is also to be noted. Coming from a French country it was not easy for me to adapt. Though I had some Basic English from my previous studies, it was not easy for me. I remember when I was doing my Honours degree in Media studies at the University of Witwatersrand some years ago. I had to spend 4 times the average time of other students to complete my assignment due to languages, thus made me to spend many hours and many nights in the computer lab of
the university to catch up. I finally completed my degree with Grade C, it was a lot of hard work. I had to develop coping techniques here and there. BUSINESS TRAINING I do have sales and marketing, business management, entrepreneurship training and above all most of my training was hands-on by mother and through practice. This for me is the most important one. Yes, it is good to receive formal training but, the real thing is on the field when you are practicing. PERSONAL PASSION People. I am passionate about people and it revolves around helping other people and making a difference in people’s lives. And my greatest achievements in business would be to put in place a structure that would be in line with this. The charity works that I do are driven by raw enthusiasm and I cannot stop doing things in line with that because that is part of who I am. TWO LIFE PRINCIPLES My first principle is God first. In whatever you do, if you put God first or you align yourself with the Will of God, you will always succeed. My second principle is that whatever you sow you shall reap . Nothing comes for nothing. It you work hard you will get the result. BALANCING BUSINESS AND FAMILY Though I do have a support system around me. I have set a boundary in all the different aspects of my life, and thanks to my husband, he is the one who teaches me to get along with this. “No work has to be brought home.“ It all about quality time spent. I make time for my works and extra activities, for my family
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NOVEMBER 16-22, 2015 Last year on the 21st and 22nd of November2014, Nicholson hosted our first event as a GEW Partner. The two day workshop event was held at the OpenSource Entrepreneurship Centre. It sought to provide local entrepreneurs with an opportunity to access critical business skills to help them grow their businesses. Also targeted were informal traders and people operating service businesses from home. The panel of speakers included, talks by serial entrepreneurs, testimonies of success and interactive Q&A sessions that put local business people in conversation. The 2015 Event to celebrate the Global Entrepreneurship Week is set to be bigger and better as we seek to build a greater collaboration in the area. For more information please visit the sites; www.gew.co www.nicholsonic.co.za
wisdom
REFLECTIONS FROM THE “REDEEMING THE TIME” NEW YEAR CROSSOVER TALK 2014
By Dr Myles Munroe* Time is the only common gift to all men. What you are depends on how you use time. Time cannot be stopped, but controlled. God makes all things beautiful = mature in time God designed the universe in time Time is given to account for our life Time has limitations. Time is determined. Time protects us from living in a permanent condition Time is the currency of life. You become what you buy with it. Like money; Time can be stolen, abused, lost, squandered, appreciated, depreciated, devalued or revalued by what you do with it. Time can’t stop, be controlled, bought Redeem time (Use it differently) You are a product of how you use time Deem = own i.e. Redeem = Reown Can’t have a ‘normal’ life anymore, be more focused and disciplined. Convert time into value. Repay the debt you owe for the time you squandered. Deliver on a commitment; “Making the most of every opportunity.” Take ownership and control of your time. Convert into opportunity to fulfil your purpose. Design your days to create value in life. Time must be protected.
Time is Measured in results 1.Document plan – put it on paper 2.Establish priorities based on your plans 3.Pursue your passion only. Not every opportunity is a blessing. 4.Protect your plans and priorities from other people’s interests 5.Identify what your value 6.Make decisions based on your destiny 7.Inventory your associations – list all of them 8.Review your investments – where do your hours go? 9.Don’t try to please everyone 10.Forget the past and pursue and design the future “Planning your life helps you to PACE your life.”
*Dr Myles Munroe was the founding pastor of Bahamas Faith Ministries, a renowned international Speaker and Teacher. He died in a plane crash in 2015.
