N O R D I C F LOW E R M A R K E T S
AUTHOR: EUGENE GERDEN. PHOTOS: RON VAN DER PLOEG AND ADOBESTOCK
NORDIC FLOWER MARKET STEADILY RECOVERS
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lower and plant sales in the Nordic region – Denmark, Finland, Norway and Sweden are up, despite concerns of a new wave of Covid-19 infections, according to recent observations made by key players from Scandinavia’s ornamental horticulture industry.
DENMARK According to Peter LarsenLedet, a senior manager of the Danish industry body Floradania Marketing, cut flowers and potted plants in his country are enjoying strong demand as many Danes spend more time at home than travelling abroad. He says, “Working from home became the norm. Last year in spring, many of us took an interest
FLORACULTURE INTERNATIONAL
FEBRUARY 2022
in decoration, home styling or gardening, and as the summer holidays came up, the habit stuck.” Larsen-Ledet believes that the explosion in demand for ornamentals that occurred last year is an ongoing trend, reinforced by the fact that during the second wave of Covid-19, the Danish government allowed garden centres to stay open during the country’s ‘lockdown lite’. Larsen-Ledet adds that in 2021, the production of the nation’s flagship ornamentals – primarily (miniature) potted plants is stable, albeit growers are somewhat reluctant to increase product volumes as uncertainty around the pandemic in Europe continues. Larsen-Ledet says, “However, Denmark is a significant exporter of houseplants, and I believe that our locally grown products have
A slight increase in cut flower imports was noticeable in Finland.
