NISHANT BHASKAR PORTFOLIO
Introduction Design, as I know it, is boundless. While creating something, I am unfazed by the boundaries of disciplines and domains. I apply all my wits and creativity to design my way out of a given situation. In the following pages I present an eclectic selection of my recent projects. I invite you to take a look at the brief descriptions of my projects contained in this portfolio. I will be happy to provide you with more information. Thank you very much. Best Regards, Nishant Bhaskar
Contents Scheme to Build Capability for Market-pull Innovations in Thales Identifying New Investment Opportunities for Saapi Strategic Roadmap and Product Recommendations for Maars A Product Concept for Improving the Lives of Psychotic Patients Service Disruption Management Plan for Schiphol Airport Yaygo: Mobility Service for San Francisco Bay Area A Gamified System to Encourage Fitness Training
Scheme to Build Capability for Market-pull Innovations in Thales Thales, a predominantly technology driven company, set up a design thinking center to build capability for market pull innovations.The goal of the project was to develop a scheme for the newly established design thinking center to enable it to introduce design thinking within the company, and to do projects using design thinking.
Understanding the context and framing the problem
Gathering
Literature review The Visitor
The Seeker
Design Thinking Project
External opinions
Gain Visibility
Key Resources
Strategy Learn and Pivot Transverse Knowledge
Network (Ability to Assemble Effective Teams)
Retain Independence
Promote
Activating and Collaborative Environment
Tutelary Facilitation
Methods and Techniques
Deliver
Technology Focus
Risk Averse
Inspiration sources Internal Focus
Process Heavy
Product Centric
Uncertainty Avoiding
Rational Analytical
Mind-set
Culture
Individual Work
Domain Focused
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Feb 2013 - Sept 2013
Mind-
Transforming an Organization
The proposed scheme addresses three aspects of design thinking by its designs and proposals – methods and techniques, skills and mind-set. The scheme also provides, among other things, means to budget project requirements, and to measure the commitment of different business units in doing design thinking projects. The measuring part is especially important in current times, when Thales’ top management want different business units to approach innovation holistically.
g insights from
Parts of the scheme
Design Thinking
Discovery
Secondary Research
zone 1
-set Skills Methods and Techniques
Interpretation
zone 2 Co-create
zone 3
Primary Research
Ideation
Selection
Validation
Prototyping
Realization
Best Shot Role
Team
Bombshell
Role + Look and Feel
User/Expert
Nuclear
Role + Look and Feel + Implementation
User + Expert
Normal
Battle Royale
Voyage Planner Mission Critical Skills Competence Level Name of Crew:
Commercial Avionics
Air Traffic Management
Storytelling Dealing with ambiguity
Prototyping Methods/techniques mastery
Skill development card for workshop participants
Airborne Mission Systems
Electronic Combat Systems
Visualization
Creative thinking
Network & Infrastructure Systems
Radio Communication Products
Microwave & Imaging SubSystems
Optronics Advanced Weapon Systems Under Water Systems
Security for interbank transactions
Missile Electronics
Design Quotient (DQ) Web
Surface Radar
Identifying New Investment Opportunities for Saapi Sappi, a multi-national paper and pulp company, was seeking to diversify its offering portfolio by investing in new high growth businesses. The goal of the project was to generate attractive search areas, and eligible investment ideas to expose company’s management to a range of possibilities, which they could further explore.
Understanding internal and external context
Generating eligible ide
Option Fit
Promising technologies
Option Attractiveness
Socio-cultural trends
Individual Work
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Jul 2012 - Aug 2012
Uncovering Growth Opportunities
The project identified several interesting technologies, socio-cultural trends, and competitor moves; and generated a number of eligible investment ideas, ranging from microfibril based 3D printing franchise business, to a service to deliver purchases of travellers in their homes when they return home.
eas from the combination of
Some ideas
Competitor moves
Buy freely as you travel, without worrying about carrying your purchases
‘Microfibril based 3D printing’ (franchise business model)
Strategic Roadmap and Product Recommendations for Maars Maars, a partitioning system provider, was experiencing decline in its revenue due to several reasons - a nearly dated product portfolio, competition from new players especially former furniture companies, and slowdown in real estate development in its target markets. The goal of the project was to advise Maars about suitable strategy, and suitable product portfolio to help the company remain competitive in a world of changed realities.