EMERGING OPPORTUNITIES ON THE CONTINENT By AdrĂŠ Greeff
The latest buzz in the business world is expansion into Africa. As South Africans, we are ideally placed to do just that. Whereas some businesses choose to merely export their products from their current base of operations, others choose to set up new businesses in the relevant countries, some as subsidiaries and some as associated entities.
formed in terms of Section 21 of the Namibian Companies Act and regarded as public companies. It is also possible to register defensive names, which is particularly helpful for sole proprietors as they can prevent third parties from registering their trading names as company or close corporation names.
But how does one go about starting up a business in an African country and how do you protect your intellectual property such as your business’s existing trade marks? Over the next few weeks, we will discuss these issues with specific reference to the laws of various African countries, starting with our closest neighbours.
The website of the Namibian Ministry of Trade and Industry, which is the government department responsible for the registration of companies and close corporations, contains detailed information about the process of registering a business entity. This website can be found at http:// www.mti.gov.na/companies.html.
Due to the historical relationship between South Africa and Namibia, many Namibian laws are very similar to their South African counterparts. The basic laws of business and trade marks are examples of this.
Trade mark registration The legislation that is currently in effect in Namibia, is the Trade Marks in South West Africa Act no. 48 of 1973 (hereafter called 'the Act'). This act is very closely modelled to the repealed South African Trade Marks Act no. 62 of 1963, with the result that the requirements and procedures for registration in Namibia are very similar to those still followed in South Africa, even after the 1963 Act was replaced by the Trade Marks Act no. 194 of 1993. An amendment of the Namibian Act is however on the cards for some time now and indications are that it will shortly be enacted. Initial reports are that it is, to a large degree, modelled on the current South African Act. An Industrial Property Bill on Patents, Utility Models, Industrial Designs and Trade Marks has also
Forms of business enterprise Namibia, like South Africa, has four basic forms of business enterprise, namely sole proprietorships, partnerships, companies and close corporations. The two basic forms of companies are public companies (which have the word LIMITED at the end of the company name) and private companies (which have the words (PROPRIETARY) LIMITED or (PTY) LTD at the end of the name). The basic requirements for and characteristics of such companies are very similar to the corresponding companies in South Africa. NGOs are also recognised,
growth as substantively, i.e. to ascertain whether it complies with the substantive requirements, the most basic of which are distinctiveness and availability. The Registry is currently faced with a severe backlog, with the result that applications filed in 2009 and 2010 are only now being examined. After any conditions for acceptance have been complied with or refusals overcome, the application is accepted and published. been introduced by the Ministry of Trade and Industry, which will repeal the current Act once enacted. Until then, however, the 1973 Act must be followed. The Act makes provision for the registration of trade marks in respect of both goods and services and the 2nd Edition of the Nice Classification system is used for this purpose. In addition, the Act provides for the registration of certification marks and defensive trade marks. Trade marks, certification marks and defensive trade marks can be registered in either Part A or Part B of the Register. For a trade mark to be registrable in Part A, it must consist of or contain a distinctive mark, whereas it must be capable of becoming distinctive through use to qualify for registration in Part B. As mentioned, the process is very similar to that followed in South Africa. Once filed, applications are examined as to compliance with formalities as well
After publication, a two month opposition period follows. If no oppositions are entered or any filed oppositions have been overcome, the registration certificate is issued. The entire process currently takes approximately 6-8 years from filing to issuance of the registration certificate. Despite this long prosecution term, however, it is still advantageous to register your trade marks in Namibia, as instituting passing-off proceedings against third parties using your trade marks unlawfully is still much more expensive and time-consuming than instituting infringement proceedings based on registered rights, once obtained. Because of the many facets involved in starting up a new business, it is advisable to consult with an attorney when you decide to expand your business to ensure compliance with all local laws before you start out. Note: This article is part of the series of Articles on penetrating the African Markets published by Adams and Adams.
We often find ourselves in ethical dilemmas when common business practice is in conflict with our convictions. This booklet will help you develop a firm position for decision making in the business environment.
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THE MEANING OF THE STRUGGLE FOR BUSINESS BEYOND THE MONUMENTS
Colonized South Africa has a unique history in the world. Like many colonized societies in the world, the post colonial era tends to be the more important as it shapes the destiny of a people.
