The
SKATEBOARDING Festival HORN
PLEASE
Event Details OBJECTIVE Bringing skateboarding culture to India using events like Skateboard Yoga with campaigns like Girl Power.
THEME
MERCHAINDISE CHANGE
Skateboard Carnival
New range of skateboards on display. boards for individuals who visit the fe counts.
STORE LAYOUT
SIGNAGE
This would be in two parts, first inside the store a carnival like atmosphere would have to be created with bright colours, 3-D Installations, Event posters etc. The circulation space would have to be increased to accommodate people. Second outside, Installation of a Ramp, Stalls set up for Food, Energy drink deodorant,, Face Wash etc.
Loud, happy, celebratory, bright, colo new merchandise.Inside store small c phlets can be hung about the events.
PROMOTIONAL STRATEGY Using Sport stars, Competition and workshops in different colleges, Athlete Videos, Pamphlet, Skateboard stickers, Event website, Club promotion, Collaboration with sports channel, Billboards.Fellow Co-sponsor’s can be Red bull, Active-8 and Brighten. Nick Smith ( Godfather of Indian skateboarding) and Andy anderson (Canadian Skateboarder) will anchor the event. Collabrating with Longboards girl crew India) and Mumbai Skater Girls. Promotion in Skate-a-way and Homegrown magazines. Mall showcases
DURATION 2 Days
. Customized skateestival. Carnival dis-
ours for stalls, events, ceiling hanging pam-
11th-12th Febuary
fixture planogram The Fixture that we have selected is a shoe rack placed in the DC section of the store. It consists of a fake brick wall made out of styrofoam and painted to give a look and feel of the wall. It has wooden boxes places in groups of threes to form shelves. The shoes are placed on top of these shelves. The fixture height is little over the average height allowing ease of access to the customer to view and locate the product.
7’
5’10”
3”
6’
8’8”
human Proportion The fixture height is a little over average human height to allow easy location of the product. As the items placed on it are shoes, a certain heights add as a special element to the product.
7’
5’10”
CHanges acc to theme To give the fixture a carnival feel, a circus tent can be added on the top. The colour scheme needs to be changed according the carnival red and yellow. The signages will be placed behind the ficture to complete the look
festival display
A Island display can be created in the centre of the store to create a festive look. The display will consist of multiple skateboards placed in a spiral to form a DNA type structure. This will rotate on an elevated platform to showacase multiple products at once.
6 ft
1 ft
1.5 Ft
6 ft
9’
1 ft
1.5 Ft
HUman proportion The 9 feel structure will gather attention and also at the same time allow complete ease of navigation across the display. The customer will be able to see each product, and the movement of the structure will add to the carnival environment.
5’10�
A platform is given at the centre to allow a certain height to the display so that it lies in the human eye level.
SIGNAGES Placement The placement for the siganges will not be changed much from the regular store display. The walls will used for the event posters and to encourage people to particpate in the event. Danglers will be added to the roof to inform about the event. A central display is organsied at the enterance. Standees will be placed at the gate. Two stalls for registration will be made at the enterance. Ceiling banners will be hanged near the cash counter.
BANNER
POSTER
FESTIVAL MAP
STORE AREA RC E N T E R A N C E
S E A T I N G
S E A T I N G
S E A T I N G
SKATING RAMP
S E A T I N G
STAGE
RC STALL AREA
STALL AREAS
TALL AREA
FESTIVAL SIGNAGES
JOIN US To Celebrate