Internal analysis, client interviews, ethnographic study of end users, and market survey
Key findings of ethnographic study
Team Work
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Sept 2012 - Jan 2013
Scenarios for strategy developmen and search areas for ideating offerin
nt, ngs
Re-inventing an Existing Business maars
L I V I N G WALLS
The strategic road-map provided Maars with a concrete plan to make transition from just being a partitioning system provider, to becoming a workplace ambience designer. Further, a number of product concepts were generated from the combination of four promising search areas derived from research – open privacy, identity, virtual connectivity, and connection with nature.
Strategic roadmap and product recommendations
Existing Product
Concept 1: Blocks
Concept 1: Blocks
Concept 3: Slide Concept 2: Fold
Existing Product
Concept 2: Fold
A Product Concept for Improving the Lives of Psychotic Patients The goal of the project was to design a product for psychotic patients living independently, so that they have a calmer ‘going out’ experience. Extensive research, including contact with an independently living psychotic patient, went into the development of the concept.
Understanding current context
Envisioning the future conte
“...however hard we try to feel safe by intending to be
“I want service users to have a calmer ‘going ou
in control, there’s something that often eludes us! The elusiveness stems from our mind’s inability to differentiate between real and imagined events. [excerpt]
by enabling them to subdue the pseudo-mean up in their mind as they continue pursuit of the
Formulating interaction qualities
Tenderly Engaging Individual Work
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May 2012 - Jun 2012
Assuring
Inconspic
ext
Touching Lives by Design
The final concept was a ‘music-player cum tap-sensing’ device meant to create an engaging activity-feedback loop for the user, thus allowing him/her to subdue distracting thoughts. The concept was selected for development by Parnassia which is the largest psychiatric institution group in the Netherlands.
The product concept
ut’ experience, nings that pop eir destination.
‘Music-player cum tapsensing’ device
cuous The product in use
Service Disruption Management Plan for Schiphol Airport Schiphol airport is one of the busiest transfer hubs of Europe. Flight service disruptions caused due to factors such as heavy snowfall, terrorist threat or aircraft technical problem, could soon turn into mayhem, resulting in frustrating passenger experience. The goal of the project was to develop a plan to integrate current channels of communication, and potentially develop new channels and services for better disruption management.
Key research areas
Stakeholder mapping, passenger and scenario planning (modellin
Stakeholders
Calamity Plan
Waiting Time
Communication Channels
Passenger Journey
Disruptions
Passenger journey map Team Work
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Nov 2011 - Jan 2012
Designing Experience
The plan was developed by exploring possibilities in the three search areas - efficiently manage passenger flow, provide personalized information, and turn waiting time into pleasant experience (so that time seems to fly). With a state of art information architecture at its heart, the final plan consisted of three modules - Guide, Facilitate and Care, with each module meant to be applied successively based on the severity of service disruption.
r journey mapping, ng customer flow)
ps
The service disruption management plan
Yaygo: Mobility Service for San Francisco Bay Area Yaygo is a mobility service based on the concept of ‘demand responsive transit’, and it leverages the ubiquity of smartphones to provide ride service that combines convenience of a taxi and affordability of a bus.The minimum viable product meant to provide critical information about user behavior and market demand for the offering, was a free mobile app which allowed users to share rides on cabs. The business plan was a finalist for ‘Big Ideas’ event and a semi-finalist for ‘Bplan’ event (organised at UC Berkeley, USA).
Bob requests a ride. Yaygo offers ride for $8: Pick up in 10 mins, drop off 15 mins later. Bob accepts, and has a great time!
Yaygo’s Full fledged service
Team Work
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Feb 2012 - Apr 2012
A Gamified System to Encourage Fitness Training The gamified system was designed to trigger internal motivation in participants, to do fitness training regularly. It leverages three key elements of self-determination theory - competence, autonomy and relatedness, to do so. The system consists of a social networking platform at its heart, using which participants can set their personal goals, track their progress, and send (receive) gifts/challenges to (from) each other.
Craig Schott’s Personal Targets
Due Date
Aside from setting one’s personal targets, one can throw challenges to his/her friends which he/she may or may not accept.
1. Competence
2. Craig Schott Male, 35 yrs.
3. History
Add New
Autonomy
Activity Feed
360
Relatedness
credit points Craig Schott’s Fitness Tree
Social
Redeem
Feedback
Conceptual layout of online platform
Individual Work
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Sept 2012 - Sept 2012
Credit points can be redeemed either for charity, or for attaching surprise gift to a friend’s personal target or to a challange thrown to a friend
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@nbhaskar888