It determines whether you will use the evil past as a stepping stone into a bright future or an excuse for your failure to progress. Restricted Business The legacy of apartheid is one of inequality and also of disenfranchisement. The playing field was tilted in favour of the white people and severe restriction placed on the potential of the marginalized communities. Access to education and other means of production and markets was legislated against and so the hustling was born.
politics
Crime The township lifestyle produced the hustler. This was the entrepreneur who used his wits and sheer power to exploit others. Without real options to survive or earn a decent living, youths turned into gangs and other unorthodox ways to earn an income. As a result, crime has continued to be an easy ’business’ option. Future Focused Even with a bad education system (Bantu), there was an attempt to send kids to school so they get a better chance in life. Getting some form of education was a desirable thing if one hoped to become something in life. South Africa History Online observes; “Nationally, pupil: teacher ratios went up from 46:1 in 1955 to 58:1 in 1967. Overcrowded classrooms were used on a rota basis. There was also a lack of teachers, and many of those who did teach were underqualified. In 1961, only 10 per cent of black teachers held a matriculation certificate *last year of high school+. Black education was essentially retrogressing, with teachers being less qualified than their students.”
Protest The people had only one way of engaging the authorities in a way that gave them leverage. The heart of the 1976 protest was about the quality of education not politics per se. H.F Verwoerd, the
cate that declares that they have been trained and qualify for a particular job. This year being an election year, sees promises of jobs by the millions. It is common economic sense that employment is a vital component of national success. However, is the legacy of the 1976 protest really about employability or the quality of the employment?
This includes employment and all forms of entrepreneurial effort.
Entrepreneurship It is an under realization of that dream then, for township folks to still be confined to running shebeens, selling coal and shack building businesses. It is time for entrepreneurial opportunities to be availed. It is time production plants, creativity hubs, information centers and infrastructure be made availaBetter trained labourers ble to unleash the creativity that By 1972 the government was pres- exists in these places. sured by business to improve the How Bantu Education system to meet It is one thing to look up to governbusiness's need for a better trained ment, because their role is to enblack workforce. Prior to that they sure the provision of these. Howevhad not seen the need to train black er, beyond the now popular service people for any significant work exdelivery protests, the people should cept menial labour. The lot has imtake the initiative. It is in focusing proved after the fall of apartheid on what we want rather than what in 1994, but it is notable that we do not have that forward pro“The legacy of decades of inferior education gress is made. (underdevelopment, poor self-image, economic depression, unemployment, crime, etc.) has lasted far beyond the introduction of a single educational system in 1994 with the first democratic elections .”
Monuments It is imperative for the nation to carry its legacy for future generations. One way is to declare holidays and erect monuments and write the stories down. However, that turns into disillusionment if the ideals that were fought for are not realized.
architect of the Bantu Education Act Every successor generation should (1953), believed that; “There is no seek to materialize the ideals of place for *the African+ in the European their predecessors. The quest of the community above the level of certain 1976 generation was to ensure a forms of labour. It is of no avail for him to receive a training which has as its aim, better opportunity through quality absorption in the European community” education. This opportunity was not envisaged as a handout from Government, Employability? The average South African emerg- but creation of an environment to realize one’s potential through es out of university with a certifimeaningful work.
Townships will not be transformed by NGO handouts or government subsidies. The economies will be boosted by locals taking the initiative to develop the ideals that the 1976 protest sought; equal opportunity in education so that we may realize our God given potential. The change of the culture of informal and marginal business starts with visionaries. It is time we envisaged a new reality for township business. Business that is driven by entrepreneurial vision rather than government projects and NGO prototypes. There is a place for partnership, but the protest of 1976 was so township dwellers would attain an equal status with the rest of the South African community.
