FUTURE TRENDS AND FASHION BRANDS Trends Board Niyati Dahisaria
Contents ■ Stella McCartney – Empowering Womanhood ■ Trend I – History on Repeat ■ Trend II – Holiday Hazy ■ Trend III – Perfectly Imperfect ■ Branding Board – Change with Stella
Stella McCartney Embracing WomanHood
HistoryOnRepeat Heritage has always been synonymous with luxury but with the world moving from one luxury ideal to many, brands need to consider how heritage can evolve. It is a passage into the future. As the world gets smaller and closer to one another, inspiration is gained from renewed enthusiasm for products that have a strong story to tell and handicrafts that have been passed down from one generation to another. In this case, from grandmother to grand daughter which also shows a feeling of togetherness and community values. Use of rightly textured details with highly decorative surfaces and bold puffed shoulders are the trend to be. A confident palette of lighter tones of green (which symbolizes fertility and growth) along with greys, blues, blacks and whites.
HistoryOnRepeat ■
ELEVATE
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TIMELESS
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CULTURED
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AUTHORITATIVE
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OPULENCE
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KINSHIP
HolidayHazy As wellness becomes further embedded in day-to-day life and the boundaries between seasons, gender stereotypes and work and leisure blur, the demand for versatile items that transcend traditional category barriers will grow. Comfort and cool have long been mutually exclusive, but times have changed and for the better. Luxury is the fastest growing segment of the travel industry and is the new status symbol. Emphasis is being laid on blurring the lines between work and pleasure i.e. between business and leisure and so is the dressing. This trend focuses on strong independent women who do not have the time for a switch in attire but instead flaunt the cool comfort yet professional look effortlessly. Color palette suitable for this trend would be subtle dark blues, greys, whites and nudes. Use of long loose tunics with over-flared pants and an inspiration from robes, laying emphasis on silk and like fabrics and letting one event blur into the other, i.e. from workwear, travel wear to partywear in no time.
HolidayHazy ■ BLEISURE ■ REPOSE ■ BLURRY ■ NUDES ■ WANDERESS ■ UNWIND
PerfectlyImperfect Embracing the chaos in the world around us, unifying and mixing and merging the fabrics and Colours to show them as one. The 2 key drivers for this creative rush is selfexpression in a society of flexible identities and the rise of the creative class. As more and more countries are promoting as open and transparent system, thus concept is about to move from niche to mainstream. Celebration of the beautiful things of ourselves is what this trend is asking for the year to come. This feminine collection embraces both the lighter pink shades along with the darker black traits of a woman, stating no one is perfect and does not have to be either.
PerfectlyImperfect ■ SELF-EXPRESSION ■ TRANSPARENCY ■ INDIVIDUALITY ■ MIRRORED ■ NAKED ■ STAYING TRUE
ChangeWithStella Stella has not only been associated with sustainable goods and ethical practices in the past but also with numerous Charities. ‘ChangewithStella’ would be a conscience effort to helping women across the globe who have lost everything or majorly affected due to natural disasters. The revenue received from the collection which is inspired from the three trends shall help towards this cause. Doing what needs to be done is not as easy task but however, women empowerment needs not be something of a distant dream. Although there are its fair share of hardships, this charity can help make skilled engineers, doctors and artisans out of seemingly ordinary and uneducated women. A completely different approach to learning based on teaching rather than accumulation of educational degrees would be an eye-opener. They no longer need to be burdened by the society. The landscape of women should help change forever and hopefully this transcends across the land.
ChangeWithStella ■ GIVING BACK ■ REBOUND ■ RESILIENT ■ HOPE ■ STRENGTH ■ FREEDOM
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