3-in-1 Strategy Boot Camp Strategies Marketing Professionals Can Use to Secure Their Dream Job NY AMA Young Professionals SIG Wednesday, November 9, 2011 Presented by Roger Jimenez
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Agenda • Introductions • Job Search Strategies – How to conduct an effective job search – Traditional & innovative job search approaches • Cover Letter Strategies – Components – Sample Review • Interviewing Strategies (Phone, In Person, Skype) – Difference between traditional & behavioral interviewing – Questions hiring managers ask most often – Ways to make a positive impact • Q&A Consultants in Executive Search & Talent Management
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Career History Talent Solution Partners (2009 – Present) • Co-founding Partner L’Oreal (2004 – 2008) • VP HR, Spec Brands Group - Luxury Products Division • AVP HR, L‟Oreal Paris - Consumer Products Division Unilever (1992 – 2004) • Sr HR Manager, Unilever Cosmetics Int‟l • Head of HR for UK and Ireland, Unilever Cosmetics Int‟l • HR Manager, Unilever Corporate • HR Manager, Global IT • HR Supervisor, Information Technology • Sr HR Generalist, International Export • HR Generalist, Supply Chain • Benefits Representative Consultants in Executive Search & Talent Management
Brief Intros 1. Name 2. Current profession and/or target role • What specific assistance can you offer to those here today? OR • What would you be willing to do to help others here today?
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Job Search
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The Hiring Process Final candidate hired! Candidate offer and negotiation References contacted, background checks, pre-employment drug screening Final candidate interviews and evaluation Initial screening, interviews and preliminary evaluation
External recruitment strategy implemented: job board postings, employee referrals, in-house recruitment, job or career fair attendance, targeted search, 3rd party recruiters
Internal posting, succession planning and talent review Recruitment strategy outlined Opening created and specifications defined
Recruitment approvals obtained
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The Job Search Process New Job!
7) Evaluate & Select Best Job Offer Received 6) Obtain Next Interviews & Follow-up 5) Obtain Initial Interviews & Follow-Up 4) Send Resumes & Apply to Targeted Positions 3) Locate Specific Opportunities & Implement Job Search Strategy 2) Prepare Job Search Strategy & Conduct Research & Informational Interviews 1) Determine Career Focus & Objective & Prepare Resume Consultants in Executive Search & Talent Management
Preparation + Differentiation + Visibility = Great Job Search Start
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Find Them… WHERE ARE THEY ADVERTISING? • Company websites • Career placement offices • Broad recruiting websites: Careerbuilder.com, Monster.com, LinkedIn.com, Facebook.com, craiglist.org • Specialty segmentation recruiting websites: – By industry: WWD.com, FashionJobs.com, – By function: MarketingJobs.com – By level: CollegeRecruiter.com – By ethnic diversity: DiversityInc.com, HireDiversity.com, iHispano.com • Trade or industry publications WHAT DATABASES ARE THEY USING TO SOURCE CANDIDATES? • Broad and Specialty WHERE DO THEY HAVE A RECRUITING OR TRADE SHOW PRESENCE? • Campus career fairs • Targeted career fairs by industry or geography • Trade shows OTHER SOURCES • Structured Trainee or Management Development programs • Internal moves within your current company (cross-development, internal postings) • Employee Referral Programs (ERP‟s) • Former employers (rehires) • Intern or Contractor conversions (conversions) • Search firms (represented by 3rd party) Consultants in Executive Search & Talent Management