CELEBRATED TOWNSHIP BRANDS THAT THRIVED AGAINST ALL ODDS
These iconic South African brands emerged out of the townships and endured the apartheid era to prove that the township is not a place of limited creativity. They continue to dominate in their respective fields. It is noteworthy that these include those that emerged in the post freedom era. This is testimony that township business does not need handouts and constant propping to succeed. We are often tempted to consider ourselves as tagged ‘previously disadvantaged’ to the extent of always waiting for government or some NGO to rescue us. The entrepreneurs featured here are a great reminder that we can untag ourselves and become an inspiration to others.
KAIZER CHIEFS
LOXION KULCA
The club started in Soweto in 1970 incorporating primarily expelled Orlando Pirates players. The club is unarguably the biggest and most supported club in South Africa and the neighbouring countries of Botswana, Zimbabwe, Zambia etc. It has an estimated 16million supporters. Chiefs are bigger than football. They have worked their way beyond a football club to a multifaceted business involving financial services, sportswear and social enterprise.
Born in Zola in 1976, Wandi Nzimande had a humble township upbringing that inspired him to strive for the best in life. At 22, he co-founded a business now renowned for innovating on traditional SA culture. He and his boyhood friend pioneered SA's new wave of urban couture as students at Wits University. Loxion is celebrating 15 years in the industry, and now offers the following products: Shoes, Leisure and Street wear, Eyewear, Bags, Underwear and socks, Xclsv - a small ranges of designer garments e.g. Suits, dresses and special once off pieces.
ORLANDO PIRATES The founders of Orlando Pirates included offspring of migrant workers who came to work in the gold mines back in 1937. Boys in Orlando came together in open spaces and in informal groupings to play soccer. With between 8-10 million fans, Pirates are ingrained in the culture of SA. Pirates recognise their influence on society and have adopted a positive brand social engagement to protect women & children. They have pledged to be speak out against violence and be exemplary through their deeds and serve as role models in society.
inspiration
JOHN KANI
RUPERT BOPAPE
PROF ESKIA
The father of South African Theater with over 30 award winning projects. He hails from New Brighton township in PE. He has shaped the careers of countless South African artists. Kani's work has been widely performed around the world, including New York where he and Winston Ntshona won a Tony Award in 1975 for Sizwe Banzi Is Dead and The Island. In 2003 he was also awarded a special Obie award for his extraordinary contribution to theatre in the USA.
Bopape’s career in entertainment span 3 decades and wrote hundreds of songs producing 30 chart topping records. He headed EMI for 9 years before starting his own label Mavuthela records. For the next 15 years, under his leadership, Mavuthela continued to prosper as an innovator in the local African music market through their development of dozens of artists. He is the man who gave us the famous kwela, jive and mbaqanga music genres and gave us ‘Mahlathini’ and the Mahotela Queens. He is the inspiration behind the multi award winning, Ladysmith Black Mambazo.
Prof Ezekiel Mphahlele is a world renowned literary icon and author. He
MFUNDI VUNDLA
DJ SBU
CYRIL RAMAPHOSA
Mfundi is a guru of South African TV entertainment. He is the creator of the acclaimed soap opera Generations, rated one of the best TV shows in Africa. His company also produces six other shows including Jozi H and Backstage. Mfundi is the sixth child of a family of 11. He was born on 10 September 1946, in Western Native Township, Johannesburg. Mfundi went to primary school in Joburg and up until Standard 8 (Form III), he attended school in Healdtown, in the Eastern Cape. He matriculated in Johannesburg at Morris Isaacson High School in Soweto.
Sbusiso Leope aka DJ Sbu hails from Thembisa. DJ Sbu who started his career as a radio show host now owns a record label. The label’s aim is that black people from disadvantaged backgrounds could be represented. The entrepreneur has also ventured into other aspects of production. DJ Sbu continues to inspire a generation of hopefuls from disadvantaged backgrounds with his enthusiasm, hard work and wisdom. This young firebrand has set himself as an icon for South African youths. He runs an educational trust and several business ventures.
Cyril was born and grew up in Soweto, attending Tshilidzi primary school and Sekano-Ntoane High & matriculated from Mphaphuli High in Sibasa, Venda. Cyril is better known for his struggle credentials and more recently as deputy president of South Africa. However, he is an astute businessman who has blazed a trail in various industries from media to mining. Through his Shanduka Group’s initiative, the Shanduka Black Umbrellas project he champions the cause of black business.
was born in Marabastad, a ghetto in Pretoria and studied by correspondence. He is justly revered in South Africa, having found in a life of teaching and writing a means both to endure the hardship that history dealt him, and to transform it for the good of all. He penned titles which
include Down Second Avenue, which was translated into ten European languages, Japanese and Hebrew. The Es’kia Institute, carries his legacy on.
support
IDENTIFYING ACCREDITED QUALITY TRAINING.
The Skills Education Training Authorities in South Africa are part of the National Skills Development Strategy. The strategy was developed to ensure the qualitative and quantitative training needs of the post apartheid economy. It is estimated that 4.3 million people in South Africa are unemployed, most of whom have little training and few skills. Over 50% of the Grade 12 learners who leave school every year
don’t have sufficient basic skills to get work in any sector of the economy. So skills development, along with training and education are vital elements for the people in South Africa and for the economy. Skills development in South Africa The SETA system dates back to 1998 when the South African Parliament ratified the Skills Development Act which defined a new Sector Training and Education Authority (SETA) sys-
tem. This was in recognition of the dire need to improve skills development. In essence, the plan was to develop a series of sector skills plans within a clearly defined framework of the National Skills Development Strategy. The SETAs were established to ensure that every industry and occupation in South Africa was covered. There are currently 21 SETAs in total representing every sector of the South African economy. The primary objective of each SETA is to ensure the development of skills within the sector by facilitating standards of qualification, allocating grants and establishing learnerships and apprenticeships. Since 2009 the Department of Higher Education and Training, assumed responsibility for skills development. In 2010 a new SETA landscape and a draft framework for a new National Skills Development Strategy to be implemented between March 2011 and March 2016 was announced. SETA training is available through many accredited training programs. The key advantage of this is that you know that the quality of the training is good. One also stands to benefit from the funding made available through the SETA bursaries. Ultimately the aim of the SETAs is to ensure the critical need for skills development in South Africa at very least over the next five years. How to get training In keeping with the changes in the economy several SETAs have initiated various programs including the SMME Training Voucher Project. This is a web based initiative that funds SME participation in skills development programs. The SME staff access accredited training providers who offer appropriate programs aligned to critical strategic skills priority areas. For more information, please visit: www.vocational.co.za
Below is the full list of the 21 SETAs. You can contact the one relevant to your line of business for services and latest information.
AGRISETA Agricultural Sector Education Training Authority
BankSETA Banking Sector Education and Training Authority
CetaSETA Construction Education and Training Authority
ChietaSETA Chemical Industries Education and Training Authority
CSTH SETA Culture, Sport, Tourism and Hospitality Sector Education and Training Authority
CTFL SETA Manufacturing Sector Education and Training Authority
ESETA Energy Sector Education and Training Authority
ETDP SETA Education, Training and Development Practices Sector Education and Training Authority
FASSET SETA Financial, Accounting, Management, Consulting and other Financial Services Sector Education and Training Authority
H SETA Health Sector Education and Training Authority IctSETA Skills Education Training Authorities in South Africa SETA 12. InSETA Insurance Sector Education and Training Authority 13. LGSETA Local Government Sector Education and Training Authority 14. MerSETA Manufacturing, Engineering and Related Services Sector Education and Training Authority 15. MqaSETA Mining and Minerals Sector Education and Training Authority 16. PSETA Public Service Sector Education and Training Authority 17. SasSETA Safety and Security Sector Education and Training Authority 18. ServiceSETA Services Sector Education and Training Authority 19. SsdSETA Social Security and Development Sector Education and Training Authority 20. TetaSETA Transport Education and Training Authority 21. W&RSETA Wholesale and Retail Sector Education and Training Authority
business
PREPARING FOR ALL YOUR BUSINESS EVENTUALITIES
Insurance Many small businesses are not insured against the many harsh realities that could befall them. There is a myth that insurance is for those who have a lot of money to spare. The truth is that those who have little should insure it so that it realises its potential. Many banks now offer business insurance for a small amount paid through your account monthly. Because there are millions of products out there, take time to consult carefully before making a choice. Lawyers Small businesses often fall prey to serious legal challenges especially within the period of inception or when there is a breach of contract. Growing a loyal relationship with a legal advisor is bet-
ter than looking for a lawyer in a crisis. Legal fees are relatively affordable. Savings Cashflow problems have long been the curse of the small business. Many SME owners live from hand to mouth. However, due to the intermittent nature of business, you might find in hand to stash some of the windfall proceeds away for a rainy day. You want to be able to pay your staff, purchase stock when your credit has been maxed or make that crucial deposit. A savings account for your business will be handy. Credit Rating Being blacklisted is no joke. You want to make sure that you service your credit well. Bad credit records do not come because you owe, but because you repay badly. It is important that you keep your fingers on all the things that require to be repaid all the time. This means paying your taxes too. Business Consultants Among your trusted service providers, keep a good business consultant. A consultant can be accessed on project by project basis or on a monthly basis. This helps you, should you require specialist service or advice.