Planning Your Job Search Strategy Improve Passive Visibility • Complete LinkedIn and relevant job-board profiles • Blogging or writing in relevant publications • Serving on panels, public speaking and volunteering Improve Functional or Industry Related Knowledge • Subscribing to and reading relevant periodicals and e-newsletters • Attending relevant tradeshows, forums or events • Advanced education or certification in your field Increase Active Job Search Efforts • Attending relevant career fairs, forums or recruiting events • Introductions to relevant contacts (directly or through others) • Networking with Stakeholders and Colleagues • Attendance at networking forums or events of interest • Applying directly to targeted opportunities Consultants in Executive Search & Talent Management
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Sample Job Search Strategy – Marketing Manager Time Period
Passive Strategies
Improving Knowledge
Active Job Search Strategies
• Update LinkedIn profile in line with resume • Post confidential profile on MarketingJobs.com
• Apply to take GMAT exam • Subscribe to 3 relevant Marketingrelated industry newsletters
• Contact 3 targeted search firms to discuss qualifications • Reach out to 10 Marketingrelated contacts to arrange informational interviews
30 – 60 Days
• Write article for Marketing related publication • Speak at alma mater about careers in the Marketing profession
• Attend American Marketing Association national conference
• Apply to 10 targeted opportunities • Interview for 3 targeted opportunities • Secure 1 second interview
60 – 90 Days
• Speak on Marketingrelated topic at upcoming Professional Marketing meeting
• Progress study plan for GMAT
• Interview for 5 targeted opportunities • Secure 3 second interviews
Post 90 days
• Secure designation as a subject matter expert or certification in Marketing
• Pass GMAT exam on first try
• Obtain 2 offers • Start new role
First 30 Days
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Preparation – Career Search Good
Better
Strategies
•Refined Elevator Pitch •Fine-tuned resume •Professional e-mail address designation & voice mail greeting setup •Clean Facebook profile •Complementary LinkedIn profile
•Develop Career Marketing Plan •Prepare Career Portfolio •Prepare answers to potential interview questions
Resources
Writing an Elevator Pitch http://www.businessknowhow.com/money/elevator .htm Resume Writing Guide http://www.rockportinstitute.com/resumes.html Resume Critique Checklist http://career-advice.monster.com/resumes-coverletters/Resume-Writing-Tips/Resume-CritiqueChecklist/article.aspx Online Screening: Some Surprising Statistics http://www.corporateeye.com/blog/2009/09/online-screening-statistics/ LinkedIn Tutorial http://learn.linkedin.com/
Sample Personal Marketing Plan http://www.winnperformance.com/documents/ SamplePersonalMarketingPlan.pdf Interview Questions http://jobsearch.about.com/od/interviewquestio nsanswers/a/interviewquest.htm
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Cover Letters
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The Interview
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Why is the interview so important?
Because no one hires a resume.
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In an Interview, Recruiters Look For… • Candidates who are able to articulate a clear match of their backgrounds & experiences with the required qualifications of the position through relevant examples
• Preparedness demonstrated by the: – Ability to convey an in-depth understanding of the company, product or service offerings, industry and competitive landscape – Asking of targeted, relevant, thoughtful questions – Conveying of a genuine interest, enthusiasm and passion in the opportunity and company
• Professionalism and ability to communicate well verbally, in writing and in presentations • Cultural and organizational fit Consultants in Executive Search & Talent Management
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Preparation – Research Companies & Positions Good
Better
Strategies
•Identify 5-10 primary target organizations (PTO‟s) •Identify 5-10 secondary target organizations (STO‟s) •Obtain details of any jobs for which you are applying •Research your PTO‟s & STO‟s on Google, Yahoo, LinkedIn, Hoover‟s, Lexis Nexis, Dun & Bradstreet, etc.