info
The level of awareness is rising in campuses across the nation, However there is still along way to go with regards to the quality of the training. Our OpenSource Entrepreneurship Centre, in Brixton, Johannesburg offers a range of skills training programs. Check out our website for details; www.osentre.co.za. Below are other paces where entrepreneurial education can be accessed both formally (obtaining a qualification) and informally (focused on skills). Championing Success
Training you can use Milpark business school offers a wide range of qualifications from certificates to one of the best-rated MBA program in South Africa. Milpark has carved a reputation of offering programs that are responsive to market trends. They have been a cutting edge institution with flexible study options through their part time programs. www.milpark.co.za
Investing in Corporate education The Gordon Institute of Business Science, is a premier business school with a deep functional component to their programs and a global versatility. Running programs from MBAs to PhDs, the institute is a worthwhile investment for serious future business leaders and passionate SME owners. Their programs are also conveniently available online, making for convenience. GIBS is not only for the academics, but for the corporate leaders too. Their Corporate Education offers a comprehensive array of executive education programs ranging form conferences to 1-3 day short courses; a number of senior executive development courses. They also offer in-house company specific programs.
The Branson Centre for Entrepreneurship is a global brand with a strong grassroots focus. The centre is a hub for budding entrepreneurs giving them direct access to countless expert facilitators in key areas of enterprise development. They run two programs the Beginners and Advanced courses. Both are a combination of information and practical skills. www.bransoncentre.org
Focused Business Incubation Shanduka Black Umbrellas provides targeted skills training for entrepreneurs who are at entry level of the business cycle. They run a 3 phase incubation program that starts with selection, pre-incubation and full incubation stages. They focus on transferring sound business practices and principles through training and mentoring programs. They house the entrepreneurs on site and facilitate access to procurement, financing and networking opportunities for clients. www.shandukablackumbrellars.org
www.gibs.ac.za
Enterprise and Supplier Development Training future and current entrepreneurs The University of Johannesburg is passionate about training and skills development for entrepreneurship. The Centre for Small Business Development (CSBD) hosts an annual entrepreneurship and business conference, which has become a hallmark event in Soweto. The Department of Entrepreneurship runs a three year Teaching and Learning Experience diploma program and a 3 year BCom Intrapreneurship Program is run at the Auckland Park Campus. Third students are required to submit a comprehensive and bankable business plan, challenging them to be innovative and creative. www.csbdenrol@uj.ac.za
Raizcorp is an institution with a growing reputation in the field of entrepreneurship and enterprise development. Learning is the core of Raizcorp’s value-add. Their curriculum is developed to hone life skills as well as business acumen. In association with the DaVinci Institute, they provide accredited learning with students attending a minimum of 8-12 hours per month towards a Council on Higher Education (CHE) qualification. www.raizcorp.com
A great deal of business now happens online or via technological devices. Banking, meetings, accounting as well as purchases and marketing are now literally on our fingertips. It is sad though to note that many entrepreneurs have not acquired the skills despite their having fancy smart phones and other gadgets. The itself computer has moved from being a preserve of a few geeky experts to commonplace usage. From the desktop to the tablet to the smartphone, gadgets have a tendency to be both a great enabler and a distracter with a potential for addiction. Creativity By far the computer is a source of inspiration and creativity. The millions of graphics and word processing programs make for limitless creative opportunities. Computers nowadays are so user-friendly that you can create your own applications and never have to pay a ‘specialist’ to design a brochure or video. This implies that there are as many opportunities for your products and services being enhanced and modified or delivered to new markets and paid for etc. However, even while this exponential growth in computing will always be ahead of us, we need not trail too far behind. It is not difficult to upgrade your computer skills therefore, make it a commitment to do so regularly.
Communication The internet is less than 30 years old, but it has created unprecedented opportunities for human connection. Advances in communication technology have removed distance, language and other serious challenges. More and more opportunities arise and are available to us daily. The exciting thing is that a few years ago, you had to have a huge budget to manage sophisticated installations. Today you get all that an more installed on your pocket device at the click of a button. Some of this software allows us real time connection with our clients or team at no cost or a mere fraction of cost. Social medial is known to propel some of the greatest brands of our time. Find out how easily your computer can help you and connect and make or save more money.
skills
Timewasting The statistics about time spent on the internet and video games in a week are insane! That is work time, family time, rest time and meeting time! The flip side of the computer is that it avails to us too much stuff that we do not need. Stuff that wastes precious time. Solitare was a waste of time, but now we have addictive video games to deal with! The fact that the device now goes with us wherever we go and not left in the office, means that all the time wasting things come along. So the terms we use betray the sense of aimlessness. We ‘surf’ and ‘browse’ the net. Both are not particularly purposeful words. Find out if you are wasting time doing useless stuff. The ‘History’ tab is the place to check when evaluating you time spent on the computer.
Overwhelming Maybe the most challenging thing about the world of your computer is the frustration. Frustration with the overwhelming amounts of information. Most of it is sheer junk. The internet can sometimes feel like being lost in a jungle. Someone told of a friend had acquired an ipad, but the only thing he could do with it was take pictures! Most of us love the fancy gadgets yet struggle to use them optimally. There is so much to do with the computer we are overwhelmed by the functions and applications. The constant intrusion of spam and the dangerous malware and possibility of compromise of sensitive information also add to the challenges of the computer. Is your computer safe? Do you have skills to utilise most of the installed programs?
last word
The phone is a blessing and a disguise! The blessing part is that it helps you keep in touch with people you need to keep in touch with. Gone are the little phone message notes and the secretary. Our messages now reach us anywhere directly. Voice messaging, sms, email, twitter, facebook, BBM and a host of others. We are instantly available and constantly connected. This phenomenon has made us a bunch of inconsiderate slaves. We cannot use the options available to divert the call or let the caller know we are in a meeting for 15 minutes. While the beep has our permission to interrupt, real persons cannot budge into office. The one that often pays the price in the person who is present with us. When the phone beeps, we say; “Sorry can I take it. This is important.” And we go ahead and take it without waiting for their response. Cue: You are not important. Or the blank faced “Huh?” after they just spent ten minutes explaining because we were busy checking the tweets as they come in.
Sometimes it’s the typing under the table during the meeting so that we have no idea what the resolutions of the meeting were. Well, its not all gloom and doom for the phone, though. Sometimes it saves us the awkward situations where we have nothing to say. The phone is the most familiar thing we have and it has pictures and messages we can relate to. After all its harder to start small talk with someone than read old messages. But suppose you were the victim of this ‘phone treatment’. You have a few things to run through a colleague or you’d like to share something with this stranger and hopefully get to know them better, but they were having quality time with their phone! Truth be told, we are both offenders and victims of the ever present phone. Even in places where the phone is expressly prohibited, we still see people whisper into a cupped hand!
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