•Visit retailers where company‟s products are merchandised or sold •Set up PTO & STO Google alerts •Subscribe to target organization, e-commerce sites, mailing lists or alerts •Speak to colleagues and alums who have worked there •Research company culture •Prepare specific questions from research
Resources
Researching a Company www.ehow.com/how_2065265_read-upcompany-before-job.html Researching an Industry www.virtualpet.com/industry/howto/search. htm
Candidate Questions www.workforce.com/section/06/article/23/24/30.html Company Culture & Perspective www.glassdoor.com, www.vault.com, www.wetfeet.com,
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Preparation – Research Interviewers Good
Better
Strategies
•Identify relevant interviewers or company representatives in advance •Use LinkedIn to research their backgrounds •Note all names and background info of people researched
•Reach out to other colleagues, alums or professors who may have knowledge of company representatives •Reach out to interviewers in advance to introduce yourself and let them know that you are looking forward to meeting them at a scheduled interview
Resources
Interview Schedules
LinkedIn Tutorial http://learn.linkedin.com/
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Behavioral Interviewing “The best predictor of future performance is past performance”
SITUATION or TASK My boss asked me to revise our department‟s weekly report
+
ACTION
+
so I revised the format, removed unnecessary columns and developed an easier way to retrieve the required data
RESULT which resulted in an easier to read format and reduced the compilation time by 50% saving 100 hours of time per year.
OR I noticed that our department‟s weekly reports were difficult to read and time-consuming to develop
so I revised the format, removed unnecessary columns and developed an easier way to retrieve the required data
which resulted in an easier to read format and reduced the compilation time by 50% saving 100 hours of time per year.
What conclusions do you draw from two different respondent‟s answers? Consultants in Executive Search & Talent Management
The New Interview Reality Varied Interview Formats • Phone interviews • Videoconference / skype interviews • Panel, Reverse Panel, Role Play Additional Assessments • Team exercises • Presentation delivery • Personality assessments Probing Depth of Knowledge • Responses to specific scenarios • Charting, calculating, drawing or mapping questions Consultants in Executive Search & Talent Management
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Sample Interview Strategies Use specific examples and quantify results in responses • Specific examples convey prevalent behaviors • $‟s saved, sales %‟s increased and reductions of time spent are more impactful and memorable How to handle the “Tell Me About Yourself” question • Do NOT ask, “What do you want to know?” • It‟s NOT about where you grew up or any irrelevant personal details • DO focus on what interests the interviewer and highlight your most significant accomplishments • DO highlight your most recent professional experience & educational focus and why you are the best candidate for the position • Think of your response as the „movie trailer‟ that gets the interviewer to see the „full feature length film‟
The answer to the “weaknesses” question is NOT “none” • We all have things we are working on improving • The key is to articulate how you HAVE improved and are CONTINUING to improve in an area of “weakness Consultants in Executive Search & Talent Management
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Preparation + Differentiation = Successful Interview Experience
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Preparation – Interviewing Know How Good
Better
Strategies
•Prepare and practice answers to anticipated interview questions •Practice the Behavioral Interviewing Format of answering questions (Situation + Action + Result) •Review interview prep checklist
•Prepare and practice your elevator pitch •Prepare relevant Career Portfolio (Brag Book) •Prepare targeted & relevant questions that demonstrate your organizational knowledge, understanding of the opportunity and challenges of role
Resources
Interview Questions http://jobsearch.about.com/od/interviewqu estionsanswers/a/interviewquest.htm How to Answer Behavioral Interview Questions http://blog.emurse.com/2007/05/17/howto-answer-behavioral-interview-questions/ Interview Dress Tips http://jobsearch.about.com/od/interviewatti re/a/interviewdress.htm Interview Preparation Checklist www.trustyguides.com/interviews8.html
Writing an Elevator Pitch www.businessknowhow.com/money/elevator.htm Candidate Questions www.workforce.com/section/06/article/23/24/30.html
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After the Interview Good
Better
Strategies
•Send thank you notes to all contacts with whom you interviewed or met •Customize notes to specific interaction or discussion based on your notes from interactions
•Make follow-up calls to all PTO & STO hiring contacts within 2 weeks of Career Fair (or Interview) •Log all activities and any required follow-up
Resources
Interview Follow-Up Guide www.best-job-interview.com/job-interviewfollow-up.html
Sample Job Acceptance Letter http://jobsearch.about.com/od/careeradviceresource s/qt/jobaccept.htm
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Questions?
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